The BIM methodology has been implemented globally in the construction sector, becoming an essential tool for professionals due to its efficiency, quality and savings it provides in the project development and management process. Although its application on the international scene has been occurring for years, Brazil faces some challenges in fully implementing this system, which results in inefficiencies in projects, rework at construction sites, longer completion times and high costs. The use of BIM involves making several project stages compatible, with precise detailing and checking construction interferences, thus facilitating the execution of the work and increasing the client's reliability through efficiency and transparency. Therefore, this work consists of analyzing the BIM implementation process, identifying motivating factors, difficulties and changes in project practices. As a parameter for analyzing the objectives, the methodology was based on a case study together with an engineering office working mainly in public projects. With this, it was observed that understanding BIM and continuous training are crucial for efficiency and competitiveness in the market, highlighting the importance of cultural transformation within companies for the successful adoption of this methodology.