Indian Retail Sector Research Articles

VASTRAVIKAS: UNRAVELING INDIA'S SUSTAINABLE GARMENT LEGACY

The clothing and textile industry, a cornerstone of India's rich heritage, is shifting towards sustainable practices by emphasizing reducing, reusing, and recycling materials. This approach ensures that waste decomposes naturally, promoting sustainability. The retail sector in India has grown significantly, evolving from a seller-driven to a buyer-driven market. Historically, India's retailing started with barter systems, exchanging goods of similar value without money, which played a vital role in the economy and offered solutions to modern cash flow issues.This study examines the recycling practices involving clothes collected by hawkers. Survey results show that urban respondents understand recycling as creating new items from old ones. Hawkers gather used garments, sort, inspect, clean, and then produce useful recycled products. These recycled garments are often bought by middle-class families at affordable prices for their housemaids.To promote sustainable practices in the textile industry, several strategies are recommended. Organizing workshops and training sessions on upcycling can help individuals repurpose old clothing creatively. Establishing community repair centers or providing resources for basic clothing repair techniques can emphasize the importance of repairing and modifying garments. Educational campaigns and community events can promote clothing donations, preserve cultural heritage, and reduce waste. Supporting sustainable textiles involves encouraging local artisans, weavers, and the textile industry, and urging designers to incorporate traditional techniques and fabrics. Awareness campaigns through social media and community events can educate people about the traditional Indian model of garment reuse, further promoting sustainability in the textile industry.

An empirical review of HR practices and modernization in India\'s retail sector

The success of an organization largely depends on its human resources. Human Resource Management (HRM) plays a vital role in achieving the organizational objectives. The retail sector has played a phenomenal role in India with a tremendous contribution to the Indian economy. The market after 2021 has been an eye-opening time for the Indian retail sector. The industry saw a decline of 8.5% in FY 2021, but it recovered in 2022 to reach $836 billion with an 81.5% contribution from traditional retail. However, the COVID-19 disruptions led to a rapid increase in e-commerce and digital adoption. Now, brands across segments are concentrating on increased online presence and direct sales as customers continue to shop online. This study concentrates on HR challenges in the retailing industry of the Chennai Region. In this article, the HR practices are analysed through HR planning, training, and selective hiring factors using Chi Square Test, ANOVA, Correlation and Regression.

The impact of e-commerce on traditional retail model in India

Unquestionably, the explosive growth of e-commerce in India has changed the nation's retail environment. E-commerce platforms provide customers with unmatched ease, a wide range of products, affordable prices, and the flexibility to evaluate possibilities while lounging in their own homes. Due of this, consumer behaviour has changed significantly, and traditional brick and mortar establishments have become less common. This abstract examines the various ways in which India's traditional retail industry has been impacted by the e-commerce revolution. It examines the difficulties traditional stores confront in competing with the online behemoths, including their restricted reach, increased operating expenses, and difficulties. It also looks at the attractive potential that e-commerce offers traditional companies, such growing their clientele, cutting costs, and simplifying processes. The abstract goes into additional detail about the tactics that conventional merchants might use to prosper in this new environment. Success requires embracing omnichannel tactics, establishing a strong online presence, offering a unique in-store experience, and utilizing technology. In the Indian retail sector, the combination of e-commerce and conventional models offers exciting prospects for innovation and customer-centric strategies. This study analyzes how the rise of e-commerce platforms has changed consumer preferences, market trends, and competitive dynamics through a combination of qualitative and quantitative research approaches. Utilizing conceptual models from the literature on technology adoption, marketing, and economics, it pinpoints the main forces and barriers affecting traditional retailers' acceptance of e-commerce and the ensuing restructuring of the retail sector. In-depth reviews of the body of previous research are included in the study, along with original data gathered through surveys, interviews, and case studies. Combining theoretical concepts with empirical data, this thesis offers a thorough understanding of the intricate interactions that exist between online and offline retail channels, highlighting opportunities for cooperation as well as synergies and conflicts.

Analyzing the role of big data and its effects on the retail industry

The expansion of social media, technology, and online shopping will eventually speed up massive development of retail industry. Retailing organizations are trying to figure out how the usage of big data analysis may enable them to make the correct decisions as we see Big Data as one of the buzzwords sweeping the IT world by force. Therefore, the current study’s objective is to investigate and assess the function of big data and its consequences on the retail business with the support of employees and managers from the Indian retail sector. The main factors covered in the study include big data technologies like data sources, data analysis, data storage, data security and privacy, real-time processing, and messaging system. This study employs a quantitative technique and performs Partial Least Square Structural Equation Modeling (PLS-SEM) to analyze the effects of big data in the retail sector. The study findings revealed that data analysis, real-time processing, and messaging system significantly impact the performance of the retail industry whereas, data source, data storage, and data security and privacy do not significantly impact the performance of the retail industry. Various aspects discussed in the study revolving around big data technology are important factor and demands the maximum attention of the organization such as inventory utilization, customer involvement, and current value in the retail sector. The study recommends that in order to succeed, businesses of all sizes must make sure they are competitive. As internet businesses engage with their customers in real time, the rivalry heats up. Big Data analysis may benefit merchants in the following ways.

