The publication is devoted to an interesting historical phenomenon – medieval fairs in the Champagne region in France. These fairs are interesting not only from the point of view of history itself, but also from the point of view of legal regulation of business. Even then, many progressive legal instruments were introduced. It is stated that much of what was taken into account in the Middle Ages, unfortunately, is not taken into account by modern legislation. Thus, the division into merchants and artisans, known for millennia, has an important economic law behind it – manual labor has limitations that, as a rule, trade does not have. A merchant, buying a batch of goods for the purpose of further resale, is limited only by the funds available to him, while an artisan can make only a certain limit number of products per unit of time, and cannot make more of them even with greater capital investments. Although the legislation previously provided for a separate tax on fishing, today both artisans and traders are actually placed in the same conditions, which is neither fair nor economically expedient. It is emphasized that today’s legislation also does not take into account the economic interests and specifics of the work of those who, while working at their main job, only occasionally engage in craft or have other side jobs. A separate tax regime with the simplest and most transparent administration should be introduced for such an activity in order to facilitate the exit of potential taxpayers from the shadows. In addition, the legislation does not provide a preferential start-up period for entrepreneurs who have just started their business, etc. It is summarized that both in the Middle Ages and now, the key to the effectiveness of legal regulation was and is its compliance with the economic nature and laws, as well as moderation, fairness, taking into account the peculiarities of business, understanding the needs of entrepreneurs, and building their trust and loyalty to state regulators. Among the aspects that should be taken into account in modern legislation, the following are highlighted: taxation of trade and self-produced products (trades and crafts) should be carried out according to different systems; excessive taxation should be avoided; a grace period should be introduced in the taxation of small businesses that have just started their activities. In addition, it is proposed to provide for a special, simplified taxation regime for persons who carry out one or another type of economic activity unevenly, as a supplement or part-time job to their main job. This will not only contribute to the reduction of the shadow economy, but also fill the gap in the current legal regulation.
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