Promotional Materials Research Articles

Electric Eyes

In 1977, U.S. Border Patrol Pilot George Watson praised the latest addition to the agency’s fleet in a photo-essay for INS Reporter. “A new dimension in enforcement capability began with the Hughes 500 helicopter,” he vowed. To illustrate the fruits of modernization, Watson included aerial shots of an arrest in the San Ysidro desert. “Before,” he explained, “aliens” would “sweep across” the border. Now, “Fox Trot’s light in the sky is bad news. Migrants hit the deck. They cannot escape.” Less than a decade later, the magazine admitted that, for the first time, one million “illegals” had been apprehended in a single year. Despite the slew of surveillance technologies at its disposal—helicopters, infrared scopes, night-vision goggles, low-light television systems, and “electric eye” ground sensors—the Border Patrol was outmatched. This article mines interviews, memoirs, promotional materials, and archival photographs from the United States Citizenship and Immigration Services (USCIS) History Office and Library to flesh out the intimate links between visuality, surveillance, border policing, and xenophobic nationalism. Amid hysteria over unauthorized migration in the wake of the Bracero Program (1942–1964), the Border Patrol began to represent sovereignty on the U.S.–Mexico line as a visual project. It resurrected rudimentary tools (e.g. sign cutting) and adopted increasingly sophisticated optical devices. To advertise its vigilance, the agency turned to the camera. Via publicity and commemorative projects, the Border Patrol crafted an institutional iconography that showcased its prescient, scientific oversight even as it displayed the U.S.–Mexico boundary’s persistent insecurity. Throughout, it positioned the undocumented as invasive enemies. Ultimately, the Border Patrol leaned on a visual culture that glorified surveillance to justify the state’s sovereign right to police mobility. Insidiously, it fueled xenophobia by othering Mexican migrants. And it reimagined the U.S.–Mexico border as the site of a forever war: a perpetually vulnerable zone where perfected observation was a required—but never finished—pursuit.

Exploring everyday racist symbolism in community recreation spaces: a critical race content analysis

ABSTRACT There has been a palpable shift in the public’s collective consciousness about the realities of racism in recent years. Community recreation organizations, like all other institutions, are not exempt from promoting racial inequity through taken for granted policies and practices. The purpose of this study was to explore some of the racist symbolism found within everyday artifacts at local community centres in a sub-urban area of Ontario, Canada. A Critical Race Content Analysis methodology was used to analyze bandages, promotional materials, and sunscreen. This study found that bandages in first aid supplies were exclusively for White skin tones, images in promotional materials featured mostly White people, and the sunscreen products stocked were not made for dark skinned folx. A discussion on the implications of each finding is provided followed by limitations and recommendations for research and practice.

Newborn screening for severe combined immunodeficiency in Malaysia: current status, challenges and progress.

Early diagnosis of Severe Combined Immunodeficiency (SCID) increases survival outcomes and quality of life while significantly minimizing healthcare burden and costs. Despite growing evidence supporting the benefits and cost-effectiveness of SCID detection through newborn screening (NBS), it has yet to be implemented in Malaysia. This study aims to explore experts' opinions on the current status, challenges, and crucial strategies needed for the successful implementation of SCID NBS. A guided, structured interview was employed to explore opinions on the current status, barriers, and strategies for implementing SCID NBS in Malaysia. All 13 invited experts participated in this study, indicating complete participation from the entire Malaysian immunology fraternity (consisting of eight clinical immunologists and five immunopathologists). Several initiatives are ongoing to establish SCID NBS in Malaysia. Hindrances such as low immunologist-to-patient ratio, unequal placements of immunologists throughout Malaysia, society's low disease awareness, national health prioritization, lack of stakeholder engagement, and inadequacy of local study/data were highlighted. Pilot research on SCID NBS, advocacy workshops, and promotion materials are among the ongoing activities outlined in the blueprint, paving the way for this nationwide NBS program to be achievable in the near future. This article provides recommendations to policymakers in mandating SCID NBS. Strategies by key stakeholders are underway, particularly in advocacy programs and efforts to increase awareness among clinicians and the public.

