Consequences of Growing Trend of Digital Transformation in Retail Business of India: A Contemporary Analysis

Abstract

Abstract: The Indian retail industry is undergoing a rapid digital transition, which is being driven by a number of factors including digitalization, smartphone use, and widespread internet connectivity. Additionally, the government of India launched its flagship program, Digital India, to ensure that the nation is technologically advanced on the internet. The Indian retail industry has seen incredible expansion in recent years, with several new firms joining the market. The study came to the conclusion that the major critical factors influencing the online retail sector's digital trends. This study is descriptive, and convenient sampling was carried out among particular Indian retail establishments. The adoption of digitalization as a key technological development will determine how nations use it for years to come. It will guarantee economic efficiency and competitiveness, provide new goods and jobs, address issues with fund-raising, enhance governance, and address inequality. With a big population that lives in rural areas at a rate of over 60%, India is especially in need of digitalization to close the economic gap and empower its citizens to compete more effectively in the modern economy. The retail sector in India is rapidly changing as a result of a number of factors, including widespread digitalization, smartphone penetration, and internet access. In addition to making sure that our nation has digital technology capabilities.