Abstract
Rapid changes in information technology happen in today's era of Society 5.0 and the Industrial Revolution 4.0. Universities are expected to adapt to these changes to maintain their existence. This study examines the relationship between information technology use and organizational competitiveness in higher education. Quantitative data were collected from 29 private universities in Indonesia. Data analysis was performed using PLS-SEM. The results revealed that information technology, consisting of Information Quality, System Quality and Service Quality, had significant positive impact on the competitiveness of universities in Indonesia. This implies that it is necessary for universities to optimize the application of information technology in their business processes in order to improve competitiveness in the era of Society 5.0 and the Industrial Revolution 4.0.
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