Sale Of Products Research Articles

MARKET OF PRODUCTS OF THE FEED INDUSTRY IN TODAY'S CONDITIONS

The article is devoted to the study of the state and prospects for the development of the feed industry market in Ukraine. The main reasons for the unstable activity of subjects of compound feed production, such as the high sensitivity of the market to changes in the grain industry, the limitation of the available raw material base, the lack of high-tech production in the necessary volumes, the constant increase in costs for the production of compound feed products, the insufficient development of the market infrastructure, the lack of sufficient solvent demand. The war in Ukraine affected the demand for compound feed products, production, sales, and logistics. The article provides statistical data of the Ukrainian market in 2022–2023 on the volume of compound feed production and the prices of compound feed components, namely grain and oil crops. Considering the export problems in Ukraine, raw materials are competitive in price policy. This situation is favorable for the Ukrainian production of compound feed, which, in turn, allows to increase the production of animal husbandry products . State influence in the direction of vertical integration makes it possible to control the beginning of the production chain, primarily grain producers to ensure the sale of agricultural products, protection from price fluctuations in raw materials markets, and flexible response to consumer requests. State stimulation of research and innovation , such as providing financial support and incentives for research in the field of compound fodder production, will contribute to the development of new technologies , improvement of feed quality, and increased competitiveness . To date, compound feed producers have overcome infrastructure challenges associated with the loss of logistics chains, damaged businesses, and demonstrated positive development trends and sustainable economic performance.

Research on Sweatshops from the Perspective of Corporate Social Responsibility

Economic globalization brings opportunities as well as challenges to business and labour, and labour rights violations related to sweatshops are one of them. With the human rights movement, more and more social organisations are joining the anti-sweatshop movement. In this context, governments have also been deemed to need to collaborate and take action to ban the sale of products manufactured under sweatshop conditions. This essay will address the anti-sweatshop movement from the perspectives of sustainable supply chains and corporate social responsibility. After analysing the reasons that influence the formation of sweatshops and the importance of the need to eradicate them, the essay will argue that by doing so various governments can effectively promote awareness amongst businesses of their need to adhere to corporate codes of conduct and fulfil corporate social responsibility, and as a result these corporations will have the potential to safeguard labour rights and promote their own sustainable development and social justice.

"Retail Sale" as a Mandatory Feature of the Objective Side of Illegal Retail Sale of Alcoholic and Alcohol-Containing Food Products: Issues of Interpretation and Application

The paper, based on a systematic analysis of Russian legislation, provides an interpretation of the act known as “retail sale” as a mandatory feature of the objective side of the crime provided for in Article 171.4 of the Criminal Code of the Russian Federation. The problems generated by the current wording of the disposition of the norm in question are identified. The specific characteristics of the sale are emphasized and its retail nature is described in accordance with the provisions of industry legislation. Based on existing points of view and personal vision, the author proposed an adjusted definition of the term “retail sale” in relation to Note 1 to Article 171.4 of the Criminal Code of the Russian Federation. In order to bring to criminal liability persons who have committed the “wholesale sale” of alcoholic and alcohol-containing food products, it is proposed to expand the scope of the analyzed norm by amending the disposition of the article and the note to it, formulating the act as “sale”. It is indicated that it is necessary to recognize a transaction as fictitious in cases where the sale of alcoholic and alcohol-containing food products is disguised as a gift transaction.

The Effect of Advertising on Increasing Sales of Food Products

Reducing the consumption of unhealthy food is a major public health priority. Food marketing is part of the collateral environment that influences children’s food preferences and diet. The food, beverage, and restaurant industries are the biggest individual product advertisers. As such, there is a large concern that advertising can lead to obesity, which may lead to various health problems. The food advertising that children are exposed to falls into two main categories. The first consists of food advertising, and the second consists of food product packaging, which includes television advertising as well as packages of food sold at the supermarket. Advertising is a major business expense that affects certain food product sales. Well-targeted advertising helps to successfully promote food products. The main objective of any for-profit company, like any advertising campaign, is to create sales, and this study is directly interested in examining the impact that food advertising has on food sales. The main purpose of this paper is to determine the factors that more heavily affect the increase of sales of food products, taking into account that advertising has a positive influence.

