Role Of Product Innovation Research Articles

The Role Of Product Innovation And Marketing Performance In Enhancing Competitive Advantage In Micro, Small, And Medium Enterprises (MSMEs) In The Fashion Sector

MSMEs engaged in the fashion sector must have a competitive advantage in overcoming business competition. Competitive excellence cannot be separated from the role of product innovation, digital marketing, and marketing success. This study aims to analyze the influence of product innovation on competitive advantage through marketing performance moderated by digital marketing in the fashion business sector in Surabaya. The type of research used is quantitative research and sampling techniques, namely purposive sampling techniques with the number of samples obtained based on criteria. This study was conducted by distributing questionnaires to as many as 128 respondents. The results showed that product innovation has a significant effect on competitive advantage, product innovation has a significant effect on marketing performance, marketing performance has a significant effect on competitive advantage, product innovation does not have a significant effect on competitive advantage moderated Digital marketing and marketing performance do not have a significant effect on the competitive advantage moderated by digital marketing.

Market Orientation, Entrepreneurship and SME Performance: The Role of Product Innovation

Aims: This study aims to analyze market orientation, entrepreneurial orientation, and their impact on SME performance with product innovation as an intervening variable.
 Study Design: Quantitative descriptive.
 Place and Duration of Study: South Celebes, between January 2023 and October 2023.
 Methodology: The population in this study were SMEs managing crabmeat in South Sulawesi. The research method used is a quantitative approach using a questionnaire as a data collection instrument, which was distributed to 132 samples selected from 395 populations using purposive sampling technique. The collected data were analyzed using regression analysis to test the relationship between the variables studied with the Smart PLS 3.2.9 application.
 Results: The results showed that Market Orientation has a positive and significant effect on Product Innovation, Entrepreneurial Orientation has a positive and significant effect on Product Innovation, Product Innovation has a positive and significant effect on SME Performance, Market Orientation has a negative and insignificant effect on SME Performance, and Entrepreneurial Orientation has a positive and significant effect on SME Performance. In addition, Market Orientation has a positive and significant effect on SME Performance through Product Innovation, Entrepreneurial Orientation has a positive and significant effect on SME Performance through Product Innovation.
 Conclusion: through product innovation efforts, SMEs can optimize the benefits of entrepreneurial orientation in achieving better performance.

The Role of Product Innovation and Market Orientation in Achieving Competitive Advantage in Cashew Guava UMKM in Central Buton Regency

This study aims to determine: (1) The Role of Product Innovation in achieving Competitive Advantage in Cashew MSMEs in Central Buton Regency. (2) The role of Market Orientation in achieving Competitive Advantage in Cashew MSMEs in Central Buton Regency. This research uses an approach with Quantitative methods, Data collection in this study used Literature Study and Questionnaire Distribution. The population of this study were all cashew MSME business actors in Central Buton Regency. While the sample of this study amounted to 48 people. Testing this research instrument using the Validity Test and Reliability Test with SPSS 25.0. The data analysis technique used in this study is the measurement model test (outer model) and structural model testing (inner model) with Smart PLS 3.0. Based on the results of the study, it is known that there is a positive and significant influence between the Product Innovation variable on Competitive Advantage as indicated by the t-statistic value of 2.180 with a P-Value of 0.030 and the Market Orientation variable also has a positive and significant effect on Competitive Advantage as indicated by the t-statistic value of 5.143 with a P-Value of 0.000.

Role of Product Innovation and Brand Image Toward Customer Interest and Its Implication on Electronic Products Purchase Decision

PT. TJA is one of the importer companies that has a variety of electronic products and is a supplier and distributor of cleaning service tools and various cleaning tools. This study aims to analyze the effect of product innovation and brand image on customer interest which has an impact on purchase decisions for PT TJA's products. Sources of data used for research are secondary data and primary data. The research data was obtained by distributing questionnaires to respondents and through literature review. The independent variables are product innovation and brand image, the mediating variable is customer interest and the dependent variable is purchase decisions. The method of analysis in this study uses linear regression analysis with SPSS 22. Total respondents in this study is 140 folks, all respondents had made purchases and used products which were sold by PT TJA. The results of this study indicates that all variables have an effect on purchase decision.

