Role Of Product Innovation Research Articles

The Role of Product Innovation in Mediating the Influence of Entrepreneurship Orientation on Marketing Performance (A Study on Silver Craft MSMEs in Celuk, Gianyar)

The Role of Product Innovation in Mediating the Influence of Entrepreneurship Orientation on Marketing Performance (A Study on Silver Craft MSMEs in Celuk, Gianyar)

Analisis Implementasi Inovasi Terbuka : Peran Kerjasama Eksternal terhadap Inovasi Produk dan Kinerja Perusahaan (Studi Empiris pada Usaha Kecil dan Menengah (UKM) Batik di Yogyakarta)

A dynamic business environment put a high pressure on the companies to improve their innovation capabilities continously. It could be achieved by making a collaboration with external parties to capture their knowledge and technology, and then turning it into innovative products and services that companies provided. The aims of this study is to determine the effectiveness of open innovations implementation in Batik Industry in Yogyakarta on firm performance. It focuses on the analyzing of the company's ability in collaborating innovatively with external parties, such as competitors, government, and research institutions. Small Medium Enterprise (SMEs) of Batik Industry in Yogyakarta is used as the population. The sample is choosed by using convenience simple random sampling method that result in 96 SMEs. Then, the data is analysed through the Partial Least Square (PLS) method using 3 independent variables, inter-company cooperation, companies and government cooperation, and companies and research institutions cooperation that tested on firm performance. Besides, product innovation also used as intervening variable. The findings show that a collaboration between companies and government have a positive effect on product innovation, while firm collaboration with research institutions has no effect on product innovation. The role of product innovation as an intervening variable in this model is significant in mediating the effect of external parties collaboration on firm performance. Further, these findings is expected to contributed on SMEs strategies development in building innovation capabilities, particularly in open innovation implementation that would affect firm performance.
 
 Keywords: External Cooperation, Innovation, Performance

Batik SMEs Efficiency and Entrepreneurship Role in Innovation

In the long term, batik SMEs to compete in the local and global markets can not only rely on production capabilities rooted in local sources of uniqueness, but must have efficiency of economies scale for resource access and innovation. In a competitive environment, entrepreneurs in the batik industry have an important role to improve the efficiency. This study analyzed the role of entrepreneurs in the economic efficiency. This study applies production model to describe the entrepreneurs role on economic efficiency. The study was conducted by interviews to 100 Batik SMEs managers-owners in the Batik Centre in Solo, Pekalongan and Rembang. The entrepreneurs role in innovation in term of product innovation, marketing innovation, and business alliances (cooperatives). Data analysis was performed using Stochastic Frontier and Deterministic Regression Analysis. The empirical results of the technical inefficiency effects model suggest that the entrepreneurs role in product innovation, marketing innovation and business alliances are important factors affecting economic efficiency of batik SMEs. The role of entrepreneurship in marketing innovation has the highest elasticity of the production and sales of batik, and then followed by the role of entrepreneurs in new product innovation and business alliances.

Product Innovation as a Competitive Advantage for Emerging Multinationals: The Case of the Judge Revolver in The USA

This paper aimed to evaluate the product innovation as a resource in the internationalization process of an emerging multinational (EMN), the Brazilian company Taurus in the North American market. Through the lenses of the Resource Based View (RBV), we discuss the role of product innovation, the case of The Judge revolver, as a resource for competitive advantage in the internationalization process of an EMN. In-depth interviews were conducted with managers involved in the development and introduction of the product into the USA market, as well as document analysis and direct observation. The results indicated that an innovative product can be vital for an emerging multinational entering a developed market. Other result points out that an innovative product of an EMN is capable of provoking competitive responses in developed markets where the product was introduced.

The effect of strategic flexibility configurations on product innovation

PurposeThe purpose of this paper is to determine the contribution of company functional areas – production, marketing, and human resources – to strategic flexibility configurations. It also seeks to explore the comparative contributions of functional areas to product innovation.Design/methodology/approachThe study uses the fuzzy-set qualitative comparative analysis to develop a better understanding of departmental contributions to strategic flexibility configuration and the effect of strategic flexibility on product innovation by functional areas.FindingsThe findings of this study indicate that marketing flexibility has a key role in product innovation.Research limitations/implicationsA limited number of cases may be one of the possible reasons for no proven contribution of HR flexibility to product innovation, and may affect results due to poor representation.Practical implicationsThe required flexibility level is at least the one maintaining the company’s status and certifying competitive advantage.Social implicationsA pressure for flexibility leads companies to modify their organizational structure, processes, and resources.Originality/valueThe environmental change and uncertainty provide dynamic challenges that increase the need of company flexible reactions

