Abstract Coastal areas are characterized by a high population and a wide range of industrial and agricultural activities, which puts them under high pressure and continuous pollution from anthropogenic activities. This research focuses on the application of HYDROLAB HL7 multiparameter sonde equipped with smart sensors for the measurement of physical–chemical parameters in marine waters in the Durrës Bay. The sonde is part of a transnational repository network that receives, stores, and analyzes data about seawater quality, serving as an early warning system for preventing the diffusion of marine pollution. This sophisticated instrument can thrive in demanding environmental conditions for long-term continuous monitoring. It maximizes deployment lifespan, and provides traceable data for high-quality, reliable monitoring of vital changes in water quality. Low variability on the measured parameters indicates a stable status in the water quality of the Durrës site. Time series revealed small seasonal variations on all parameters, except turbidity and water temperature. Total dissolved solids, salinity, and electrical conductivity revealed similar temporal trends over the monitoring period by indicating strong relationships between them. The obtained data for the physical–chemical parameters in this study align with the recommended values. Ensuring water quality in the Durrës Bay requires advanced monitoring, regulatory measures, and community engagement.