Barbara Broccoli and the Popular Image of the Bond Producer

Of all the women involved in the James Bond film franchise over the years, for the last three decades producer Barbara Broccoli has had the greatest power and influence on its development. Since taking over as co-producer (alongside half-brother Michael G. Wilson) of the Bond films in the mid-1990s, Broccoli is constantly mentioned in relationship to James Bond, yet there has been no academic attention paid to her role as Bond producer. This article will address this oversight in Bond studies and contribute to the growing area of scholarship on the producer in the British film industry by analysing the popular image of ‘the Bond producer’ using promotional materials and press coverage. The approach adopted in this article is framed in terms of a negative stereotype of (male) film producers that is widely generalised, and pressbook evidence showing that the original Bond producers Albert R. ‘Cubby’ Broccoli and Harry Saltzman were positively caricatured in the Bond film publicity. It will consider the enduring legacy of the ‘Men Behind James Bond’ producer image to examine the role played by Broccoli in the discourses of marketing and promotion during the Pierce Brosnan and Daniel Craig eras. The article will demonstrate that although a high degree of public visibility might be expected to come with the role of Bond producer, the woman behind the image and the day-to-day business of film production largely remains hidden in favour of the authorised narratives shaped by the earlier promotional materials, references made to Bondian character types or popular discourses of gender which the mainstream press reproduce. In so doing the article will reflect on debates about gender and diversity in the Bond franchise to connect to wider discourses around inclusivity in British popular culture that have come to the fore in recent years.

Strengthening Local Economies through the Implementation of Digital Promotion in Tourism Villages and Its Implications for Marine Tourism

This research examines the development of Botolempangan Karst Palace Tourism Village through digitalization and digital marketing approaches. The study combined analysis of existing tourism village management with digital technology-based development strategies. Through an internship and training program, researchers developed tour packages and digital promotional materials, including flyers and profile videos. The study also adopted the AIDDA model (Attention, Interest, Desire, Decision, Action) to optimize the digital marketing strategy. The results showed that the management of Botolempangan Karst Palace Tourism Village still faces challenges, especially in terms of promotion and utilization of digital technology. The training provided includes creating promotional content, utilizing social media, and developing digital marketing skills. This research produced recommendations to improve the quality of human resources of managers, optimize the use of digital media for promotion, and develop a digital application-based management model. The application of digital promotion in tourism villages has opened up new opportunities in the development of marine tourism in Indonesia. By utilizing various digital platforms, coastal tourism villages can introduce the uniqueness of local culture and underwater natural wealth, which is expected to increase marine tourism visits in Indonesia.

Upgrading the Capacity of Local Community and Tourism Branding in Pagar Jaya Village

Pagar Jaya Village is a coastal area at the southernmost tip of SumatraIsland and isolated in Punduh Pidada District, Pesawaran Regency, Lampung becomingone of the tourism villages in Lampung that has two main problems poor accessibilityand low capacity of the community. As a result of this problem, the "KITA PAGAR JAYA"program has successfully enhanced the community’s capacity in tourism, particularlyin the area of tourism branding. This program itself is implemented with SadarWisata and Sapta Pesona approaches. It was developed on 4 stages, first stage ispotential and problem identification, second stage is delivering material about tourismmanagement, the third is about MSMEs and branding knowledge, and the last stageis about evaluation of tourism management to develop sustainable system in PagarJaya Tourism. The implication of this program is to enhance the local community’scapacity to manage tourism by focusing on Sadar Wisata, Sapta Pesona, and disastermanagement. As a result, more community members are joining the Pagar JayaVillage Tourism Awareness Group and MSMEs to help with tourism management. Theprogram also includes creating promotional materials like pocketbooks, tourism videos,and social media campaigns to enhance the branding of Pagar Jaya Village.

An In-Depth Analysis of the Influence of Pharmaceutical Marketing Strategies on the Prescription Practices and Decision-Making Processes of Medical Professionals.

