Sale Of Products Research Articles

Pemanfaatan Teknologi Informasi untuk Meningkatkan Penjualan Produk UMKM Melalui Digital Marketing di Kelurahan Keranggan, Setu, Tangerang Selatan

Micro, Small, and Medium Enterprises (MSMEs) or commonly known as SMEs, are an important sector in the Indonesian economy, especially in the Kel. Keranggan area of South Tangerang. In this digital era, the use of information technology, especially digital marketing, is the key to increasing MSME product sales. This paper aims to analyze the use of information technology to increase MSME product sales with digital marketing in a particular area. This research uses a qualitative descriptive method with a case study in a particular area. Data were collected through direct interviews with UMKM actors, document analysis, and field observations. The results of the study show that the use of information technology for digital marketing has a positive impact on the sales of UMKM products in the Kelurahan Keranggan area. Digital marketing helps businesses reach a wider market, increase brand awareness, and build better relationships with their customers. The use of information technology with digital marketing is an effective strategy to increase UMKM product sales. There is a need for ongoing training and mentoring for UMKM actors so that they can utilize information technology effectively and efficiently.

Export potential of the agro-industrial complex of the Novosibirsk region: prospects and opportunities for development

Every year, the agro-industrial complex of Russia is actively developing and increasing its production capacity. This is especially noticeable when analyzing the export of agro-industrial products abroad. It is worth noting that in recent years, Russia has significantly increased sales of agricultural products, which has made it possible to achieve record levels of income from its exports. The Novosibirsk region is one of the most important regions of Russia, which specializes in the production of agro—industrial products, and also plays an important role in logistics in the supply of agricultural exports abroad, which determines the topic of the study. As part of the research, the author sought to analyze the export potential of the Novosibirsk region, as well as to identify its advantages and disadvantages from the point of view of the development of the agro-industrial complex.

Pemberdayaan Masyarakat Multisektoral Berbasis Literasi Digital Pada UMKM Pengrajin Genteng di Tulungagung Dalam Pemasaran Produk

Abstract Along with efforts to increase product sales and income of UMKM in Notorejo Gondang Tulungagung village, digitalization of technology and business is very necessary. This challenge for business people and UMKM is also a good opportunity. Currently, the internet is an effective marketing medium for many consumers. The use of social media is also increasingly widespread as a medium for online promotion and sales. This research examines multisectoral community empowerment based on digital literacy with a focus on UMKM (Micro, Small, and Medium Enterprises) in the roof tile industry. This empowerment aims to increase the capabilities and independence of UMKM through the use of digital technology in the learning and production process. With digital literacy, UMKM players can access information, expand marketing networks, and increase production efficiency.

Navigating livestream commerce: A dual-lens framework of influencers’ impact on product sales

The rapid development of livestreaming has given rise to a new form of influencer marketing—livestream commerce. However, little is known about the influencers’ impact on product sales in livestream commerce. This study examines the factors influencing product sales in livestream commerce through a dual-lens framework, focusing on influencer characteristics (likeability and expertise) and relationship capabilities (acquisition, interaction, and retention). Using data from 17,114 livestream sessions by 1,642 beauty influencers, results reveal both influencer characteristics and relationship capabilities can significantly impact product sales. Moreover, their sales impact varies by influencer category, with influencer characteristics more pronounced for mega-influencers but relationship capabilities more salient for nano-, micro-, and macro-influencers. A post hoc analysis further finds more nuanced drivers of product sales across nano-, micro-, macro-, and mega-influencers. Firms and brands can leverage these insights to strategically select influencers in livestream commerce.

