Sale Of Products Research Articles

Capstone Project Data Analytics Untuk Menigkatkan Penjualan Secara Efektif

Amidst the fierce competition in the coffee shop industry in New York, many businesses have experienced a decline in sales, especially in certain products. This research aims to discuss the Capstone Data Analytics project to increase product sales at coffee shops in New York, focusing on the decline in sales of packaged chocolate products. Through a descriptive quantitative analysis approach, sales data from three branches of the coffee shop were evaluated to understand the factors influencing the sales decline. Findings showed that high prices and stagnant sales trends were the main causes of sales decline. Recommendations include price optimization, increased promotion, product diversification, and understanding market trends to increase sales by 2-5% in the following year.

Spillover effects of online comments on high-involvement product sales: evidence from the Chinese automobile industry

PurposeOnline comments significantly impact consumer choice and product sales. Existing research focuses on the direct effects of online comments on product sales, whereas studies on the spillover effects of online comments are relatively limited, especially for high-involvement products. This study explores the impact of online comments of competing products on focal product sales in high-involvement products.Design/methodology/approachData mining techniques are used to collect 72,367 online comments from the Autohome platform, and sentiment analysis algorithms are used to quantify the textual information for subsequent analysis. Specifically, two panel two-way fixed-effects models are constructed to explore the impact of the average valence and quantity of online comments of competing cars on focal car sales, and analyse this impact in terms of heterogeneity across car price levels, while the moderating effect of online comments of competing cars is explored.FindingsThe results show that the average quantity of online comments of competing cars has a significant effect on the sales of the focal car in the overall sample, while the average valence of online comments of competing cars does not have a significant spillover effect. Moreover, the spillover effect varies by car price level. For high-priced cars, the average quantity of online comments of competing cars significantly and negatively affects focal car sales, and the average valence of online comments of competing cars significantly and negatively moderates the effect of the valence of focal car online comments on its sales. For lower-priced cars, online comments of competing cars don’t significantly affect focal car sales.Originality/valueThis study not only enriches the theory of online comments and high-involvement product sales, but also provides reference and guidance for exploring spillover effects of online comments for other products.

MULTI LEVEL MARKETING DALAM ISLAM (ANTARA KEHALALAN DAN ETIKA BERTRANSAKSI BERDASARKAN FATWA MUI No. 75/DSN-MUI/VII/2009)

Multi Level Marketing (MLM) is a marketing innovation that often generates controversy. Some scholars declare that this system is permissible according to Sharia, while others highlight financial risks and ethical concerns in transactions, such as honesty, justice, and prudence. This study aims to analyze MLM practices in the context of Islamic economic law and transaction ethics, intending to provide a balanced perspective on the permissibility and ethical implications of MLM in Islam. The research employs a descriptive qualitative approach with a literature study. Data are collected from scholarly literature such as books, journals, articles, and fatwas from Islamic scholars related to MLM. Data analysis is conducted using content analysis methods, examining relevant texts about MLM. Source triangulation is used to ensure consistency and validity of the findings. MLM involves selling products through a network of distributors who earn commissions from direct sales and sales made by recruited members. Fatwa DSN MUI No. 75/DSN-MUI/VII/2009 states that MLM is permissible if the products sold are beneficial, transactions are conducted transparently without deception, commissions are based on product sales, and the recruitment system does not harm new members

Natural Polymer-Based Hydrogel Dressings for Wound Healing.

Significance: Acute wounds such as severe burns and chronic wounds like diabetic ulcers present a significant threat to human health. Wound dressings made from natural polymers offer inherent properties that effectively enhance wound healing outcomes and reduce healing time. Recent Advances: Numerous innovative hydrogels are being developed and translated to the clinic to successfully treat various wound types. This underscores the substantial potential of hydrogels in the future wound care market. Economically, annual sales of wound care products are projected to reach $15-22 billion by 2024. Critical Issues: While chitosan-, cellulose-, and collagen-based hydrogel dressings are currently commercially available, scaling-up and manufacturing hydrogels for commercial products remain a challenging process. In addition, ensuring the sterility and stability of the chemical or biological components comprising the hydrogel is a critical consideration. Future Directions: In light of the persistent increase in wound fatalities and the resulting economic and social impacts, as well as the importance of educating the public about dietary health and disease, there should be increased investment in new wound care dressings, particularly hydrogels derived from natural products. With numerous researchers dedicated to advancing preclinical hydrogels, the future holds promise for more innovative and more personalized hydrogel wound dressings.

