The Impact of Brand Image on Purchasing Decisions on 3 Second Brand Products

This study aims to determine the effect of Product Quality, Product Design, Green Product, Brand Image, and Purchase Decision variables. The results of the research on the t test indicate that the Product Quality variable (X1) has no significant effect on purchasing decisions with a significance value of 0.432 > 0.05 and a t count value 1.98498 < t table 4.020; Product Design variable (X2) has no significant effect on purchasing decisions with a significance value of 0.931 > 0.05 and a t-count value of 1.98498 < t table 4.020; Green Product variable (X3) has no significant effect on purchasing decisions with a significance value of 0.270 > 0.05 and a t-count value of 1.98498 < t table 4.020; Brand Image variable (X4) has no significant effect on purchasing decisions with a significance value of 0.451 > 0.05 and a t-count value of 1.98498 < t table 4.020. Based on the results of the F test, the variables of product quality, product design, Green Products and Brand Image simultaneously do not have a positive effect on the purchasing decision variables, because the significance value is 0.681 > 0.05.
 Keywords : Product Quality, Product Design, Green Product, Brand Image, Purchase Decision

This study aims to determine the effect of the t test on product quality, product design and brand image variables on purchasing decisions. The sample in this study was 100 respondents who made a decision to purchase a Honda Beat motorcycle dealer Nusantara Sakti. Inferential analysis technique with multiple linear regression and using Statistical Product and Service Solution (SPSS) version 20. From the t test results show that the Product Quality variable (X1) does not have a large influence 0.498 < 1.984 Product Design variable (X2) does not have a significant effect 0.828 < 1.984 and Brand Image (X3) has an influence of 8.098 > 1.984 on purchasing decisions. It can be concluded that product quality and product design have no effect on purchasing decisions and brand image variables affect purchasing decisions.

This study aims to determine the effect of the t test on product quality, product design and brand image variables on purchasing decisions. The sample in this study was 100 respondents who made a decision to purchase a Honda Beat motorcycle dealer Nusantara Sakti. Inferential analysis technique with multiple linear regression and using Statistical Product and Service Solution (SPSS) version 20. From the t test results show that the Product Quality variable (X1) does not have a large influence 0.498 < 1.984 Product Design variable (X2) does not have a significant effect 0.828 < 1.984 and Brand Image (X3) has an influence of 8.098 > 1.984 on purchasing decisions. It can be concluded that product quality and product design have no effect on purchasing decisions and brand image variables affect purchasing decisions. Keywords: Product Quality, Product Design, Brand Image and Purchase Decision.

The Effect of Product Quality and Brand Image on Purchasing Decisions (Case Study of Compass Shoe Brand). This study aims to determine the simultaneous and partial influence of Product Quality and Brand Image variables on Purchasing Decisions for Compass Shoe Brands using seven indicators of Product Quality (X1), namely shape, features, quality performance, quality suitability, durability, reliability, style. Three indicators of Brand Image (X2) are brand superiority, brand strength, and brand uniqueness. The two independent variables will be seen for their partial and simultaneous influence on purchasing decisions for the Compass Shoe brand. The method used in this research is quantitative with sampling techniques using purposive sampling. The criteria for respondents in this study are domiciled in South Jakarta City, the sample includes students who study and live in South Jakarta, already know and have bought compass brand shoes. The research data was obtained by distributing questionnaires to 100 respondents who were in accordance with the criteria set by the researcher. Data processing was carried out using SPSS statistical software. The data analysis used is multiple linear regression test statistical analysis. The results of this study indicate that Product Quality and Brand Image have a positive and significant effect simultaneously on purchasing decisions. The results of product quality have a positive and significant effect partially on purchasing decisions. The results of brand image have a positive and significant effect partially on purchasing decisions.

