Chemically controlled co-precipitation method has been adopted for the fabrication of pure and different wt% Zr doped CdO photocatalysts. Conventionally, the crystallite size and crystalline phase of CdO are in the midst of the parameters involved in the control of the photocatalytic activity. Aiming utterly at the size effect that modifies other attributes which are important to assess the photocatalytic activity of nanometric CdO, it was explored to synthesize CdO nanoparticles with controlled size, highly comparable morphology and analogous phase. The crystal structure and the crystallite size were estimated from the X-ray diffraction patterns and were confirmed through transmission electron microscope. The degree of crystallinity varied on Zr doping and the calculated crystallite sizes were in the range of 16–81 nm. The dopant ion Zr4+ have been detected through X-ray photoelectron spectroscopy (XPS) analysis signifying the dopant to substitute for cadmium (Cd2+) in the lattice of CdO. Particle size dependent optical band gaps calculated in the range 2.02–2.57 eV informed the viability of the materials to initiate photocatalytic reaction in the visible light region. Lesser recombination rate of the generated electrons and holes under light irradiation produced low intense photoluminescence peaks that displayed the appropriateness as photocatalysts. Zr4+ doping resulted in the enhancement of photocatalytic activity, evaluated by monitoring the degradation of methylene blue solution. 0.5 wt% Zr doped CdO nanoarticles calcined at 400 °C exhibited the highest photocatalytic activity with better percentage of color abatement (80.95%). The pseudo-first-order reaction rate became faster on Zr doping such that the rate constant is ~ 0.4–0.5 h−1 for Zr doped CdO while that for pure CdO is ~ 0.3 h−1.