Issues and Challenges with Empowerment of Tribal Women in India: A Forest-Based Study

The forest-based resources play significant importance in the lives of tribal women and their households in India. The livelihood of the tribal families is mainly dependent on Non-wood Forest Products (NWFP). These include the collection of kendu leaves for making tobacco, mahua flowers, mahua seeds, mushrooms, tamarind, and wild brooms. The tribal women contribute to a great extent in the collection and processing of NWFP along with the sale of the final products. Due to the existence of the forest, the food and financial security of the tribal households has been secured to a great extent. Sadly, these tribal women receive less compensation through dishonest middlemen due to illiteracy. Therefore, these indigenous women must enhance their skills to increase their income. The current article intends to investigate the amount of women's employment concerning forest products and the many fields in which these women might develop their skills to increase their income and empower their family.

IMPLEMENTATION OF THE BEST TRAINING PRODUCT SALES RECOMMENDATION SYSTEM USING COSENI SIMILARITY ALGORITHM

Introduction: Sales of training products often encounter difficulties in providing the right recommendations according to customer needs and preferences. This research aims to develop a Content-Based Filtering-based recommendation system to address this challenge, especially for PT Menara Indonesia. Method: This research focuses on the Cosine Similarity algorithm, this research designs and implements the model through Django's REST API and Streamlit's Dashboard Website. The data used consists of tabular data that includes company profiles and product models. The Content-Based Filtering method is used to improve sales efficiency and support marketing strategies. Results and Discussion: The results show that the implementation of the Cosine Similarity algorithm provides training product recommendations that are suitable and relevant to customer needs. The suitability and relevance of the recommendation results are marked by the similarity between the two items that have been combined to produce a value of 10% to 100% which has been sorted according to the recommendation results. 10% is a recommendation result that is not very similar to the input needs and 100% is the most appropriate and accurate recommendation with the input needs. Conclusion: With the use of Natural Language Processing technology, this system can produce more accurate and relevant recommendations. This research is expected to help PT Menara Indonesia in increasing sales

Utilization of Digital Marketing in Increasing Sales of Msme in Bengkalis Regency

This research project aims to utilize digital marketing to increase sales of Msme Martabak Mandor, Gatot Subroto street, Bengkalis City. Project implementation is carried out through 4 stages, namely (1) project preparation planning (2) project implementation planning, third (3) project completion stage, and Fourth(4) Project Reporting Plan. Digital marketing used is email marketing and social media marketing. The results of this project were From implementing of digital marketing, the sales of Sweet Martabak and Egg Martabak products per October are 2132 boxes. With 1677 boxes of Sweet Martabak products and 455 boxes for Egg Martabak. With a total sales turnover of Rp.37,763,000. In November, sales of Sweet Martabak products total 1532 boxes and 418 boxes of Egg Martabak with a total sales turnover of Rp.37,839,000. MSME Martabak Mandor experienced an increase in sales revenue of 27.9%. This also proves that the implementation of digital marketing is able to increase sales of MSME Martabak Mandor .The average increase is 2-3 boxes of each Martabak product sold consumers are interested in ordering online and repurchasing outside the Bengkalis city area and Gatot Subroto Street, and there are also people or consumers who come directly to the Msme Martabak Mandor place.

DRONE SELECTION FOR AGRICULTURAL ENTERPRISES WITH INTERVAL TYPE-2 FUZZY COPRAS METHOD

Technological advancements have led to changes in unmanned aerial vehicles, just as in all fields. These vehicles, known as drones, are used in many areas such as mapping, logistics, entertainment, and agriculture. Especially in agriculture, drones are widely used for various purposes such as mapping, detecting weeds, fertilization, and spraying. This situation has increased the market volume of drones and many companies have introduced their products for sale. Agriculture plays a significant role in the development of developing countries, and drone technologies are of great importance in increasing sector productivity. Drone technologies provide transparency and traceability in the cultivation process of products. Therefore, the aim of the study is to determine the selection criteria of agricultural drones for agricultural enterprises and to select the most suitable alternative among the alternatives. Nine criteria were determined through literature review and expert opinion. Seven alternatives from two companies selling in Türkiye were evaluated. Alternatives were analyzed using the Interval Type-2 COPRAS method. As a result of the evaluation by three experts, alternative A2 was determined as the most suitable alternative.