The Influence of Electronic Word of Mouth Through Tiktok Social Media Platform on Consumer Purchase Intention on Beauty Products Scarlett Whitening In Bandung City

This study examines the impact of Electronic Word of Mouth (e-WOM) on TikTok regarding Scarlett Whitening products and their influence on Purchase Intention. The objectives are to evaluate the effects of Information Quality, Information Quantity, Information Credibility, Information Usefulness, and Review Valence on Purchase Intention, mediated by Information Usefulness and Information Adoption. Using Partial Least Squares Structural Equation Modeling (PLS-SEM) and SmartPLS 3.0, data from 210 Generation Z and millennial respondents in Bandung were analyzed. The findings reveal that Information Quality, Quantity, Credibility, and Review Valence significantly enhance Information Usefulness, which in turn positively affects Information Adoption and Purchase Intention. High-quality, credible, and well-quantified information along with constructive reviews significantly improve user perception of usefulness, leading to higher information adoption and ultimately boosting purchase intention. These insights are crucial for marketers to design effective information strategies on TikTok to enhance consumer decision-making and increase product sales. Future research should incorporate additional variables such as trust and brand image to further understand their influence on purchase intention.

The Role of Cloud Computing in Transforming Sales Force Customer Engagement Strategies

This research paper explores the transformative role of cloud computing in sales force management, focusing on its impact on customer engagement strategies. It examines the benefits of cloud-based Customer Relationship Management (CRM) systems, Sales Force Automation (SFA) tools, and AI-driven analytics in enhancing sales productivity, customer satisfaction, and operational efficiency. Through a detailed analysis of industry case studies, including Salesforce, IBM, Siemens, and Amazon, the paper highlights the significant improvements achieved in sales performance and customer interaction through cloud adoption. The study also addresses the challenges and risks associated with cloud implementation, such as technical barriers, financial constraints, and resistance to change. Future trends, including AI-driven sales insights, multi-cloud strategies, and the integration of blockchain technology, are discussed to provide a forward-looking perspective on how cloud computing will continue to evolve in the sales domain. This research underscores the crucial role of cloud computing in modernizing sales force management and achieving competitive advantage in a rapidly digitalizing business environment.

Social Capital in the Patron-Client Dimension towards the Sustainability of Seaweed Cultivation Businesses in Rural Areas, South Sulawesi, Indonesia

The system of livelihoods in seaweed cultivation becomes the subject of study because of the factor of production, and the distribution of the output of production requires a strategy of merging between something material and non-material that involves interaction with various actors in society. The social capital awakened by the actors in the seaweed cultivation business through the patron-client dimension is an effort to ensure the sustainability of the business. The study aims to characterize the components of social capital that bind, bridge, and connect in the context of the relationship between actors in seaweed cultivation, including the important role of the combination of these three types of social capital in the sustainability of the seaweed cultivation business. The Research methods use qualitative descriptive approaches. Data is collected through semi-structured interviews and analyzed with open, axial, and selective encoding. The results show that actors in seaweed cultivation enterprises combine the social capital components of bonding, bridging, and linking selectively, depending on the interests behind each interaction with different actors. Social bonding capital is owned by seaweed farmers in their interactions to gain access to financial capital (in the form of cash and loans). The patron-client relationship pattern is the most prominent of the reciprocity relationships, where the patron is the provider of corporate capital and the guarantor of subsistence is the cultivator. The social bridging and linking capital is owned in its interaction to gain access to social assistance and political support as well as networking. Mechanisms of sale of seaweed production are dominated by marketing networks using intermediary services (middlemen) through the concept of personalized exchange. In such market trading, the symptoms of “boro” (guarantees) are detected through subscription relationships between sellers and buyers characterized by regular personality contacts and through credit mechanisms known as “take now, pay later”. Therefore, social capital plays an important role in the sustainability of seaweed farming in the countryside. In a situation of economic or environmental change, social capital can help the farmer adapt and survive in his business and household life. We found that social capital plays an important role in the rural habitat system, where access to livelihoods depends on social relationships. Thus, support is needed to strengthen the capacity of social capital in societies because the configuration of the social capital elements can inherit the cognitive social capital, the social structural capital and the social relational capital necessary for the improved social, economic and cultural development of societies.

