Abstract
This study aims to analyze the influence of entrepreneurial competence and entrepreneurial motivation on the performance of packaged food MSME actors through the innovative products in Mamuju Regency. This research was conducted using quantitative data, while the data collection techniques were observation, questionnaires, and interviews. The sampling technique used in this study was sampling with a saturated sampling method where the researcher used all members of the population totaling 70 business actors. Data testing is done by using validity, reliability, and hypothesis testing. The data obtained were analyzed by descriptive analysis and path analysis. The results showed that entrepreneurial competence and entrepreneurial motivation had a positive and significant effect on innovative products. Entrepreneurial competence, entrepreneurial motivation, and innovation products had a positive and significant effect on the performance of packaged food MSME. Entrepreneurial competence and entrepreneurial motivation through innovation products have an indirect effect on the performance of packaged food MSME actors in Mamuju Regency.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
