Role Of Public Relations Research Articles

Komunikasi Krisis Pemerintah Kabupaten Batubara dalam Diseminasi Informasi Pelayanan Publik di Masa Pandemi Covid-19

One of the main problems caused by Covid-19 is the problem of communication, especially in controlling so that the virus does not spread quickly. The regional government of Batubara Regency, North Sumatra Province, is required to be able to make top-down policy adjustments from the central government to policies issued by the regional government in order to overcome the spread of the virus. The problem is the amount of information circulating in the community which makes it difficult to optimally handle Covid-19 in an area. Apart from disinformation about Covid-19 and vaccines, changes to Methode's policy were made by the government to anticipate the spread of the virus. This means that in a crisis situation like this the role of Public Relations from the Regional Government is very important in providing accurate and reliable information in order to gain public trust. This research is qualitative research with descriptive analysis. The purpose of this study is to explain the Crisis Communication of the Batubara District Government in Socializing Public Services During the Covid-19 Pandemic. The results of this study explain the Challenges of Handling Hoaxes in a Pandemic. The conclusion of this study explains the Sense of Crisis in conveying Information and Dissemination of Information regarding the spread of Covid-19. This research is the result of original research conducted by researchers in 2022.

Exploring the role of Public Relations and Communication in Museums

Museums are born from the need to preserve historical heritage in a space where they can research and disseminate knowledge. The evolution of museum communication, together with the use of new technologies or new forms of communication, has been an unprecedented milestone between museums and their public, as it allows them to establish interactions, contributing to the development of a greater knowledge of the cultural demands of museum visitors. Social media, blogs or mobile social media fall within this new way of communicating, being used by museums to expand their dissemination and publicize their activities. The use of these networks has created wider spaces and more open museums. Therefore, social media are already being used by museums to expand their dissemination and publicize their activities, this being a clear use of what is known as "museum 2.0". This research work carries out a bibliometric study since 1976, the first year in which publications in this field were detected. Sixty-four publications have been identified in the databases, Web of Science Core Collection and Scopus, showing a mapping of authorship networks, citation and co-occurrence of keywords or scientific interrelation between organizations and countries.

The Glass Ceiling in Hollywood Movies: Exploring the Gender Disparities in Portrayals of Public Relations Roles

This study examines the gender disparities in the portrayal of women in Hollywood films having the theme of Public Relations. The research aims to analyze the representation of women in PR roles especially the technical positions, their roles and responsibilities in the campaigns, and their depiction as being family-oriented or not. The study design utilizes a descriptive methodology and employs a semantic analysis using the purposive sampling technique. The sample includes the movie "Don't Look Up (2021)," chosen as it is the top IMDb ranking Hollywood film with a focus on the PR campaign. Data is collected on technical roles, primary or secondary positions, and family orientation of the female characters. The findings reveal significant gender disparities, with women often limited to secondary roles and unequal representation compared to men in the PR roles having less family orientation. The study emphasizes the need to challenge gender stereotypes in the film industry.

Peranan Humas di Lembaga Pendidikan Al-Qur’an (Studi Desktiptif Kualitatif Rumah Tahfizh Qur’an Al Azhar Al Syarif Manarap Tengah Kabupaten Banjar)

Abstract: This research aims to find out how the role of public relations in Qur'anic educational institutions in order to build communication relations between the Rumah Tahfizh Qur'an Al Azhar Al Syarif Qur'an and the public. This research is a descriptive qualitative approach. Data collection technique using participant observation, interviews, and documentation. The informants in this research are the Public Relations Coordinator, the Chief Director, the Head of Academic Affairs, the community, and the santri's parents in the surrounding environment of the Rumah Tahfizh Qur'an Al Azhar Al Syarif. The data analysis technique is interactive analysis with stages: data reduction, data presentation, and conclusion drawing. The results showed that the function of public relations at Rumah Tahfizh Qur'an Al Azhar Al Syarif is divided into 5 roles, which are: as an expert advisor, as a communication facilitator for the public, as a problem-solving process, building an image, and promoting Rumah Tahfizh Qur'an Al Azhar Al Syarif. The role of public relations has been running according to the standard operating procedures of the Rumah Tahfizh Qur'an Al Azhar Al Syarif. This is shown by the rapid development seen from the number of teachers and and students in a period of 5 years.

