Promotion Of Heritage Research Articles

THE DEVELOPMENT OF MEDIA PEDAGOGY AS A COMPONENT OF MEDIA EDUCATION IN THE REPUBLIC OF POLAND (First Quarter of the XXI Century)

The publication analyzes the development of media pedagogy in Poland during the first quarter of the twentyfirst century and its role in the country's media education system. The article examines the strategy of state policy for the development of media education, studies initiatives and programs aimed at increasing the level of media literacy and forming critical thinking about media. It also examines the achievements, problems and prospects of media pedagogy in Poland, taking into account the challenges of the modern information society. The study of media pedagogy in Poland in the first quarter of the twenty-first century is important in view of the current challenges and opportunities in this field. This study aims to identify achievements and problems, as well as to identify future prospects. Understanding the strategies implemented by Poland in the field of media pedagogy can contribute to further research and offer practical recommendations for improving media education in Poland and other countries. There are contradictions in the development of media pedagogy in Poland. On the one hand, the accessibility of information through the media contributes to education and conscious consumption of news. On the other hand, the abundance of information can lead to information overload and mixing of facts with fake news, which emphasizes the need to improve media literacy. In addition, the rapid development of media technologies can lead to the loss of traditional cultural values, which also necessitates the preservation and promotion of cultural heritage. Media platforms provide an opportunity for personal expression, but at the same time can contribute to the spread of negative content, which requires effective protection against media violence and discrimination. This study is relevant given the complexity of the modern media environment and the need for a balanced approach to media education and pedagogy.

Cultural Entrepreneurship and Economic Situation of the Islands Imbros and Tenedos

Culture highlights a place, through the promotion of tangible and intangible cultural heritage, and it creates an incentive to visit and interest in the mentioned area. The object of interest of this project is Imbros and Tenedos, specifically the economic and cultural development of the islands in recent years. The methodology we followed is qualitative research conducted through an online questionnaire. Also, for the current situation on the islands, we quote the results of qualitative research.

Cultural Heritage and New Technologies: Exploring Opportunities for Cultural Heritage Sites from Gen Z’s Perspective

Abstract The preservation and promotion of cultural heritage has been a major focus of European and international policy makers and researchers. Access to it is transformational (europeana.eu), which is why new technologies seem to be a good opportunity in doing so, especially in education. The young generation (Gen Z) is one of digital natives, as a result of their early exposure to the Internet and electronic gadgets. Thus, they usually expect more engaging experiences. At the same time, games have a powerful role in improving key skills and competencies required for success in education and professional life (Pellegrino, Hilton, 2012). Thus, this paper reviews available literature, exploring opportunities for cultural heritage sites through digital storytelling and gamification. A detailed bibliometric analysis provides insights about the progression of scientific papers related to cultural heritage and new technologies. Data was extracted from Scopus and mapped with VOSviewer visualization tool. Literature on Generation Z perception on cultural heritage is scarce. Even research on perception on cultural heritage of different generations is limited, with papers published in the last 2-3 years.

Research on the Dissemination and Inheritance of Bengbu Flower Drum Lantern in the Age of Melting Media

At present, the development of integrated media communication has brought great benefits for the innovative communication of intangible cultural heritage, and also brought great opportunities for the communication of Bengbu Flower Drum Lantern. The dissemination and promotion of Bengbu Flower Drum Lantern under the environment of integrated media need to rely on diversified ways and means, make full use of the advantages of integrated media, enhance the exposure of the Flower Drum Lantern, and form a sustained dissemination effectiveness, which not only provides reference for the inheritance and promotion of intangible cultural heritage of Flower Drum Lantern, but also brings inspiration to the shaping of the urban image and cultural dissemination of the whole city of Bengbu.

