Cultural Production Research Articles

文旅产品高质量发展促进乡村振兴的路径研究

Rural revitalization is an important development strategy in China, and tourism products as an important development direction, high-quality development of tourism products is an important way to promote rural revitalization. In Kunming, Yunnan Province, as an intangible cultural heritage with local characteristics, Chenggong Wa Cat has an important impact on promoting the revitalization of the local countryside. This paper takes the traditional cultural industry of Chenggong District in Yunnan Province as an example to discuss the promotion effect of high quality development of cultural and tourism products on rural revitalization and development. Through the investigation and analysis of the current situation of the cultural industry of Chenggong Wa, combined with the background and objectives of the rural revitalization strategy, this paper puts forward some paths and strategies to promote the development of rural revitalization to provide useful reference.

Platformization of cultural production and Games Journalism

Platformization of cultural production and Games Journalism

Jugong as Traditional Fishermen's Formal Aesthetics in Karangtalun Village, Cilacap

Jugong as Traditional Fishermen's Formal Aesthetics in Karangtalun Village, Cilacap

Research on the Difference of Marriage Customs between Tibetan and Han Ethnicities in the Litang Area along the Sichuan-Tibet Railway

Promoted by the national Belt and Road Initiative and the Western development strategy, the Sichuan-Tibet railway, as an important transportation hub connecting Sichuan and Tibet, not only greatly promotes the development of the regional economy, but also provides opportunities for sustainable development of the cultures along the route. Although the tourism industry along the line shows a booming trend with culture and tourism integration that promotes economic development, the area also faces the challenge of ethnic and cultural differences. Therefore, this study aims to promote the interaction, communication, and integration of various ethnic groups along the line by reducing the friction that causes unnecessary conflicts. This study analyzes the cultural differences between Tibetan and Han marriages in Litang along the Sichuan-Tibet railway to put forward corresponding countermeasures that eliminate conflict from the cultural differences. The study found that there are significant differences between Tibetans and Han ethnicities in the Litang area in four aspects, namely, wedding ceremony, marriage custom, marriage concept, and wedding clothing. The three targeted countermeasures are proposed according to the results, which include establishing a cultural exchange platform, developing special cultural tourism products, and strengthening cultural education and dissemination.

The Historical Evolution of Chinese Education in the United States

Chinese education in America is a cultural product of Chinese immigrants to the United States. In 1848, the California Gold Rush attracted many Chinese to the United States, and gradually formed Chinese communities in the local area, and then spontaneously produced Chinese education. At that time, San Francisco Chinatown was the largest Chinatown in the United States, and its Chinese education showed representative characteristics. By studying the origin and development of Chinese education in San Francisco, this paper analyzes the characteristics of Chinese education in the United States, in order to provide experience and reference for contemporary Chinese education in the United States.

Multimodal Autoethnographic Sincerity

ABSTRACT Critically departing from theories of autoethnography, diaspora, and multimodality, this article introduces “multimodal autoethnographic sincerity,” which I define as a critical communication method that puts the researcher’s affective feelings in conversation with their mediated productions of culture. I use multimodal autoethnographic sincerity to further produce knowledge on an ethnographic film, which I filmed in my father’s provincial hometown Kalibo, Philippines. The new autoethnographic cultural critique I contribute to my film’s diasporic inquiries is a mapping of the festival’s transnational analysis against my affective feelings within my own Filipinx evolving body. I demonstrate the heuristic and generative capacities of a multimodal autoethnographic sincerity that makes multiple communication modes (diasporic body, homeland, cultural critique, filmmaking, and writing) in my knowledge production an ongoing intersubjective inquiry into the Philippines, colonialism, and the legacies of U.S. Empire. Ultimately, multimodal autoethnographic sincerity allows researchers to conceive of and methodologically examine diasporic identity as a relational process versus a racial and ethnic essentialism in today’s mobile condition of diasporic peoples.

