Research on the Dissemination and Inheritance of Bengbu Flower Drum Lantern in the Age of Melting Media

Abstract

At present, the development of integrated media communication has brought great benefits for the innovative communication of intangible cultural heritage, and also brought great opportunities for the communication of Bengbu Flower Drum Lantern. The dissemination and promotion of Bengbu Flower Drum Lantern under the environment of integrated media need to rely on diversified ways and means, make full use of the advantages of integrated media, enhance the exposure of the Flower Drum Lantern, and form a sustained dissemination effectiveness, which not only provides reference for the inheritance and promotion of intangible cultural heritage of Flower Drum Lantern, but also brings inspiration to the shaping of the urban image and cultural dissemination of the whole city of Bengbu.