Ambidextrous search and product innovation: moderating effects of resource and structural attributes

This study examines how ambidextrous search strategy that conjointly pursuing technology search and market search affects innovation, as well as under what circumstances this relationship would be improved. In particular, we develop a model suggesting that a firm’s resource and structural attributes significantly shape the relationship between ambidextrous search and innovation. Using a data set composed of 233 firms, this study finds that ambidextrous search in terms of the interaction between technology search and market search plays a negative role in product innovation. Further, the relationship between ambidextrous search and innovation is positively moderated when the firm has more slack resources, or is less formalized. In particular, the firm characterized by high organizational slack and low formalization is the best at gaining innovation benefits of ambidextrous search. The findings enrich the discipline’s knowledge on the implications of search patterns especially regarding the question of how to maximize their contributions to product innovation.

The role of product innovation on export behavior of firms

PurposeThe purpose of this paper is to analyze the role of innovation on the export behavior of firms.Design/methodology/approachUsing two waves of Swedish Community Innovation Survey merged with register data on firm-level, the authors estimate the influence of the innovation output and innovation input of firms on their export propensity and intensity.FindingsThe authors find that the innovation output of firms (measured as sales due to innovative products) has a positive and significant effect on their subsequent export behavior, particularly on export intensity. The results also show that there is no direct effect of innovation input (innovative efforts) on export behavior.Originality/valueThis is one of the first paper that clearly distinguishes between input and output parts of innovation process and empirically investigate their differentiated impact on export behavior of a representative sample of firms in an entire economy.

Role of Customer IQ in Product Innovation

Product innovation is not just technological innovation; it is a market oriented approach with upgradation of all the elements of marketing mix of the product. The marketing mix is a set of seven variables i.e. Product, Place, Price, Promotion, People, Process and Physical evidence which is upgraded and the same can be launched as the upgraded product. Customers’ taste and behaviour changes from time to time, so for market oriented innovation to succeed; market information is necessary. Market information is collected using the internal or statistical method and external method. Companies take their Strategy decisions using this information. Both methods are used by companies to launch innovative products to the target market. In this approach, the product must address the demands of the customer. Innovation differentiates a product from its competitors for the customer. So When an Innovative product is introduced to a market, the customer uses the product based on his intellectual capacity. Customer takes the decision to purchase the product based on his thinking and analysis of the product. Here Customer IQ is reflected in the Customer purchase behaviour. As per the Lavidge and Steiner model, customer purchase decision is made up of awareness, knowledge, liking, preference, conviction and purchase. Hence Customer IQ plays an important role in Product Innovation. Customer IQ can be measured by calculating the cognitive ability of the customer to understand the product. In order to Grade customer IQ, D’Well research conducted a mall case study on 200 visitors’. The result shows that the Customer IQ of visitors is less than Normal IQ of population. The conclusions are Customer is not just demographic; they have ability to think, analyse & conclude and companies have to move away from their beaten paths.

Understanding outcome-based contracts

Increasingly complex industrial services rely on outcome-based contracts (OBCs); however, there is a dearth of research in this area of growth. The present research examines the benefits, risks, and overall contract performance of OBCs when they are based on a payment for availability (aOBC) versus a payment for economic results (eOBCs) logic. We offer a conceptual model that not only takes the perspectives of both the buyer and the seller into account, but also the role of product innovativeness and market turbulence as potential moderators. Results obtained from a multi-industry survey among 259 buyers and sellers using OBCs in complex industrial services show that both buyers and sellers attach higher benefits to eOBCs as opposed to aOBCs. With regard to perceived risk and overall performance, both forms of OBCs are found to perform equally well, both from the buyer and the seller perspective. However, when technological turbulence is high, buyers perceive significantly more benefits, making eOBCs more attractive from the buyer’s perspective. In contrast, when product innovativeness is high, aOBCs emerge as the better option because of the sellers’ higher risk for eOBCs compared to aOBCs. In sum, these findings help managers to better decide which type of OBC promises to be most beneficial under the given contextual conditions.