CV Tani Organik Merapi (TOM) is a provider of organic vegetables in the Special Region of Yogyakarta. This study aimed to determine the profile of consumers who make purchasing decisions for TOM products and to determine the effect of product quality, price, promotion, brand image, and brand awareness on purchasing decisions for TOM products. This research was conducted at CV TOM’s retail partners in the Special Region of Yogyakarta, such as Superindo, Mirota Supermarkets, and Progo Supermarkets from February to March 2023. Quantitative data were collected from 105 respondents and were analyzed using SEM-PLS line analysis. The variables examined in this study included product quality, price, promotion, brand image, brand awareness, and purchasing decisions. The results of this study showed that consumers of TOM products were dominated by women, the age ranged from 21 to 30, with student and private employee status, and an income ranging from Rp. 1,000,001.00 – Rp. 5,000,000.00 and made purchases less than five times a month. Based on the results of the SEM-PLS analysis, it was found that the variables of product quality, brand image, and brand awareness have a significant influence on purchasing decisions while price and promotion variables have no influence on purchasing decisions.

This research is motivated by the great potential in Boyolali Regency, Central Java, in the field of cow's milk production and its processed products. The purpose of this study was to determine the factors that influence purchasing decisions for Indrakila Cheese products in Boyolali, Central Java. The research method used is quantitative research with purposive random sampling technique. The data analysis used includes instrument test, multiple linear regression analysis, statistical test, classical assumption test and path analysis. The results of this study indicate that the variables of product quality, brand image, halal labeling, and purchase intention simultaneously have a positive and significant influence on purchasing decisions. Partially product quality and brand image have a significant positive effect on purchase intention, but halal labeling has no effect on purchase intention. The results of the path analysis test show that there is mediation between product quality, brand image, and purchase intention on purchasing decisions, but cannot mediate between halal labeling on purchasing decisions.

ABSTRACTBySelvi Diah PratiwiThis study aims to determine the effect of product design, brand image and price on purchasing decisions for plastic container products in the people of Bandar Lampung city. The population in this study were people using plastic containers in the city of Bandar Lampung, and the sample took the entire population using the nonprobability sampling method. The results showed that the product design and price variables partially had a positive and significant effect on the decision to purchase plastic container products in the Bandar Lampung City Community. However, brand image partially has no positive and significant effect on the decision to purchase container products made of plastic in the Bandar Lampung City Community. The results of the study also show that product design, brand image and price simultaneously have a significant effect on the purchasing decision of plastic container products in the Bandar Lampung City Community. Meanwhile, based on the coefficient of determination (R2) of 0.356 or 35.6%. This shows that 35.6% of the purchasing decision variable can be influenced by product design (X1), brand image (X2), and price (X3). While the remaining 64.4% is found in other variables that are not present or not examined in this study.Keywords: Purchase Decision, Product Design, Brand Image, Price, Plastic Container

This research is motivated by competition for Smartphone products which are one of the drivers of digital-based community activities. With so many new smartphones that have sprung up, it forms a competition between smartphone manufacturers to become the market leader and achieve a company's desire and profit. The purpose of this study was to determine the effect of product quality, brand image, and price on consumer satisfaction with purchasing decisions as an intervening variable. This research includes the type of associative research and quantitative approach. The data used in this study is primary data obtained by distributing questionnaires to consumers who have used or are currently using an Iphone smartphone. The sampling technique used non-probability sampling technique with purposive sampling method obtained a total sample of 100 people. The test stages carried out are validity test, reliability test, normality, multicollinearity, heteroscedasticity, coefficient of determination test, f test, t test and the data analysis technique used to answer the hypothesis is path analysis. The testing tool used is SPSS 25. The results of this study indicate that there is a positive and significant effect on the variables of Product Quality, Price, and Purchase Decision on Consumer Satisfaction, while the Brand Image variable has no significant effect on Consumer Satisfaction. Then there is a positive and significant influence on the Product Quality and Price variables on Purchase Decisions, while Brand Image does not have a significant effect on Purchase Decisions. And there is a positive and significant influence on the variables of Product Quality, Brand Image, and Price on Consumer Satisfaction through Purchase Decisions on Iphone Smartphones.