Effect of Competitive Strategies on Firm Performance and Mediating Role of Product Innovation

The aim of the study is to investigate the effect of competition strategies and product innovation on firm performance and to examine the mediating role of product innovation in relation between competitive strategies and firm performance. One of quantitative methods questionnaire technique was used to test the proposed theoretical model. The research sample 225 enterprises which was listed in Istanbul Chamber of Industry (ISO) The data collection process was completed in June-July-August 2021. In this study, data were collected by questionnaire method. The obtained data were analyzed using regression analysis. The hypothesis that the idea of competitive strategies affects firm performance level was tested with simple linear regression and it was found that the hypothesis was significantly supported. According to the regression results are examined, in simple regression models in which competitive strategies and product innovation are the independent variables and firm performance is the dependent variable, it is seen that competitive strategies (β=0.654; t=16.543) and product innovation (β=0.632; t=8.043) have been seen that it has a positive and statistically significant effect on performance. Thus, in the multiple regression model product innovation variable has mediating role, between competitive strategies and firm performance. In addition, as for relationship of firm performance with the sub factors of competitive strategies, the correlation is found to be the highest between focus strategy and firm performance.

Importance of Market Orientation and Product Innovation in Competitive Advantage for Improving Marketing Performance

This study aims to see how the role of product innovation and market orientation by Apple and Samsung companies in achieving competitive advantage to improve marketing performance. The method used in this study is a qualitative method with data sources derived from the opinions of relevant experts or researchers and then reviewed by researchers with a literature review to then draw a conclusion. The results show that Samsung is superior to Apple because Apple only emphasizes iPhone products with a focus on market orientation, while Samsung always innovates and is market-oriented with a variety of products. But both still excel in the world market. So that innovation and market orientation greatly affect the success of their marketing performance.

Importance of Market Orientation and Product Innovation in Competitive Advantage for Improving Marketing Performance

This study aims to see how the role of product innovation and market orientation by Apple and Samsung companies in achieving competitive advantage to improve marketing performance. The method used in this study is a qualitative method with data sources derived from the opinions of relevant experts or researchers and then reviewed by researchers with a literature review to then draw a conclusion. The results show that Samsung is superior to Apple because Apple only emphasizes iPhone products with a focus on market orientation, while Samsung always innovates and is market-oriented with a variety of products. But both still excel in the world market. So that innovation and market orientation greatly affect the success of their marketing performance.

DETERMINANTS OF MSME COMPETITIVENESS IN ACEH PROVINCE

Micro, Small and Medium Enterprises are one of the drivers of national economic growth, because of their ability to absorb workers equal to 95% with a total investment of 60.4%. This study aims to examine the effect of capital capability, empowerment, and product innovation on the competitiveness of micro, small and medium enterprises. And the role of product innovation as a mediating variable in the indirect influence between the coaching program and capital on the competitiveness of micro, small and medium enterprises in Aceh. Study designs a Quantitative Research. This research was conducted on micro, small and medium enterprises (MSMEs) in Aceh Province, Indonesia. The population in this study were micro, small and medium enterprises (MSMEs). The research sample was determined by purposive sampling, with a sample size of 272 SMEs. While the data analysis tool usesStructural Equation Modeling (SEM) Amos to test the effect between exogenous variables and endogenous variables. Pdirect effect test found that capital has no effect on product innovation by -0.035, P-Value 0.754 (Not supported H1). Empowerment has a significant effect on product innovation by 0.249, p-value 0.030 (Supported H2). Capital has a significant effect on the competitiveness of SMEs by 0.220, p-vale 0.014 (Supported H3). Empowerment has a significant effect on MSME competitiveness by 0.542, and p-value 0.000 (Supported H4), and product innovation has a significant effect on MSME competitiveness by 0.274 and p-value 0.000 (supported H5). To test the indirect effect using the Sobel test calculator, it was found that product innovation variables were able to partially mediate the relationship between capital and empowerment on the competitiveness of SMEs. The results of the study indicate that the Empowerment and Product Innovation variables have a significant effect on the competitiveness of MSMEs both directly and indirectly, except for the Capital variable which is found to be insignificant to Product Innovation. Finally, the researcher concludes that the competitiveness of micro, small and medium enterprises in Aceh is determined by the factors of capital capability, empowerment program and product innovation.