The study seeks to explore how pharmaceutical marketing strategies impact doctors’ prescribing habits within the complex relationships between healthcare providers and pharmaceutical companies. Five alternative pharmaceutical products are analyzed across six distinct evaluation parameters to understand the multifaceted impact of marketing efforts. The dataset includes information on marketing spend, prescription rates, and various evaluation criteria such as efficacy, safety, affordability, brand recognition, promotional materials, reputation, and convenience. These parameters are crucial in assessing the comprehensive influence of pharmaceutical marketing on doctors’ decision-making processes. Understanding how pharmaceutical marketing impacts prescription practices is crucial for ensuring patient welfare and safety. It helps in evaluating whether prescriptions are driven by genuine medical needs or influenced by marketing strategies, thus promoting patient-centered care. The study addresses ethical concerns related to the interactions between pharmaceutical companies and healthcare professionals. Uncovering the extent of marketing influence aids in developing ethical guidelines and regulations, fostering transparency and trust in the healthcare system. The COPRAS-G method necessitates identifying selection criteria, evaluating relevant information for these criteria, and creating methods to assess how well the surrogate meets the participants’ needs. Decision analysis involves a Decision Maker (DM) who must consider a specific set of alternatives and choose one from several options, often with conflicting criteria. Consequently, the developed complexity proportionality assessment (COPRAS) method can be applied. The results indicate that Doctor 03 ranked first, while Doctor 05 ranked the lowest.

Media Promosi Desa Wisata dalam Meningkatkan Kunjungan Wisatawan di Desa Golo Loni, Kecamatan Ranamese, Kabupaten Manggarai Timur, NTT

One of the tourism destinations in the NTT Province's East Manggarai Regency is Golo Loni Village. Finding out which promotional materials the Golo Loni tourist village uses to get more visitors was the aim of this study. A qualitative technique is the research methodology employed. methods for gathering data on the research topic through observations, literature reviews, and interviewing approaches. The study's findings indicated that the Golo Loni tourist village used print and digital advertising, including posters, brochures, websites, Facebook pages, Instagram accounts, and Youtube videos. It was able to draw tourists in thanks to promotions in these media. But the majority of the visitors were exclusively from within the country.

서울시민 힐링프로젝트 마음온 치유활동가의 치유적 경험에 대한 사례연구

Objectives The purpose of this study is to examine the healing experiences of healing activists participating in the Seoul Citizens’ Healing Project Maeum-on Program and to examine the implications of these experiences to the counseling site. Methods Using qualitative case study methods, we selected five healing activists who were part of a team as research participants from June to August 2020. Participatory observation journal was prepared from the moment the activists first met until their disbandment. In addition, in-depth interviews were conducted 17 times befor, during, and after the program. Also, activity diaries, o-site sketches, and promotional materials written by activists were collected. The data Analysis was carried out using emic oding and etic coding metionds. To ensure the reliability of the study, expert meetings, member checks, and preliminary investigations were conducted. Results First, good participation experiences, interest in fields such as psychological counseling, and the belief that one’s activities make the world good became the context for healing activists to participate in healing projects. Second, the activists’s healing experience consists of receiving at the same time as giving, and was quite similar to he healing factors in counseling theory. Third, the moment of recognizing the need for conflict with colleagues, a lot of energy and time consumption, and counseling expertise was confirmed as a difficulty as a healing activist. Conclusions As the first study on the Maeum-on program, a new type of psychological program model that can spread social values was identified, and it was confirmed that a citizen-centered healing movement was possible. It can be used as basic data when developing group programs in the future.

Parental Hesitancy toward Seasonal Influenza Vaccination for Children under the Age of 18 Years and Its Determinants in the Post-Pandemic Era: A Cross-Sectional Survey among 1175 Parents in China.

