Reuse Intention Research Articles

An Empirical Study on the Effect the System Quality on the Reuse Intention based on Container Terminal

An Empirical Study on the Effect the System Quality on the Reuse Intention based on Container Terminal

How do interactive voice assistants build brands' loyalty?

Voice assistants have emerged as a new form of technology that can identify human speech and respond accordingly via synthesized voices and this family of technologies has helped people accomplish various requirements in their daily lives. However, despite the numerous benefits of AI-based assistants, consumers' concerns about their privacy have increased. Nevertheless, only a few studies focus on the brand loyalty of customers, which influences the intention of consumers to persist in using voice assistants. Furthermore, the impact of brand credibility on the overall perceived value receives little attention. Therefore, this study attempted to identify the mechanism through which the users of voice assistants might develop reuse intention and loyalty toward a specific service provider brand and analyze how brand credibility can influence the overall perceived value of voice assistants. The study drew on the uses & gratification theory, signaling theory, and prospect theory to develop the conceptual model and its underlying hypotheses. Using purposive sampling and an online survey, data were collected from 426 Chinese users of AliGenie, Alibaba's intelligent personal assistant. Data and the hypothesized model were analyzed using partial least squares structural equation modeling. Findings from quantitative analysis identified the perceived privacy risk as the most significant factor and obstacle influencing consumers' overall perceived value toward the usage of voice assistants. Furthermore, findings indicate that brand credibility moderates the existing relationship between the perceived privacy risk and the overall perceived value, a high brand credibility results in a much lower association between the perceived privacy risk and overall perceived value. Furthermore, the findings discovered a significant and positive relationship between brand loyalty and individuals' continued usage of voice assistants.

Effects of Self-service Technologies’ Attributes on Bank Customers’ Experience, Relationship Quality and Re-use Intention: Insights from a Developing Economy

Services providers’ recent inclusion of technology-enabled mechanisms in services delivery especially in banking sector in developing economies are significantly replacing earlier human-to-human dominated pattern of bank–customer relationships. Notwithstanding glaring penetration of self-service technology applications in bank service delivery, how its attributes influence customer experience, relationship quality and reuse intention has been largely eluding research attention. Therefore, this article investigates influence of self-service technology applications’ attributes on customer experience, relationship quality and reuse intention among customers in deposit money banks. Data was collected from 310 respondents using online-based questionnaire. Structural Equation Modelling approach with the aid of SmartPLS serve as the analytical tool in the examination of hypothesized paths in the research schema. Findings reveal that perceived ease of use and perceived usefulness were positively related with cognitive and affective experience. Also, cognitive and affective experience had positive-significant influence on customer satisfaction; however, cognitive and affective experiences demonstrate statistically insignificant relationships with trust. Furthermore, satisfaction and trust positively and significantly correlate with reuse intention. Implication for theory and practice were put forward as well as suggestions for future research.

A value adoption approach to sustainable consumption in retail stores

PurposeThe United Nations Sustainable Development Goals (SDGs) have urged retail companies to transform by adopting more sustainable practices. One of the key goals is to motivate responsible consumption and production. How to facilitate sustainable consumption of retail consumers is a research question of high theoretical and practical relevance. This research investigates the drivers of less examined sustainable consumer behaviour (reuse) from the perspective of consumers by integrating a value-based adoption model and the theory of planned behaviour (TPB).Design/methodology/approachTwo samples of data were collected by using offline and online surveys. The offline survey was conducted at a university in northern Taiwan emphasizing sustainability practices. The online survey was implemented by a market research firm. A total of 518 useable questionnaires were obtained for data analysis by using the structural equation modelling.FindingsConsistent with TPB, perceived behavioural control, subjective norms, and attitude, generate reuse intention in retail stores. Furthermore, the results also show the validity of the value adoption approach in predicting reuse intention in retail stores. Economic benefits and identity expressiveness are key facilitators and perceived inconvenience is a key barrier to perceived value and perceived value influences reuse intention in retail stores.Originality/valueThis research contributes by moving beyond TPB and proposing a value-based adoption approach to explain sustainable consumer behaviour in retail stores from the consumer perspectives. Based on the findings, value adoption strategies for retailers to facilitate sustainable consumer behaviour are proposed.