The Role of Product Innovation on an Improvement of the Organization's Reputation /A Field Study in State Organization for Marketing of Oil (SOMO)

This paper aims to verify the existence of relationships between product innovation and the reputation of the organization. The study problem is that the State Organization for Marketing of Oil (SOMO) system is inflexible in terms of marketing procedures and needs innovative, unconventional methods in innovating its products and improving performance. The reputation of the organization. The importance of the study lies in that it is an attempt to raise the interest of SOMO in its approach to the research variables in order to enhance its competitive position in the future and improve the marketing business environment, which contributes to enhancing the reputation of the organization by product innovation. The study sample included 221 of SOMO employees and employees. Data and information were collected using questionnaires and personal interviews. As well as, the field presence of the researchers. The data were analyzed using the statistical program (SPSS v.24). The most prominent findings of the study showed that any change in product innovation can contribute to bringing about a change in the reputation of the organization

PRODUCT INNOVATION AND PERFORMANCE OF LARGE MANUFACTURING FIRMS IN KENYA: A CASE OF BAMBURI CEMENT LIMITED (LAFARGE HOLCIM)

ABSTRACT The increasing demand for cement in Kenya has attracted new entrants into the market, increasing competition amongst producers of cement. This study finds out the role of product innovation on performance of large manufacturing firms, a case study of Bamburi Cement Limited. The study was guided by Innovative Firm theory, theory of Dynamic Capability, Resource Dependence Theory and the Institutional Theory. This study adopted a descriptive research design. The study's population entailed all workers of BCL serving in 6 departments in the Corporate Office, Industrial Area and also in Athi River. The departments include Innovation and Technical Services Department, the Commercial Department, the IT Department, Human Resource Department, Production & Maintenance Department and the Finance Department. A total of 470 employees formed the target. The Yamane formula (1967) was applied to obtain the sample for the study. From the 470 workers 216 of them were to be obtained from the targeted departments. A Stratified random sampling was applied for proportionately selecting the 216 sample of employees from the population targeted. A questionnaire was used to collect primary data. Qualitative data was analysed using content analysis and presented in different themes. The study concluded that there exists a positive relationship between product innovation strategy and performance of large manufacturing firms. Therefore, large manufacturing firms should continually embrace product innovation as this strategy provides a framework for creating new products and improving the performance. Manufacturing companies need to implement policies that encourage a process innovation culture. Keyword: Product, innovation, research and development, performance.

The Role of Product Innovation in Mediating the Entrepreneurial Competence and Motivation on the Performance of Packaged Food MSMEs

This study aims to analyze the influence of entrepreneurial competence and entrepreneurial motivation on the performance of packaged food MSME actors through the innovative products in Mamuju Regency. This research was conducted using quantitative data, while the data collection techniques were observation, questionnaires, and interviews. The sampling technique used in this study was sampling with a saturated sampling method where the researcher used all members of the population totaling 70 business actors. Data testing is done by using validity, reliability, and hypothesis testing. The data obtained were analyzed by descriptive analysis and path analysis. The results showed that entrepreneurial competence and entrepreneurial motivation had a positive and significant effect on innovative products. Entrepreneurial competence, entrepreneurial motivation, and innovation products had a positive and significant effect on the performance of packaged food MSME. Entrepreneurial competence and entrepreneurial motivation through innovation products have an indirect effect on the performance of packaged food MSME actors in Mamuju Regency.