Cultural Value Orientation And Self-Efficacy Of Secondary School Students In Southern Education Zone Of Cross River State, Nigeria

The main purpose of the study was to find out if cultural value orientation have any influence on self-efficacy with reference to social self-efficacy, academic self-efficacy, language self-efficacy and moral self-efficacy. Literature review was done according to the variables under study. The ex-post facto design was adopted for the study. A sample of 1,586 students was randomly selected from the public secondary schools in Cross River State for the study. A questionnaire titled “Cultural Value Orientation and Self-Efficacy (CVOSEQ) was the instrument used for data collection. The face validity of the instrument was determined by three other research experts educational psychology and measurement and evaluation from the department of Educational Foundations, University of Calabar while the reliability of the instrument was determined using Cronbach Alpha reliability method. The data collected were analyzed using One-way Analysis of Variance tested at .05 level of significance. The result of the analysis revealed that cultural value orientation has a significant influence on social self-efficacy, academic self-efficacy, language self-efficacy, moral self-efficacy and overall self-efficacy. Based on the findings of this study, it was recommended among others that parents should educate the children about their cultural heritage. They should be encouraged to communicate in their local language, dress in their cultural outfits and take part in cultural activities. The school should lay emphasis on promotion of cultural heritage and values so that the child can have an understanding of his origin.
 
 

Digitalisation of Archive Funds, Museum and Library Collections as a Factor of the Preservation of the National Cultural Heritage of Ukraine

The purpose of the article is to analyse the problems of protection and rescue of cultural objects, in particular, to determine the role of digitisation of archival funds, museum and library collections as a factor of the preservation of national cultural heritage. The methodological basis of the research consists of general scientific and special methods of studying the problem, the use of which made it possible to achieve the goal. The applied methods made it possible to outline the problems of protection and rescue of cultural objects, in particular, to determine the role of digitisation of archival funds, museum and library collections. The principle of historicism, which involves considering any phenomenon in its self-development under the influence of various factors, became the main one. The historical-systemic method is aimed at the analysis of society as a whole and transformations within it, caused by changes in the political, cultural and informational and communication space. Quantitative methods were used to process the results of analytical studies, as well as to diagnose the studied phenomena, in particular, to present digitised collections in the network and rank them according to the purpose of digitisation. The scientific novelty of the work consists in the expansion of ideas about the scale of digitisation of archival funds, museum and library collections, its role in the preservation of cultural objects. Thanks to the research carried out by the authors, projects, scientific and popular scientific events are presented, the purpose of which was to discuss the problems of loss, rescue and protection of the national cultural heritage of Ukraine. The authors state that the problems of preservation of cultural values, transfer, promotion and development of cultural heritage in Ukraine are now issues of national security. Conclusions. The research have proved that the implementation of information technologies and large-scale digitization are becoming absolutely necessary for modern archives, libraries and museums, have great significance and are carried out in order to ensure accessibility, preservation and dissemination of knowledge and cultural heritage. Keywords: digitisation, archival fund, museum and library collection, national cultural heritage.

DOREMI (Dongeng Arek Milenial): Library Program for Introducing Culture to Children and Youth

Libraries must embrace innovation, ensuring that users can easily access and enjoy the services offered. This research aims to assess the effectiveness of DOREMI (Millennial Arek Tales) services as a novel means of cultural introduction. Employing a quantitative approach with descriptive research, the study utilized non-probability sampling, involving 100 respondents. Research methods included observation, distribution of questionnaires, and documentation. The study found that the DOREMI Live Streaming Service Innovation Program (Fairy Tales of Millennials) at the Tulungagung Regency Regional Library adheres to all principles of program innovation, encompassing program objectives, socialization, observations, and effectiveness. A significant 64% of respondents agreed that the DOREMI program enhances information and motivates them to engage in reading, while an equal percentage found the program organized by the library to be interesting. Additionally, 74% strongly agreed that participating in the DOREMI service imparted moral messages from the stories. The services provided an engaging and entertaining platform for storytelling, contributing to the promotion of cultural diversity and heritage within society. This enriches people's knowledge and understanding of various cultures. In conclusion, the services proved highly effective as a medium for introducing culture to the millennial generation in today's era.

