Promotional Materials Research Articles

Pendidikan dan Latihan Dasar Perkoperasian Angkatan II Tahun 2023: Urgensi, Implementasi dan Ukuran Capaian Promosi Anggota

Member Promotion topic was delivered at the 2023 Cooperative Training and Training Class II. The training participants were State Civil Apparatus (ASN). This material is presented to make participants understand what member promotion is, the importance of member promotion, and implementing and measuring its achievements. The training method is carried out using the andragogy education method and the "3E" principle (Explain, Educate, Entertain). The training was conducted effectively, as reflected in the enthusiasm during the training and the evaluation results. An understanding of member promotion is very basic; therefore it must be understood by cooperative activists. It means member promotion material is one of the most important materials to be conveyed in training on the basics of cooperatives.

Regulating smoking in Japan: from manners to rules

Abstract Opinions vary in Japan on whether smoking is deviant today, but the behavior, once widely accepted, faces increasing regulation. Recent reforms, moving beyond reliance on nonsmokers' tolerance and smokers' etiquette, impose stricter and more detailed rules on smoking, along with penalties for noncompliance. As the Japanese government's promotional materials note, the reforms move “from manners to rules” (manā kara rūru e). The evolution of Japan's smoking regulations exemplifies a shift toward more legalistic modes of social control. Historically, Japanese governance relied on non-binding “soft law,” administrative guidance, and societal cooperation. Legalistic governance, in contrast, hinges on formal rules and proceduralized enforcement mechanisms. This article, drawing on twenty-eight interviews and qualitative analysis of policy deliberations, advocacy organization documents, court rulings, and Japanese news coverage, traces how societal actors contributed to this legalistic turn. Tobacco control advocates filed lawsuits, pursued voluntary changes through local activities, and provided information subsidies to policymakers while lobbying for local and national reforms. They thereby helped de-normalize smoking and render it regulatable. By uncovering bottom-up drivers of legalistic governance and the strategies through which societal actors influence regulatory style, this paper contributes to scholarship on governance, policy diffusion, and law and social change.

National Parks and Landscape Commodification: New Challenges for Nature-based Tourism in Patagonia

Summary Some of the most important tourism destinations in North Patagonia are located inside or adjacent to National Parks, especially around a circuit known as the Lakes Corridor that runs along the Andes through more than 600 km. Even though the main attractions are in the protected areas, accommodation and other services are provided in the towns or cities nearby. As a result of the intensification of tourism and recent inward migrations, the region has experienced urban growth and the emergence or increase of social disputes around land use, environmental issues, and local residential needs. In this case study, we analyze this process, focusing on destinations from the Lakes Corridor and paying special attention to the COVID-19 pandemic effects. The main objective is to understand the characteristics, actors involved, and tensions that emerge in urban development related to this specific kind of tourism based on the positive valorization of nature. This case study is part of an investigation regarding the configuration of tourist landscapes in North Patagonia. Methodologically, it involves the construction of data through observation and interviews, as well as qualitative analysis of different sources, like promotion material and public documentation regarding territorial planning. Information © The Author 2024

How do socioeconomic determinants of health affect the likelihood of living with HTLV-1 globally? A systematic review with meta-analysis.

Human T Lymphotropic Virus type 1 (HTLV-1) is a neglected retrovirus associated with many clinical disorders, most notably Adult T-cell Leukemia/Lymphoma and HTLV-1-Associated Myelopathy (HAM). Found in endemic clusters across the world, high prevalence has been reported in minoritized groups who suffer from health inequities. This study investigates the association between HTLV-1 prevalence and the following socioeconomic determinants of health: education, income, and employment, which are markers of health inequity. A systematic review was conducted by searching the following databases: Ovid/Medline, Embase, Global Health Database, Web of Science, LILACS and SciELO. Primary studies in English, Spanish and Portuguese mentioning HTLV-1 and one of education, income and/or employment were included. A random-effects meta-analysis was performed, and odds ratios (OR) were calculated to determine the association between these socioeconomic determinants of health and HTLV-1 prevalence. 42 studies were included. The likelihood of having HTLV-1 was higher in individuals with less than completed primary education compared to those who completed primary education (OR 1.86 [95% CI 1.34-2.57]; p < 0.01). This may be because individuals with low education have reduced access to and understanding of health information, thus increasing the prevalence of risk factors associated with HTLV-1 infection. No other determinants were found to be statistically significant. Fewer years of schooling are associated with increased likelihood of contracting HTLV-1. Therefore, health promotion materials and public health policies regarding HTLV-1 must consider those with lower educational levels to effectively reduce disease transmission. https://www.crd.york.ac.uk/prospero/display_record.php?RecordID=335004, identifier (CRD42022335004).