ПРОДУКТОВА ІННОВАЦІЯ ЯК ФАКТОР ПІДВИЩЕННЯ КОНКУРЕНТОСПРОМОЖНОСТІ ПІДПРИЄМСТВА

The relevance of the article lies in the constant need to create innovative resources to increase the competitiveness of the enterprise. The article considers product innovation as an important element of the company’s information technology development. The article analyzes the approaches to the definition of “product innovation” and presents its interpretation. The peculiarities of the development of the IT sphere in the national and foreign markets in recent years are studied, as well as forecast data on the growth of the IT products market in the world for the next 5 years. The role of product innovations in the IT-sphere as a factor in increasing the competitiveness of the enterprise is substantiated. An online resource has been identified as an innovative product for partnering with the consumer electronics market. The efficiency of the pilot project implementation was tested, the advantages of using innovative technologies to reduce costs, the profitability of a remote online resource were identified. Interim results of the project are provided, in particular, an online application from Philip Morris should help train the staff of partner companies and reduce the number of physical visits to point of sales. This project can be used to achieve goals in working with partner companies, as well as its positive impact on the company’s leadership position in the market. The issue of indirect motivation as a way to encourage staff is considered. The transformation of an online resource into an innovative IT product that will allow the company to increase revenues has been identified. The modern view of the problem from the inside and the administration of an interesting real IT product in the pilot project are generalized. The practical value of this work is to identify a mechanism that improves the ability of staff of partner companies to provide quality customer service at points of sale and remotely increase sales.

Role of diversity management and charismatic leadership on innovation and performance in the globalized era

Objective of the Study: The purpose of this study was to analyze the relationships between the variables of diversity management, charismatic leadership, innovation speed, innovation performance, and company performance.Methodology/Approach: A survey study was conducted with 427 employees (both technicians and engineers) working at companies that operated in the manufacturing industry in the scope of the research purpose. SPSS 25 and SPSS AMOS programs were used incrementally, and the acquired data were evaluated and analyzed.Originality/Relevance: In this research, white-collar workers constituted our sampling group because they play a key role in product innovation. While gathering the analysis data, the first 500 companies registered in Istanbul Chamber of Industry were determined, and manufacturing companies operating in Istanbul constituted the main part of the study.Main Results: As a result of the analysis, it is understood that diversity management and charismatic leadership have a positive influence on innovation and performance.Theoretical/Methodological Contribution: In terms of innovation and company performance, the study revealed the mediation effect of charismatic leadership linked to diversity management.Social/management contributions: In order for organizations to carry out creative and innovative activities, it is very important to effectively manage different ideas and thoughts within organizations. In fact, charismatic leadership positively affects employees, helping them to perform better. Therefore, employees must be actively involved in order to successfully carry out innovation.

The role of product innovation and customer centricity in transforming tacit and explicit knowledge into profitability

PurposeBy fusing knowledge-based theory, organizational learning theory and dynamics capability theory, this study aims to explore, on the one hand, the linkage between exploration, sensing and tacit knowledge, and on the other hand, exploitation, seizing and explicit knowledge. Thereby, it argues that not only tacit knowledge but also explicit knowledge contributes to competitive advantage for firms. This study also investigates how knowledge transforms into profitability.Design/methodology/approachThe conceptual model is tested with a study sample of 153 industrial organizations using structural equation modelling.FindingsResults confirm the importance of both tacit and explicit knowledge for achieving sustainable competitive advantages. Furthermore, both tacit and explicit knowledge transform into profitability, both directly and through product innovation and customer centricity which play partial mediating roles.Practical implicationsExplicit knowledge strategies can be easier to manage, implement and institutionalize than tacit knowledge strategies, which require human component and intervention to succeed. Managers should hence first implement explicit knowledge strategies to gain expeditious results. Further, with the advent of digital technologies and algorithms that can extract deep customer insights and organizational experiences which are highly tacit in nature and codifying the same into explicit knowledge, the importance of explicit knowledge is further enlarged.Originality/valueBy fusing three adjacent theories to establish a robust model specification, this study is able to demonstrate the contribution of explicit knowledge in the firm’s competitive advantages.

SMEs internationalization: The role of product innovation, market intelligence, pricing and marketing communication capabilities as drivers of SMEs’ international performance

Small and medium enterprise (SME) competitive advantage has been recognized as an important topic for researchers dealing with SME internationalization. Previous studies have long discussed the role of firm competitive advantage as a determinant of international performance, but there are few studies analyzing the determinants of firm competitive advantage and its potential mediating role in the relationship between organizational capabilities and SMEs' international performance. In this paper, we hypothesize four essential export capabilities (market intelligence, product innovation, pricing, and marketing communication) as determinants of competitive advantage for exporting SMEs. Based on a sample of 119 active exporting Malaysian SMEs and using partial least squares (PLS) structural equation modeling, the results revealed that three of the mentioned capabilities lead to competitive advantage. In addition, results indicated that competitive advantage only acts as a mediator between pricing capability and SMEs' international performance. The main conclusions of this investigation can be valuable to SMEs and startups that intend to explore or exploit opportunities in foreign markets.