Bi-GRU-APSO: Bi-Directional Gated Recurrent Unit with Adaptive Particle Swarm Optimization Algorithm for Sales Forecasting in Multi-Channel Retail

In the present scenario, retail sales forecasting has a great significance in E-commerce companies. The precise retail sales forecasting enhances the business decision making, storage management, and product sales. Inaccurate retail sales forecasting can decrease customer satisfaction, inventory shortages, product backlog, and unsatisfied customer demands. In order to obtain a better retail sales forecasting, deep learning models are preferred. In this manuscript, an effective Bi-GRU is proposed for accurate sales forecasting related to E-commerce companies. Initially, retail sales data are acquired from two benchmark online datasets: Rossmann dataset and Walmart dataset. From the acquired datasets, the unreliable samples are eliminated by interpolating missing data, outlier’s removal, normalization, and de-normalization. Then, feature engineering is carried out by implementing the Adaptive Particle Swarm Optimization (APSO) algorithm, Recursive Feature Elimination (RFE) technique, and Minimum Redundancy Maximum Relevance (MRMR) technique. Followed by that, the optimized active features from feature engineering are given to the Bi-Directional Gated Recurrent Unit (Bi-GRU) model for precise retail sales forecasting. From the result analysis, it is seen that the proposed Bi-GRU model achieves higher results in terms of an R2 value of 0.98 and 0.99, a Mean Absolute Error (MAE) of 0.05 and 0.07, and a Mean Square Error (MSE) of 0.04 and 0.03 on the Rossmann and Walmart datasets. The proposed method supports the retail sales forecasting by achieving superior results over the conventional models.

Peran Media Sosial Dalam Mempromosikan Ekonomi Kreatif Berbasis Tenun Di Desa Sukarara, Kabupaten Lombok Tengah

Sukarara Village, Central Lombok Regency. Sukarara Village is known for its production of traditional woven fabrics that have high cultural and economic value. However, the main challenges faced are limited market access and low interest of the younger generation to preserve weaving skills. In this context, social media offers an effective solution to expand the promotional reach of woven products. Through platforms such as TikTok and Facebook, weaving artisans can showcase their products visually and interactively to a global audience. This research uses a qualitative approach with a netnography method to understand the interactions and digital marketing strategies used by local communities. The data sources studied were weaving craftsmen and weaving resellers. Data were collected through interviews, observation and documentation. Data analysis was carried out by collecting data, reducing data, presenting data, and conclusions. The instruments used were interview guidelines, observation guidelines, and documentation. Data validity was carried out by triangulating data, sources and techniques. The results showed that social media not only increased the visibility and sales of woven products but also helped in preserving local cultural heritage. TikTok, with its short video and live streaming features, proved particularly effective in attracting consumer attention and facilitating direct interaction. This research also reveals how local agents can modify and enrich social and economic structures through the use of social media, in line with Giddens' theory of structuration. For long-term sustainability, additional strategies to attract the younger generation and diversification of promotional platforms are required.

Research on the Innovative Development Model of the Chinese Museum Cultural Creative Industry in the New Media Era

Purpose – The purpose of this study is to clarify the development status of museum cultural creative industry in the new media era, and make contributions to the development of museum cultural creative industry in the new media era. Use new media technology to enhance the innovation and development space of museum culture. Design/Methodology/Approach – This study uses the method of literature research and case study, combined with the Palace Museum, Suzhou Museum and other large museums for in-depth analysis. By combing national policies and industry norms, the development and sale of cultural and creative products, and the application of digital technology, the paper summarizes the problems in the development and sale of museum cultural and creative products. Findings – It is necessary to grasp the opportunities for the development of cultural and creative industries, innovate the development concept of museums, and implement industrial development policies. From the application of digital technology, market-oriented operation and other aspects to accelerate the pace of museum cultural and creative industry development. At the same time, establish brand awareness, multi-channel marketing, and promote the comprehensive development of museum cultural and creative industry. Research Implications – This study enriches the theoretical scope of new media development. In addition, through the analysis of the development status of the cultural and creative industry of museums, it more clearly indicates the practical difficulties faced by the development of the cultural and creative industry of museums, and points out the direction for the development of the cultural and creative industry of museums in the future.

Innovative development of the AIC: problems and strategies for their solution

Currently, there are many unresolved problems in agricultural sectors: low level of production and processing of agricultural products, presence of significant number of small-scale farms, financial instability of agricultural entities, insufficient rates of improvement of market infrastructure, which hinders innovative renewal of agricultural sector, and digitalization processes. The goal is to substantiate the strategy for technological modernization of the republic's AIC. The methods are based on scientific research by domestic and foreign scientists, data from the Bureau of National Statistics, Agency for Strategic Planning and Reforming of the RK, scientific institutions, and information from official sources. Results - issues of innovative transformation and use of digital platforms to achieve high efficiency of agro-industrial production and its structural transformations, overcoming challenges and risks that pose threat to the country's agro-industrial complex were studied. Methodological approaches to managing innovation processes are considered, main reasons hindering the achievement of high results in the republic’s agriculture and building its potential are shown: low technical equipment, inefficient use of natural resources, in particular land and water, lack of the necessary system for storage, transportation and sale of products, unattractiveness of this area for investment. Conclusions - analysis of world practice shows that in the context of transition to innovative path of development of agricultural sector, regulatory role of the state, designed to ensure technological progress, increases and becomes a key factor responsible for developing a strategy for creating mechanisms for its implementation and financial support, and formation of a new type of economy. The systematic nature of implementation of innovative projects in agribusiness will help increase the number of jobs and specialists with new competencies.