Representing youth as vulnerable social media users: a social semiotic analysis of the promotional materials from The Social Dilemma

Abstract While participation in social media has become everyday practice among young people, there have been few studies examining how youth as social media users are represented in the media discourse. Focusing on the promotional materials of an award-winning and widely-viewed documentary film, The Social Dilemma, this paper examines the media depictions of youth that attract the public’s attention. Through a social semiotic analysis, we analyzed the representational, interactive, and compositional meanings in the poster and trailer to identify how young people have been represented in the media discourse. Our findings show that they are constructed as vulnerable social media users who are manipulated by social media companies. We argue that such depictions of youth not only negate their sense of agency but also ignore their active engagement in the participatory culture afforded by social media. The implications of such depictions propagate a protectionist perspective of youth. This can undermine efforts towards the development of an empowerment approach in digital literacy education.

Use of ‘risk’ language in breastfeeding promotional materials: US state and local health departments

As noted by Knaak, information provided to parents about infant feeding in recent decades has become ‘more a tool for persuasion than a tool for education.’ Some health professionals advocate that providers and information for new and expecting parents emphasise the ‘risks of formula feeding’ rather than ‘benefits of breastfeeding.’ Limited systematic research suggests this shift is not changing parental behaviour. The present study assesses the degree to which ‘risk’ language appears in online breastfeeding promotional materials published by governmental health departments in the US Over 200 documents and webpages promoting breastfeeding were analysed for inclusion of ‘risk’ language. About 30 per cent of agencies and 13 per cent of documents and webpages promoting breastfeeding were found to contain such language. Materials published by nongovernmental entities (linked through agency sites) were significantly more likely to include risk language compared to governmental sites. This assessment provides context for the existing discourse regarding promotion of breastfeeding by emphasising health risks. The significance of these findings for respectful advocacy is discussed.

Masculine enhancement as health or pathology: gender and optimisation discourses in health promotion materials on performance and image-enhancing drugs (PIEDs)

ABSTRACT The consumption of performance and image-enhancing drugs (PIEDs) is commonly pathologised in public health discourse as stemming from an unhealthy relationship to masculinity, and is often framed as intrinsically ‘risky’ and fundamentally at odds with ‘good health’. This article examines Australian health promotion materials on PIEDs to analyse their role in shaping notions of good health, normal gender and appropriate self-improvement. To do so, it draws on the work of Butler, Law and Latour to consider how these materials co-constitute men and their health, often in problematic ways. First, we examine the ways in which PIEDs are constituted via a politics of the ‘natural’, then consider how the health promotion materials on PIEDs participate in the regulation of appropriate, healthy masculinity, and conclude by examining how adolescent masculinity is co-constituted with PIEDs. We observe a key tension between health promotion’s avowed interest in improvement and optimisation and its treatment of PIED consumers as aberrant, vulnerable and insecure subjects whose drive to enhance and optimise is characterised by pathology and addiction. We conclude by arguing that health promotion materials on PIEDs fail to acknowledge the exceedingly normative character of enhancement practices in contemporary society.

Negotiated Pipelines to Screenwriting Work on The Black List

This article argues that media professionalization services and their customers negotiate the role of aspirants in media industries. Using the screenwriting website The Black List as a case study, this article analyzes the company’s history, interface, promotional materials, and reception, arguing that The Black List has sought to formalize and standardize the professionalization process for aspiring and professional screenwriters alike as part of a broader entrepreneurial effort to digitalize film development writ large, assessing the value of unproduced film projects according to a universal standard. For aspiring media producers, professionalization services like The Black List are not marginal players in media industries but rather the front lines in an ongoing debate about who has the right to make media. While services like The Black List offer users relatively low-risk means to seek professionalization, they also reproduce imbalanced concentrations of media power, often under the guise of democratizing media culture.

Advancing Inclusive Communication: Implementing an Audit to Center Equity in SNAP-Ed Programming.

Public health interventions rely on information exchange to influence health outcomes. Increasingly, practitioners are working to be intentional with public health messaging. The language used to communicate program objectives and health recommendations should reflect the community's lived experience and avoid perpetuating health and social inequities. Words and tone matter, and both should be inclusive and non-stigmatizing. Prioritizing a health equity lens for communication may require a critical review and revision of existing materials. This Practice Note highlights the development and implementation of an audit tool designed to systematically review a cookbook created to support healthy eating for families and individuals experiencing low income and participating in a Supplemental Nutrition Assistance Program-Education (SNAP-Ed) intervention in Maine. The purpose of the audit tool and the collaborative review process was to revise the cookbook content to ensure a weight-neutral, empowering approach to supporting the community's nutritional needs. The audit process resulted in a comprehensive methodology to examine intervention resources for inclusive communication approaches that avoid deficit framing, use person-first language, and do not overemphasize limited resources or appropriate cultures. The instrument and methodology are conceptually replicable and adaptable. In sharing the process and audit results, the authors seek to provide an example for practitioners to draw from for similar critical reviews of public health intervention resources and promotional materials.