CULTURAL HERITAGE - THE TOURISM BRAND OF UKRAINE

Purpose. The article is to substantiate the importance of the development and preservation of cultural heritage, to identify the problems and prospects of its development as a tourism brand of Ukraine. Design/methodology/approach. The author of the article uses the method of literature review to justify the need to research the preservation of cultural heritage in the new conditions of a large-scale war. Scientific research methods of theoretical and logical explanation, systematization and explanation are used to study the essence of cultural heritage. Findings. As part of this study, it was established that today Ukraine has a great potential for the development of tourism based on its cultural heritage. In each society, cultural heritage has its own unique aspects and meanings. Cultural heritage values should be protected and preserved for future generations, regardless of the situation or circumstances. The development of tourism based on cultural heritage can contribute to the preservation of historical and cultural values of Ukraine. The conducted studies show that the main problems faced by the development of cultural heritage as a tourist brand of Ukraine are: insufficient financial resources, the need to modernize the tourist infrastructure, ineffective use of marketing strategies, insufficient development of tourist infrastructure, limited interest of the state in tourism, limited accessibility of cultural heritage for visitors , lack of coordination, vandalism and pollution. Based on the obtained results, it can be concluded that the development of tourism in Ukraine should be aimed at promoting the country’s cultural heritage. For this, it is necessary to develop infrastructure and services related to culture, open new museums and galleries, restore and preserve historical monuments, effectively use marketing strategies and use modern technologies, and all this can contribute to the promotion of the cultural heritage of Ukraine as a tourism brand. Practical implications. The article emphasizes that Ukraine has great potential for the development of tourism based on its cultural heritage. The author proposed ways to solve problems that hinder its effective development. It was emphasized that the main attention should be paid to the development of marketing strategies, modernization of tourist infrastructure, ensuring the quality of services and its protection. Ways by which cultural heritage can become a tourist brand of Ukraine are proposed. Current problems and prospects for the development of cultural heritage as part of the modern development of tourism in Ukraine are identified. Originality/value. The value of the research lies in the establishment and analysis of the prospects for the development of cultural heritage in the context of tourism in Ukraine and the formation of the brand of Ukraine on this basis.

From survey to integrated digital documentation of the cultural heritage of museums: A protocol for the anastylosis of archaeological finds

The conservation, development, and enjoyment of the artefacts in museums can benefit greatly from the application of integrated digital technologies. This topic is of great interest not only to researchers in various disciplines, but also to the managers of this heritage, the producers of technologies, innovative companies and start-ups, and the wider public. However, it does not currently seem to be possible to identify methods and protocols shared between the actors involved for the purpose of managing the phases of acquisition, definition of data models, management of digital content, and its later implementation. “Tailor-made” approaches therefore have direct consequences on the efficacy of the digitalisation processes currently available when applied to conservation and restoration, and to the promotion of cultural heritage. In this paper, we propose a protocol for the digitalisation of archaeological artefacts for the purpose of their display in museums. The method is illustrated with reference to a case study involving very rare artefacts from a wooden throne from the Villanovan Age. Finally, the work is part of the results of a wider project for the definition of protocols for the surveying and modelling of cultural heritage, from the architectural scale down to the scale of artefacts, carried out through public-private partnerships.

DIGITAL HERITAGE PORTAL BASED ON PROGRESSIVE WEB APP: EFFORTS FOR THE DEVELOPMENT OF CULTURAL HERITAGE AND TOURISM IN LAMPUNG

According to Undang-undang No. 11 Th. 2010 regarding Cultural Heritage, preservation involves dynamic efforts to safeguard the existence and values of Cultural Heritage through protection, development, and utilization. Despite rapid technological progress, there is currently no dedicated digital platform designed to promote and preserve cultural heritage in Lampung Province. The diverse cultural legacies could be better harnessed and developed, as they hold significant potential for attracting tourists to the region. This research aims to design a Progressive Web App-based Digital Heritage Portal to foster cultural heritage and tourism in Lampung Province. Digital Heritage employs technology to understand and conserve cultural legacies. As an innovative approach, the information system is crafted using Progressive Web App technology for easy user access online or offline, without requiring prior app installation. The system is anticipated to aid in the promotion, preservation, and advancement of cultural heritage and tourism in Lampung. The research follows the Waterfall method with these stages: 1) Problem analysis, (2) Data collection, (3) System requirement analysis, (4) Coding, (5) Deployment, and (6) System testing. The research yields an application design functioning as an informative platform for historical and cultural heritage tourism in Lampung Province. The application operates smoothly across platforms and offline. Test results affirm proper menu functionality aligned with stipulated system requirements.

