The ongoing expansion of the social economy has resulted in an improvement in Chinese inhabitants' living conditions. This has also influenced people's consuming concepts and actions. People are increasingly developing national self-confidence, deepening emotional resonance, and earning public awareness for a variety of national brand enterprises. As a result, these firms are progressively becoming a key factor in China's economic development. The Wahaha Company is depicted in the paper as an exploratory item. The purpose of this article is to look into Wahaha's actions, which may have influenced consumers to buy the product in huge amounts following the death of its inventor, Zong Qinghou. The analysis method is based on the marketing mix theory of 4Rs. This article uses the marketing mix theory of 4Rs to investigate why consumers purchased enormous quantities of products following Zong Qinghou's death, resulting in a significant boost in the company's sales. The study concludes that companies can improve consumer interaction by combining the marketing theory of 4Rs with appropriate emotional marketing, as well as staying current with health trends by developing specialty beverages that are more in line with consumer needs, using AI to provide better human care for the company, and developing closer relationships with consumers.
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