The Key Factors for Improving Returns Management in E-Commerce in Indonesia from Customers’ Perspectives—An Analytic Hierarchy Process Approach

The rapid growth of e-commerce has led to an increase in the number of product returns in supply chains, which is both environmentally and economically challenging. E-commerce companies need to effectively manage product returns, as this has a direct impact on their reputation and consumer experience. Reducing returns is key to maintaining sustainable practices for online product sales. A significant increase in e-commerce transactions is also evident in Indonesia, which is the fourth largest country in the world. Despite the very large size of the market, research on e-commerce in the business-to-customer (B2C) market in Indonesia is underrepresented in the literature. The purpose of this paper is to identify key factors from the customer perspective that influence product returns in reverse logistics in Indonesian e-commerce. The novelty of this study stems from the focus on the customer perspective on product returns in the B2C market when shopping online and the spatial scope. Due to the uncertainty inherent in multi-criteria decision making, the analytic hierarchy process (AHP) method was used to rank factors and potential solutions derived from a critical literature review. As a result, the study provides a ranking of factors and alternatives for managing e-commerce returns in Indonesia. The results show that among Indonesian e-commerce customers, product quality (QP) was rated the highest, while (Pu) was rated the lowest. In terms of the alternatives that are the most suitable for improving the customer experience of e-commerce product returns in Indonesia, a clear returns policy (CRP) scored the highest, while the merchandise catalog (Cat) was rated as the lowest priority.

E-Commerce Liability to Consumers For the Sale of Black Market Products

The rapid expansion of e-commerce has significantly transformed consumer purchasing behaviors, but it has also given rise to the sale of black market goods through online platforms, raising critical concerns about consumer protection and regulatory oversight. This study investigates the responsibilities of e-commerce platforms regarding the sale of black market products and evaluates the effectiveness of legal and regulatory frameworks currently in place. Adopting a normative juridical research method, this study involves a thorough analysis of existing laws, regulations, and industry standards pertaining to e-commerce and black market transactions. By examining legal texts, regulatory guidelines, and case law, this research identifies gaps in the current legal framework and assesses its adequacy in addressing black market activities. The results indicate that while legal provisions exist, they are often insufficiently enforced and lack clarity in their application to emerging e-commerce practices. The study concludes that e-commerce platforms must advocate for stronger legal reforms and clearer regulations to enhance consumer protection. Additionally, improved transparency in platform policies and heightened regulatory scrutiny are necessary to better address the challenges posed by black market goods. Future research should explore the development of more comprehensive legal strategies and frameworks to effectively combat black market transactions in the digital realm.

MARKETING ACTIVITIES IN AGRICULTURAL ENTERPRISES: REALITIES AND PERSPECTIVES

The article examines modern features and future prospects of the application of marketing in agricultural enterprises. It is noted that marketing involves the maximum use of market conditions and factors of commercial success to achieve the main goal – making a profit and expanding new market segments. It is emphasized that the Ukrainian agricultural market has specific features of marketing activity: limited consumer awareness and low level of their purchasing power; shortage of qualified marketing specialists; consumer mistrust of marketing communications; unstable market regulation and lack of protection against unfair competition. A scheme of the relationship between strategic planning and management in terms of marketing direction is improved. The key strategies for agricultural enterprises based on the components of the marketing complex in the conditions of digitalization are substantiated. The main indicators of the system for evaluating the effectiveness of marketing activities are given. It is noted that successful marketing means the ability to competently combine various marketing tools to achieve specific business goals, which include the formation of an assortment, optimization of production processes and satisfaction of consumer needs. Marketing contributes to the development of trade and increasing the employment of the population by means of assessing consumer needs, carrying out the scientific research aimed at finding ways to satisfy these needs. Marketing in agriculture is an independent direction of modern marketing and involves the study, forecasting and implementation of business activities of business entities in the field of production, processing, storage, transportation and sale of agricultural products in order to obtain high results of market activity. Using the method of extrapolation with the help of an equation based on the average absolute increase, labor productivity in agricultural enterprises of Ukraine until 2030 was forecast. The effective use of production facilities, new equipment, and advanced technologies is determined by marketing, within which a system of measures to influence the market and consumer demand is developed and applied, taking into account profit generation due to the maximum satisfaction of consumer demand.