Behavioral Interest in Purchasing Halal Products: Exploring an Extended Theory of Planned Behavior Effect

Indonesia has a large Muslim population reaching 209.1 million people or around 13.1 percent of the world's Muslim population, with the millennial generation as the largest generation, reaching 34 percent of Indonesia's population, in terms of buying behavior, the millennial generation is the subject of this study, they have a wishy-washy buying behavior, more likely to see the brand than see the halal label, so that sales of products not labeled halal are higher than products labeled halal. This study aims to determine the effect of attitude, perceived controlled behavior, subjective norms, and trust on the purchase intention behavior of halal products. The method used in this research is quantitative, with a population of millennial people in Banten Province who have consumed halal products, with a sample of 170 respondents, and the data collection technique using a questionnaire. The data was processed using Smart PLS 3.2.9 software and analyzed using the structural equation modeling (SEM) method with a partial least square (PLS) approach. The results of this study indicate that attitude and perceived controlled behavior have a significant positive effect on the purchase intention behavior of halal products, while subjective norms and trust have no effect on the purchase intention behavior of halal products. The implication of this research is that the marketing strategy for halal products must focus on increasing positive attitudes and perceived controlled behavior of consumers. Efforts to build strong brands and facilitate access to halal products are more important than relying on subjective norms and trust. Marketing policies and campaigns should emphasize personal benefits and ease of obtaining halal products to increase purchase intention among consumers.

Effectiveness of Social Marketing Campaign in Increasing Sales of Local Products in Lebosari

The use of social media has revolutionized consumer behavior and the way companies operate their businesses. Digital and social marketing provides a great opportunity for organizations by offering lower costs and increased sales. This study aims to explore effective marketing methods in driving sales growth through the use of social media. This study was conducted on food products that have received halal certification and labels from MSMEs in Lebosari, Kendal. This study applies a qualitative approach through a case study method. Data were collected through interviews with MSME actors. The results of the study revealed that there was no increase in sales after the digital marketing seminar held two weeks ago. The strategy implemented remains focused on selling products directly at stalls, without significant changes towards online marketing. This study is limited to the minimal use of social media by MSME actors, who generally choose free platforms for marketing. This study highlights the relationship between marketing strategies, increased sales, and the importance of social media, halal products to be more competitive

THE PLAN OF INTEGRATED MARKETING COMMUNICATION WITH EMPHASIS ON DESIGNING A STRATEGY FOR THE BRAND X

Purpose: The article discusses the plan of integrated marketing communication with an emphasis on designing a strategy for the brand X. Marketing communication is one of the key elements of strategic marketing, as it has a significant impact on the recognition and success of a company or brand. It should be emphasized that in the era of information technology, information overload, and increasing consumer demands, the concept of marketing communication is much more complex than simply informing target customers about the existence of a product or service. Methodology: The quantitative research was carried out using a survey questionnaire technique. For this purpose, we used a web-based 1KA survey sent via email addresses. Results: The survey determined (1) the level of general interest in alarm systems for the protection of residential, holiday, and commercial properties, (2) the level of awareness of brand X. We further identified (3) the target audience of the brand X, (4) the key message for advertising needs and (5) communication channels through which to address the target audience. Practical implications: The obtained results were our key guidelines in designing a marketing communication strategy for the brand X, aimed at improving the effectiveness of current marketing campaigns and increasing the sales of products under the selected brand.

Online Media Literacy Of Culinary Msmes To Increase Sales During The Pandemic And After Covid-19

This PPM activity aimed to provide literacy through socialization and direction regarding the use of various online media to culinary MSME actors in the district and city of Bandung, West Java in an effort to increase product sales in the midst of the Covid-19 pandemic and during the recovery period from pandemic conditions. The decline in economic levels in various sectors was one of the most serious impacts of the COVID-19 pandemic, as experienced by culinary MSME entrepreneurs in Indonesia, including culinary MSME entrepreneurs in the district and city of Bandung. The decline in sales levels for culinary MSME business actors had resulted in a decline in income and welfare levels. The presence of online media as a technology that could help and facilitate culinary MSME business actors as a strategy to carry out promotions with the aim of increasing sales in the midst and the recovery period of the Covid-19 pandemic. The method in this PPM activity was through literacy for culinary MSMEs through socialization activities, briefings, and sharing pamphlets. This PPM activity was expected to produce output to provide solutions for culinary MSME actors to be able to increase sales of their products through the use of online media in the midst and the recovery period of the Covid-19 pandemic. From this PPM activity, it is suggested that culinary MSMEs be more active in participating in activities such as workshops or training to improve their ability to do business digitally or online.

