Product Brand Image Research Articles

The Impact of Brand Image on Purchasing Decisions on 3 Second Brand Products

This study aims to determine whether product design and content marketing variables affect purchasing decisions on products from 3Second brands with brand image as an intervening variable. This study took samples from consumers who were in the Special Region of Yogyakarta. The sampling method is non-probability, and the sampling technique uses purposive sampling. Data collection was done through a messenger with questionnaires sent via Whatsapp. The number of respondents processed was 105 respondents and the data was analyzed using SPSS. The results showed that the variables of product design, content marketing and brand image had a positive and significant effect on purchasing decisions. The results also showed that product design and content marketing variables had a positive and significant effect on brand image. Product design variables mediated by brand image have a positive and significant influence on purchasing decisions. Content marketing variables mediated by brand image have a positive and significant influence on purchasing decisions.

Dampak Kualitas Produk, Citra Merek dan Harga Terhadap Keputusan Pembelian Honda Brio di Surabaya

The aim of this research is to determine the influence of product quality, brand image and price on the decision to purchase a Honda Brio car in Surabaya. This research was conducted using a quantitative approach. The data for this research is a sample of 96 respondents whose sampling used Roa Purba. The data collection method is a questionnaire. The data analysis used in this research is multiple linear regression analysis with SPSS 26 software. Data that meets the validity test, reliability test and classical assumption test is processed to produce the regression equation: Y = 4.573 + 0.219 X1+ 0.597X2 + 0.638X3 + e. The results of the analysis carried out can be seen through the results of the t test. It can be seen that the variables product quality, brand image and price partially have a significant influence on the decision to purchase a Honda Brio car in Surabaya with each having a calculated t value (2.077), t calculated (5,967). and t count (4.511) which is greater than t table (1.66088). The results of the F test in this research show that the calculated F value (46.662) is greater than the F table (3.09), which means that the variables of product quality, brand image and price simultaneously have a significant influence on the decision to purchase a Honda Brio car in Surabaya.

Pengaruh Kualitas Produk Dan Citra Merk Terhadap Sikap Serta Dampaknya Terhadap Loyalitas Pembelian Produk Sepatu Bata Di Toko Cabang Mall Paragon Semarang

This study aims to analyze and describe the effect of product quality and brand image on consumer attitudes and the effect of consumer attitudes on product purchase loyalty at Bata Shoe Store Mall Paragon Semarang. This research is a type of descriptive quantitative research. This research is a type of descriptive quantitative research. The data collection technique in this study was a questionnaire which was prepared by reducing several aspects related to the research variables. The data collection tool in this study refers to the Likert Scale. Each statement item provides alternative answer choices prepared based on the Likert Scale with a range of five scales (1 to 5) which describe the level of conditions, namely certain categories that represent the respondent's answer choices. Research variables include independent variables consisting of product quality (X1) and brand image (X2), while the dependent variables in this study are consumer attitudes (Y1) and purchase loyalty (Y2). The data instrument test in this study uses validity and reliability tests. Model testing is done with the coefficient of determination test and the F test. Hypothesis testing uses a partial significance test or t test with the help of the SPSS application. The research findings are (1) Product quality has a significant effect on consumer attitudes (2) Brand image has a significant effect on consumer attitudes. (3) Consumer attitudes have a significant effect on loyalty.

The Effect of Product Quality and Brand Image on Purchasing Decisions for Yamaha Mio Motorbikes at PT. Jayamandiri Gemasejati Bogor

The Effect of Product Quality and Brand Image on Purchasing Decisions for Yamaha Mio Motorbikes at PT. Jayamandiri Gemasejati Bogor

Pengaruh Kualitas Produk, Persepsi Harga, dan Citra Merek Terhadap Keputusan Pembelian Konsumen Richeese Factory di Surabaya

This research aims to analyze the effect of product quality, perceived price, and brand image on purchase intention in consuming product of Richeese Factory in Surabaya. This research uses Partial Least Square (PLS) software as the media to anakyze the data and quantitative method is used in this research. Total sample used is 102 respondent obtained with non probability sampling method and purposive sampling approach. Questionnaire presented in google form and distributed to respondents as the media to obtain research data. The result of this research interpret that the better product quality, perceived price, and brand image, the greater the trust in customer’s mind to decide to purchase Richeese Factory products.