Microcelebrities’ identity construction on social media: A systematic review and synthesis

Over the past decade, a robust body of scholarship on microcelebrity has emerged, occasioning several review studies of this growing field of research. Extant reviews on microcelebrity have mostly focused on microcelebrities’ strategic communication or audiences’ attitudes, but no review has specifically focused on microcelebrities’ identity. Echoing the call for more attention to this particular aspect in recent reviews, this article examines 97 empirical studies published from 2010 to 2022 that focused on microcelebrities’ identity construction on social media. Our analysis identified various research trends and synthesized microcelebrities’ identity tactics into 10 categories. We situate the findings within current discussions of platformized cultural production and microcelebrity’s role in it by drawing on and extending Duffy et al.’s ‘nested precarities’ framework to account for microcelebrities’ identity work on social media. The review’s key contribution is the conceptualization of microcelebrities’ identity-related tactics and its embedding in the formidable precarities of platform ecosystems.

Research on the Purchase Intention of Intangible Cultural Heritage Creative Products based on Tourist Perceived Value

This study aims to explore in depth the purchasing intentions of tourists towards creative products of intangible cultural heritage, aiming to reveal the level of recognition and importance that tourists place on the intangible value carried by intangible cultural heritage during the purchasing process. By using a questionnaire survey, a total of 500 valid samples of tourists from different backgrounds and experiences were collected, allowing for a more comprehensive understanding of their purchasing preferences and decision-making factors. The statistical analysis and discussion of data reveal a series of factors that affect tourist purchase intention. Firstly, uniqueness is an important influencing factor, and tourists tend to purchase products with unique cultural characteristics and historical significance because these products can arouse their interest and sense of identity. Secondly, the expression of cultural symbols also has a significant impact on purchase intention. Tourists are more willing to purchase products that reflect local culture and traditions, as these products not only have aesthetic value but also convey deep cultural connotations. In addition, emotional identification is also one of the important factors affecting purchase intention. Tourists tend to purchase products that can evoke emotional resonance and identification, as these products can stimulate their emotional experiences and memories. Finally, although price factors also have a certain impact on purchase intention, they are not decisive factors. Tourists are more willing to pay reasonable prices for products with rich cultural connotations and emotional experiences. Overall, this study reveals that tourists pay more attention to the cultural connotations, emotional experiences, and emotional identity of intangible cultural heritage creative products when purchasing them, rather than simple material attributes. This provides important references for relevant enterprises and organizations to better understand the needs and preferences of tourists, thereby developing more attractive and competitive intangible cultural heritage creative products.

The Application of Ancient Chinese Creation Wisdom in Contemporary Product Design

The creation activity is the product of culture. Human beings started the creation activity from the manufacture of tools and daily necessities. With the help of dexterous hands, the creator uses the surrounding materials to create exquisite daily necessities on the basis of personal life and cultural cultivation, and realizes the interaction between craft creation and real life. Chinese traditional craft and culture are inseparable, and the spirit of traditional creation has become an indispensable part of Chinese culture. These core features of traditional creative spirit are not only reflected in the technical level, but also contain rich cultural connotation and philosophical concepts. By studying and summarizing the characteristics of traditional Chinese creative wisdom, this paper understands the deep thinking of craftsmen in functional design in ancient creative culture, as well as the exquisite skills in material selection and form shaping period, and probes into the important significance and application value of traditional creative wisdom in contemporary product design, hoping to provide some reference and inspiration for today's contemporary design.

3D image processing technology based on interactive entertainment application in cultural and creative product design

3D printing technology has many advantages that traditional production models do not have, greatly accelerating the speed of product design and development. In order to achieve the application of machine learning based 3D image processing technology in cultural and creative product design, this article collects a large amount of 3D image data as training samples and uses machine learning algorithms to establish a training model. Considering the characteristics of the data and the processing objectives, these 3D image data are used as a training set and trained through machine learning algorithms to learn the features and patterns of the image. After the training is completed, use this model to process the new 3D image. By inputting new image data, the model automatically extracts image features and predicts and processes them based on previously learned patterns. Evaluate the advantages and disadvantages of machine learning based methods in processing complex 3D images by comparing experimental results. The experimental results show that machine learning based 3D image processing technology has high accuracy and efficiency in the design of cultural and creative products. Compared with traditional methods, this method can better process complex 3D images and provide better design effects.

