Product Brand Image Research Articles

The Role of Product Quality, Brand Image, and Promotion on Purchasing Decisions of Best Meat in Pekanbaru

The meat industry, particularly in Pekanbaru, continues to thrive alongside changes in lifestyle and consumption patterns of the community. In this context, competition among service providers is intensifying, necessitating a deep understanding of factors influencing consumer purchasing decisions. This study aims to explore the influence of product quality, brand image, and promotion on consumer purchasing decisions at Best Meat, Pekanbaru. Best Meat is a well-known packaged meat brand in the archipelago, with one of its stores in Pekanbaru. In efforts to maintain and increase market share, Best Meat prioritizes aspects of halal certification, product quality, and commitment to renowned brands. This research employs a quantitative approach with direct or online surveys conducted among 171 consumers at the store. Data were collected through structured questionnaires covering inquiries about product quality, brand image, promotion, and purchasing decisions. The analysis results indicate that product quality, brand image, and promotion significantly influence consumer purchasing decisions. Regression coefficients for each variable show a positive relationship with purchasing decisions. Validity and reliability tests ensure the research instrument is valid and reliable. In conclusion, factors such as product quality, brand image, and promotion play a crucial role in influencing consumer purchasing decisions at Best Meat, Pekanbaru.

Factors Affecting Sustainable Fashion Consumption: A Systematic Review and Research Orientations

Fashion is the second-largest environmental polluter globally, prompting governments, businesses, and consumers to pay more attention to sustainable fashion. Sustainable fashion is considered an environmentally friendly solution and is gradually becoming an essential trend for the future. In the current context, to promote the consumption of sustainable fashion products, governments and businesses need to delve deeper into the factors influencing consumer shopping behavior. This study analyzed 112 relevant research documents, which were selected and organized systematically. The research employed evaluation methods and synthesized materials from various continents worldwide, with a focus on Asia and Europe. Most of the collected research articles were conducted using both quantitative and qualitative methods. Additionally, the authors synthesized and observed, selecting articles that were central to the topic to provide accurate statistics and evaluations. Furthermore, this article identified gaps in the research context and proposed new directions for future studies. The primary focus of this research lies in the factors influencing sustainable fashion consumption, aiming to provide multidimensional perspectives for researchers, businesses, and governments. After analyzing the 112 research papers, several frequently mentioned factors impacting sustainable fashion consumption include product quality, environmental concern, environmental awareness, and brand image. Moreover, these factors positively correlate with purchasing sustainable fashion products. This study contributes to the theory, practice and adds value to potential future research directions.

Pengaruh Kualitas Produk, Brand Image, dan WOM Terhadap Keputusan Pembelian Produk Herborist di Kota Batam

This research aims to determine the influence of product quality, brand image, and word of mouth on the decision to purchase Herborist products. The independent variables studied are product quality, brand image, and word of mouth, while the dependent variable is purchasing decisions. The population of this research is all consumers of PT. Sukses Jaya Indah, Batam, the exact number of which is not known. The sample for this research consisted of 170 respondents using non-probability sampling techniques, namely saturated sampling. Data collection was carried out through distributing questionnaires and data analysis. The results show that product quality has a significant influence on purchasing decisions, brand image has a significant influence on purchasing decisions and word of mouth has a significant influence on purchasing decisions. Apart from that, research shows that product quality, brand image and word of mouth together (simultaneously) have a significant influence on purchasing decisions.

PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP MINAT BELI PRODUK ELZATTA DI GALERI ELZATTA RANGKASBITUNG

Consumer buying interest in an item will always pay attention to a good brand image and product quality in accordance with consumer expectations. The company will try to attract the attention of consumers so that the buying behavior of a product appears and is willing to make a purchase. The more consumers who are interested in buying the product, the more profits the company gets. This study aims to determine the effect of product quality and brand image on buying interest in Elzatta's products. This study aims to determine the effect of product quality and brand image on buying interest in Elzatta's products The method used in this study is a quantitative method which is analyzed using multiple linear analysis. Samples were taken by incidental sampling method with the slovin formula. The samples used in this study were 97 respondents who had purchased Elzatta products at the Elzatta Gallery Rangkasbitung. The results of this study indicate that Product Quality (X1) has a positive and significant effect on Purchase Interest (Y) with a sig. t (0.024) < sig. (0.05), Brand Image (X2) has a positive and significant effect on Purchase Interest (Y) with a sig value. t (0.002) < sig. (0.05). Based on the results of F arithmetic > F table (9,283 > 3.09) it is thus stated that product quality and brand image variables have a simultaneous influence on buying interest. The conclusion of this study shows that the factors that influence buying interest in Elzatta's products are 0.147, the influence of product quality and brand image variables is 14,7%. This means that buying interest is influenced by product quality variables (X1) and brand image (X2), while the rest is influenced by 85,3% by other factors not included in this study

Halal Awareness, Brand Image, and Viral Marketing: Three Key Factors Influencing Purchasing Decisions for Halal Skin Care and Cosmetics Products in Pontianak

This research aims to determine the influence of halal awareness, brand image, and viral marketing on the purchasing decisions of halal skincare and cosmetic products (a study on Generation Z in the environment of Muhammadiyah University Pontianak). The research is conducted within the Muhammadiyah University Pontianak environment. The population of this study includes all students of Muhammadiyah University Pontianak born between the years 1995-2010. The sample for this research consists of 200 students from Muhammadiyah University Pontianak. The data collection technique used is a questionnaire employing a Likert scale. The data analysis technique in this research uses Structural Equation Modeling (SEM) PLS with the SmartPLS Version 3.2.9 program. The results of this research show that halal awareness and brand image do not have a significant influence on purchasing decisions, whereas viral marketing has a positive and significant impact on purchasing decisions for halal skincare and cosmetic products among Generation Z in the Muhammadiyah University Pontianak environment. This study contributes theoretically by exploring the influence of halal product awareness, brand image, and viral marketing variables on purchasing decisions among Generation Z in a university setting. The findings enhance insights into academic literature related to halal skincare and cosmetics, even though halal product awareness and brand image are not significant. Practically, these findings provide guidance for industry practitioners to enhance marketing strategies, especially in the context of viral marketing that has proven to have a positive impact on purchasing decisions. The novelty of the research lies in its focus on Generation Z and the use of the Structural Equation Modeling (SEM) PLS analysis method, contributing to theoretical, practical, and methodological understanding in the context of marketing halal skincare and cosmetic products among Generation Z in a university environment.

Pengaruh Variasi Produk, Digital Marketing dan Citra Merek terhadap Keputusan Pembelian Kopi Janji Jiwa di Batam

This research aims to evaluate the influence of product variations, digital marketing and brand image on purchasing decisions for Janji Jiwa coffee in Batam. This research population focuses on a group of consumers in Batam who have purchased Janji Jiwa coffee products although their number cannot be ascertained with certainty. Sampling was carried out using the Lameshow formula and 100 respondents were selected using purposive sampling techniques. The data analysis process involves the use of multiple linear regression methods which include data quality testing, classical assumption testing, influence testing and hypothesis testing. The results of multiple linear regression analysis show that product variations have an influence of 22.7% on purchasing decisions. Digital marketing has an influence of 18.3% on purchasing decisions. Brand image has an influence of 33.4% on purchasing decisions. Analysis of the coefficient of determination (R2) shows that together, product variety, digital marketing and brand image contribute 36.2% to the observed variation in purchasing decisions. Furthermore, the results of the t test and F test confirm that there is a positive and significant influence, both partially and overall, between product variations, digital marketing and brand image on the decision to purchase Janji Jiwa coffee in Batam.

A Study on Customer Satisfaction of Royal Enfield with Special Reference to Coimbatore City

“In this study, we aim to explore and analyze the factors influencing customer satisfaction towardsRoyal Enfield motorcycles. Through surveys and interviews, we will examine aspects such as product quality, after-sales service, brand image, and overall customer experience. The findings will provide valuable insights for Royal Enfield to enhance customer satisfaction and loyalty.”

