Abstract
The purpose of this study is to provide an explanation of the effect of brand image on reuse intention, consumer satisfaction on reuse intention, electronic word of mouth on reuse intention. This research was counducted in Denpasar City by distributing questionnaires to a sample of 104 respondents who were selected by purposive sampling. The indicators in this study were 13, which were analyzed using multiple linear regression analysis with the results of research that showed that brand image, consumer satisfaction, electronic word of mouth were able to have positive and significant effect simultaneously and partially on the reuse intention Go-Food in Denpasar City. The study provides theoretical implications on how the importance of brand image, consumer satisfaction, electronic word of mouth in influencing the intention to reuse Go-Food services in Denpasar City and the partical implications of this research are able to provide information to consumers that are used as consideration in making decisions to reuse Go-Food services in Denpasar City.
 Key Word : brand image, consumer satisfaction, electronic word of moth, reuse intention
Highlights
The purpose of this study is to provide an explanation of the effect of brand image on reuse intention, consumer satisfaction on reuse intention, electronic word of mouth on reuse intention
PT Aplikasi Karya Anak Bangsa yang menaungi Go-Food perlu lebih menonjolkan brand image, serta membangun e-WOM yang psoitif di jejaring sosial dan memberikan perhatian kepada kepuasan konsumennya (consumer satisfaction) sehingga nantinya dapat berimplikasi terhadap niat menggunakan kembali jasa Go-Food dan tidak menutup kemungkinan konsumen yang sudah pernah menggunakan jasa Go-Food akan merekomendasikan atau membawa calon pelanggan baru dalam jumlah yang lebih banyak untuk menggunakan GoFood dan menjadikannya sebagai pilihan utama konsumen
Summary
The purpose of this study is to provide an explanation of the effect of brand image on reuse intention, consumer satisfaction on reuse intention, electronic word of mouth on reuse intention.
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