Digital Public Relations Importance in Enhancing Learning Outcomes at King Khaid University (An applied study on a sample of university colleges – 2022)

Abstract

The study investigated the importance of Digital Public Relations in enhancing learning outcomes at King Khalid University. The problem of the study was represented in the role of the Digital Public Relations in enhancing, developing and improving learning outcomes at King Khalid University and achieving Aseer Strategy. The study significance rises from that Digital Public Relations play a great role in improving the mental image among community's institutions and people towards the learning outcomes at the university. The study aimed to identify the role of the Digital Public Relations in enhancing the vision and mission of King Khalid University through improving the learning outcomes for 2030. The descriptive analytical approach was adopted in order to measure the relationship between Digital Public Relations and enhancing learning outcomes at King Khalid University, through collecting primary and secondary data from the previous literature (previous research and studies. The study was carried out on the population of King Khalid University. A sample was randomly seclected of (58) from the teaching staff of the university. A questionnaire was designed and distributed to the study sample. The study verified the following hypotheses: There is no a statistically significant relationship between learning outcomes and promoting cognitive skills of King Khalid University students. There is no a statistically significant relationship between the significance of learning outcomes and fulfilling and promoting academic and life skills of King Khalid University students. There is no a statistically significant relationship between learning outcomes and raising the efficiency of King Khalid University students. The study concluded the following findings: There is a statistically significant relationship between learning outcomes and enhancement of cognitive skills of King Khalid University students. There is no a statistically significant relationship between learning outcomes and enhancement of scientific skills of King Khalid University students. The researchers recommended the following: King Khalid University students' cognitive and scientific skills should be enhanced and their learning efficiency should be increased.