E-Commerce Expansion in Indian Retail: A Strategic Analysis of Market Penetration and Competitive Dynamics

This research paper provides a comprehensive analysis of the evolution and dynamics of e-commerce in the Indian retail sector. The exploration spans the transformative phases of the Indian retail landscape, from the emergence of online marketplaces to the impact of mobile technology and the challenges and opportunities posed by regulatory frameworks. Strategic insights are drawn from case studies, expert interviews, and a qualitative and quantitative exploration of market dynamics. The dominance of key players, competitive interactions, regulatory complexities, and changing consumer behavior are scrutinized. The study concludes with strategic implications for e-commerce platforms, emphasizing the importance of adapting to evolving consumer preferences, leveraging technology, and navigating dynamic regulatory environments.

Impact of Organized Retail Sector on Unorganized Retail Sector in India

Impact of Organized Retail Sector on Unorganized Retail Sector in India

Consequences of Growing Trend of Digital Transformation in Retail Business of India: A Contemporary Analysis

Abstract: The Indian retail industry is undergoing a rapid digital transition, which is being driven by a number of factors including digitalization, smartphone use, and widespread internet connectivity. Additionally, the government of India launched its flagship program, Digital India, to ensure that the nation is technologically advanced on the internet. The Indian retail industry has seen incredible expansion in recent years, with several new firms joining the market. The study came to the conclusion that the major critical factors influencing the online retail sector's digital trends. This study is descriptive, and convenient sampling was carried out among particular Indian retail establishments. The adoption of digitalization as a key technological development will determine how nations use it for years to come. It will guarantee economic efficiency and competitiveness, provide new goods and jobs, address issues with fund-raising, enhance governance, and address inequality. With a big population that lives in rural areas at a rate of over 60%, India is especially in need of digitalization to close the economic gap and empower its citizens to compete more effectively in the modern economy. The retail sector in India is rapidly changing as a result of a number of factors, including widespread digitalization, smartphone penetration, and internet access. In addition to making sure that our nation has digital technology capabilities.

STUDY OF IoT-ENABLED SMART RETAIL: EXAMINING CONSUMER ACCEPTANCE AND ADOPTION IN INDIA

IoT-enabled smart retail refers to the integration of Internet of Things (IoT) technology into the retail environment to enhance operational efficiency, improve customer experience, and drive business outcomes. It involves connecting various devices, sensors, and systems to collect and analyze data, enabling real-time insights and actions. This descriptive research article aims to explore the consumer acceptance and adoption of IoT-enabled smart retail in the Indian context. The study utilizes secondary data from various sources to analyze the current state of IoT adoption, consumer preferences, and factors influencing the acceptance of IoT-enabled solutions in the retail sector. The findings shed light on the opportunities and challenges associated with implementing IoT technology in Indian retail stores and provide insights for retailers seeking to enhance customer experiences and drive business outcomes. This article examines the level of consumer acceptance and adoption of IoT in the Indian retail sector, highlighting its impact on customer experiences, operational efficiency, and the overall retail ecosystem.

Human resource management in the retail sector: challenges and trends

This article explores the challenges and trends in human resource management across the retail sector in India. The focus is on how retailers are coming to terms with wider recruitment patterns and skills sets, and how they are adapting their HR policies to suit these changes. The article also considers what this means for hiring managers in the future. Some of the challenges that Indian retailers face include finding people with experience in all of their stores; dealing with labour shortages when employees retire or become ill; attracting skilled staff, who have been displaced by automation, to work in retail; retaining staff by providing better opportunities for them to progress through training or promotion within a company; and retaining older workers so they do not leave at an age which is too early. It is argued that the retail sector has to recognize that a key function of HR is being prepared for future changes, in order to survive and flourish.