The Effect of Product Attributes, Brand Image, and Variety Seeking on Brand Switching of Lemonilo Instant Noodles

This study aims to analyze the effect of product attributes, brand image, and variety-seeking behavior on brand switching from other brands to Lemonilo instant noodles. This research is quantitative, utilizing a non-probability sampling method and purposive sampling technique. The sample size of this study consists of 100 respondents. The analytical method used is multiple linear regression analysis. Research results show that product attributes, brand image, and variety seeking have a positive effect on brand switching from other brands to Lemonilo instant noodles.

Product quality, brand image and customer service of home appliance companies: Inputs to sales strategic plan

Product quality, brand image and customer service of home appliance companies: Inputs to sales strategic plan

The Influence of Product Quality, Price, Brand Image and Excellent Service on Consumer Satisfaction

The purpose of this study is to examine the relationship between product quality, price, brand image, and service excellence on consumer satisfaction with AQUA products. Using partial least squares (PLS) as the data analysis technique, we analyzed responses from a sample of 240 respondents. The results indicate that product quality, price, and service excellence do not significantly influence consumer satisfaction with AQUA products. In contrast, brand image positively influences customer satisfaction. Based on these findings, we recommend improving product quality and adjusting pricing strategies. Although customer service is not a primary factor in consumer satisfaction, companies should ensure a consistent and positive experience at every touchpoint to maintain a strong brand image.

Pengaruh Kualitas Produk, Kualitas Layanan Dan Citra Merek Terhadap Kepuasan Konsumen Pada CV.Arsana Sentosa

This research aims to analyze the influence of product quality, service quality and brand image on consumer satisfaction at CV. Arsana Sentosa, manufacturer of ASTA brand fire extinguishers in Karawang. Using descriptive quantitative methods and multiple linear regression analysis, this research found that of the three independent variables tested, only brand image had a significant influence on consumer satisfaction. Product quality and service quality, although having a positive relationship, do not show a statistically significant effect. These results indicate that a strong brand image plays a more important role in increasing consumer satisfaction than product and service quality. Therefore, CV. Arsana Sentosa is advised to focus on strategies to improve its brand image through effective marketing campaigns, product innovation and improving service quality. With this approach, companies can increase consumer satisfaction and maintain a competitive position in the market.

Perspektif Konsumen Pada Brand Image Mie Gacoan Terhadap Peningkatan Penjualan Produk

The consumer's perspective on the brand image of a company's product is an important thing to pay attention to in order to help increase sales. A good brand image will create a desire to buy and consumer loyalty . Planting a brand image in the minds of consumers with good communication and labels will help provide information about a product to consumers. Thus, the role of brand image in a consumer perspective to increase sales is very necessary . Consumers will choose goods that have good quality and will also choose well-known brands or brand images. Generation Z is now in the habit of eating spicy food, one of which is noodles with various levels of taste and spiciness. Because of this consumer behavior, companies can develop various kinds of innovations. Advertisements in mass media continue to appear to increase product sales. In the process of purchasing an item, buyers will use their personal perspective to assess the quality of the item. Currently, Mie Gacoan is a spicy noodle brand that is growing rapidly, as shown by buyers' interest in long queues and a 24-hour opening system in several of its outlets. From this, we are interested in conducting research which aims to find out the consumer's perspective regarding the role of brand image in increasing product sales at the Mie Gacoan company. The method used is a literature review and a qualitative approach. Data sources used as references are research data, research reports, scientific journals and trusted official websites. The results of this research show that brand image plays a positive role in increasing product sales and is the most influential factor compared to other factors.