Analisis Minat Penggunaan Ulang pada Dompet Digital Shopeepay di Masa Pandemi Covid-19

Abstract Purpose: The purpose of this study is to analyze and prove the influence of perceived usefulness, perceived ease of use and sales promotion on reuse intention the ShopeePay digital wallet during the Covid-19 pandemic. Research Methodology: This study is a quantitative research, the data in this research have been acquired form the distribution of questionnaires measured via ascale Likert using the Partial Least Square (PLS) technique which data processing was assisted by Smart PLS 3.3.3. In this research, a sample of 96 people was used, and the sampling technique used was the purposive sampling method. Result: The results of this research imply that the perceived usefulness variable has no effect and not significant on interest in reuse with a path coefficient value of 0.192. The variable perceived ease of use has a positive and significant effect on interest in reuse with a path coefficient value of 0.314 and sales promotion has a positive and significant effect on interest in reuse with a path coefficient value of 0.274. Limitations: Due to the Covid-19 pandemic, the spread of questionnaires must use Google Form (online) so that it cannot spread the questionnaire directly. And the variables used and set out in this study are limited i.e., refer only to the variables of benefit perception, ease perception and sales promotion. Contribution: It is expected to be able to share the contribution of knowledge and benefits and this writing can be a contribution as a source of reference and have the same topic, and can have the benefit to be a consideration for the company that it can be used as a consideration in determining strategies towards its product or service. Keywords: Reuse Intention, Perceived Usefulness, Perceived Ease of Use, Sales Promotion. Keywords: 1. Reuse Intention 2. Perceived Usefulness 3. Perceived Ease of Use 4. Sales Promotion

Influencing crowding at locations with decision support systems: The role of information timeliness and location recommendations

To target crowding at locations, decision support systems (DSS) increasingly feature crowding information (CI) to indicate how much of a location's available capacity is occupied. Yet, little is known about how and why the timeliness of such CI (e.g., “updated just now”) influences users' selections of differently crowded locations and the effectiveness of location recommendations. Addressing this knowledge gap is, however, important to understand how to design DSS interfaces that prevent (over)crowding and improve related DSS reuse intentions. Drawing on construal level theory, we applied a mixed-methods approach comprising a quantitative and a complementary qualitative study. First, we conducted an online experiment in which 171 participants selected between differently crowded bars. The quantitative data provides evidence that high (vs. low) timeliness of CI leads users to select less crowded bars and raises users' DSS reuse intentions. Yet, the effect of high (vs. low) timeliness of CI on location selection is unexpectedly cancelled out when location recommendations are displayed. In subsequent qualitative interviews with DSS users we find that even though high (vs. low) timeliness of CI affords more conscious elaboration on CI's costs and benefits and increased trusting beliefs, present (vs. absent) location recommendations decrease one's cognitive effort and are more influential than timeliness of CI with regard to the actual location selection. Furthermore, high (vs. low) timeliness of CI enhances positive user perceptions, explaining the increased DSS reuse intentions. Overall, we provide novel insights on the role of timeliness of information for DSS to influence crowding behavior.

커피전문점 애플리케이션의 유용성, 방역, 친환경인식 및 재이용의도에 대한 연구

The purpose of this research is to examine the effect of the usefulness of coffee service mobile applications. Plus, this study researched the effect of usefulness on quarantine, eco-friendly perception, and reuse intention. Also, this research investigated the determinants of reuse intention using quarantine and eco-friendly perception as additional explanatory attributes. The subject of this work is Starbucks with regard to its market share. In order to achieve the research goals, a survey was conducted. A total of 250 responses were used for the data analysis. Multiple regression analysis was performed to test the hypotheses. The results showed that usefulness positively affects quarantine, eco-friendly perception, and reuse intention. Moreover, the results present that reuse intention is positively influenced by quarantine. The results could be used for the management coffee shop business.