Toward Antarctification? Tourism and place-making in Antarctica

ABSTRACT Antarctic tourism has been growing increasingly and diversifying over the past two decades. In parallel, Antarctic tourism scholarship has particularly focused on tourism development and management. This industry- and policy-focused research has neglected to address how these developments affect place-making processes in Antarctica. This article is grounded in conceptual developments of ‘Arctification’, a phenomenon that appears to have significant impacts on the making of the Arctic as a place (to visit) using specific narratives in tourism. Thus, this study expands these conceptual developments to Antarctic tourism by investigating tourism’s role in place-making in Antarctica through ‘Antarctification’. Four types of narratives emerge from tourism promotion materials constituting the core of Antarctification: Antarctica as a place (1) of exploration, (2) that is wild and empty, (3) of superlatives, and (4) needing environmental stewardship and ambassadorship. The use of these narratives locks Antarctica into particular imaginaries designed to attract visitors. Identifying these dominant narratives is critical, as they may markedly impact conservation agendas, Antarctic wildlife encounters, icescapes, and heritage.

Unmasking Deception: Linguistic Cues Patterns Identification in Promotional Materials of Illegal Investment Scams

Misleading phraseology about illegal investment scams in promotional materials hinders financial sector regulation and investor protection. Understanding these tendencies and creating effective investor awareness measures are crucial. Using official-looking documents and websites that convey elitism and professionalism, illegal investment schemes make their huge profits seem more real. This study sought to understand how deceptive platforms lure potential investors. This was done by revealing deception strategies. Atlas.ti software was used to identify patterns of linguistic cues of deception presented in the promotional materials of illegal investment scams in this qualitative analysis. Eight themes emerged that illuminated intricate strategies used to create the illusion of authenticity and appeal in promotional materials. Beguiling Realism, Affective Ambivalence Techniques, Story Reconstructability, Unverified Spatial and Temporal Information, Dubious Clarity, Cognitive Operation, and Perceptual Information emerged from the analysis. This study impacted the government, public education, and economy to reveal the strategies utilised and prevent illegal investment schemes. The results show that the promotional materials create a false sense of credibility and legitimacy, the illusion that the scheme is profitable and credible, the illusion of personal connections and trust, and the impression of scarcity, which increases their exclusivity and demand to attract investors.

The Language of Lies: An Analysis of Deceptive Linguistic Cues on Malaysian Investors’ Decision Making

In our technology-driven era, scams have become an increasingly pervasive threat, impacting countless individuals daily and causing not only financial losses but also emotional distress and a lack of trust in societal systems. Among the plethora of fraudulent activities, investment scams stand out as one of the top three reported types. These scams often involve scammers gaining the trust of victims through investment tutoring before soliciting money. This qualitative study aims to analyse the linguistic cues of deception embedded in investment scams’ promotional materials. The significance of this research lies in its focus on linguistic cues that utilise considerable influence over investment decision-making processes. The study used linguistic analysis to examine investment scam webpages from reputable organisations like the Securities Commission Malaysia (SC), the Central Bank of Malaysia (CBM), the Financial Consumer Alert List (FCA), and the Royal Malaysia Police (RMP). The qualitative analysis revealed different linguistic cues used, such as credibility enhancement, expressive language, cognitive biases, and framing effects. These findings illuminate how scammers manipulate language to shape investors’ perceptions of promotional materials. By offering insights into these deceptive tactics, the study equips individuals with the knowledge necessary to navigate financial environments with greater awareness and resilience, thereby serving as a crucial tool in the ongoing battle against investment fraud.

Can Travel Pledges Influence Tourists’ Sustainable Travel Behavior?

Environmental awareness is growing and understanding the impact of sustainability pledges on tourist behavior is crucial. This study investigates the effectiveness of such commitments in shaping eco-friendly travel choices. Through a comprehensive analysis of data collected from 475 participants, we examine the influence of sustainability pledges on environmental knowledge, tourist inspiration, and connectedness with nature. Furthermore, our findings highlight the key role of environmental concern in shaping attitudes towards sustainability travel pledges. Practical implications from these findings offer actionable strategies for industry practitioners to promote sustainable tourism, emphasizing the integration of sustainability pledges into promotional materials, the design of inspiring nature experiences, tailored engagement strategies, and implementing practical initiatives and incentives. By fostering collaboration with local communities and conservation organizations, stakeholders can collectively contribute to advancing sustainable tourism practices, ensuring a positive impact on both the environment and the tourism industry's long-term viability.