Children's susceptibility to influenza increased after COVID-19 control measures were lifted. This study investigated parental hesitancy toward seasonal influenza vaccination (SIV) for children and its determinants in the post-pandemic era. An online survey of full-time adult factory workers was conducted in Shenzhen, China in December 2023. This analysis was based on 1175 parents who had at least one child under the age of 18 years. Among all parents, 37.1% were hesitant to have their index child receive SIV. Mothers exhibited lower parental hesitancy toward SIV compared to fathers (31.9% versus 41.3%, p < 0.001). After adjusting for significant background characteristics, mothers and fathers who were more satisfied with the SIV health promotion materials, perceived more severe consequences of seasonal influenza for their children, and perceived more benefits, cues to action, and self-efficacy related to their children's SIV were less likely to exhibit hesitancy toward SIV. Higher frequency of exposure to information about the increasing number of patients or severe cases due to seasonal influenza and other upper respiratory infections on social media was associated with lower parental hesitancy toward SIV among fathers but not mothers. There is a strong need to address parental hesitancy toward SIV for children in the post-pandemic era.

Improved Accessibility of Healthcare Facility Services by Vulnerable Populations

This study determined the capacity of healthcare facilities in the Philippines to provide accessible health services to vulnerable groups during the COVID-19 pandemic. The research addressed the urgent need to support vulnerable populations facing higher health risks and barriers in accessing healthcare services. Using a cross-sectional, descriptive quantitative research design and the Healthcare Facility Capacity Self-Assessment on the Accessibility of Services for Vulnerable Populations survey, the researchers collected data from 154 participating healthcare facilities in the Philippines. The most important finding revealed significant gaps in the healthcare facilities’ capacity to serve vulnerable groups, particularly in physical infrastructure, equipment, personnel training, and tailored health promotion materials. This study contributes to the theoretical understanding of healthcare accessibility by applying the Andersen behavioral model. It highlights the practical implications for targeted interventions, policies, and resource allocation to enhance the capacity of healthcare facilities to provide accessible and inclusive health services to vulnerable populations during health emergencies.

Sustainable Homestay Marketing Strategy: Triple Bottom Line Implementation for Post-Pandemic Economic Recovery in Pulesari Tourism Village

The development of tourism villages is an important issue in implementing sustainable tourism principles related to the triple bottom line concept. Pulesari Village is expected to become a tourist village that is able to integrate economic (profit), social (people), and environmental (planet) interests in managing its homestay business. The purpose of this research is to understand the homestay marketing model carried out by the Pulesari Tourism Village Manager in relation to the triple bottom line concept. This research uses data collection techniques through non-participatory observation, in depth interviews, and documentation. The results of this study found that the community owns assets in the form of homestays and is managed professionally together with an institution formed by the village. A percentage profit-sharing system is used as an instrument for sharing income from homestay management. However, efforts to maintain environmental quality are still not the main promotional material because there are still weaknesses, especially in waste management. The community as part of the subject of economic activity in Pulesari Tourism Village needs to be further involved in the process of homestay management and marketing while balancing economic, social and environmental interests.

Influence of Material Properties on Ruggedness Evaluation of Package Architectures for SiC Power Devices

Button shear tests at different temperatures between different mold compounds and Cu-leadframes have been performed to evaluate the adhesion of mold compounds to the inner surfaces of SiC-power devices. The results at different temperatures show the behavior of different material and layer stack combinations under storage at room temperatures as well as under operating conditions with elevated temperatures, where adhesion and thus the hermeticity of the device against moisture is significantly lowered. It has been shown that different thermomechanical properties of the mold compounds as well as the usage of different adhesion promoter materials have a significant effect on the adhesion properties of the mold compound to the leadframe surface of the SiC power devices, which have direct impact on the ruggedness and lifetime stability. Furthermore, these results have been correlated to thermomechanical simulations of the package architecture of SiC power devices under stress. Different wire bond architectures have been evaluated in simulations with and without die top delamination taken into account, showing that EMC delamination may play a major role in the lifetime stability of SiC power devices under thermomechanical stress like simulated in TCT- , IOL- and PTC-testing.

