Abstract
The introduction of competition in higher education is due to high rates of modern changes, which include the need for rapid and effective adaptation to the changing requirements of the labour market; to the compliance with the requirements of science and technology; to the digitalization of education; to the constant updating and development of human capital. The purpose of this research is to analyze the relationship between state policy in higher education and increase the competitiveness of the Ural Federal University. Methods of collecting empirical data (analysis of documents); method of secondary data analysis of sociological research on the problems of Russian higher education; analysis of educational statistics of higher education; data analysis monitoring the effectiveness of Russian universities, and reports of the results of performances of the Ural Federal University were used in this study. The results are: the sense of competition and competitiveness in higher education, namely the quality of education, learning technologies and teaching methods, which presents the spectra of science is identified; the necessity of the improvement of the material base and infrastructure of universities is explained; the directions of improving the competitiveness of Russian universities and the legal framework of the implementation of state policy in the higher education of the Russian Federation are found.
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