Research on Cultural and Creative Product Design of Bengbu Museum Based on Bronze Artifacts

By analyzing the historical background and cultural value of Bengbu bronzes, combining with modern design concepts and market demand, we excavate the connotation of bronze culture, combine it with contemporary lifestyle, and create cultural and creative products with regional characteristics and the spirit of the times, in order to promote the innovation and inheritance of traditional culture, and to enrich the people's aesthetic experience and way of life.

Research on the Design and Application of Henan Museum Jade Carving Cultural and Creative Products Based on Big Data Analysis in the Artificial Intelligence Environment

In the enduring tapestry of China’s rich and ancient civilization, the jade culture has unfolded hand in hand with the progression of Chinese society, with the art of jade carving representing its very essence. Through millennia of refinement, jade carving has reached a pinnacle of artistic expression. In today’s era characterized by the rapid advancement of artificial intelligence, the strategic utilization of AI technology and comprehensive data analysis has become pivotal in creating jade sculptures that resonate more deeply with contemporary tastes. In the present age, excessively traditional jade carving designs no longer fully meet the aesthetic demands of contemporary individuals, thus hampering the advancement of the jade carving industry. In order to effectively disseminate Chinese jade culture on a broader scale and foster the growth of the jade industry, it necessitates designers harnessing artificial intelligence technology and utilizing methodologies of big data analysis to create products infused with innovative cultural symbols and contemporary imprints. ade carving products embody distinctive traditional cultural attributes of China, where the key to modern jade carving creative design lies in seamlessly blending traditional cultural artistry with contemporary aesthetic values. Artificial intelligence technology offers excellent facilitative conditions for the innovation and advancement of jade carving. Only by striving for breakthroughs to meet the psychological consumption demands of the new era can we more effectively foster development. His paper, within the realm of artificial intelligence and based on the perspective of big data analysis, conducts a thorough examination and analysis of the existing cultural and creative products developed by the Henan Museum, utilizing elements from its collection of cultural relics. It summarizes the current status and challenges present in the design of cultural and creative jade carving products at the Henan Museum. Finally, it puts forth relevant opinions and recommendations addressing these issues. Furthermore, it aims to provide insights for the development and innovation of cultural and creative products in other museums, offering valuable experiences in this regard.

Explaining residents' support to protect Gejia batik through the value-attitude-behavior model and theory of planned behavior

Much research focuses on customers' satisfaction with intangible cultural heritage products, with little consideration given to residents' support toward intangible cultural heritage. Therefore, this study focuses on constructing a conceptual framework that connects the theories of the value-attitude-behavior (VAB) model and planned behavior (TPB), aiming to explain residents' behavioral support for intangible cultural heritage (Gejia batik). To test the proposed model, we collected 412 sets of on-site survey data from four representative Gejia villages, namely Fengxiang, Wangba, Tangdu, and Matang. Six out of seven examined hypotheses were supported. The results showed that social value, aesthetic value, economic value, historical value, and perceived behavioral control of residents were positively and significantly related to residents' behavioral intention, which explained 46.3 % of the variance in behavioral intention. A positive and significant relationship exists between residents' attitudes and their behavioral intentions. Residents' attitude is an intermediary between social value, aesthetic value, economic value, historical value, perceived behavioral control, and residents' behavioral intention. This work provides theoretical and practical support for government departments in formulating protective policies related to Gejia batik.

Exploring the Penetration of Traditional Cultural Elements in Film Art

Film is a typical cultural product, which can not only create huge economic benefits for the society, but also fully demonstrate the artistic aesthetic effect, and its vivid communication content and image expression have a profound impact on the values of the general public. With the change of science and technology, the infiltration of traditional cultural elements in film art can provide the public with attractive cultural forms, so it is necessary to systematically summarize the manifestations of traditional cultural elements, and then find a strategy to effectively penetrate traditional cultural elements in film art, which is only for the reference and analysis of industry insiders.