버추얼 콘텐츠 체험속성이 몰입, 만족 및 행동의도에 미치는 영향

As the media environment that consumers encounter changes, various virtual contents such as AR, VR, XR and Metaverse are appearing and concentrating consumers’ visual charm. Thus, focused on the AR, VR, Metaverse contents, this study on the effects of virtual contents experience attribute on flow, satisfaction, reuse intentions and recommendation intentions. To carry out the study, a total of 250 questionnaires were collected from December 1 to Decembert 30, 2021, but only 246 (98.4%) were used for the analysis. The hypothesized relationships in the model were tested by using a structural equation model. The results of the study are as follows. First, the virtual content experience attribute had significant effects on telepresence, playfulness, and education. Second, flow had positive effects on satisfaction. Third, satisfaction had positive effects on both reuse intention and recommedation intention. Finally, reuse intention had positive effects on recommedation intention. In the rapidly changing virtual content environment, it is necessary to create an environment where consumers can continuously experience virtual content. It is thought that public relations and communication activities that can be the basis for various actions through positive experiential experiences should also be carried out together.

The role of perceived value, trust and engagement in the C2C online secondary marketplace

In light of a growing interest in alternative consumption channels, this study proposes a conceptual framework that examines the relationship between repeat online consumers’ perceived value of used products and their re-purchasing intention from a secondary marketplace platform. Two studies were conducted. Study 1 aims to test the conceptual model, and Study 2 validates the model with two product types (hedonic vs. utilitarian). With fundamental societal marketing theory at heart, trust and engagement toward the seller and the consumer-to-consumer online secondary market platforms are hypothesized to mediate consumers’ perceived econ-centric functional value and their re-use intentions of the platform. The results show that all serial mediations (trust and engagement) are significant when the trust is directed toward the company that facilitates the platform, but not all serial mediations were significant when the trust is toward the seller. This study highlights the implications of trust and engagement and how these factors impact consumers’ intention to re-use a C2C online secondary marketplace platform.

홈트레이닝 제품의 배송서비스품질과 지각된 서비스가치 및 재이용 의도 간의 관계

The purpose of this study was to verify the relationship among delivery service quality, perceived service value, and re-use intention in home training product. Total 457 questionnaires were distributed, although 11 questionnaires were exempted, 446 questionnaires were granted as final validity sample. For data analyzation, frequency analysis, confirmatory factor analysis, reliability analysis, correlation analysis and structural equation modeling were used in PASW 21.0 and AMOS 21.0. Mediation effect verification was conducted using Sobel verification.BR The results follow. First, delivery service quality which consists of tangibility, reliability, responsiveness and sympathy would have positive effect on perceived service value. Second, delivery service quality which consists of tangibles, reliability and assurance would have positive effect on re-use intention. Third, perceived service value would have positive effect on re-use intention. Fourth, delivery service quality which consists of tangibles, reliability and assurance would have mediating effect on perceived service value in relation to the re-use intention.

Determinants of Livestream Shopping Reuse Intention in Social Commerce: Role of Trusting Belief and IT Affordance

Livestream commerce is an emerging form of online social commerce, gaining popularity due to its increasing volume. However, despite the importance of this development, only a limited number of studies exist pertaining to the determinants of livestreaming reuse intention. Additionally, the determinants, processes and consequences of trust in streamers remain largely unexplored in predicting the usage of livestream shopping. This study develops a model identifying the antecedents of livestreaming reuse intention to fill this gap. Based on the trust establishing theory and IT affordance theory, this study aims to examine the impacts of IT affordances (i.e., visibility, metavoicing, & guidance shopping) and trust in streamer on customer intention to reuse livestream shopping. We also examine the mediating effect of customer trust in streamer on the relationships between IT affordance factors and livestreaming reuse intention. For this purpose, the empirical data was collected via an online survey from the users of livestream shopping on the Facebook platform. The data was analyzed using SmartPLS 3, and the results showed that the visibility, metavoicing and guidance shopping affordances of livestream commerce positively influence customer trust in the streamer. The results confirm that customer trust in streamers significantly mediates the impact of IT affordance factors on livestreaming reuse intention. This study has significant theoretical and practical implications.

