Since the PAMELA results on the ``anomalously'' high positron fraction and the lack of antiproton excess in our Galaxy, there has been a tremendous number of studies advocating new types of dark matter, with larger couplings to electrons than to quarks. This raises the question of the production of dark matter particles (and heavy associated coloured states) at LHC. Here, we explore a very simple benchmark dark matter model and show that, in spite of the agreement between the PAMELA antiproton measurements and the expected astrophysical secondary background, there is room for large couplings of a WIMP candidate to heavy quarks. Contrary to what could have been naively anticipated, the PAMELA p̄/p measurements do not challenge dark matter model building, as far as the quark sector is concerned. A quarkophillic species is therefore not forbidden. Owing to these large couplings, one would expect that a new production channel opens up at the LHC, through quark-quark and quark-gluon interactions. Alas, when the PDF of the quark is taken into account, prospects for a copious production fade away.