Sensitivity Analysis for Fuzzy Linear Programming Problem by Mehar Method

Numerous manufacturing companies face significant financial setbacks due to excessive raw material costs, low profits, and no taxes on imported goods. The production companies also suffer from uncertainty concerning expenses, production levels, sales figures, and the accessibility of raw materials. Therefore, in our study, we developed an innovative method to design a fuzzy linear programming model customised for the Doura Refinery of the Middle Refineries Company. We emphasised five essential products: white oil, naphtha, light puffs, heavy Jet, and liquid gas. The main goal of our approach was to achieve optimal decision-making by identifying the most favourable production quantities and evaluating the corresponding net income derived from product sales. Following the Mehar method, we employed a methodology that converts the fuzzy linear programming problem into a standard linear programming problem. Subsequently, we conducted a sensitivity analysis, focusing only on the impact of fuzzy cost changes, and successfully derived optimal solutions for this case. Therefore, we aim to resolve the challenges of fuzzy linear programming and explore how

Determinants of the Behaviour of Entities on the Insurance Market in the Light of Changes Introduced by the IDD Directive

AbstractOne of the most significant legal acts concerning the sale and management of insurance risk was issued on January 20, 2016, based on Directive (EU) 2016/97 of the European Parliament and of the Council of 20 January 2016 on insurance distribution (IDD Directive). The adoption of European IDD principles aims to enhance transparency in the operations of insurance distributors and improve the standards of their business practices. Its protective scope encompasses all individuals and entities involved in the sale of insurance products. The aim of the article is to ascertain the regulatory authorities’ impact on the insurance market, consideration of consumer protection, in light of the changes introduced by the IDD directive. The primary entities under examination, in the mentioned context of consumer protection, are distributors and supervisory authorities. The discussion includes an overview of the scale of the insurance market and its fundamental applications, as well as compliance within the framework of behavioural economics theory. Additionally, the paper addresses the aspect of threats posed to consumers by the analyzed changes in the European insurance distribution market. In this segment, the authors concentrate on the economic and social ramifications of IDD implementation for entities operating within the insurance market. The concluding section outlines the potential for development and the future prospects of financial intermediation concerning IDD utilization.

Study of Herbal Product Sales form A Digital Marketing Perspective (Case Study of PT Ebliethos Digital Indonesia)

Currently, selling herbal products has become an alternative for the public due to their low price, known efficacious compositions, and availability in several marketplaces without needing a doctor's prescription. This research aims to explain the digital marketing mechanism for selling herbal products at PT Ebliethos Digital Indonesia. The study was conducted to understand the impact of digital marketing on sales of herbal products at PT Ebliethos Digital Indonesia. The research method used in this case study is descriptive qualitative, describing the discussion based on the problem formulation in research, drawing from scientific studies sourced from company data, books, journals, and other scientific media. The research results indicate that digital marketing is the best alternative for companies; it helps reach a broader target market, ensures safer product sales, and reduces expenses and operational costs. This safety and cost-effectiveness of digital marketing in selling herbal products positively impacts the company, leading to an increase in turnover from year to year

Development of an Information System for Wood Harvesting Planning

The article presents the results of developing a software system for production planning in the field of wood harvesting. The objects of research are the planning of harvesting operations, forest transport, construction, repair and maintenance of forest roads, as well as solving various related problems. The purpose of the work is to develop a native specialized software system for production planning in the field of wood harvesting, which is integrated with existing accounting and monitoring systems and is based on solving complex optimization problems of large dimensions using original specially developed methods and algorithms that take into account all the features of wood harvesting production in the Russian Federation. As a result of this work, an approach to creating such а system was developed, which includes a set of requirements for the software product, as well as formulations of the main tasks to be solved, listing the necessary initial data and information obtained as an output. The proposed approach was implemented by Russian IT-company Opti-Soft in the form of software product Opti-Wood — a multipurpose Decision Support System (DSS) designed for the use at forestry enterprises as a tool for optimizing production planning, management and control. The Opti-Wood system was developed in close contact with a large wood harvesting enterprise in the Republic of Karelia. The system is based on original algorithms for solving several optimization problems of increased complexity. Using the system allows one to increase the efficiency of logging processes by reducing costs in supply chains, the volume of warehouse stocks, the number of required vehicles; by mutual agreement of plans for harvesting operations, forest transport, road construction, etc., as well as by significantly reducing the time for taking management decisions. Increased profitability occurs due to the identification of additional options for the sale of products.