Towards the systematisation of African ways of knowing: neocolonial hegemony, theory development and cognitive imperialism in African studies

ABSTRACT This study proposes African ways of knowing as viable alternatives to Western theories, and demonstrates how Indigenous African epistemologies can be systematised for critical analysis of cultural productions. It builds on the argument that knowledge production in and about Africa should begin to utilise local frameworks to reflect African cultural specificities and instantiate how self-generational concepts from African cultures can be intellectualised. The study adopts Yorùbá Ọmọlúwàbí, Xhosa/Zulu Ubuntu/Hunhui and Shona Ukama, converts them to canons and uses them as models to validate empirical reality, propositional truth and epistemological premises of home-grown African theories. It discusses theory development and interrogates how these Indigenous epistemes can be structured and turned to theories using evidential, coherential, aesthetic and diachronic theoretical virtues. It also identifies the validity of these theories in cultural praxis, worldviews, proverbs of matrixes under study and generates five premises for the local frameworks, arguing that home-grown African theories can be adopted to remind and reawaken Africans to their cultural history and values.

From P2P to the cloud: music, platformization, and infrastructural change in China

This article provides a history of the platformization of music in China and explores what this history might tell us about platformization in the Chinese context. It goes beyond existing accounts of digital music in China, which have been dominated by the issue of intellectual property enforcement, and beyond existing accounts of the platformization of cultural production by drawing upon interpretations of platformization as a closing down of the open and “generative” potential of internet architecture. The article also considers the musical socialities afforded by different kinds of digital music applications—for example, those involving individualism or reciprocity, gift-like sharing, or consumerist exchange. Our historical analysis has three stages: a review of Chinese digital music services in the 2000s, including P2P-based and FTP-based file sharing, website-based “celestial jukebox” arrangements, and MP3 search engines; an analysis of Xiami Music, which argues that it exhibits a trajectory similar to what Andersson Schwarz characterizes as “spotification” in Western contexts; and an analysis of the contemporary cloud-based model of music streaming platforms. We argue that, while accounts centered on intellectual property might highlight Chinese exceptionalism, the examination of platformization as an intervention in infrastructure points to trajectories common to both China and the West.

Harlem, Addis, and Johannesburg: African Solidarity and African American Internationalism in Harlem from the 1960s to the 1990s

Abstract This 2021 ASA Presidential Lecture combines sociopolitical history with personal reflections on Black Harlem during African decolonization. It begins at the turn of the twentieth century and traces Harlem’s transformation into an international center of pan-Africanist activism and cultural production. Brown explores solidarities that grew as Harlem politicians, grassroots leaders, and residents encountered political exiles and cultural leaders from the continent, the diaspora, and aligned political movements worldwide. These alliances and modes of protest facilitated a hardening of militant activist traditions and cultural cohesion that shaped an anti-imperialist pan-African movement and ultimately a multinational Black political movement in the 1960’s to 1990s.

Research on The Inheritance and Innovation of Blue and White Porcelain from The Perspective of Cultural and Creative Products

Research on The Inheritance and Innovation of Blue and White Porcelain from The Perspective of Cultural and Creative Products

Research on the Factors Influencing Tourists' Purchase Intentions for Cultural and Creative Products at Hengdian Studios

Research on the Factors Influencing Tourists' Purchase Intentions for Cultural and Creative Products at Hengdian Studios

Precarity revisited: Exploring camming work in Brazil and experiences of precarity in platform-based (erotic) content production

The article addresses labour precarity in platform-based cultural production from the perspective of Brazilian camming work, examining it through cammers’ perceptions and experiences. Precarity has been a framework for assessing work conditions in platformised cultural industries. This framework stems from a normative standpoint of standard work and employment, which neither represents labour markets nor marginalised cultural labour in the majority world. This article tackles precarity from marginalised Global South cultural producers’ perspectives. Drawing on 15 in-depth interviews with cisgender female cammers, I show that local work and employment realities, and the positionality of platforms within them, are critical to cammers’ sense-making of labour precarity. For the cammers, the parameters for evaluating quality and precarity are unstable and adjusted according to their position within and outside platform economies. Conclusions suggest that precarity is situated and derives its meaning from a complex articulation of workers’ experiences and positions across various economies.