The image of Ukrainian geography is formed in the difficult conditions of the establishment of statehood, deep political and economic reforms, and geopolitical and military resistance to russian aggression. Geographical science still does not sufficiently respond to the contemporary demands of society for geographical information and geographical knowledge. The reformation of national science and education presents geographers with many new problems that need to be considered and solved. The latest information technology revolution, along with new technical capabilities, means more and deep complex requests for geographic information. The paper considers the mentioned issues. The authors focus attention on the features of the transformation of the functions of geographical science in the conditions of post-industrial society and new people’s interaction with natural systems. The technological findings created by modern society are a prospect for the implementation of many solutions in the sphere of sustainable economic, social, and ecological development, as well as the transition to new models of production and consumption, and adaptation to climate change. The paper mentioned that geography plays a significant role in the development of organizational plans and business models in EU countries in such areas as regional and local development, urban and community planning and development, emergency risk management, and transition to a circular economy. In Ukraine, unfortunately, geography, like other sciences such as mathematics and physics, is increasingly perceived as part of basic education. Public demand and the market for projects are practically not formed, which causes both gaps in the implementation of numerous EU directives and international standards, as well as the decline of the discipline. Currently, the war with Russia is definitely the one of the bitter phenomena that requires the involvement of geographers. The first reaction of scholars took place as early as 2014, which was reflected in the adjustment of several educational programs, including human geography, political geography, urban geography, landscape ecology, spatial planning and development, cartographic modeling and GIS, geography of transport systems, population settlement, etc. Simultaneously, today Ukrainian geographers talk about large-scale changes in research priorities, focusing on the assessment of losses and the potential for the restoration of territories, the sustainable development of cities and regions, and geostrategization.