AN ALGORITHM FOR CALCULATING THE STEREO FACTOR

Information on wood volume is essential in forestry activities, especially in the sale of wood products. However, measuring solid volume during a harvest period is challenging. The viable parameter for measurement is stereo volume, which refers to the stacked quantity of wood, including the empty spaces between the logs. However, the stereo volume–cubic volume (solid) ratio, which is influenced by the taper, uniformity, and size of the trees, needs to be obtained. In most cases, if a field tester does not choose a reference value, the result is less than reliable. In this work, an algorithm is presented that estimates the stereo–cubic volume relationship from forest inventory and tree stacking data. It was implemented in Visual Basic for Applications (VBA) to simulate virtual log stacking. Its accuracy was evaluated in three field trials: the first and second in a eucalyptus stand and the third in a bamboo stand. Implementing the three calculation methods, the errors ranged from -12.34 to 8.33% for the cubing factor and from -8.94 to 15.64% for the stacking factor, which was the first degree of reliability for a parameter that requires a high level of accuracy because of the impact on wood buying and selling. The algorithm is easy to use but needs further validation in forest harvesting areas.

DEVELOPMENT OF E-MARKETPLACE FOR MARKETING AGRICULTURAL PRODUCTS (CASE STUDY IN TUMARATAS VILLAGE)

Tumaratas is an agricultural village where most of the people's livelihood is farming. However, sales of agricultural products are still carried out traditionally and are tied to certain times, this can make it difficult for farmers and consumers to carry out the buying and selling process whenever they want. Limited market reach, farmers still rely on intermediaries or retailers so that products are only available in local shops or traditional markets, and do not reach consumers outside the area. E-Marketplace is an intermediary media that brings together sellers and buyers on the internet, helping sellers market and offer merchandise on the internet. The aim of this research is to build and develop an E-Marketplace for farmers as a forum for promoting and marketing their agricultural products and to make it easier for consumers to find the agricultural products they want. This e-Marketplace was developed using the PHP programming language with the Laravel framework and MySQL as the database. With the development of this E-Marketplace, it is hoped that it can help local farmers market their agricultural products and make transactions widely.

Pendampingan Pemasaran Digital Branding Kampung Malon

This Community Service Program aims to provide digital marketing and branding assistance to Kampung Malon, a local community with tourism potential and superior products. Through this assistance, it is hoped that the local community can utilize digital technology to enhance the promotion and visibility of Kampung Malon. The mentoring method involves direct training and guidance to the residents of Kampung Malon regarding the concepts of digital marketing and effective branding techniques. Practical steps such as creating digital content, managing social media, and implementing online marketing strategies will be taught and applied together with the local community. In addition, this program will also assist in building the brand identity of Kampung Malon, focusing on local values, product uniqueness, and tourism attractions. Through the active involvement of residents, it is expected that the positive image of Kampung Malon can be strengthened, inviting tourist interest and supporting local economic growth. The results of this assistance will be evaluated periodically to measure its impact on increasing tourist visits, local product sales, and community participation in digital marketing activities. The conclusion of this program will provide insights into the effectiveness of digital marketing and branding strategies in the context of local communities like Kampung Malon. Thus, it is hoped that this program can become a model that can be adopted by similar communities in various regions to enhance their economic and tourism potential through the utilization of digital technology

Analisis Kinerja Keuangan Melalui Rasio Profitabilitas Pada UMKM Zenfood Frozen Malang

This study aims to determine financial performance through profitability ratios at Zenfood Frozen MSMEs located on Jalan Ir. Rais IX Malang City. The approach used in this research is a Quantitative Descriptive approach. The data used is primary data collected through a process of direct observation, interviews, and documentation, regarding variable costs, revenues and profits that occur. Data analysis uses profit analysis to determine the amount and value of product sales using income analysis. This study describes the profitability ratios at UMKM Zenfood Frozen Malang as follows Gross Profit Margin in May was 36.4% and June was 39.1%, Net Profit Margin in May was 34.8% and June was 35.6%, ROA in May was 43.4% in June was 47.5% ROE in May was 65.1% and June was 62.4%. The results of the calculation of profitability ratios in Zenfood Frozen MSMEs according to Industry Profitability Ratio Standards, the results of the calculation of gross profit margin, net profit margin, ROA and ROE for the May-June period are above the industry standard average. Zenfood Frozen business owners are advised to continue to monitor and analyze business profitability regularly.