Peran Humas Sekretariat DPRD Kota Palembang Dalam Menyampaikan Informasi Publik

This study discusses the Role of Public Relations of the Palembang City DPRD Secretariat in Conveying Public Information. This study aims to determine how the role of public relations secretariat DPRD Palembang City in conveying public information, the function of public relations secretariat DPRD Palembang City in conveying public information, obstacles in conveying public information. The theory used in this research is the theory of public relations according to Dozier and Broom. The research method used is descriptive qualitative research. The sources of research informants in this study were the Head of Public Relations of the Palembang City DPRD Secretariat, and the Public Relations staff of the Palembang City DPRD Secretariat. Data collection techniques are using observation, interviews, and documentation. The data analysis technique used by Miles and Huberman. The results of the study show that (1) the role of Public Relations of the Palembang City DPRD Secretariat in Delivering Public Information Public Relations As a communication facilitator which means that public relations has a role to hear complaints from the public who are accommodated by public relations and then conveyed to leaders, both public relations as problem-solving facilitators which means public relations will seek solutions to the problems faced by the palembang city government, the three public relations as a communication technique so that public relations know whether there is reciprocity between the government and the community so that it is profitable for the government. to the media crew. (3) The obstacle to Public Relations of the Palembang City DPRD Secretariat in conveying public information is the lack of Human Resources (HR) owned by the Public Relations of the Palembang City DPRD Secretariat. because not all public relations staff have a scientific background majoring in communication science or related to journalism so that it becomes an obstacle when public relations deals with the media or journalists. In addition, there are internet network disturbances. When public relations perform their duties out of town, but there is sudden information. However, for this problem the Public Relations of the Palembang City DPRD Secretariat can overcome it.

Public Relations in the Arts, Liesure and Entertainment Fields (Uk Experience)

This article aims to introduce students to public relations in the fields of arts, recreation and entertainment. The role of public relations and the strategies and tactics required by arts and recreation organizations were then explored using a variety of contemporary case studies. Then trends and issues affecting public relations in the sector, such as the rise of celebrity, were analyzed.

PERAN HUMAS DALAM MENSOSIALISASIKAN SEKOLAH SLB E NEGERI PEMBINA MEDAN DALAM MENJALIN HUBUNGAN DENGAN KELUARGA ANAK PENYANDANG DOWN SYNDROME MELALUI MEDIA JURNALISTIK

This qualitative research analyzes the role of public relations in socializing SLB E Negeri Pembina Medan school in establishing relationships with families of children with downsyndrome through journalistic media, this research aims to find out and describe how the role of public relations in socializing SLB E Negeri Pembina Medan school in establishing relationships with parents and the community. Data collection techniques used in this study are observation and interviews used for data collection, parents who have downsyndome children are often ostracized in the community so that there are still many parents who have downsyndrome children who are less socialized in the community.

Membangun Reputasi Pendidikan Dasar Islam Melalui Public Relation di Era Revolusi Industri 4.0 (Studi pada Sekolah Dasar Islam Terpadu di Kabupaten Bekasi)

Building Public Relations in primary Islamic education requires a reputation that builds interest in Public Relations with prospective students, parental trust, and community support, whereas the era of the industrial revolution 4.0 demands technology Public Relations improve broader. This study aims to explain SDIT ALFIDAA's efforts to build a reputation through public relations through social media in the era of the industrial revolution 4.0. This research uses a qualitative with a case study method at an integrated Islamic elementary school (SDIT) in ALFIDAA Bekasi, West Java. Data collection used interviews, observation, and documentation. The data analysis uses content analysis. The research results show that Public Relations as digital information through social media, namely Instagram and Facebook, build a school's reputation and a unified communication strategy. Public Relations builds the school's reputation by managing and addressing issues, responding quickly and transparently through social media, providing assistance, and contacting those involved. Overcome the school's reputation's negative impact by actively building community trust with social media. The research contribution effectively uses Public Relations to maintain and enhance the school's reputation. The research implications show that the more significant the role of Public Relations, the better it is for the community, increasing the school’s reputation.