Curating Buddhism, Fostering Diplomacy: The “Secrets of the Fallen Pagoda” Exhibition in Singapore

In 2014, Singapore’s Asian Civilisations Museum (ACM), in collaboration with the Shaanxi Provincial Cultural Relics Bureau and Shaanxi Cultural Heritage Promotion Center, organized the “Secrets of the Fallen Pagoda” exhibition in Singapore. The exhibition featured artefacts excavated from the Famen Temple, as well as objects excavated from other sites in Shaanxi province. This article draws on the case of ACM’s “Secrets of the Fallen Pagoda” exhibition to explore the use of Buddhist artefacts in the diplomacy between China and Singapore. It argues that the exhibition demonstrates the intersection between cultural and Buddhist diplomacy, highlighting how Buddhist cultural heritage was used as a platform to foster diplomatic ties between two secular countries with predominantly Buddhist and ethnic Chinese populations. While Buddhist material culture and history might have been used to highlight the shared cultural ties between China and Singapore, differing perceptions over the exhibition’s presentation provides ground for contemplating the varied meanings behind the use of religious objects in cultural diplomacy.

Can AI-generated art stimulate the sustainability of intangible cultural heritage? A quantitative research on cultural and creative products of New Year Prints generated by AI

The transformation of social development modes has led to profound changes in the pattern of intangible cultural heritage, while simultaneously posing significant challenges to its preservation. The rapid development of artificial intelligence (AI) technology has brought new development opportunities in various research fields. This study intends, by constructing and evaluating a theoretical model, to investigate whether AI-generated cultural and creative products can promote the sustainability of intangible cultural heritage. The central focus of this research is to measure the effectiveness of AI technologies in promoting the sustainability of intangible cultural heritage. The context of the research design is rooted in the attention, interest, search, action, and share (AISAS) model, incorporating theories of perceived value and cultural identity, to forecast the long-term viability of AI-generated cultural and creative products in the promotion of intangible cultural heritage. This research was conducted in Tianjin, China and carried out using quantitative methods, a questionnaire survey, and the accidental sampling method, taking a sample of 291 participants for analysis. The results show that 1) the attraction of and interest and participation in AI-generated Yangliuqing New Year Print cultural and creative products have a positive effect on perceived value; 2) the purchase and sharing of these products have a positive impact on cultural identity; 3) the perceived value has a positive impact on cultural identity; and 4) cultural identity has a positive impact on the sustainability of intangible cultural heritage. This study contributes to the theoretical development and practical application of the AISAS model and offers valuable insights into the future development trajectory of intangible cultural heritage, thereby promoting its sustainability. The limitations of this study are its small sample size and geographical restrictions. In future studies, the sample size will be expanded and will include more regions for data analysis.

Temporal scale imbrication and its importance for interpretation in geocultural sites in Jebel Dahar (Southeast Tunisia)

Geocultural sites combine a high cultural and natural heritage value and are particularly suitable for the interpretation and promotion of cultural and natural heritage. Based on previous geoheritage inventories, this paper analyzes seven geocultural sites in Jebel Dahar (Southeast Tunisia) from the perspective of temporal interrelationships. Through a synthesis on the development of the natural landscape of Jebel Dahar and its occupation by human beings, the work focuses on the importance of the interweaving of temporal scales in the analysis and interpretation of geocultural sites. A specific methodology in four steps is proposed: (i) a synthesis on the components of the site in the form of a text; (ii) a summary table built according to a temporal scale composed of six periods (geological, geomorphological, prehistoric, historical, present and future); (iii) a graphical representation of the interweaving of these temporal scales; (iv) a cartographic representation of the results of the analysis. Steps (iii) and (iv) were applied only to the geocultural sites of Matmata-Beni Issa and Douiret. The paper also emphasizes the importance of the interweaving of temporal scales in the interpretation of geocultural sites. These scales could be part of the criteria for the inventory, selection, evaluation, interpretation and management of geocultural sites.

