Abstract
Effects of employee development and marketing capacity on competitive advantages: The mediating role of product innovation
Highlights
During the period 2010-2017, SMEs are accounted for 98.1% of the total number of operating enterprises, contributing about 45% of gross domestic product (GDP), 31% of total state budget revenue
To do so, it is important to figure out factors affecting product innovation and competitive advantages as well as the mechanism these factors affecting the competitive advantages of SMEs in Vietnam
Based on resource-based view (RBV), this study argues that employee development and marketing capacity are critical resources/capacities of an enterprise
Summary
During the period 2010-2017, SMEs are accounted for 98.1% of the total number of operating enterprises, contributing about 45% of gross domestic product (GDP), 31% of total state budget revenue. According to Nga (2018), most Vietnamese enterprises are small and medium and have low competitiveness; the rate of enterprises having innovation activities is still low and the level of innovation is still limited (Anh, 2019) They are at the risk of losing the market at home (Nga, 2018). Based on RBV, this study argues that employee development and marketing capacity are critical resources/capacities of an enterprise. Product innovation is an indicator of enterprises performances, depends on employee development and marketing capacities. Competitive advantage is achieved via product innovation, employee development and marketing capacity. Nuryakin (2018) confirm positive effects on marketing capability on the competitive advantages of SMEs in Indonesia. Medase and Barasa (2019) confirmed effective effects of marketing capability on product innovation
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