Математическая модель выкладки товаров на полочном пространстве торговой сети с наличием расширяемых и сужаемых сегментов для определенных видов товаров

The goal of the study is to develop a mathematical model for displaying products on the existing shelf space of a store. Categories of products (local, everyday demand products) that should be located in certain segments of shelves are considered. A characteristic feature of the model is the possibility of expanding and narrowing these segments depending on the number of assortments or seasonal changes in demand for products The goal of the retailer is to maximize profits from the sale of products while complying with restrictions on the placement of products on shelves. The discussion gives the advantages and disadvantages of the given product display model. The study is important for retail chains.

“I've lost my children to vaping”: A frame analysis of the Australian media's construction of the “Youth vaping crisis”

BackgroundYouth vaping has become an issue of extreme concern in the Australian public and political discourse, recently culminating in the announcement of further restrictions on the sale and use of nicotine vaping products (NVPs) by the Federal Government. We examine how youth vaping has been framed in the Australian news media in the six months leading up to the announcement of these new measures in May 2023. MethodsDrawing a sample from the Factiva database, we conducted a frame analysis on articles published during this six month period, identifying media framings that included the necessary components of a distinct Problem Definition, Causal Attribution, Moral Evaluation, and Treatment Recommendation. ResultsWe identified 123 relevant articles, and four dominant framings being applied. Most common was that of A Failure of Control, followed by A Poisonous Epidemic, A Health Behaviour Needing Regulation, and A Moral Failure. ConclusionThese findings are discussed in the context of moral panic theory and how framings are constructed by the media in collaboration with policy actors to support particular policy measures.

The Role of Marketing Strategy for Knit Bag SMEs Businesses Success in the Case of Audy Handmade

Micro, Small, and Medium Enteprises (MSMEs) were known for their contribution to Gross Domestic Product (GDP) and work labor absorption. However, they often face a lack of strategic planning, limited funding, and strategy to meet market demands. This can be caused by a lack of marketing strategy formulation. This study aims to provide a descriptive overview of community service from university to empower MSMEs in marketing strategy analysis by conducting an international seminar. This study uses the Participatory Action Research (PAR) method in empowering Audy Handmade. This MSMSe focuses on knit bag production. This study consists of three main activities which initiated by preliminary visit to gain insight into existing problems. The international seminar was also conducted as the next activity to solve their problem. This seminar aims to become a sharing session between the MSMEs and marketing experts to share their conditions and provide feedback from experts to MSMEs. Lastly, there is an evaluation stage to ensure the main goals of the event were achieved. The workshop results in two points that need to be a concern for Audy Handmade. First, they need to produce a bag that can be of unique value for them such as adding some unique element or their logo on the bag. Besides that, they need to reorganize their marketing strategy. They need to focus on some specific marketing segment to help them take a position in the market. A strong brand identity, effective marketing strategies, and attractive product packaging were believed to help improve their products' visibility, competitiveness, and sales in the market. Therefore, Audy Handmade needs to strengthen its brand image, especially its product uniqueness, and its position in certain market segments. This needs to be taken into consideration as a means of strengthening their position in the knit bag industry.

Countermeasure Analysis of the Predicament of Agricultural Product Sales on E-commerce Platform—A Case Study of Grocery

In recent years, e-commerce platforms featuring agricultural and sideline products have sprung up in the public, but the products they sell are of varying quality, making it difficult to achieve overall profitability.This paper presents a statistical analysis of Grocery community group-buying platform, and reflects on the community group-buying platform for low-quality products formed under the influence of the 'lemon market' by means of questionnaire survey method, interview method, and the theory of 'lemon market' of George Akerlof.It points out the intrinsic causes of the 'lemon phenomenon' of Grocery and the dilemma of the quality of online shopping for the general public, and puts forward the methods to make Grocery become a high-quality e-commerce platform for community group purchases, to promote the sale of agricultural products and fresh products on the platform of Grocery and to break the geographic restriction to bring more high-quality products into the public's view, so as to fit in with the theme of revitalisation of the countryside, promoting the development of rural e-commerce and to make contribution to the comprehensive revitalisation of the countryside in China.