Slovenian folk-pop music as a place and nation making strategy between heritage and popular culture

ABSTRACT Cultural heritage tourism partly depends on authorized heritage definitions, and partly on complex bottom-up processes of heritage identification, interpretation, and communication. This paper addresses the ways in which music, when understood as intangible heritage, may be used for place making and nation branding purposes, and the dynamic between these two processes, as seen from the perspective of cultural and heritage tourism workers. To analyze this dynamic, we focus on the genre of Slovenian folk-pop music. Invented in the 1950s, it has since then become the prevalent (popular) musical element of the Slovenian cultural landscape, while its variants have also, and in parallel to ‘national’ characterization of the genre, been appropriated in various local contexts. We trace how Slovenian folk pop simultaneously partakes in the construction of the country’s national brand and in local place making strategies of heritage promotion, deployed by national, regional, and local stakeholders. We draw on an extensive literature review, document analysis, and interviews with folk-pop festival organizers. Based on this initial mapping of the major stakeholders, we propose a classification of folk-pop music festivals that accounts for the different ways in which folk pop is used as an instrument of heritage tourism, place making, nation branding, and entertainment industries.

Mining for tourists in China: a digital ethnography of user-generated content from coal mining heritage parks

ABSTRACT Mine parks and industrial heritage are relatively recent tourism phenomena, emerging in Europe and North America during the mid-twentieth century. In the People’s Republic of China, government officials undertook large-scale promotion of mining heritage between 2005 and 2021, when 88 former state-sector mines were designated national parks. From an official vantage point, transforming former extractive industries into heritage sites helped communities negatively affected by the social and environmental legacies of mining and mine closure to pursue a future in China’s lucrative tourism sector. To date, this endeavour has been little studied, with research on visitors’ experiences particularly limited. In this article, we interrogate Chinese tourists’ responses to national mining heritage by analysing online user-generated content (tourist reviews) from three coal-mines-turned-heritage parks. We ask how visitors made meaning at these sites, and whether and how the mining tourism imaginaries they co-constructed in online reviews resembled visitor experiences of mining heritage elsewhere. How Chinese tourists respond to the parks not only affects the state’s ability to achieve its development goals, but also informs perceptions of mining, energy production, and tourism more broadly. Such perceptions have implications for sustainable resource and energy use.

Hubungan Pola Perilaku Pengunjung dengan Karakteristik Arsitektur Istana Datu Luwu Kota Palopo

Title: The Relationship between Visitor Behavior Patterns and the Architectural Characteristics of Datu Luwu Palace, Palopo City The research aims to find the relationship between visitor behavior patterns and the architectural characteristics of the Datu Luwu Palace in Palopo City. Datu Luwu Palace has important historical and cultural significance as a historical building complex in South Sulawesi. Factors such as the layout, visual design, and architectural elements within the palace can influence visitor behavior patterns. The research used a qualitative approach with a survey of visitors. Data were analyzed using spatial techniques to identify visitor behavior patterns and their relationship to the architectural characteristics of the palace. The results show a significant relationship between visitor behavior patterns, visit time, activities, and space preferences with the architectural characteristics of the Datu Luwu Palace. Architectural characteristics, such as traditional ornamentation, room layout, and materials, play an important role in shaping visitors' experiences and their activities within the palace. Research provides new insights into the management and development of historic tourist destinations. By better understanding the influence of architectural characteristics on visitor behavior patterns, tourism authorities and managers can take more effective steps to maintain, preserve, and enhance the visitor experience. The results of the research can be the basis for better planning in maintaining historical and cultural values, and on the other hand, fulfilling visitors' expectations in exploring tourist destinations. Research has a positive impact on the development and promotion of South Sulawesi's cultural heritage.

Enhancing Digital Promotion of Cultural Attractions: Assessing Websites, Online Marketing Tools and Smart Technologies

Abstract Background Built heritage in developed tourism destinations presents a resource of attractiveness, and its presentation through digital technology impacts the perception of culture. Objectives The paper aims to determine opportunities for further development of digital promotion of cultural attractions by identifying the potential of websites, online marketing tools and smart technologies implemented by tourism attraction decision-makers. Methods/Approach Qualitative and qualitative research methods were used as longitudinal research and structured interviews with decision-makers of the tourist destination. Results Positive developments in implementing the digital promotion of cultural heritage during and after the pandemic are evident, but not fast enough considering the accelerated development of new smart technologies. At the same time, decision-makers recognise the importance of the digital promotion of cultural heritage. However, they are still unfamiliar with the possibilities of smart technology to affirm the digital promotion of cultural heritage. Conclusions The paper points to the conclusion of how the advantages and potentials of developing a smart culture in destinations, recognised as a strategic policy of development, are implemented in the digital marketing of heritage sites.