Illuminating the dark web market of fraudulent identity documents and personal information: An international and Australian perspective

From the beginnings of Silk Road in 2011, anonymous online marketplaces have continued to grow despite the best efforts of law enforcement. While these ever-present marketplaces remain flooded with illicit drugs and related paraphernalia, the sale and distribution of fraudulent identity documents remains a persistent problem, with these items consistently appearing for sale on both the open and dark web. While fraudulent Australian documents are some of the most popular products for sale, there is still much that is unknown about the Australian criminal market and its place within anonymous online marketplaces. Given the success of previous research in understanding the illicit drug trade through examining these marketplaces, this work examines two markets to gain an understanding of where Australian document fraud sits within this digital ecosystem. Two anonymous online marketplaces were crawled across 2020 and 2021, White House Market (WHM), and Empire Market. This data was extracted and examined to identify trends within both the international online market and the online market specifically for Australian documents, both of which have been relatively underexplored in the online space. To help illuminate the features of the market, the types of documents for sale, supply and demand trends, and trafficking flows along with vendor-related trends (e.g. product diversification and presence across markets) were examined. Each market was examined individually and then, where possible, comparisons were drawn to gain a more holistic understanding of the online fraudulent document market, with a specific focus on Australian products. Results indicate that, while the fraudulent document portion of the market is small, it is diverse, with numerous different identity-related products for sale, the most common being driver’s licences from the United States (U.S.) and Australia, with digital documents dominating the whole marketplace. Overall, the most popular U.S. products were those that could be used to facilitate identity fraud, with the most popular Australian products being driver’s licences and ID packs, likely linked to the presence of the 100-point identity check system used in Australia. This study demonstrates that anonymous online marketplaces have thus far been under-utilised in the study of the fraudulent document market, and that to properly understand the illicit market for fraudulent documents and personal information both the online and physical sides of the market should be considered. This information, if properly utilised, can improve the current understanding of this persistent criminal environment, building on previous research and assisting policymakers in making informed decisions.

Особенности политики по развитию государственного контроля за фармацевтическим производством в современной России

The article reveals the policy of development of state control over pharmaceutical production in the Russian Federation at the present stage. The author reveals the concept of control and supervisory activities and defines them as identical based on the goals set for these concepts and methods for achieving them. The principles underlying control and supervisory activities are identified, which are divided into general and special based on belonging to one or more industries. Decomposition of the totality of legal acts regulating the industry of activity is carried out to a separate regulatory requirement, which is defined as a measured unit of compliance with legal norms. The main threats existing at this stage in the pharmaceutical industry, as well as mechanisms aimed at countering these threats, are considered. The experience and problems of introducing control and accounting labeling of medicines in Russia during the COVID-19 pandemic are considered. The author analyzes experience of the annual operation Pangea XIV, carried out jointly by health authorities and law enforcement agencies of several countries and aimed at combating the production and trafficking of counterfeit medicines and medical devices around the world, and also reviews law enforcement under articles related to offenses in the field of production and sales of pharmaceuticals. As a result, there is an increase in the number of offenses in the pharmaceutical industry, and there is an increasing role of information technology in the production and sale of counterfeit pharmaceutical products. At the end of the article, a conclusion is formulated, which lists the main directions for improving control and supervisory activities in the Russian Federation at the present stage. The main means of developing control and supervisory activities is the digitalization of the industry, the main tools of which are development of relevant registers of regulatory requirements and control and accounting labeling of medicines.

Application of the new simple weight calculation (SIWEC) method in the case study in the sales channels of agricultural products

In this research is presented a new method for determining the weights of criteria called simple weight calculation (SIWEC) method. The steps of this method are presented in the practical example of determining the importance of criteria for the needs of sales of agricultural products in the Semberija region. During the presentation of this method two methods are elaborated the simple SIWEC method which includes numerical ratings and the fuzzy SIWEC method which includes ratings in the form of linguistic value. In the selected example is presented how to use this method in order to determine the importance of criteria and in both cases the criterion of sales reliability is given the greatest weight. The contribution SIWEC method is reflected in its simplicity, which facilitates decision-making.•The method presented in this research apart from others is that it uses the evaluation of the criteria by decision makers, so the criteria should not be ranked and compared, but simply evaluated.•Unlike similar methods, the presented method uses the adjusted steps of the method for ranking the alternatives, and decision makers are given a different importance in the decision-making.