INDUKSI TEKNOLOGI PENJUALAN ONLINE PADA PELANGI RASA KARANGLO POLANHARJO KLATEN

This activity aims to introduce online sales technology as a sales strategy for Pelangi Rasa Small and Medium Enterprises, Karanglo Polanharjo Village, Klaten. The application package that will be applied to partners is an online sales application. The team will conduct training on marketing strategies through online sales for the sustainability of Pelangi Rasa Small and Medium Enterprises. This activity targets expanding marketing locations through online product sales. Technology induction activities are carried out in five stages, namely (1) Material preparation, (2) Training, (3) Equipment preparation, system configuration and system implementation, (4) Mentoring, and (5) Monitoring. At the material preparation stage, the team will compile a module, namely the use of online sales applications. The module creation will be equipped with presentation material that will be used in training sessions. The training stage uses discussion and demonstration methods so that partners can easily understand the material presented. This stage will concentrate on the introduction of online sales technology as a sales marketing strategy. In the equipment preparation, system configuration, and program implementation stages, the team and partners will work together to prepare equipment in the form of hardware and software. Partners, accompanied by the service team, will carry out the system configuration. Partners, with assistance from the service team, will carry out the program implementation process, which consists of implementing online sales applications. The service team will carry out the monitoring stage periodically and continuously. In the initial stage, monitoring will be carried out once a week to see the partners' progress in implementing the program. Furthermore, monitoring will be carried out once a month to see the impact of program implementation on partners regarding online sales at Pelangi Rasa Small and Medium Enterprises.

BRAND IMAGE, PURCHASE INTENTION & PURCHASE DECISION: STUDI PERILAKU KONSUMEN “KOPI KENANGAN HANYA UNTUKMU “

This research aims to empirically test the influence of brand image on purchasing decisions through purchase intention as an intervening variable for the Kopi Kenangan Hanya Untukmu in Kota Madiun. The research method used is descriptive with a quantitative approach. The research sample consisted of 384 respondents selected using the purposive sampling method. Data collection was carried out through distributing questionnaires using the Google Form platform. Data analysis using SmartPLS 3.0 software. The research results show that brand image has a positive and significant influence on purchasing decisions and purchasing interest in Kopi Kenangan Hanya Untukmu. Apart from that, purchase intention also has a positive and significant effect on purchasing decisions for this product. These findings confirm that brand image has an important role in shaping purchasing interest and ultimately influencing consumer purchasing decisions regarding Kopi Kenangan products. The implication of this research is the importance of the Kopi Kenangan Hanya Untukmu to maintain and improve its brand image in order to strengthen consumer purcahse intention and increase product sales. The contribution of this research is to provide empirical evidence regarding the relationship between brand image, purchasing intention, and purchasing decisions, which can be a basis for marketing decision making in developing branding and promotional strategies for Kopi Kenangan. Keywords: Brand Image, Purchase Decision, Purchase Intention, Consumer Behavior

Pendampingan Rumah Produksi Telur Asin Pak Jaini Desa Masangan Kulon, Kecamatan Sukodono, Kabupaten Sidoarjo

The mentoring program for Pak Jaini's salted egg production house in Masangankulon Village, Sukodono District, Sidoarjo Regency is an initiative to improve the quality and capacity of local production. This activity aims to assist Mr Jaini in developing his business through the application of simple technology, business management training, and effective marketing strategies. The methods used in the mentoring programme include observation, interviews, and hands-on training in the field. The results of this mentoring programme showed significant improvements in product quality, production efficiency, and sales. Thus, this programme is expected to make a positive contribution to the local economy and become a model for other small and medium enterprises in the region