Consumer versus expert opinions on bowel cancer screening videos: Findings from a co-design study

ObjectiveTo describe compare and assess expert and consumer evaluations of videos the National Bowel Cancer Screening Program in Australia to inform the future development of effective promotional materials. MethodsFrom July to November, 2022 consumers (n = 487) were randomly assigned to see 3 of 15 videos and 34 “experts” (i.e., researchers, clinicians, and health promotion specialists) viewed all 15 videos. Participants completed 22 items reflecting positive and negative perceptions and perceived efficacy in encouraging screening participation. Multiple analyses of covariance assessed mean differences in expert and consumer ratings controlling for age and gender differences. ResultsExperts and consumers reported similar perceptions about videos, with no difference in the degree to which each would encourage kit completion. However, compared to those containing personal stories, experts rated instructional and informational videos significantly lower than consumers in terms of encouraging actions that facilitate kit completion. ConclusionsExperts may underestimate the degree to which information and personal narratives resonate with consumers viewing bowel cancer screening videos. Practical implicationsIt is valuable to consult consumers when designing bowel cancer screening promotion and education videos as opposed to relying solely on expert opinion especially in the context of encouraging actions that lead to kit completion.

Tourism and Discourses of Peace About the UAE in the Israeli Media

By focusing on the recently established diplomatic relations between Israel and the UAE in the aftermath of the 2020 Abraham Peace Accords, this paper critically assesses the emerging narratives of peace and tolerance underpinning the tourism promotional material circulating in the Israeli media between September 2020 (in the aftermath of the Abraham Accords) and August 2023 (before the outbreak of the Israel-Hamas war in October 2023). The study employs a variant of critical discourse analysis known as Cultural Critical Discourse Analysis (CCDA) to unravel the cultural nuances embedded within this discourse. Based on this analysis, a dynamic model is presented to highlight two discourse strategies—cosmopolitanism and softening—underpinning the emerging discourse. Overall, this article represents a significant contribution in this specific moment of crisis as it aims to propel peace discourses through tourism in a region characterised by political instability.

Influences of HPV disease perceptions, vaccine accessibility, and information exposure on social media on HPV vaccination uptake among 11,678 mothers with daughters aged 9–17 years in China: a cross-sectional study

BackgroundMothers play a crucial role in influencing their daughters’ HPV vaccination decisions. Addressing barriers to receiving HPV vaccination among mothers of girls may achieve two goals in one strike: increasing vaccination coverage among both mothers and their daughters. This study aims to examine the HPV vaccination uptake and its determinants among mothers of girls in China at both the individual and interpersonal levels.MethodsFrom July to October 2023, a cross-sectional online study was conducted to investigate HPV vaccine refusal for daughters aged 9–17 years among 11,678 mothers in Shenzhen, China. A randomized selection method was employed, targeting 11 primary schools and 13 secondary schools in Shenzhen. The research team invited mothers of girls to participate in an anonymous online survey. Multilevel logistic regression models (level 1: schools; level 2: individual participants) were employed to analyze the data.ResultsAmong 11,678 mothers, 41.1% self-reported receiving at least one dose of HPV vaccination. Through multilevel logistic regression analysis, eight items measuring illness representations of HPV, which refers to how people think about HPV, were associated with higher HPV vaccination uptake (AOR: 1.02–1.14). These items included identity (identifying symptoms of HPV), timeline (whether HPV is acute/chronic), negative consequences, personal and treatment control (whether HPV is under volitional control), concern, negative emotions, and coherence (overall understanding of HPV). In addition, participants refusing HPV vaccines for the index daughters (AOR: 0.82, 95%CI: 0.76, 0.89) had lower vaccine uptake. Perceived more difficulties in accessing the 9-valent vaccines (AOR: 1.06, 95%CI: 1.04, 1.08) and more satisfaction with vaccine-related promotional materials (AOR: 1.50, 95%CI: 1.46, 1.54) at the individual level were associated with higher vaccine uptake. At the interpersonal factors, higher frequency of exposure to testimonials given by others about HPV vaccination on social media (AOR: 1.19, 95%CI: 1.14, 1.25) and thoughtful consideration of the veracity of the information (AOR: 1.11, 95%CI: 1.07, 1.16) were correlated with higher HPV vaccination uptake.ConclusionsThese findings offer essential implications for modifying HPV disease perceptions, addressing difficulties in accessing the 9-valent HPV vaccines, and enhancing health communication needs to improve HPV vaccine uptake among mothers of girls.

