Study on the Development of Rural Tourism and Modern Agriculture Based on the Rural Revitalisation strategy

Abstract

The strategy of rural revitalisation was proposed by Comrade Xi Jinping in the report of the 19th Party Congress, aiming at “comprehensive revitalisation of the countryside”, “integrated development of urban and rural areas” and “harmonious coexistence of human beings and nature” as the development concept. The academic research on rural tourism in China has gradually developed from the initial agricultural tourism to the integration of ecological environment, folk cultureand B&B industry. Although the concepts of rural revitalization and rural tourism have different understandings, they have many similarities in the construction and transformation of villages, and both have a positive impact on the economic development of villages. Combining the knowledge of multiple disciplines such as agronomy, tourism, ecology and statistics, a hierarchical structure model of the evaluation index system for the coupled development of rural revitalization and rural tourism is constructed by means of expert opinion solicitation, and the importance values of the evaluation indexes are obtained in comparison with each other. The quantitative evaluation table of rural revitalization and rural tourism development is compiled and formed to provide theoretical suggestions for the development of rural revitalization and rural tourism.