Abstract
This research paper provides a comprehensive analysis of the evolution and dynamics of e-commerce in the Indian retail sector. The exploration spans the transformative phases of the Indian retail landscape, from the emergence of online marketplaces to the impact of mobile technology and the challenges and opportunities posed by regulatory frameworks. Strategic insights are drawn from case studies, expert interviews, and a qualitative and quantitative exploration of market dynamics. The dominance of key players, competitive interactions, regulatory complexities, and changing consumer behavior are scrutinized. The study concludes with strategic implications for e-commerce platforms, emphasizing the importance of adapting to evolving consumer preferences, leveraging technology, and navigating dynamic regulatory environments.
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