Impact of Influencer Marketing over Customer Susceptibility in the Indian Retail Sector: Evidence from Emerging Gig Economy of a Developing Country

Impact of Influencer Marketing over Customer Susceptibility in the Indian Retail Sector: Evidence from Emerging Gig Economy of a Developing Country

The Effects of Sales Promotion Strategies on Customer Loyalty in the Retail Industry: An Analytical Perspective

India's retail sector is expanding quickly as a result of factors like rising disposable income,shifting consumer preferences, and technological improvements. Retailers are using a variety ofsales promotion methods to draw in and keep customers as a result of the increased competition inthe market brought on by the growth of e-commerce platforms. Researchers and practitionersdisagree over whether these strategies are helpful at increasing client loyalty. Understanding therelationship between customer loyalty and various sales incentives, such as discounts, freebies,and loyalty programmes, is vital to investigate how sales promotion techniques in the Indian retailsector effect customer loyalty. Additionally, the moderating effect of elements like customercontentment and brand image on the connection between sales promotion techniques and clientloyalty. This would help retailers operating in the Indian market establish efficient marketingstrategies by offering insights on how sales promotion techniques affect client loyalty. The studyhad considered sample of 217 respondents (customer of retail industry) to know the effect of salespromotion on customer loyalty in retail industry and the study concludes that there is significanteffect of sales promotion strategies on customer’s loyalty.

Perceptions of effective policy interventions and strategies to address antibiotic misuse within primary healthcare in India: A qualitative study.

Antimicrobial resistance poses a major public health threat. Despite Indian retail sector antibiotic consumption per capita increasing by approximately 22% between 2008 and 2016, empirical studies that examine policy or behavioural interventions addressing antibiotic misuse in primary healthcare are scarce. Our study aimed to assess perceptions of interventions and gaps in policy and practice with respect to outpatient antibiotic misuse in India. We conducted 23 semi-structured, in-depth interviews with a variety of key informants with diverse backgrounds in academia, non-government organisations, policy, advocacy, pharmacy, medicine and others. Data were charted into a framework matrix and analysed using a hybrid, inductive and deductive thematic analysis. Themes were analysed and organised according to the socio-ecological model at various levels ranging from the individual to the enabling environment. Key informants largely focused on the importance of adopting a structural perspective to addressing socio-ecological drivers of antibiotic misuse. There was a recognition that educational interventions targeting individual or interpersonal interactions were largely ineffective, and policy interventions should incorporate behavioural nudge interventions, improve the healthcare infrastructure and embrace task shifting to rectify staffing disparities in rural areas. Prescription behaviour is perceived to be governed by structural issues of access and limitations in public health infrastructure that create an enabling environment for antibiotic overuse. Interventions should move beyond a clinical and individual focus on behaviour change with respect to antimicrobial resistance and aim for structural alignment between existing disease specific programs and between the informal and formal sector of healthcare delivery in India.

Challenges and solution of digitalization in retail sector of India during covid-19

Digitalization has helped in the transformation of several industries in the last 20 years. Merging various computer functionalities, such as internet facilities usage, super-fast processing ability, improved ability to acquire, and utilizing digital form data is a major success factor in this context. In this paper, we would mainly like to focus on the retail sector and how digital platforms transform the logic of retail exchanges and assess the challenges where digitalization can overcome in retail industries. In this day and age of the internet and electronic gadgets, almost everything is going virtual. A large portion of the population is finally transitioning from traditional to modern technology for any transaction type, whether banking, business, selling, and purchasing or any other activity. The digital revolution has significantly altered the efficiency and speed of economic operations, particularly during the recession and after the pandemic, which caused the global economy to slow. As a result of this situation, and to avoid a breakdown shortly, the global economy has been revolutionized by the internet and digital devices.

Comparative Study Between User and Non-user Behavior Towards Unified Payment Interface (UPI) & QR Payments in an Unorganized Retail Sector in India

This study is conducted with the objective to check the adaptation behavior toward Unified Payment Interface (UPI) & QR payments in the unorganized retail sector in India. Data was collected through structured questionnaires and schedules with help of 330 retailers of which 165 retailers were using Unified Payment Interface (UPI) & QR payments and 165 Non-Users. Data analysis was done through ANOVA, with help of 330 samples in the sector. The study has undertaken cross-tabulation to compare the relationship between users and non-users. The findings and implications are discussed.

COVID-19 pandemic roles on consumer behaviour towards sustainable transitions: a retail industry survey

In this paper, we offer some initial examination on how Covid-19 pandemic impacted the consumer behaviour towards retail sector in India. We argue that Covid-19 pandemic offers a great opportunity for businesses. We also discuss some potential directions of how consumer sustainable decision making will be shifted to due to the pandemic. In this paper the data is collected from various Indian consumers from different cities who made purchases from organised retail store. In our discussion of consumer behaviour we outline how COVID-19 has impacted retail sector and also the behaviour of the consumers towards sustainable transitions. It has been seen that consumers interest have been shifted towards retailing, online payments, sustainable food habits, and sustainable lifestyle. This study will help the businesses as well the academicians in determining what consumers prefer during this pandemic.