Russian 'relocants' share their experiences: A study of perceptions of Kyrgyzstan as a destination

This study examines the perceptions of Russian citizens who have relocated to Kyrgyzstan due to the ongoing war between Russia and Ukraine. These individuals, who refer to themselves as “relocants”, have created and shared videos on YouTube documenting their experiences in the new country. Using thematic analysis of these videos, the study aims to understand how Kyrgyzstan is perceived as a destination and provide recommendations for decision-making in tourism and destination development. The study reveals that Kyrgyzstan has a negative or non-existent image among Russian visitors who lack prior experience in the country; however, a positive image is developed after their arrival, indicating contradictions between pre- and post-arrival images. The article concludes with practical recommendations, such as highlighting positive aspects of Kyrgyzstan in promotional materials and addressing issues with transportation infrastructure and air quality.

Forest Birds on Pasture: Meddling Marketing and Conflicting Cultures

Chickens are problematically embedded in the West and Global North as farm animals. Structures built for containing chickens including henhouses, industrial poultry sheds, shading devices and mobile poultry sheds, place chickens – naturally forest birds – into pastoral farming settings that are at odds with natural chicken familial structures and behaviours. I assert that structures built for containing chickens influence human–chicken labour. I support this claim through an investigation of chicken labour at poultry farms. I advance the concept of labour in human–animal studies by looking at labour culture from sociology and labour history scholarship centred around humans. How humans labour with animals contributes to the continuation of animal farming. The long history of chicken farming impacts cultural ideas about small-scale chicken keeping which have led to large-scale agribusinesses using marketing and promotional material in a way that masks more prevalent industrial practices. The structures built for the poultry industry are designed to further the status quo of industry even when working to reimagine that same industry. A critical analysis of how poultry husbandry structures are used in marketing reveals how human labour culture ultimately forces forest dwelling chickens into pastoral farming.

The effect of new e-commerce platform's OSC promotion on consumer cognition: from cognitive legitimacy and cognitive psychology perspective.

In the realm of emerging e-commerce platforms, the influence of online shopping events, specifically online carnival promotions (OSC), on consumer behavior is a significant area of interest.This paper delves into the effects of such promotions on consumer perceptions, a topic that has not been extensively explored in academic research. To investigate this phenomenon, two distinct studies were conducted. The first study employed a questionnaire-based experiment involving 220 participants, divided into two groups. The first study examined the mediating role of cognitive legitimacy in the relationship between OSC events organized by new e-commerce platforms and the perceptions of consumers. The second study utilized an event-related potentials (ERPs) experiment with 33 participants to explore the differences in consumer perceptions between OSC promotions and general promotions by new e-commerce platforms. This study measured the brain's response to promotional stimuli to gain insights into the cognitive processes involved. The first study yielded results that suggest OSC activities can facilitate the establishment of cognitive legitimacy for new e-commerce platforms. This, in turn, was found to be associated with an increase in positive purchase intentions among consumers. In the second study, the ERPs data indicated that exposure to OSC promotional materials elicited larger P2 and N2 ERP components when participants were presented with the logo of a new e-commerce platform. This was in contrast to the response to general promotional materials, suggesting a heightened cognitive and perceptual engagement with OSC promotions. The findings from both studies collectively imply that OSC promotions have a distinct impact on consumer perceptions and cognitive processes. The implicit memory triggered by these promotions appears to influence the identification of new platforms and the mechanisms of cognitive control during online shopping. This, in turn, may have implications for explicit consumer behavior, suggesting that OSC promotions could be a powerful tool for shaping consumer attitudes and behaviors in the e-commerce space. The results underscore the importance of understanding the nuances of consumer engagement with new e-commerce platforms and the role of promotional strategies in fostering a positive brand image and consumer loyalty.