Nexus Between Public Relations and Sales Performance: Evidence of Marketing Strategies Used by Insurance Brokers in Kenya

Insurance brokers in Kenya are adopting public relations strategy as one of the marketing strategies to help them enhance sales in a business environment that faces tight competition and stagnation, which has hindered them from registering modest profits. The aim of the survey was to evaluate the role of public relations on the sales performance of insurance brokers in Kenya. The theoretical framework focused on social marketing theory. The researcher adopted a descriptive survey design, which entails the description of characteristics of the variables of interest. The researcher applied a census design where each one in the target population was selected to take on the exercise. The entire target population consisting of 188 staff comprised of marketing managers of insurance broking companies in Kenya who took part in the study. Cronbach`s alpha coefficient was utilised as a method of measuring reliability in the study; the data was collected using a structured questionnaire which was pilot tested among a sample of 18 respondents. The surveyor utilised a quantitative research method in this study. Data was analysed and presented using cumulative frequency tables. Multiple linear regression analysis was adopted. Sales statistics, brand mentions/publicity, lead generation, physical and digital marketing. The results concluded that public relations strategy had a highly significant influence on the sales performance of insurance brokers. Thus, affirms that public relations is the power behind enhancing business relationships, heightening business retention, and spreading good publicity which contributes positively towards the sales performance of insurance brokers

PENGELOLAAN MANAJEMEN HUBUNGAN MADRASAH DENGAN MASYARAKAT DALAM PENYELENGGARAAN PENDIDIKAN

The interaction between educational institutions and the community has recently been less friendly. The gap between madrasas and the community as customers of education influences people's assumptions and opinions about the unfavorable image of educational institutions, which is one of the contributing factors. Another factor that clearly influences is the role of public relations in an organization. A relationship manager has to take many steps to improve the cooperation between the madrasah and the community, including the concepts of management, planning, implementation and evaluation. Collaboration between madrasas and parents of students is expected to produce quality education. There is a concept that requires communication to influence others and get a positive response. The immediate response from the recipient of the news is only a sound or problems arise during communication because the communicant has received a different message from the communicator's message. Increasing community and government accountability, establishing strategies to monitor development results.

The Role of Public Relations In Restoring The Reputation of PT Jasa Medivest

The Role of Public Relations In Restoring The Reputation of PT Jasa Medivest

Digital Public Relations Importance in Enhancing Learning Outcomes at King Khaid University (An applied study on a sample of university colleges – 2022)

The study investigated the importance of Digital Public Relations in enhancing learning outcomes at King Khalid University. The problem of the study was represented in the role of the Digital Public Relations in enhancing, developing and improving learning outcomes at King Khalid University and achieving Aseer Strategy. The study significance rises from that Digital Public Relations play a great role in improving the mental image among community's institutions and people towards the learning outcomes at the university. The study aimed to identify the role of the Digital Public Relations in enhancing the vision and mission of King Khalid University through improving the learning outcomes for 2030. The descriptive analytical approach was adopted in order to measure the relationship between Digital Public Relations and enhancing learning outcomes at King Khalid University, through collecting primary and secondary data from the previous literature (previous research and studies. The study was carried out on the population of King Khalid University. A sample was randomly seclected of (58) from the teaching staff of the university. A questionnaire was designed and distributed to the study sample. The study verified the following hypotheses: There is no a statistically significant relationship between learning outcomes and promoting cognitive skills of King Khalid University students. There is no a statistically significant relationship between the significance of learning outcomes and fulfilling and promoting academic and life skills of King Khalid University students. There is no a statistically significant relationship between learning outcomes and raising the efficiency of King Khalid University students. The study concluded the following findings: There is a statistically significant relationship between learning outcomes and enhancement of cognitive skills of King Khalid University students. There is no a statistically significant relationship between learning outcomes and enhancement of scientific skills of King Khalid University students. The researchers recommended the following: King Khalid University students' cognitive and scientific skills should be enhanced and their learning efficiency should be increased.

The Role of Karimun Regional Government Pr in Establishing Partners with Mass Media

The purpose of this study is to analyze how the role of public relations in the Regional Government of Karimun Regency in establishing partners with the mass media. The researcher used the role of public relations theory approach proposed by Cutlip et al. Methods of data analysis in this study using the Miles and Huberman methods, namely data reduction, data presentation and drawing conclusions. From the analysis that has been carried out, the results of this research are that Public Relations of the Regional Government of Karimun Regency in cooperating with local mass media has formal and informal forms of cooperation, but only media that has been verified through the press council can collaborate.