The Effect of Product Quality, Price Promotion and Brand Image on Purchasing Decisions at Somethinc Skincare

Purchasing decisions are consumers' understanding of the wants and needs of a product by assessing existing sources by setting purchasing goals and identifying alternatives. The purpose of this research is to analyze the influence of product quality, price promotions and brand image on purchasing decisions at Skincare Somethingnc. This research method is quantitative. The data used in this research uses primary data. The data collection method used in this research is by using a questionnaire or questionnaire via online media in the form of a goggle form. The population of this research is all consumers in Surakarta who have purchased and used various skincare products. The sampling technique used in this research is nonprobability sampling with the purposive sampling method. The sample for this research consisted of 100 respondents. The analysis carried out was assisted by using the SPSS version 25 application. The results of this research are that product quality has a positive and significant effect on purchasing decisions. Price promotions have a positive and significant effect on purchasing decisions. Brand image has a positive and significant effect on purchasing decisions.

Applying Relevance Theory in Advertisement Translation: A Particular Look into Electronic Product Advertisement

Competition among different electronic product manufacturers has become increasingly fierce, and advertisement translation now significantly influences both product sales and brand image. Relevance Theory, situated within the realm of cognitive pragmatics, demonstrates great compatibility with translation and proves to be effectively applicable. Viewing electronic product advertisement translation through the lens of Relevance Theory, this study regards it as “ostensive-inferential” communication. This study analyzes the advertisement translation of some renowned foreign electronic products and the translation strategies employed. It points out that translators must consider the cognitive environment of target language readers and flexibly adopt translation strategies to help them recognize advertiser’s communicative intention with minimal referencing effort and achieve contextual effects, and concludes that the key to successful translation lies in whether the translation aligns with the principle of optimal relevance.

The Influence of Marketing Mix and Service Quality on Purchasing Decisions Mediated by Consumer Satisfaction at Timor Telecom

This research aims to determine and analyze the influence of the marketing mix and service quality on purchasing decisions through consumer satisfaction at Timor Telcom Dili Timor Leste. The population in this research is countless customers of Timor Telcom products. The sample size for this research was 100 respondents, who were randomly selected using a technique known as accidental sampling. The data collection techniques include observation, questionnaires, documentation, and a literature study. The data analysis technique in this research uses SMART-PLS. The findings of this research show that: 1) The marketing mix has no effect on consumer satisfaction, 2) Service quality has an effect on consumer satisfaction, 3) Marketing mix has an effect on purchasing decisions, 4) Service quality has no effect on purchasing decisions, 5) Consumer satisfaction has an effect on purchasing decisions, 6) Consumer satisfaction is not able to mediate the influence of the marketing mix on purchasing decisions, 7) Consumer satisfaction can mediate the influence of service quality on purchasing decisions. Conclusion: Despite the limitations of this study, it has several shortcomings in influencing consumer interest in telecommunication services offered by the Timor Telecom Company. Therefore, future researchers are recommended to expand this study and examine other variables, such as product quality, brand image, and brand trust, that were not examined in this research.

The Role of Customer Value as Intervening in Repurchase Decisions: The Case of Skincare Indonesia

Objectives: Companies can more easily communicate product information by using digital marketing. Indonesian manufacturers of skincare products use digital marketing to advertise and promote their goods to a larger target audience. The objective of this study is to assess the potential mediating role of customer value in the relationship between digital marketing, product quality, brand perception, and the decision-making process of repurchasing products. Methodology: A quantitative research approach using purposive sampling of 210 research respondents from the population of Indonesian skin care product consumers based in Surabaya. Analysis was carried out using structural equation models, with Warp PLS 5.0 software.Finding: The results demonstrate that customer value does not mediate the relationship between digital marketing and repurchase decisions. The influence of brand perception and product quality on decisions to repurchase goods is mediated by customer value. Research findings also indicate that in comparison to digital marketing, factors such as product quality and brand image have a favorable impact on customer value. Conclusion: It is important to assess and improve how skin care products are marketed and promoted online. Brand perception, product quality, and customer value can increase customer repeat purchases. These findings have implications for the skin care business and highlight the need to prioritize factors that contribute to customer value to drive sales and increase customer repurchase decisions.