Strategy orientation, product innovativeness, and new product performance

AbstractThis study employs a dynamic capabilities perspective to examine the relationships among strategy orientation, product innovativeness, and new product development performance. This paper proposes that the role of product innovativeness in these relationships differs between the two dimensions of strategy orientation (market orientation and technology orientation) and new product performance. Regression analysis was used to test the hypotheses in a sample of 118 new product development cases. The empirical findings indicate that product innovativeness positively moderates the relationship between market orientation and new product performance, whereas technology orientation affects new product performance through the mediating effects of product innovativeness. Finally, the study provides a discussion on the managerial implications and directions for future research.

European Innovation Dynamics and Us Economic Impact: Theory and Empirical Analysis

The role of product innovations is growing in the world economy, and the EU and the US are key players here. The analysis presented herein explains product innovations in the EU25 for the period 2006-2012, namely through lagged R&D (relative to GDP), cumulated FDI inflows (relative to the host country capital stock) and cumulated FDI inflows (relative to the host country capital stock), joint internet intensity, broadband intensity and potential competition. For the first time we can offer a broad analysis of product innovation dynamics in Europe which should be the basis for not only better supply-side policy in EU countries and growth policy, respectively, but it also suggests a strong role for international digital communication in relation to product innovation dynamics. Moreover, the approach provides new important arguments in favor of the TTIP negotiations between the US and the EU and it suggests a broader analytical link between trade, FDI, innovation, employment and output growth.

The Research on Industrial Design Application in Integrated Ceiling Product Innovation

As the core elements of competition, Industrial design plays a great role in product innovation and management innovation and incentive. In recent years the integrated ceiling market develops rapidly in our country in which the industrial design of integrated ceiling product innovation has played a huge role in promoting. The application of industrial design in integrated ceiling product innovation is mainly divided into four aspects: technical innovation, market innovation, design innovation, design management innovation. As a result of these four aspects of innovation, integrated ceiling industry successfully realizes upgrading.

Strategy Orientation and New Product Performance: The Role of Product Innovativeness

This study employs a resource-based view to examine the relationships among strategy orientation, product innovativeness, and new product development performance. This paper proposes that the role ...

INOVASI PRODUK DAN EKSPEKTASIINOVASI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN

Product innovation is an important element in consumer buying decision for high technology product including mobile phone. Therefore, it is quite important to know the role of product innovation in consumer buying decision. The purpose of this research is to identify the effect of product innovation, forthcoming innovation, and preference to delay present purchase on consumer buying decision. This research found that preference to delay purchase influence consumer buying decision positively. However, product innovation does not influence consumer buying decision significantly. Moreover, product innovation influences the forthcoming innovation positively as well as affects consumer preference to delay purchase. On the other hand, the forthcoming innovation influences consumer buying decision negatively.

The Role of Geographic Location in the Financial and Innovation Performance of Publicly Traded Pharmaceutical Companies: Empirical Evidence from the Untied States

In this paper we examine the role of geographic location in the financial and innovation performance of publicly traded companies in the US pharmaceutical industry. Regional production clusters are identified and mapped. Particular attention is given to Porter's work on competitive advantage (the diamond paradigm) (Porter, 1990 The Competitive Advantage of Nations). Several metrics of business performance at the company level are collated with local factor conditions, the relative presence of related or supporting industries, and the degree of interfirm rivalry within production clusters (among other things). Our main hypothesis is that company performance responds positively to the location-specific assets identified by Porter. We explore this hypothesis using a series of t-tests and regression models based on secondary data. The empirical results lend partial support to Porter's model. Specifically, the data show that companies located within major clusters exhibit stronger financial performance than their counterparts located elsewhere. Cluster membership is also found to play a positive role in product innovation (as measured by patent counts). Overall, the data show that different metrics of company performance are influenced by different combinations of strategic and locational variables.

A conceptual extension of the customer-active paradigm

This paper offers a critique of Von Hippel's “customer-active paradigm” of industrial innovation and argues for the conceptual extension of the new paradigm. To the extent of their being entrepreneurally aware of new product opportunities, users may initiate the process of product innovation, not only by producing ideas and designs but by the collection of marketing intelligence to reduce the uncertainties of the commercial exploitation of innovations. Their doing so disconfirms the essentially passive role in product innovation which is ascribed to users by the customer-active paradigm. The customer-active paradigm should be extended to include the involvement of users in product, as well as process innovation and the paper develops a more comprehensive frame of reference for empirical research.

Organization of design and development

This paper makesuse of the author's practical experience with innovation in engineering design to examine the organization of design and development. His approach is that of a designer, looking at the business environment and the role of product innovation and enhancement in mature and young industries. A human organization is regarded as a (designable) information system.