Several automotive companies which relatively dominate the market compete with each other to attract the purchasing decisions of consumers who buy motorcycle products. Purchase decisions are consumer decisions regarding preferences for brands in the choice set. Purchase decisions can be influenced by several factors such as product quality and brand image. The purpo se of this study was to describe product quality, brand image, and purchasing decisions for Honda Scoopy motorcycles at PT. Sentosa Sakti Motor Thehok and to analyze the effect of product quality and brand image on purchasing decisions for Honda Scoopy motorcycles at PT. Sentosa Sakti Motor Thehok. The research method used in this research is descriptive and quantitative methods. Methods of data collection is done by observation and questionnaires. The sample was searched using the Slovin formula so that a sample of 88 respondents was obtained. Data analysis was carried out by descriptive analysis and quantitative analysis, namely Multiple Regression Analysis. Based on the results of the study indicate that the descriptive variables of product quality, brand image, and purchasing decisions are categorized as high. Validity and reliability tests are met so that the questionnaire can be used. The data meet the regression assumption test. Multiple linear regression model was obtained as follows: Y = 2.718 + 0.220X1 + 0.705X2 Based on the regression model obtained, it shows that if the product quality and brand image are increasing, it will also inc rease the decision to purchase Honda Scoopy motorcycles at PT. Sentosa Sakti Motor Thehok. The results of hypothesis testing indic ate that the variables of product quality and brand image have an effect on purchasing decisions partially or simultaneously. Adjusted R Square of 0.445, meaning that 44.5% of product quality and brand image affect purchasing decisions.

This study aims to identify and explain the effect of price, promotion and distribution channel partially and simultaneously on purchasing decisions. This type of research is explanatory research with quantitative approach. The population of this research is the Honda brand car buyers in the city of Medan with a total sample of 100 people by using simple random sampling technique, questionnaire data used is Multiple Regression. The results showed that the variable product quality, brand image, price and promotion together significantly influence purchasing decisions. T test results showed that each - each variable product quality, brand image, price and promotion jointly significant effect on purchasing decisions. The company should be able to inform the Honda brand car with a better understanding of the variable product quality, brand image, Price and promotion through the sales conversations, so that they are understood in marketing their products. Keywords: product quality, brand image, pricing and promotions, and Purchase Decision

The purpose of this study was to determine the effect of product quality and brand image on product purchasing decisions at PT Shaza Food case study in the South Tangerang area and to determine whether or not the influence of product quality with purchasing decisions, brand image on purchasing decisions, and product quality and Brand Image on Purchasing Decisions. This research method is a descriptive quantitative form with survey techniques. The sampling technique used random sampling technique with a total sample of 109 respondents. Data analysis using statistical tools with SPSS version 22 for windows program with analysis methods of validity, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression analysis, hypothesis testing (T and F test) coefficient of determination. From testing the hypothesis which shows the value of I t count I> t table (8.687> 1.98260) so that Ho1 is rejected and Ha1 is accepted, it is the product quality (x1) that partially affects purchasing decisions (y). Then the value of I t count I> t table (7,285> 1,98260) so that Ho2 is rejected and Ha2 is accepted is the Brand Image (x2) partially affects the purchasing decision (y). Judging from the calculated F value is greater than F table (182,357> 3.08) so that Ho3 is rejected and Ha3 is accepted and the results of the coefficient of determination obtained R Square value of 0.775 or 77.5%, this shows that the variable product quality (x1) and brand Image (x2) simultaneously affects purchasing decisions (y) by 77.5% and 22.5% is influenced by other variables outside of this study.

The needs of today's society about documentation tools has become a ordinary needs and almost any people had use of photographic equipment such as cameras. As time goes by, types of camera is always evolving. Digital Single Lens Reflex or DSLR is one type of camera that can be used for people and especially photographers. Canon is one of the famous brand of digital SLR in the world. However, strict competition among providers of photographic products and the emergence of new types of cameras that can adjust the times and people's lifestyle, making the Canon DSLR product sales declined, particularly in the city of Semarang. The purpose of this research is to determine the effect of product quality and brand image on purchasing decisions of Canon DSLR in Semarang City. The type of research is explanatory research. The population in this research is the owner of a Canon DSLR in Semarang with the number of samples taken was 100 respondents. Sampling using purposive sampling technique. Measurement scale using Likert scale. The analytical method used is the correlation test, determination, simple linear regression, multiple linear regression, t-test and F-test using SPSS program version 18. Based on the results of the research, revealed that the partially, product quality and brand image has positive influence on the purchasing decision which is indicated by result of the value of t test bigger than t table. Significantly, variable product quality and brand image has positive influence towards purchasing decision indicated by value of F test larger than F table. The advice that can be given is product quality improvement, especially in the DSLR’s ease of use, aesthetics improvements, and also provide easier access to consumers towards service center. Besides, Canon also need to make Canon's attributes more easily recognized by the public as well as applying the innovation of its products in order to not to bear the impression of monotonous and outdated tools.