Study on the Reuse Intention of E-Commerce Platform Applications: Security, Privacy, Perceived Value, and Trust

Objective: Security, privacy, perceived value, and trust are essential elements in reusing intention in an e-commerce application. The lower the security, privacy, perceived value, and trust of a consumer will reduce the reuse intention of an e-commerce application because consumers have many choices. This study aims to analyze the relationship between security, privacy, perceived value, and trust in the intention to reuse e-commerce applications. Design/Methods/Approach: The objects of this study are consumers who have made transactions through the Tokopedia application at least once using the purposive sampling technique. The collection method distributes questionnaires online via google form and analyzes them using the Partial Least Square (PLS) method with the SmartPLS 3.3 application. The total number of respondents was 242 people. Findings: The results show that security and privacy had a significant positive effect on perceived value and trust, then perceived value had a significant positive impact on reuse intention. In contrast, the impact of faith on reuse intention was positive but not significant. Originality: This research topic is very important considering the lack of data at Tokopedia beginning of May 2020 was allegedly causing a decline in the number of Tokopedia users. It will become an important reference for many e-commerce in Indonesia, especially e-commerce companies. E-Commerce makes consumers return to use their services, or in this case, it is called the intention to reuse.

How Web Content Types Improve Consumer Engagement through Scarcity and Interactivity of Mobile Commerce?

The emergence of various web contents gives customers influence according to characteristics. The characteristics of the content can distinguish the three types of commerce: branded content-type commerce, review content-type commerce, and home shopping content-type commerce. The purpose of this study is to identify the difference between customer engagement and reuse intention according to the three types of content characteristics. To identify the research questions, we conducted experiment and survey for three different commerce types. Randomized participants were exposed to different three web contents. Analysis of variance (ANOVA) was applied to compare three groups on average to analyze the differences between those groups. After testing the manipulation of experiment, structural equation modeling for various antecedents was performed. Interaction had a positive effect on engagement, as we prove within the paper. Content information had a positive impact on engagement, as you can see within the research. The effect of attention on engagement was confirmed as positive. Results of analysis proved our hypotheses; thus, scarcity of time had a positive effect on engagement and scarcity of quantity had a positive effect on engagement, as we prove within the paper. Ubiquity has a positive effect on engagement. System quality positively affects engagement. Ease of use has a positive effect on engagement. Consumer engagement had a positive effect on reuse intention. Finally, there are differences among the three kinds of mobile commerce as a conclusion within the findings.

The structural relationship between a low-cost carrier’s service experience, corporate social responsibility, brand love, and reuse intention: The case of Southwest Airlines

The purpose of the study is to demonstrate the structural associations between service quality, corporate social responsibility, brand love, and reuse intention in the context of a low-cost carrier (LCC). In addition, the relationship between the airlines’ CSR attributes and the above post-behavioral intentions was examined. Southwest Airlines was selected as the study subject because it has a high market share in the U.S. low-cost airline market. Amazon Mechanical Turk was used to recruit the survey participants, and 424 valid observations were ultimately used for data analysis. The results demonstrated that service experience positively affects both brand love and reuse intention. Furthermore, environmental CSR positively impacts brand love for Southwest Airlines. Finally, brand love is positively associated with reuse intention. These results could provide meaningful implications for LCC management.

The dark side of convenience: how to reduce food waste induced by food delivery apps

PurposeFood delivery apps (FDAs) have altered people's eating behaviour. The convenience of FDAs may cause consumers to order more food than people's level of hunger warrants, leading to food waste. Food waste is a grave societal problem, which, the authors argue, represents the dark side of FDAs. However, the tendency of consumers to order more food than required, or to engage in food over-ordering behaviour, has remained under-explored in the context of FDAs.Design/methodology/approachThis study addresses the gap by examining the antecedents of over-ordering behaviour on FDAs through the theoretical lens of the theory of planned behaviour (TPB), which past studies on food waste have also used.FindingsThe authors' results confirm the positive association of attitude, subjective norms and leftover reuse intentions with over-ordering behaviour. The moderation effect of age and gender on the relationship between subjective norms with over-ordering is also confirmed.Originality/valueThe study extends classic TPB propositions by incorporating trust and leftover reuse intentions as antecedents and age and gender as moderation variables. The study thus offers useful inferences for theory and practice.