High-coverage characterization and discovery of molecular markers for quality control of natural fragrant plant extracts using UPLC-HRMS-based untargeted metabolomics.

The chemical components of natural fragrant plant extracts are of high complexity, and the strategies for quality control (QC) and further discovery of fragrance mechanisms still need to be further investigated. This study integrated the strategies and methods of untargeted metabolomics and chemometrics and statistical modeling to attain the goal. The techniques of reversed-phase and HILIC analysis of ultra-performance liquid chromatography-high-resolution mass spectrometry (UPLC-HRMS) were simultaneously used to collect data in both positive and negative ion modes. The pattern analysis of fingerprints and discovery of characteristic molecular markers for QC analysis were comprehensively employed to reach in-depth analysis of the quality variation and discovery of differential molecules among natural fragrant plant extracts. The former uses fingerprint technique to analyze their overall similarities and differences, and the latter comprehensively discovers molecular substances characterizing the chemical characteristics of fragrant extracts with the help of metabolomics and univariate and multivariate methods. The findings are expected to be used as the molecular markers in product manufacturing, sales, and consumption to achieve accurate quality control and recognition of targeted molecules for potential quality monitoring using spectroscopy techniques. In this work, 27 natural fragrant extracts were applied as examples, and their chemical components were comprehensively analyzed with discovery of markers for quality control. After data integration, 1178 molecules were annotated, and 267 differential metabolite molecules with the values of variable importance in the projection (VIP) larger than 1.0 were found. The results show that the method proposed in this work is of great significance for high-coverage analysis, QC marker discovery, and aroma mechanism elucidation, which has potential applications in the areas of food, cosmetics, pharmaceuticals, tobacco, and others.

Pemberdayaan Remaja Masjid Berbasis Wirausaha untuk Meningkatkan Perekonomian Masjid

Community service is an integral part of the Tri Dharma of higher education, aiming to contribute positively to society. Masjid Silaturahim has faced challenges in achieving financial independence, limiting its ability to provide comfortable facilities for congregants. Additionally, mosque youth lack entrepreneurial spirit and opportunities to develop their potential. The objectives of empowering mosque youth is to enhance mosque financial independence through entrepreneurship managed by mosque youth and developing creativity and innovation in entrepreneurship among mosque youth. Therefore, empowering mosque youth employed a community-based research approach providing education and information on designing and constructing a soap mixer machine.producing liquid dishwashing soap and calculating production costs. The outcomes from this activity are mosque youth can manage a mosque-based entrepreneurship venture by producing and marketing liquid dishwashing soap to be marketed in the community around the Silaturahim Mosque (Jalan Tangguk Bongkar) and traditional markets as well as increased mosque revenue through product sales

Analysis Of Consumer Preferences Towards Rendang Products In Padang City Gift Shops

This research is motivated by the lack of predictions about the level of sales of randang products in gift shops, resulting in products that take a long time to sell and reduce product quality. There is a decrease in consumers shopping at certain times. This research aims to describe consumer preferences for randang products in souvenir shops in the city of Padang. This type of research is descriptive with quantitative data. The sampling technique in this research was Proportional Random Sampling which came from 3 souvenir shops in the city of Padang. The selection of respondents was carried out randomly, namely those who had shopped at the souvenir shop amounting to 100 respondents. Data collection for this research was carried out by distributing questionnaires designed based on a Likert scale. The results of the research show that consumer preferences for randang products in souvenir shops in the city of Padang show a respondent achievement level of 86% in the very high category. In terms of price indicators, respondents said that the prices offered were very affordable. The consumer service indicator said it was very good at serving. Finally, in the taste indicator, respondents said that the taste of each souvenir shop was very delicious and had its own characteristics.