The Public Relations Role of DISKOMINFO SUMUT to Building a Positive Image of North Sumatra Governor in The Digital Era

The Public Relations Role of DISKOMINFO SUMUT to Building a Positive Image of North Sumatra Governor in The Digital Era

Assessment of the National Orientation Agency Public Relations Roles in Sensitising the Public during Key National Issues in Nigeria

Assessment of the National Orientation Agency Public Relations Roles in Sensitising the Public during Key National Issues in Nigeria

The Role of Public Relations in Safeguarding Organisational Image during Industrial Action in Nigeria (A Study of Rufus Giwa Polytechnic Owo)

This paper examined the role of public relations in safeguarding organisational image during industrial action. The study was anchored on Marxian (conflict) Theory. Survey method was used in the study and a total population of 2975, 400 sampling size was purposely selected and this comprised of 200 Teaching and 200 Non-Teaching Staff of the institution. Questionnaires were employed as primary instruments of data collection. The findings revealed that, public relation play majorly role of reconciliation in safeguarding organisational’s image especially during industrial action. It also revealed that, Public Relations in Rufus Giwa Polytechnic Owo help in safeguarding the image of the institution especially during industrial action. The study concluded that, public relations help in safeguarding organisations image especially during industrial action. It also concluded that public relation helps to build institutional image especially in Rufus Giwa Polytechnic Owo. Finally, the study recommended that organizations especially Rufus Giwa Polytechnic Owo management should give much credent to public relations as it serve a mean of safeguarding organisation image especially during industrial action. It also recommends that, public relation in every organisation should ensure effective communication especially during organizational conflict. Key Terms : Public Relations, Industrial Action, Organisational Image DOI: 10.7176/IAGS/99-01 Publication date: April 30 th 2023

Peran Public Relation dalam Meningkatkan Citra Universitas Medan Area

This research is to examine how the role of public relations in improving the image of the University of Medan Area. In this study, the authors used field research (field research) which is qualitative in nature. This study uses the theory of the four steps of public relations (Research, Planning, Implementation, Evaluation) perspective. This research uses the case study method involving informants from Higher Education Lecturers at UMA and observing the process and results of publications. The results of this study indicate that the strategy carried out by Public Relations in improving the image of the campus is by means of; Improving the quality of learning (lectures and practicum) and the quality of graduation and Improving the quality of the academic atmosphere.
 Keywords: Role, Public Relations, Citra, University of Medan Area.

A Peran Public Relation dalam Meningkatkan Citra Universitas Medan Area

This research is to examine how the role of public relations in improving the image of the University of Medan Area. In this study, the authors used field research (field research) which is qualitative in nature. Based on the conclusion, the researcher draws the conclusion that the strategy carried out by Public Relations in improving the image of the campus is by means of; Improving the quality of learning (lectures and practicum) and the quality of graduation and Improving the quality of the academic atmosphere.

Evaluation of the Role of Media and Public Relations in Improving the Positive Mental Image of Environment among Department the Employees of the Public Sector Companies - A Field Study Abstract

Evaluation of the Role of Media and Public Relations in Improving the Positive Mental Image of Environment among Department the Employees of the Public Sector Companies - A Field Study Abstract

Peran Public Relations Radio Cakra Bandung dalam Meningkatkan Loyalitas Pendengar di Masa Pandemi

The increasing number of other radio stations that continue to grow rapidly and continue to compete to provide high quality programs. Radio Cakra Bandung is one of the private radio stations in the city of Bandung, the arrival of Covid-19 in Indonesia in March 2020, Radio Cakra began to feel the impact, namely the instability of the number of listeners. In addition, Radio Cakra Bandung must be able to retain old listeners and reach new listeners to survive in the broadcasting industry which is experiencing a decline in listeners. Since the covid-19 pandemic Radio Cakra Bandung has innovated through digital form in forming PR activities in order to gain loyalty from listeners so that they are able to compete and survive during the Covid-19 pandemic. The purpose of this study was to determine the role of public relations in increasing the loyalty of Radio Cakra Bandung listeners during the Covid-19 pandemic. The theory used in this study is the theory of Rusadi Raslan (2016) about the four roles of public relations. The method used is descriptive qualitative research method. As well as data collection techniques and data analysis techniques carried out by conducting in-depth interviews, observation, and documentation. The results show that of the four roles of PR practitioner Rosady Ruslan (2016), there is one role that has not been carried out by PR Radio Cakra Bandung, namely communication technician. However, other roles such as expert advisor, communication facilitator, and problem solving facilitator have been carried out well.