공항 서비스품질이 재이용의도에 미치는 영향: 경제적 소비가치를 중심으로

This study aimed to understand the differences between groups according to economic consumption value in the effect of airport service quality on reuse intention. For the purpose , an ordered probit model (OPM) was applied as a research method. In the analysis results, airport service quality was found to be derived from four factors: employee service quality, transportation operation and convenience facility quality, technical service quality, and service environment quality. In the case of the entire group, all four factors were found to have a significant effect on reuse intention. As a result of analyzing the differences between groups according to economic consumption value, in the group with high consumption value, employee service quality, transportation operation and convenience facility quality, and service environment quality factors affected reuse intention, whereas in the group with low consumption value, it was found that technical service quality, employee service quality, and service environment quality factors had a significant effects on reuse intention.

Relationship of Influence among Big Data-based Aviation Service Quality, Satisfaction and Reuse Intention

Relationship of Influence among Big Data-based Aviation Service Quality, Satisfaction and Reuse Intention

The Effect of Service Quality on Consumer Satisfaction in Creating Reuse Intention of Personal Shopper Services

The purpose of this research is to find out the effect of service quality on consumer satisfaction in creating reuse intention of personal shopper service. The method that is used isquantitative research method. The sample collection technique uses purposive sampling technique with the total sample of 65 respondents who are the consumers that have ever used personal shopper service at least once. Data collection technique is carried out by distributing questionnairesby using Likert Scale as its measurement instrument. The data is analyzed using multivariate technique, that is, Structural Equation Modeling Partial Least Square (SEM-PLS) to analyze the relationship among variables. The result of this research indicates that service quality has the effectsignificantly and positive on consumer satisfaction, consumer satisfaction has the effectsignificantly and positive on reuse intention, service quality does not affect significantly on reuse intention, and service quality has the effect significantly and positive on reuse intention through consumer satisfaction as mediating variable.Keywords: Service Quality, Consumer Satisfaction, Reuse Intention, Personal Shopper Service.

Developing and validating a business simulation systems success model in the context of management education

Business simulation game systems (BSGs) have become an important learning tool for higher education in business and management fields in recent years. However, few studies have investigated how BSG systems affect perceived learning effectiveness and entrepreneurial self-efficacy (ESE). Based on the previous information systems literature, this study developed and validated a BSG systems success model. The newly proposed success variable of model-reality fit, which was conceptualized as the fit between the BSG model and the real-world business environment, was also examined. Data collected from 152 college students in Taiwan was tested against the research model using the partial least squares (PLS) approach. The results indicate that system quality and model-reality fit positively influence user satisfaction, which in turn promotes reuse intention, learning effectiveness, and ESE, while service quality and information quality do not. Furthermore, service quality and model-reality fit play a critical role in determining reuse intention, although system quality and information quality do not have a significant effect on reuse intention. Other than the insignificant impact of user satisfaction on ESE, the results also confirm that user satisfaction and reuse intention positively predict learning effectiveness and ESE.

Effect of Golf Course Service Quality on Customer Satisfaction, Reuse Intention and Recommendation Intention

골프장 수의 증가로 공급자의 중심에서 수요자의 중심으로 골프장 산업은 변화하였고, 골프장이용객들은 골프장에서 제공하는 서비스의 만족도에 따라 골프장의 선호도에 영향력을 미치게 되었다. 따라서 본 연구는 골프장 서비스 품질 특성을 3가지 요인으로 도출하고 고객만족과 재이용의도 및 추천의도에 영향 관계를 살펴보기 위해 골프장을 이용한 경험이 있는 이용객들을 대상으로 설문조사를 실시하고 실증분석을 진행하였다. 분석결과 첫째, 골프장 서비스 품질 차원은 물리적 환경품질, 결과품질과 상호작용품질 순으로 고객만족에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 골프장 산업에서도 기존의 다른 산업과 마찬가지로 고객만족이 재이용의도 및 추천의도에 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 골프장의 서비스 품질 구성요소와 고객만족과 재이용의도 및 추천의도 구조적 관계에서 회원권 유무에 따른 집단 간 차이를 확인하였다. 서비스 품질 중 상호작용 품질만이 고객만족에 미치는 효과가 차이가 나타났는데 회원권을 보유한 집단이 보유하지 않는 집단보다 더 높게 나타났다. 실증연구를 토대로 골프장 서비스경쟁력 강화를 위한 시사점을 제시하고 본 연구가 지닌 한계점과 향후 연구 방향을 제시하였다.