Analysis of Product Sales on Credit at NR Beauty Care in Lemahabang Sub-District

This research is a study on the Analysis of Product Sales on Credit at NR Beauty Care in Lemahabang District. This study aims to determine how product sales on credit at NR Beauty Care and analyze how product sales on credit can increase revenue. The method used in this research is qualitative. The results of this study indicate that product sales on credit are given to NR Beauty Care customers who have joined for at least 3 months. The credit facility given to customers still refers to the terms of credit sales that apply at NR Beauty Care by checking in advance about the character of the customer, the activeness of the customer in buying products at NR Beauty Care, and customers who are loyal to NR Beauty Care. NR Beauty Care takes a profit of 2-3% from each product. Based on the results and discussion that has been stated in this article that credit sales aim to help customers, especially reseller customers, to develop their business. If credit is channeled for business development or opening a new business, it will increase their income as well as reduce unemployment. The difference in revenue from credit and cash sales each month reaches Rp. 82,127,000, so selling products on credit at NR Beauty Care is effective for increasing revenue. The results of this study are used as input for NR Beauty Care owners in selling products on credit appropriately, making commitments with customers to avoid late payments and creating good relationships with customers. In addition, to increase revenue NR Beauty Care owners can utilize other E-commerce promotional media.

Application of the K-Nearest Neighbor Machine Learning Algorithm to Preduct Sales of Best-Selling Products

Application of the K-Nearest Neighbor Machine Learning Algorithm to Preduct Sales of Best-Selling Products

Decisions and Coordination of E-Commerce Supply Chain Considering Product Quality and Marketing Efforts under Different Power Structures

With the rapid development of internet technology, consumers have increasingly higher requirements for product quality. High-quality products can win consumers’ trust. Enhancing both product quality and sales in e-commerce platform transactions has long been a focal point of research. To address this issue, this paper constructs Stackelberg game models under different power structures and compares their impacts on pricing decisions and profits within e-commerce supply chains. Numerical simulations are used to explore the optimal combination strategy for the interaction of product quality and marketing efforts in the e-commerce supply chain. The results show that: (1) Under a centralized decision-making model, product quality and marketing efforts reach their optimal values, maximizing benefits for the supply chain system. (2) Under different power structures, the relationship between the profits of the supplier and the e-commerce platform self-operator is closely linked to the cost coefficients of product quality and marketing efforts. (3) Through the mechanism of “cost-sharing + compensation contract”, the supplier can reduce wholesale price, and the e-commerce platform self-operator can subsidize a portion of the sales to the supplier, thereby maximizing the profits of both parties and achieving a win–win situation. The research in this paper aids suppliers in improving product quality and e-commerce platform self-operators in enhancing their marketing efforts, providing theoretical support for optimizing supply-chain decision making on e-commerce platforms.

Aplikasi Pemasaran Produk Pada Komi Dekor Berbasis Web

Marketing Strategy is a comprehensive, integrated plan in the field of marketing and marketing targets in achieving company goals through a marketing mix that includes product, price, place and promotion strategies. Komi Dekor is a Minimalist Curtain Company that is used for Beauty and Home Beauty. However, Komi Dekor gives a different impression to Curtain products which are more memorable following the latest trends, elegant, fashionable, and of course very luxurious. The purpose of this study is to find out how the marketing strategy is carried out by Komi Dekor in an effort to increase sales of Curtain products, what strategy plays the most important role in the marketing mix used by Komi Dekor in increasing sales of Curtain products. The benefits of academic research are as material for development in the field of knowledge and insight for researchers about the application of theories regarding Komi Dekor's marketing strategies in an effort to increase sales, and as material to contribute to Komi Dekor in viewing marketing strategies. The nature of this research is descriptive data obtained through descriptive research methods, data obtained through Interview, Observation, Documentation, and data analysis methods obtained qualitatively concluded by inductive thinking. The findings from the data analysis that the researchers obtained are that the marketing strategy applied by Komi Decor uses a Marketing strategy which includes Product Strategy, namely with an elegant design, has the characteristic of using various types of motifs. The Price Strategy is an affordable price that can be bought by all the upper and middle class. Place strategy is a place that is easily accessible.

Simulasi Monte Carlo Dalam Prediksi Penjualan Pempers Makuku

Predicting sales is an important aspect in sales development. Sales prediction simulation is an estimated calculation of the level of product sales in a certain period. Sales of pempers tend to fluctuate due to the choice of many brands available, resulting in sales having a little difficulty in estimating sales of MAKUKU diaper products at Greens Mart stores. This research aims to predict sales Pempers products. This research uses several stages of identifying problems, determining research objectives, collecting data, data collected or obtained from interviews with salespeople, managing data using Monte Carlo stages, implementing/testing data and testing results to see the accuracy of the method used. The analysis results show that Comfit M and Comfit L have almost the same level of accuracy, namely Comfit M is around 90.63% and sales of Comfit L are 90.48%. These values ​​provide an indication of the level of accuracy of the sales predictions made.