The Role of Public Relations in Safeguarding Organisational Image during Industrial Action in Nigeria (A Study of Rufus Giwa Polytechnic Owo)

Abstract

This paper examined the role of public relations in safeguarding organisational image during industrial action. The study was anchored on Marxian (conflict) Theory. Survey method was used in the study and a total population of 2975, 400 sampling size was purposely selected and this comprised of 200 Teaching and 200 Non-Teaching Staff of the institution. Questionnaires were employed as primary instruments of data collection. The findings revealed that, public relation play majorly role of reconciliation in safeguarding organisational’s image especially during industrial action. It also revealed that, Public Relations in Rufus Giwa Polytechnic Owo help in safeguarding the image of the institution especially during industrial action. The study concluded that, public relations help in safeguarding organisations image especially during industrial action. It also concluded that public relation helps to build institutional image especially in Rufus Giwa Polytechnic Owo. Finally, the study recommended that organizations especially Rufus Giwa Polytechnic Owo management should give much credent to public relations as it serve a mean of safeguarding organisation image especially during industrial action. It also recommends that, public relation in every organisation should ensure effective communication especially during organizational conflict. Key Terms : Public Relations, Industrial Action, Organisational Image DOI: 10.7176/IAGS/99-01 Publication date: April 30 th 2023