The Influence of Green Product, Green Marketing, and Green Brand Image Towards Green Purchase Intention on Sensatia Botanicals Products in Surabaya

This research aims to investigate the influence of green product, green marketing, and green brand image on green purchase intention for Sensatia Botanicals products in Surabaya City. The variables used in this study are green product, green marketing, and green brand image as independent variables, and green purchase intention as the dependent variable. The research employs a quantitative method with data analysis using multiple linear regression analysis. The sample size for this study is 100 respondents, selected through nonprobability sampling using purposive sampling technique. Data collection is conducted through the use of questionnaires. The findings of this study suggest that the combination of green products, green marketing, and a green brand image all significantly and have a positive influence on green purchase intention for Sensatia Botanicals products. The green product variable, on a partial basis, exerts a positive and significant influence on green purchase intention forSensatia Botanicals products. Similarly, the green marketing variable, partially, exerts a positive and significant impact on green purchase intention for Sensatia Botanicals products.

ANALISIS PERBANDINGAN DIFERENSIASI PRODUK DAN CITRA MEREK PADA SEPEDA MOTOR HONDA PCX DAN YAMAHA NMAX DI KEMBANG JANGGUT

Nowadays, the technological development at business have led to the emergence of products with various new brands. This increases the level of competition between similar businesses, so that consumers are faced with many forms of choice of product types, and consumers are free to determine the product of their choice. This situation forces consumers to be more picky in choosing products, so companies need to think about the best marketing strategy so that consumers can be satisfied with the products and services provided. And one of the competitions is in the motorcycle segment. This study aims to analyze how the differences in product differentiation and brand image on Honda PCX and Yamaha Nmax motorcycles. This research is quantitative research and the collection technique is purposive sampling using each respondent as many as 100 respondents using Honda PCX and Yamaha PCX the research instrument is a questionnaire that is analyzed using the Mann Whitney different test. Based on the research results obtained, it is known that there are no significant differences in product and brand image between Honda PCX and Yamaha PCX motorcycles on Kembang Janggut.

PENGARUH KUALITAS PRODUK, BRAND IMAGE, DAN KEPERCAYAAN MEREK TERHADAP KEPUASAN PELANGGAN SKINCARE AVOSKIN

This study aims to investigate how product quality, brand image, and brand trust affect consumers' satisfaction with Avoskin Skincare. Quantitative research methodology is applied. Analysis of data with Smart PLS 3.0. Direct distribution of questionnaires to respondents is how data collecting is carried out. Students from Muhammadiyah University of Surakarta's Faculty of Economics and Business participated in this study as respondents, with a sample size of 100 individuals. The study's findings demonstrate that consumer satisfaction is positively impacted by the factors of product quality and brand trust. On the other hand, there is no correlation and no significance between the brand image and customer satisfaction variables.

Product Quality, Brand Image on Purchasing Decisions Through Purchase Intention of Private Label Products at Alfamart Outlets in Depok City Area

This study aims to analyze the relationship between product quality, brand image on purchasing decisions through buying interest. In order for sales strategies conducted by Alfamart can also increase sales, reinforced with product quality and brand image. The result of the research used primary data in the form of questionnaire to 109 responder which is Alfamart customer who is shopping or have experience to buy private label product Alfamart with Structural Equation Modeling (SEM) method result show that there is no simultaneous relationship between brand image and purchase decision. There is a positive and significant influence between product quality and purchasing decision through buying interest indicating that higher product quality can increase buying interest so that purchasing decision will also increase.

The Influence of Product Quality, Brand Image and Celebrity Endorsers on the Decision to Purchase Sunsilk Shampoo at Indomaret South Jakarta Sunday Market Area

This research aims to determine the influence of product quality, brand image and celebrity endorser on purchasing decisions for Sunsilk shampoo in the Pasar Minggu area, South Jakarta. The research method used in this research is descriptive quantitative with the population in this research being Indomaret consumers who use Sunsilk shampoo at Indomaret in the Pasar Minggu area, South Jakarta. There are 4 (four) variables examined in this research, namely Product Quality (X1), Brand Image (X2), and Celebrity Endorser (X3) as independent variables, and Purchase Decision (Y) as the dependent variable. The sample used in this research was 100 respondents. This research data uses primary data by distributing questionnaires using the multiple linear regression method which is processed using SPSS 17.0 software. Research results based on multiple linear regression analysis show that Product Quality (X1), Brand Image (X2) and Celebrity Endorser (X3) have a positive and significant effect on Purchasing Decisions (Y).