This research aims to find out whether brand image and digital marketing variables influence purchasing decisions on the Lazada application with perceived value as a mediating variable. This research took samples from consumers in Indonesia. The sampling method is non-probability, and the sampling technique uses purposive sampling. Data collection was carried out via messages with questionnaires sent via WhatsApp. The number of respondents processed was 112 respondents and the data was analyzed using SPSS. The results of the t test research show that the brand image variable has a significant effect on purchasing decisions with a significance value of 0.013 <0.05; The digital marketing variable has no influence and is not significant on purchasing decisions with a significance value of 0.072 > 0.05; The perceived value variable has a significant effect on purchasing decisions with a significance value of 0.000 <0.05; The brand image variable has a significant effect on perceived value with a significance value of 0.002 <0.05; The digital marketing variable has a significant effect on perceived value with a significance value of 0.002 < 0.05. Based on the results of the F test, the variables brand image, digital marketing, and perceived value have a simultaneous influence on the purchasing decision variable, because the significance value is 0.000 < 0.05; The brand image and digital marketing variables have a simultaneous effect on perceived value, because the significance value is 0.000 <0.05.

Specifically, this research aims to examine the factors that influence customers' purchasing decisions in Batam regarding Garnier items, specifically focusing on trust, product quality and brand image. No exact figures are given regarding the total number of people who have purchased or utilized Garnier products. Using the Lemeshow algorithm, a sample of 100 respondents was selected using purposive sampling. Data were analysed using a multivariate linear regression model that took into account data quality assessments, classical assumptions, impacts and hypotheses. Product quality influences purchasing decisions by 17.5%, brand image by 24.4%, and trust by 70.5%, according to the findings of a multiple linear regression study. An additional 58.9 percent of purchase variance can be explained by factors including product quality, brand image, and trust., according to the coefficient of determination (R2) test results. Furthermore, t-tests and F-tests demonstrate that the purchasing decisions of Garnier products in Batam are positively and significantly influenced by product quality, brand image, and trust, both individually and collectively. Furthermore, both t-tests and F-tests were conducted to assess the individual and collective impacts of these variables. The findings show that product quality, brand image, and trust each have a positive and significant influence on the purchasing decisions of Garnier products in Batam, both independently and collectively. The significance of these characteristics in influencing customer behaviour is also visible, and trust plays a very important role. The findings of this research highlight the importance of trust, coupled with product quality and brand image, as factors influencing Batam consumers' purchasing decisions to purchase Garnier goods. For marketers and business strategists, these insights underline the need to prioritize building and maintaining consumer trust, ensuring high product quality, and fostering a strong brand image to enhance customer acquisition and retention.

This research aims to examine the influence of product quality and brand image on purchasing decisions for ABC ground coffee in South Tangerang. Type of associative research method with a quantitative approach, with a sample of 97 respondents and with analysis using analytical tests, namely validity test, reality test, linear regression test, correlation coefficient test, determination test, t test and f test also using the classic test, normality test, multicollinearity test, autocorrelation test and heteroscedasticity test. Results of research carried out. Influence Product Quality on Purchasing Decisions obtained by the regression equation value Y = 12.666 + 0.683X1. hypothesis testing obtained tcount> table (8.856> 1.986). Thus ho is rejected and accepted, this shows that there is a partially positive and significant influence between Product Quality on Purchasing Decisions on ABC Ground Coffee in South Tangerang. Meanwhile, brand image on purchasing decisions obtained a regression equation value of Y = 49.423 + 0.253X2. Hypothesis testing obtained a tabet t value or ((-2.065 < 1.986). Thus Ho was rejected and H2 was accepted, this shows that there is a partially positive and significant influence between Brand Image on Purchase Decisions for ABC Ground Coffee in South Tangerang. then, the influence of Product Quality and Brand Image on Purchasing Decisions is obtained by the regression equation Y = 24.298 + 0.693 Simultaneous positive and significant influence between Product Quality and Brand Image on Purchasing Decisions on ABC Ground Coffee in South Tangerang.