Analysis of Contemporary College Students’ Preference for Online Promotion Activities — Youth Choice Under the Online Shopping Trend

With e-commerce’s surge, online shopping is vital for college students. Market expansion fuels diverse promotions, shaping purchasing decisions. This paper explores student preferences to inform effective marketing. Research focuses on attitudes towards online promotions. 800 questionnaires analyzed preferences, impact on shopping, and non-participation reasons. Data mining compared online vs. traditional promotions. Pearson correlation linked promotions to shopping intent. K-means clustering segmented students for targeted marketing. Advanced models delved into promotion-behavior dynamics. Logistic regression predicted purchasing reactions. Findings: students prefer discounts, but value shopping experience and after-sales service. Enterprises should enhance promotions, improve product quality, service, and brand image. Innovative, targeted strategies address diverse consumer groups. Social media and campus feedback aid market positioning. Enterprises must personalize and diversify college market approaches, leveraging advanced data analysis. Future studies can explore regional, professional differences, using big data to uncover trends, offering insights for e-commerce growth.

Pengaruh Kualitas Produk, Brand Image dan Desain Produk Terhadap Keputusan Pembelian Iphone

This research aims to determine the influence of product quality, brand image and product design on iPhone purchasing decisions (case study of customers of the Fdstore store in Tebing Tinggi City). The research method used is the Quantitative Method using SPSS version 25.00. The technique for determining the sample size used sampling. The total number was 56 respondents, namely consumers who bought iPhones at the Fdstore, Tebing Tinggi City. The sampling technique for this research uses Accidental Sampling. The analytical method used in this research is Multiple Linear Regression Analysis and Hypothesis Testing. The results of this research are 1) Product Quality influences Purchasing Decisions, 2) Brand Image influences Purchasing Decisions, 3) Product Design influences Purchasing Decisions, 4) Product Quality, Brand Image and Product Design simultaneously influence Purchasing Decisions.

Pengaruh Product Quality, Price, Brand Image, dan Repurchase Intention terhadap Customer Satisfaction Sebagai Variabel Intervening (Studi Kasus pada Produk Yongki Komaladi di Kota Solo)

This research aims to determine the influence of product quality, price, brand image, and repurchase intention on customer satisfaction with Yongki Komaladi products in Solo City. This research used a sample of 200 respondents via online and offline questionnaires. This research design used Structural Equation Modeling (SEM) and was processed using IBM SPSS 20 and AMOS version 22 software. The objects of this research were students at all universities in the city of Solo. The research results show that the brand image and customer satisfaction variables have a significant effect on repurchase intention, and the product quality and price variables do not have a significant effect on repurchase intention.

The Influence of Product Quality, Brand Image and Lifestyle on Iphone Purchasing Decisions For Generation-Z in Karawang

In Indonesia, the iPhone became the ruler of the smartphone market share of 11.81%. However, the iPhone has a relatively expensive price for teenagers or gen-z, although with a high price there are still many who crave this smartphone, this study aims umtuk determine the extent to which product quality, brand image, and lifestyle affect iPhone purchasing decisions in Generation-z in Karawang. This study uses a quantitative approach. The population studied based on domicile in Karawang, the number of samples used as many as 200 respondents. The determination of sampling technique in research is nonprobability sampling through purpose sampling. The results of this study stated that the quality of product brand image and lifestyle significantly influence the decision to buy an iPhone in Generation-z in Karawang. Further research may consider other factors such as cultural influences, social environment and price competitiveness in influencing iPhone purchase decisions.

Purchase Intention among Generation Z: product innovation, green marketing, brand awarness, and brand image

The rapid development of technology in the current era is also utilized in creating environmentally friendly products, amidst the industrial world that is beginning to have social and environmental impacts, which can influence lifestyle and societal behavior, influenced by factors such as economic ability, awareness, and the abundance of goods proportional to the increasing needs of individuals, where appearance is a very important factor to be considered to enhance beauty. With increasingly fierce competition, the Somethinc brand creates quality and environmentally friendly beauty products while still considering the impact on the environment in the future. To address this challenge, this study aims to investigate the factors influencing the purchase intention of Somethinc products. Research data were obtained through an online survey involving 200 respondents. Data analysis was conducted using Structural Equation Model (SEM) with the SmartPLS 4 analysis tool. The results show that Product Innovation does not affect purchase intention, while green marketing and brand awareness influence purchase intention. Brand image mediates the influence of product innovation, green marketing, and brand awareness on purchase intention for Somethinc products among Generation Z in Indonesia.

