文旅产品高质量发展促进乡村振兴的路径研究

Abstract

Rural revitalization is an important development strategy in China, and tourism products as an important development direction, high-quality development of tourism products is an important way to promote rural revitalization. In Kunming, Yunnan Province, as an intangible cultural heritage with local characteristics, Chenggong Wa Cat has an important impact on promoting the revitalization of the local countryside. This paper takes the traditional cultural industry of Chenggong District in Yunnan Province as an example to discuss the promotion effect of high quality development of cultural and tourism products on rural revitalization and development. Through the investigation and analysis of the current situation of the cultural industry of Chenggong Wa, combined with the background and objectives of the rural revitalization strategy, this paper puts forward some paths and strategies to promote the development of rural revitalization to provide useful reference.