Effects of employee development and marketing capacity on competitive advantages: The mediating role of product innovation

Effects of employee development and marketing capacity on competitive advantages: The mediating role of product innovation

Conducting Product Innovation by Using Social Media among Japanese Firms

<p>Social media have been spreading throughout the world, and a large number of firms recognize social media as new communication tools for obtaining information on new product development. In spite of the increasing use of social media in reality, academic research on whether or how the use of social media contributes to the promotion of product innovation is as yet insufficient. This study attempts to conduct an empirical analysis of how social media use promotes product innovation in Japanese firms by collaboration with consumers based on survey data from Japanese firms using probit analysis. This study finds that collaboration with consumers by using social media is important for innovation, particularly in developing concepts and devising methods of use. Innovative firms evaluate social media as importance for the relationship of trust with consumers and recognize word-of-mouth via social media to discover new ideas, and elaborate organizational management through the person in charge of development. Social media thus play an important role in product innovation in such a way that social media support firms by aiding to grasp consumer needs and collaborate with consumers for product innovation.</p><p><strong> </strong><strong> </strong></p><p><strong>Keywords</strong>: social media, product innovation, probit analysis, collaboration with consumers, business activities.</p>

PERAN INOVASI PRODUK MEMEDIASI ORIENTASI PASAR TERHADAP KINERJA PEMASARAN PRODUSEN MAKANAN OLEH-OLEH KHAS BALI

The increasing number of tourist visits to Bali makes the tendency of tourists to buy Balinese souvenirs, this will affect the sales of Balinese souvenirs which are a measure of the producers' marketing performance. The purpose of this study was to analyze the role of product innovation in mediating the effect of market orientation on marketing performance. The sample used was 100 people. Data was collected by distributing questionnaires directly and using a Likert scale. The data analysis technique used is path analysis (path analysis) and sobel test. The results of the analysis show that market orientation has a positive and significant effect on product innovation and marketing performance. Product innovation has a positive and significant effect on marketing performance. Product innovation plays a significant role in mediating the effect of market orientation on marketing performance.
 Keywords: market orientation, product innovation, marketing performance

The Role of Product Innovation in Mediating the Influence of Entrepreneurship Orientation on Marketing Performance (A Study on Silver Craft MSMEs in Celuk, Gianyar)

The Role of Product Innovation in Mediating the Influence of Entrepreneurship Orientation on Marketing Performance (A Study on Silver Craft MSMEs in Celuk, Gianyar)

Analisis Implementasi Inovasi Terbuka : Peran Kerjasama Eksternal terhadap Inovasi Produk dan Kinerja Perusahaan (Studi Empiris pada Usaha Kecil dan Menengah (UKM) Batik di Yogyakarta)

A dynamic business environment put a high pressure on the companies to improve their innovation capabilities continously. It could be achieved by making a collaboration with external parties to capture their knowledge and technology, and then turning it into innovative products and services that companies provided. The aims of this study is to determine the effectiveness of open innovations implementation in Batik Industry in Yogyakarta on firm performance. It focuses on the analyzing of the company's ability in collaborating innovatively with external parties, such as competitors, government, and research institutions. Small Medium Enterprise (SMEs) of Batik Industry in Yogyakarta is used as the population. The sample is choosed by using convenience simple random sampling method that result in 96 SMEs. Then, the data is analysed through the Partial Least Square (PLS) method using 3 independent variables, inter-company cooperation, companies and government cooperation, and companies and research institutions cooperation that tested on firm performance. Besides, product innovation also used as intervening variable. The findings show that a collaboration between companies and government have a positive effect on product innovation, while firm collaboration with research institutions has no effect on product innovation. The role of product innovation as an intervening variable in this model is significant in mediating the effect of external parties collaboration on firm performance. Further, these findings is expected to contributed on SMEs strategies development in building innovation capabilities, particularly in open innovation implementation that would affect firm performance.
 
 Keywords: External Cooperation, Innovation, Performance