A STUDY ON FACTORS INFLUENCING THE CONSUMER BUYING BEHAVIOR WITH REFERENCE TO ORGANIZED APPAREL RETAIL OUTLETS

The Indian Retail sector has come off age and has gone through major transformation over the last decade with a noticeable shift towards organized retailing. Modern retail formats, such as hypermarkets, superstores, supermarkets, discount and convenience stores are widely present in the developed world, whereas such forms of retail outlets have only just begun to spread to developing countries in recent years in Bangalore. Organized retail provides consumers with a wider choice of products, lower prices, and a pleasant shopping environment. Store atmospherics plays an important role in choice of the stores. The objective of this study is to identify the store related factors that have an influence on the consumers’ decision process. Structured questionnaires were administered for a sample size of 400 customers who visited the shopping mall. There are several dimensions in a retail store.Hence,PL-SEM model has been used and three factors have been identified from the factor loadings analysis. The three factors under different parameters are-External Cues, Atmospherics and Merchandise.

Understanding customer satisfaction and loyalty in Indian retail sector: an empirical study

Understanding customer satisfaction and loyalty in Indian retail sector: an empirical study

AWARENESS, AGREEMENT, SATISFACTION AND FUTURE EXPECTATIONS ABOUT ADOPTION OF TECHNOLOGIES IN THE SELECTED RETAIL STORES OF GUJARAT STATE: FROM CUSTOMER’S VIEWPOINT

Indian retail industry has emerged as one of the most dynamic and fast-paced industries due to the entry of several new players. It accounts for over 10% of the country’s gross domestic product (GDP) and around 8% of the employment. India is the world’s fifth-largest global destination in the retail space. India ranked 73rd in the United Nations Conference on Trade and Development's Business-to-Consumer (B2C) E-commerce Index 2019. The sizeable middle class and nearly unexplored retail market in India are the main enticing factors for international retail behemoths seeking to move into newer markets, which will help the Indian retail business grow more quickly. The urban Indian consumer's purchasing power is increasing, and branded goods in categories like apparel, cosmetics, footwear, watches, beverages, food, and even jewellery are gradually evolving into business and leisure that are well-liked by the urban Indian consumer. The retail sector in India is expected to reach a whopping US$ 2 trillion in value by 2032, according to a recent analysis by the Boston Consulting Group (BCG). Increasing purchasing power of consumers has led to growing demand in Indian retail sector. According to the Retailers Association of India (RAI), the retail industry achieved 96% of pre-COVID-19 sales in September 2021, driven by the rising demand from consumers in Indian retail space. And due to that India’s retail trading sector attracted US$ 4.11 billion FDIs between April 2000-June 2022. Online retail market in India is projected to reach US$ 350 billion by 2030 from an estimated US$ 55 billion in 2021, due to rising online shoppers in the country. Online penetration of retail is expected to reach 10.7% by 2024 versus 4.7% in 2019. The present study tries to study Awareness, Agreement, Satisfaction and future Expectations about adoption of Technologies in the selected Retail Stores from the viewpoint of Customer’s residing in Gujarat State. After research on Customers’, the study identified that Customers were least aware about Vending machine. Customers mainly preferred technology implementation because it “saves the time” & provides them “better customer service at an affordable price”. Customers were satisfied about various retailing technologies but they were still not satisfied by Credit Card security as it creates privacy issues in the mind of them.

Deep Learning Approaches to Cloud Security in the Indian Retail Sector

Cloud security in India's retail sector has become a significant concern as the industry adopts cloud-based solutions for data management and customer engagement. This paper examines how deep learning techniques such as Convolutional Neural Networks (CNN) and Autoencoders can be applied to detect anomalies and mitigate cyber threats in cloud-based retail environments. The study focuses on identifying and addressing security vulnerabilities such as data breaches, insider threats, and account takeovers. By presenting case studies from leading Indian retail companies, the paper highlights the potential of deep learning to enhance security and operational efficiency in cloud infrastructures.

Review of Literature on Antecedents of Knowledge Sharing Behavior of Employees

Purpose: A purpose of this research article is to systematically synthesize the extant literature on the article Knowledge sharing (KS) and antecedents of knowledge sharing attitude and to contribute predictions with the emerging theme. Design/Methodology/Approach: The research paper adopted a systematic literature review using textual analysis for keywords and abstracts to identify the research hotspots. As well as the article analyzed and referred to several research articles from international and national journals on a random sampling basis. Findings/Result: This abstract map ensues from the review to reveal the antecedents of KS at the individual and organizational levels. The review showed the importance of further studies in knowledge sharing, especially in the retail sector of India. Though there are many pieces of research on the antecedents of KS behavior, there is further scope to study the role of the Big five personality traits in KS behavior among employees. Originality/Value: To the best of my knowledge, and provides a review of literature on the knowledge-sharing attitude of employees. This article is a systematic review of factors affecting KS behavior and proposes a concept map. The research augments the value of the growing literature on Knowledge sharing. Paper Type: Review Paper.