Education is the most important aspect of the process of empowering and developing the quality of the State. Innovations in education services must be made to keep up with technological developments and the demands of society. One of the innovations in education services is PPDB Online. PPDB online is an electronic-based service system used in the process of admitting new students in high school. This paper explains the application of PPDB Online as an educational service innovation in East Java Provincial Education Office, Surabaya Branch. The application of PPDB Online in East Java Provincial Education Office, Surabaya Branch, as innovation in education service defined through the five e-service dimensions there is ease of use, e-scape, customization, responsiveness, and assurance. Ease of use means that the application of PPDB online makes it easy to register online. E-scape means that the application design created by East Java Provincial Education Office, Surabaya Branch provides comfort and convenience for PPDB users online. Customization means that the application makes it easy for users to convey constraints regarding PPDB online. Responsiveness means that the consumer inquiries and requests can be responded to quickly. Assurance means the data of the user is safe because to access the user must register and have a password to access PPDB online.
Read full abstract