The article examines the issues of developing research and cognitive activity among students at the Dagestan State Pedagogical University (DSPU). In the context of rapid changes in information technologies and education, the focus is placed on the problems and methods of activating these aspects. The authors analyze the external and internal factors influencing students' cognitive activity and the motivations underlying the pursuit of knowledge and professional growth. An empirical study is presented, identifying the main obstacles to the formation of students' activity and suggesting solutions, including through the use of interactive teaching methods, case methods, project work, laboratory and practical classes, as well as brainstorming and technological tools. Purpose. The study aims to stimulate and enhance the research and cognitive activity of students at the Dagestan State Pedagogical University to improve the quality of higher education and form professionals capable of independent professional activity. Method and methodology. Application of a comprehensive approach, including the analysis of theoretical foundations of educational psychology, investigation of current interactive learning methods, and assessment of the practical application of the acquired knowledge in the educational process Results. Development and integration of interactive teaching methods, such as role-playing games, simulations, case methods, and project work, that demonstrate improved student motivation, activity, and quality of education. Scope of the results: higher education, particularly pedagogical universities and colleges, where the innovation can be integrated into teaching programs to develop critical thinking and independent research skills among future professionals.