The Influence Of Product Differentiation, Price Perception, And Brand Image On Wall's Ice Cream Purchasing Decisions At Lotte Mart South Jakarta City In 2020

This study aims to analyze the influence of Product Differentiation, Price Perception, and Brand Image on Wall's Ice Cream Purchasing Decisions at Lotte Mart South Jakarta City in 2020. This research data used primary data in the form of questionnaires to 100 consumers of Wall's ice cream at Lotte Mart South Jakarta City. Data analysis techniques using multiple linear regression analysis and using the SPSS program. The results showed an influence between Product Differentiation, on Purchasing Decisions by 0.205 and had an influence of 25.0%. Similarly, the Price Perception variable on Purchasing Decisions is 0.241 and has an influence of 24.1%. Then for the Brand Image variable on Purchase Decisions 0.266 and has an influence of 26.6%. Partially or simutan has a strong influence among the three variables, the most significant of which is the Brand Image variable of 0.266. The results of this study hope that Wall's Ice cream can stabilize the Brand Image that occurs at Lotte Mart in South Jakarta to support Purchasing Decisions.

Pengaruh Kualitas Produk, Persepsi Harga dan Citra Merek terhadap Kepuasan Pelanggan Sale Pisang “Mawar” Jabalsari Tulungagung

MSMEs Sale Pisang "Mawar” is one of the superior potentials in Jabalsari Village which is increasingly developing amidst intense competition between MSMEs products. The marketing has also succeeded in reaching outside cities such as Kediri and Malang. This condition cannot be separated from the high customer satisfaction factor. This research aims to determine the influence of product quality, price perception and brand image on customer satisfaction at Sale Pisang "Mawar" Jabalsari Tulungagung. This research uses an associative method with a quantitative approach. The population in this study were consumers who had purchased Jabalsari Tulungagung "Mawar" Banana Sale products taken using accidental sampling technique. Samples were taken using the Lemeshow formula so that a sample size of 100 respondents was obtained. Data collection was carried out using a questionnaire. The data results were then analyzed using statistical tests with the help of the IBM SPSS 16 program. The results of this research show that product quality, price perception and brand image simultaneously have a positive and significant effect on customer satisfaction. Then, partially, product quality and perception have a positive and significant effect on customer satisfaction. However, partial brand image does not have a positive and significant effect on customer satisfaction.

The Influence of Product Quality, Brand Image, and Lifestyle on The Purchase Decision of Yamaha NMAX Motorcycles at Yamaha Mega Utama Motor Depok Dealers

The study investigates the influence of product quality, brand image, and lifestyle on the purchase decision of Yamaha Nmax motorcycles using primary data collected from a sample of one hundred users. Employing multiple linear regression and the SPSS program for analysis, the findings reveal positive effects between product quality (X1) and purchase decision (0.157), brand image (X2) and purchase decision (0.174), and lifestyle (X3) and purchase decision (0.609). The simultaneous impact of these variables is significant, with lifestyle demonstrating the most substantial effect (0.000). While these results offer valuable insights for Yamaha, future research could explore additional factors, and it's essential to consider potential limitations, such as respondent biases. The findings underscore the importance of enhancing product quality to positively influence purchase decisions and suggest avenues for further research and strategic development.

Pengaruh Kualitas Produk, Citra Merek, Dan Persepsi Harga Terhadap Minat Beli Produk Make Over Di Kota Bekasi

This research aims to analyze and consider various factors and components that may influence each other between Product Quality, Brand Image and Price Perception on Purchase Interest in Make Over Products in Bekasi City. The sample for this research was 170 respondents who were interested in buying Make Over products in Bekasi City. This type of research uses a quantitative approach. Data was collected directly from respondents using research instruments in the form of questionnaires via Google Form and convenience sampling techniques. then the data results were processed using the SPSS 26 data processing application. The results of this research prove that product quality and brand image have a positive and significant effect on interest in buying Make Over products both partially, but there is no influence of price perception on interest in buying Make Over products either partially. . Simultaneously, product quality, price perception and brand image have a positive and significant effect on purchase intention for Make Over products in Bekasi City.