Consumer Preferences of Accommodation Facilities’ Promotional Tool in Solano, Nueva Vizcaya

At various levels, the Philippine government has considered tourism one of its top development priorities to ensure its economic sustainability. Tourism industries are composed of restaurants, hotels, hospitality, any related to travel, tourist destinations, and transportation industries, and much of it revolves around keeping tourists happy and satisfied with their tourism activities. This research emphasizes consumer preferences for accommodation facilities and promotional tools in first-class municipalities. The study determined the effectiveness of the accommodation establishment’s promotional material among tourists through a quantitative analysis. The data was ga there dusing survey questionnaires, which included 60 respondents who stayed in the two selected accommodation facilities. The findings revealed that there is an equal number of male and female respondents in the two selected accommodation facilities in Solano, Nueva Vizcaya, most of whom earn a salary of Php.10,000-20,000 a month, single, frequent hotel guests coming from outside the province, and checking in for vacation. The findings also revealed that the respondents prefer price, packages desired, differentiation, and timing of packages offered to accessibility and something new. The study recommends that accommodation facilities differentiate their offerings by focusing on complimentary meals &amp; loyalty programs.

Developing The Brand of Batam City as A Sustainable (Green) Tourism Destination through Social Media

Various studies have scientifically documented sustainable tourism development in several developing countries. Meanwhile, when social media influences tourist perceptions and their visiting decisions, tourism promoters have widely used social media to form their destination brands by producing promotional materials and distributing them on social media. However, there needs to be more scientific research reporting on the formation of city brands as green destinations through social media. This article collected visual content produced and uploaded by local tourism authorities. Furthermore, Barthes's and Rose’s semiotics were applied to analyze the content to identify the formation of Batam city brands as one of the green destinations in Indonesia. The findings of the article’s research indicated that several themes (marine tourism, agro-and ecotourism, community-based tourism, and sport tourism) are exploited by local tourism authorities to form green destination brands for Batam City. Various signs implying metonymic and synecdochical signs were distributed to highlight the themes, such as beaches, plantation areas, grasslands, and mangrove forests. Based on the study’s findings, various theoretical and practical implications were discussed, and recommendations for future research were suggested.

Переклад як інструмент комунікації фахівців з міжнародних економічних відносин

The communication skills of specialists in international economic relations determine the ease of overcoming linguistic and cultural boundaries in today’s globalized world. As businesses expand into international markets, the demand for professionals with a high level of language competence, including translation and interpretation skills, is high. The article substantiates that translation competence is an integral part of the professional competence of applicants for economic direction, since integration processes and international cooperation increase the requirements for foreign language proficiency not only in the interpersonal sphere, but also in the economic, especially in the field of international business. In the course of the study, the main key challenges and barriers to effective communication in international business are identified and characterized, namely: cultural differences, language barriers, non-verbal communication signals, technological challenges, time zone differences, cross-cultural misunderstandings, translation and interpretation. Emphasis is placed on translation and interpretation, as it is an important tool for facilitating communication between speakers of different languages. Correct translation and interpretation requires not only knowledge of the language, but also cultural competence, understanding of the context and knowledge of the subject. The authors identify the main areas of application of translation and interpretation in international business, including: legal and regulatory documents; financial reports and market analysis results; marketing and promotional materials for international markets; translation of technical specifications, instructions and documentation for products; diplomatic negotiations, international conferences and diplomatic correspondence on economic issues. Thus, translation is an effective tool for effective communication, cooperation and negotiations in international economic relations. By overcoming language barriers, fostering intercultural understanding, and the exchange of information and ideas, translation plays a vital role in promoting economic cooperation, trade liberalization, and sustainable development on a global scale.

Pemanfaatan Aplikasi Canva Dalam Promosi Usaha Online Di Kota Bengkulu

&#x0D; &#x0D; &#x0D; &#x0D; Canva is an online application that can be used to create graphic designs for various needs such as logos, social media content, banners, posters and flyers. This study aims to describe the utilization of the canva application in online business promotion to increase sales. This research is qualitative research. based on TerenceShimp's Marketing Communication Dimensions Theory (2003). The results of this study indicate that the utilization of the canva application has been effective and has contributed to increasing sales and strengthening marketing strategies for online business owners in the city of bengkulu, especially for MSMEs. The results of individual sales of the canva application are an effective tool for creating attractive and professional promotional materials. Its use includes selecting backgrounds, editing designs with text, images, and other design elements, changing colors, fonts, and layouts as needed. Advertising that Canva has an advantage in creating advertising designs compared to other applications. Sales promotion where Canva helps them create professional designs, increase buyer confidence, build a strong visual identity, and visually communicate product benefits to buyers. Sponsorship marketing where wise use of Canva in a larger marketing strategy can contribute significantly to sales growth and brand awareness, Publicity, Canva provides a useful tool for creating attractive promotional designs. Thus, this strategy can be an effective step in growing the business of the business owner. and communication at the point of purchase Canva application is an invaluable tool for MSMEs and small businesses to improve quality and efficiency in the field of design and promotion.&#x0D; &#x0D; &#x0D; &#x0D;