Abstract
The purpose of this research is to examine the effect of the usefulness of coffee service mobile applications. Plus, this study researched the effect of usefulness on quarantine, eco-friendly perception, and reuse intention. Also, this research investigated the determinants of reuse intention using quarantine and eco-friendly perception as additional explanatory attributes. The subject of this work is Starbucks with regard to its market share. In order to achieve the research goals, a survey was conducted. A total of 250 responses were used for the data analysis. Multiple regression analysis was performed to test the hypotheses. The results showed that usefulness positively affects quarantine, eco-friendly perception, and reuse intention. Moreover, the results present that reuse intention is positively influenced by quarantine. The results could be used for the management coffee shop business.
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