홈트레이닝 제품의 배송서비스품질과 지각된 서비스가치 및 재이용 의도 간의 관계

Abstract

The purpose of this study was to verify the relationship among delivery service quality, perceived service value, and re-use intention in home training product. Total 457 questionnaires were distributed, although 11 questionnaires were exempted, 446 questionnaires were granted as final validity sample. For data analyzation, frequency analysis, confirmatory factor analysis, reliability analysis, correlation analysis and structural equation modeling were used in PASW 21.0 and AMOS 21.0. Mediation effect verification was conducted using Sobel verification.BR The results follow. First, delivery service quality which consists of tangibility, reliability, responsiveness and sympathy would have positive effect on perceived service value. Second, delivery service quality which consists of tangibles, reliability and assurance would have positive effect on re-use intention. Third, perceived service value would have positive effect on re-use intention. Fourth, delivery service quality which consists of tangibles, reliability and assurance would have mediating effect on perceived service value in relation to the re-use intention.