Time matters: a critical multimodal study of an English learning app for children in China

ABSTRACT Time and its management, as evident in the scheduling, sequencing and structuring of activities, is important in early childhood education (ECE). While ECE apps have been changing teaching and learning practices for over a decade, research has yet to examine how they represent and manage time. To address this gap, we analysed the representation and management of time in iHuman ABC, a popular English learning app for children in China. Adopting Djonov and Van Leeuwen's (2018) model for analysing semiotic software and Van Leeuwen’s (2008) critical discourse studies framework, we examined temporal features in the app's design and references to these features in promotional materials and user reviews. Findings reveal that iHuman ABC reflects an instructivist ideology which considerably limits children’s ability to organise their time and contradicts research-based recommendations for teaching English. This study contributes to critical multimodal studies of the potential of software to transform educational practices.

Pemanfataan Aplikasi Canva Sebagai Media Desain Promosi Produk Bagi Guru SDN 18 Kampung Durian

The community service program titled "Utilization of Canva Application as a Promotional Design Media for Teachers of SDN 18 Kampung Durian" aims to enhance the graphic design skills of teachers through intensive training using the Canva application. This program was implemented to address the challenges faced by teachers in promoting their side business products and creating engaging teaching materials. Through lectures, discussions, Q&amp;A sessions, and intensive mentoring, the program successfully improved the technical abilities of the teachers in using Canva. Evaluation results show that 85% of the teachers feel more confident and capable of producing more professional designs. This program also positively impacted the quality of school promotional materials and the teachers' side businesses, as well as increased their technological literacy and creativity. In conclusion, this training successfully achieved its goals and made a positive contribution to enhancing the quality of education and economic welfare of the teachers at SDN 18 Kampung Durian.

Culinary Potential in The Colorful Village of Tigarihit in Simalungun District

This research has three research objectives, namely: (1) Looking at the condition of the facilities and supporting facilities that currently exist in the colorful village tourism of Tigarihit, (2) compiling a detailed inventory of culinary potential which includes: (a) Types of traditional food (b) Traditional food processing methods, (c) Economic aspects and (d) Documentation, (3) Arrange alternative development of culinary potential in the colorful village tourism village. This type of research is survey research with descriptive methods. Based on the survey conducted in Parapat City, a total of 6 types of traditional food were identified. The main ingredients most widely used to make traditional foods are chicken and fish (80%), then other ingredients (20%). Traditional Simalungun food, based on the way it is processed can be categorized into four, namely: (1) steamed, (2) fried, (3) grilled, and (4) boiled. Based on the results of interviews with traditional food sources in Simalungun, some alternative developments that can be done are the Identification and inventory of traditional foods, compiling profiles of traditional foods in the region as information and promotion materials, encouraging the development of traditional food centers with related agencies, the private sector and the community; Providing soft credit for additional capital

Exploring the Dutch Bruynzeel Kitchen Through the Negotiations of Its Two Designers, Limperg and Zwart

During the interwar period, numerous endeavours were made to develop a rational kitchen, also called a laboratory kitchen, namely one that prioritised labour-saving efficiency through thoughtful layout and design. Catherine Beecher's work is often credited as its starting point. By synthesising household reformers' experiences and architects’ design expertise, scholars have extensively examined how rational kitchens evolved. This paper discusses the conception of the standardised Dutch Bruynzeel Kitchen (1938) by the collaborative efforts of two designers with distinct yet complementary interior design profiles. Renowned Dutch designer Piet Zwart, widely recognised for his contributions, finalised the technical drawings and promotional materials for this iconic kitchen. Less acknowledged is the early involvement of Dutch architect Koen Limperg, son of a business economics professor, who drew the preliminary designs. Interestingly, this kitchen design was developed while body culture emerged in the Netherlands. Complementing already existing research from art history, anthropology, the history of technology, and gender studies, this paper, based on literature and archive research, investigates through an interior design lens how both designers integrated their respective practices and expertise into the Bruynzeel Kitchen's design, incorporating elements of physical activities (dance, gym, sports) and household economics.