Research on Vegetable Pricing and Replenishment Model Based on Greedy Algorithm

This article analyzes the pricing and replenishment decisions of supermarkets, exploring the distribution patterns and correlations between different vegetable categories and individual products. On the other hand, a robust linear programming model is constructed, which can iteratively optimize the corresponding replenishment plan, significantly improving the profitability of supermarkets. This provides important practical significance for the operation and sales of vegetable products in fresh food supermarkets. Through Spearman correlation coefficient analysis, it was found that there is a close relationship between cauliflower and leafy vegetables. The correlation between various vegetable items was processed using K-means clustering method, and the correlation between each item was discussed after classifying the groups. Finally, the grey correlation analysis method was used to further explore the ranking of the correlation between each category and individual product.

Strategi Komunikasi Pemasaran Terpadu melalui Media Sosial Instagram "Nona Judes"

The development of technology and communication has experienced quite amazing developments and made it easier for someone to promote products for sale, especially food and beverage products. Promotion is very important in marketing a product offline or online. Before online, offline influenced selling a product to the communicant, face to face, being able to see the expression on the communicant's face directly, as technology develops now, online sales increasingly influence sales because the sophistication of current technology greatly influences marketing developments. This research aims to determine the Integrated Marketing Communication Strategy via Instagram Social Media "Miss Judes". The theory used in this research is Integrated Marketing Communication. The method used in this research is descriptive qualitative. The data collection technique is conducting in-depth interviews, where the interview is intended to obtain data and information that is reliable and can be accounted for. So the researcher conducted interviews with key informants and informants. Data analysis techniques are collected, analyzed, and interpreted to obtain an overview of the observed variables, through data reduction. The research results show that Miss Judes' marketing communication strategy carries out product and service promotion activities through Instagram social media. Through social media, these activities are more effective, whereas Instagram social media only relies on internet quota or WiFi, which is different from direct promotion.

Proposed Business Strategy to Increase Sales

Opening a coffee shop is one of Indonesia's most popular business ventures, driven by the nation's growing coffee culture. However, coffee shop owners face challenges in developing effective strategies to sustain their businesses, ensuring consistent revenue, positive customer feedback, and steady product sales. Bagi Kopi has quickly expanded its presence with multiple branches across various cities. Despite its rapid growth, there is a significant disparity in sales performance between branches, with the Yogyakarta branch underperforming compared to Bandung. This study aims to propose a business strategy to boost sales at Bagi Kopi, focusing on the Yogyakarta and Bandung branches. Utilizing a comprehensive root cause analysis through internal and external tools. The study employs a mixed-methods approach, integrating both quantitative data from customer questionnaires and qualitative insights from semi-structured interviews with Bagi Kopi stakeholders. The findings indicate that differences in customer demographics, preferences, and market conditions between Yogyakarta and Bandung significantly impact sales outcomes. Based on these insights, the study proposes targeted strategies for Bagi Kopi in Yogyakarta, focusing on enhancing customer engagement, improving service quality, and leveraging local market opportunities. The proposed strategy includes specific actions such as marketing initiatives, regular staff training, and effective facility management to align the Yogyakarta branch’s performance with that of Bandung.

Analysis of Key Indicators for Reach, Act, Convert, and Engage (RACE) in Social Media Platforms for B2B Companies in Indonesia Using the AHP Method

B2B marketing involves the sale of products or services between companies, utilizing strategies at the corporate level. In this context, information plays a critical role and has evolved to adapt to modern times. Digital Marketing Communication leverages the latest technology to deliver integrated, efficient, and measurable communication, aiming to build strong relationships with customers. This study aims to analyze and provide recommendations for social media marketing strategies within a B2B company, focusing on selecting the most suitable social media platform for digital marketing activities. The approach centers on the use of the Analytical Hierarchy Process (AHP) method, which is applied to determine the most influential criteria in social media marketing. Key criteria such as reach, act, convert, engage are identified through surveys and interviews with digital marketing experts. The AHP analysis provides a structured approach to evaluating different social media platforms and strategies, helping companies make informed decisions about which platforms will be most effective. The results indicate that the AHP method can yield effective and efficient strategic recommendations for managing social media marketing activities, ultimately reducing the company’s marketing costs. These recommendations are expected to guide B2B companies in optimizing their social media marketing campaigns in the future.