Reconception of the Role of Cultural Heritage in Post-War Tourism and Recreation Activities

The purpose of the work is to consider the work of cultural institutions in preserving historical and cultural heritage in wartime and to rethink approaches to the presentation of traditional and modern cultural heritage in post-conflict tourism. The research methodology is determined by the multivariance of interpretations of cultural heritage and the search for new approaches to the use of historical and cultural heritage in post-war tourist and recreational activities. A comprehensive analysis that combines a set of research methods, namely a systematic method, a method of cultural modelling, and the comparative method, allows considering the objects of the modern historical and cultural heritage as a factor in the revival of the tourism industry in the regions of Ukraine. The scientific novelty of the study is to highlight the possibilities of the tourism sector in using the traditional cultural heritage and the latest historical and cultural heritage created in the conditions of hostilities in the tourist and recreational activities of the post-war period, in particular such areas as the development of military tourism, urban tourism, educational tourism, development of projects of memory routes, filling the domestic tourist product with positive brands of the indestructibility of Ukrainians. Conclusions. The development of the potential of the tangible and intangible cultural heritage of Ukraine in the post-war period requires creative approaches to the preservation and promotion of traditional and modern cultural heritage and the effective use of cultural heritage sites in the tourism industry to present the full range of tourist and recreational resources of Ukraine. Key words: traditional and modern cultural heritage, post-war tourist and recreational activities.

The Importance of the Digitization Process for the Promotion of Cultural Heritage of the Republic of Serbia: Empirical and Statistical Findings

Timely, comprehensive, and continuous protection, as well as the use and presentation of authentic tangible and intangible cultural-historical heritage of a certain area can greatly contribute to the economic, ecological and social development of the community and the strengthening of the competitive position. Digitization should relax all previously known forms of cultural expression and enable access to the broadest audience and their participation in cultural life. This paper has the ambition to contribute to a more comprehensive appreciation of the digitization process, facilitate access to digital content and motivate new thinking about the continuous improvement of the availability of movable and immovable cultural assets, as well as intangible cultural heritage. A primary questionnaire was created in order to assess the views and opinions of the citizens of the Republic of Serbia on the importance of the digitization process for the promotion of cultural heritage. The research sample was an opportunistic, convenient sampling of residents of the Republic of Serbia from all 5 regions (n=138). The importance of the digitization process for the promotion and preservation of cultural heritage has been established. Modern technologies are insufficiently represented in the promotion and preservation of cultural heritage, while this attitude is supported by a slightly higher percentage of respondents with the highest level of education. The importance of the digitization process for the promotion and preservation of cultural heritage has been proven, and respondents with the highest level of education attach the highest degree of importance to it. The greatest contribution can be seen in the preservation of the national identity and cultural diversity of the national communities, of our region, with social networks being the media that can contribute the most to the promotion of cultural heritage.

Leisure, heritage, and identity: a case study of Malaysian Chinese 24 Festive Drums performance

ABSTRACT This study aims to explore the relationships among leisure, heritage, and identity through the case study of Malaysian Chinese 24 Festive Drums Performance. Semi-structured interviews were conducted with 10 respondents who were members of the Chinese diaspora from Malaysia currently studying in China and practising 24 Festive Drums as their leisure activity. The findings showed that the three components are interrelated: (a) as identity carrier, heritage confirmed identity, while identity helped to spread the heritage; (b) identity served as a motivation for leisure, which in turn increased leisure participation and strengthened identity; (c) heritage was promoted as leisure practice, which further developed as serious leisure. This study has theoretical contributions in developing a triangular model of interrelationships between leisure, heritage, and identity. Furthermore, practical implications were discussed on demonstrating the potential of the role of leisure in heritage promotion and identity construction.