Pengaruh Product Quality, Brand Image, dan Customer Satisfaction terhadap Customer Loyalty Sepatu Lari Outseight di Jakarta

One intriguing aspect within the field of running in Indonesia, particularly in Jakarta, is the development of locally-branded running shoes that offer quality nearly on par with international brands. Given the substantial interest among running enthusiasts ini Jakarta, this has prompted researchers to delve further into the consumer loyalty towards local running shoes, particularly those under the Ortuseight brand. The aim of this study is to analyze the impact of product quality, brand image, and customer satisfaction on customer loyalty towards Ortuseight running shoes. This research employs a quantitative approach, collecting through an online questionnaire completed by 133 members of the running community in Jakarta. The analysis utilize multiple linear regression method. The findings of the study indicate that product quality, brand image, and customer satisfaction have a positive and significant influence on customer loyalty towards local running shoes, specifically Ortuseight

Pengaruh Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian Skin Care Ms Glow

The purpose of this research is to determine the influence of product quality and brand image on the purchasing decisions of Ms Glow skincare products at the Faculty of Economics and Business, Islamic University of North Sumatra. This type of research is associative with a sample of 62 students from the 2020 Management Study Program at the Faculty of Economics and Business, Islamic University of North Sumatra, using multiple linear regression analysis. The results of this study indicate that product quality has a positive and significant influence on the purchasing decisions of Ms Glow skincare products at the Faculty of Economics and Business, Islamic University of North Sumatra. Brand image also has a positive and significant influence on the purchasing decisions of Ms Glow skincare products at the Faculty of Economics and Business, Islamic University of North Sumatra. Both product quality and brand image have a positive and significant influence on the purchasing decisions of Ms Glow skincare products at the Faculty of Economics and Business, Islamic University of North Sumatra

Investigating Influential Factors in Scarlet Product Purchases through Global Marketing insights

This study investigates the determinants influencing the purchasing decisions of scarlet skincare and bodycare products among users in Sidoarjo City, Indonesia. Utilizing a quantitative approach, data was collected from 100 respondents through online questionnaires. The findings reveal that product quality, brand image, and promotional activities significantly impact purchasing decisions, with product quality being the most influential factor, followed by brand image and promotional strategies. These insights provide valuable guidance for scarlet product manufacturers and marketers to tailor their strategies effectively, ultimately enhancing customer satisfaction and brand loyalty in the competitive skincare and bodycare market. Highlights: 1. Investigates factors influencing scarlet product purchases.2. Product quality, brand image, and promotions significantly affect decisions.3. Insights aid scarlet product marketers in enhancing brand loyalty. Keywords: Scarlet products, purchasing decisions, skincare, brand image, promotional strategies.

Factors that influence purchase decision of “Tani Organik Merapi” consumers in the Special Region of Yogyakarta

Abstract CV Tani Organik Merapi (TOM) is a provider of organic vegetables in the Special Region of Yogyakarta. This study aimed to determine the profile of consumers who make purchasing decisions for TOM products and to determine the effect of product quality, price, promotion, brand image, and brand awareness on purchasing decisions for TOM products. This research was conducted at CV TOM’s retail partners in the Special Region of Yogyakarta, such as Superindo, Mirota Supermarkets, and Progo Supermarkets from February to March 2023. Quantitative data were collected from 105 respondents and were analyzed using SEM-PLS line analysis. The variables examined in this study included product quality, price, promotion, brand image, brand awareness, and purchasing decisions. The results of this study showed that consumers of TOM products were dominated by women, the age ranged from 21 to 30, with student and private employee status, and an income ranging from Rp. 1,000,001.00 – Rp. 5,000,000.00 and made purchases less than five times a month. Based on the results of the SEM-PLS analysis, it was found that the variables of product quality, brand image, and brand awareness have a significant influence on purchasing decisions while price and promotion variables have no influence on purchasing decisions.

The Role of Price Perception in Interest in Buying Smartphones Through Optimization of Product Quality and Brand Image

The Role of Price Perception in Interest in Buying Smartphones Through Optimization of Product Quality and Brand Image