Implementation Of Principles Research Articles

Методологічні основи розробки податкової політики країни

The article is devoted to the problems of determining the methodological bases for the development of the country’s tax policy. The institutional powers of the main regulators of tax policy are defined. These regulators, when interacting, must comply with the criteria of Nash equilibrium in order to ensure sustainable socioeconomic development. The principles of formation and implementation of tax policy are characterized, in particular, fiscal sufficiency, social justice, efficiency, effectiveness, stability, adaptability and neutrality in relation to the level of competitiveness of the payer. A two-stage algorithm for determining the efficiency and effectiveness of tax policy has been proposed. The specifics of planning and forecasting activities in the system of tax regulation of socioeconomic development are disclosed, the need for permanent improvement of the methodology of medium-term planning of tax revenues and introduction of scenario modeling is substantiated. The need to assess the financial solvency of taxpayers in order to build realistic forecasts and plans is emphasized. The reasons for the occurrence of transaction costs associated with the administration of taxes are disclosed, a methodical approach to their distribution into ex ante and ex post expenses is substantiated. The features of the formation of tax policy under the conditions of further implementation of the reform of fiscal decentralization and taking into account Samuelson’s «randomness theorem» are determined. The need to find optimal parameters for the distribution of revenues from the payment of national taxes between the State and local budgets is emphasized. The role of the information component in the environment of development and implementation of tax policy is defined. The basic characteristics of the architecture of effective tax administration are determined. Promising directions of digitalization of tax administration have been identified, taking into account the peculiarities of the architectonics of fiscal space.

Collaborative Logistics 4.0 Operations among Small and Medium-Sized Enterprises in Rural Areas

This paper investigates the collaborative logistics operations of small and medium-sized enterprises situated in rural areas, with a focus on leveraging Industry 4.0 technologies. Recognizing the crucial role of SMEs in rural development, the study explores collaborations with customers, government, and other businesses. The proposed framework integrates two phases: identifying collaborators and logistics operations and addressing challenges through Industry 4.0 technologies. Findings reveal opportunities for SMEs in reverse logistics, knowledge collaboration, transportation, warehousing, and resource planning. Challenges are addressed with Industry 4.0 solutions, outlining a meaningful approach to rural logistics collaboration. The paper concludes with managerial principles for successful implementation in the specific context of rural areas in Norway.

К ВОПРОСУ ТРАНСПОРТНОГО РАЙОНИРОВАНИЯ ГОРОДА КАЛИНИНГРАДА

The article is devoted to transport zoning.Particular attention is paid to the documents of transport planning, which are related to transport zoning, as well as methodological rec-ommendations used in the development of these documents.Also consider changes in the legislation related to transport planning, namely on the exclusion of a comprehensive scheme of organization of transport services from the system of transport planning documents and reclassify it as a regional standard of transport services to the population.The process of dividing the territory into transport zones is shown, emphasizing the importance of adherence to the principles of implementation, because the reliability of the transport model depends on it.

From the medical to the bio-psychosocial approach of COPD patients through the lens of the International Classification of Functioning, Disability and Health

The article presents the literature review, in which the results of the research regarding the course of the medico-social expertise over the years are presented, starting from the medical and work expertise and with the elucidation of the latest bio-psychosocial approaches of the disabled person. At the same time, the article reflects the principles of implementation of the International Classification of Functioning, Disability and Health in patients with COPD. The following databases were used as a source of scientific literature: Google Scholar, PubMed and eLibrary. The keywords that were used in the search: "COPD", "CIF", "numeric codes", "bio-psychosocial model of disability".

Administrative and legal principles of implementation of state functions by local self-government bodies

Administrative and legal principles of implementation of state functions by local self-government bodies

Selected aspects of project management for the implementation of a new standard of cost accounting in health care units

Purpose: The aim of the article is to discuss the most important aspects related to the management of the project of implementing the cost accounting standard in hospitals in Poland. A properly implemented standard is to enable the support of management processes and proper financial management in the health care system at the macro level as well as at the level of the healthcare entity. The first period of operation of these regulations is an opportunity to take stock in this respect. Design/methodology/approach: The research was conducted by using a survey questionnaire. On the basis of the questionnaire survey in 52 hospitals in Poland. The obtained test results were subjected to the basic statistical analyses. Findings: On the basis of the analyses of the results of empirical research, recommendations were formulated regarding the principles of implementation of the cost accounting standard in hospitals and the directions of its effective use in management processes in the future. Research limitations/implications: The utilization of survey research is associated with the presence of subjectivity in assessments by respondents. Originality/value: The article presents important recommendations for health care managers on projects to implement the new cost accounting standard in health care entities in Poland. Keywords: hospital, cost accounting, project management. Category of the paper: Research paper.

Structure design and logical CNOT implementation of multi-logical-qubits surface code

As its parallel processing ability, quantum computing has an exponential acceleration over classical computing. However, quantum systems are fragile and susceptible to noise. Quantum error correction code is an effective means to overcome quantum noise. Quantum surface codes are topologically stable subcodes that have great potential for large-scale fault-tolerant quantum computing because of their structural nearest neighbor characteristics and high fault-tolerance thresholds. The existing boundary-based surface codes can encode one logical qubit. This paper mainly studies how to implement multi-logical-qubits encoding based on the boundary, including designing the structure of the surface code, finding out the corresponding stabilizers and logical operations according to the structure, and further designing the coding circuit based on the stabilizers. After research on the single qubit CNOT implementation principle based on measurement and correcting and the logic CNOT implementation based on fusion and segmentation, we further optimized implementation scheme of the logic CNOT implementation based on fusion and segmentation. The scheme is extended to the designed multi-logical-qubits surface code to realize the CNOT operation between the multi-logical-qubits surface codes, and the correctness of the quantum circuit is verified by simulation. The multi-logical-qubits surface code designed in this paper overcomes the disadvantage that the single-logical-qubit surface code can not be densely embedded in the quantum chip, improves the length of some logical operations, and increases the fault tolerance ability. The idea of joint measurement reduces the requirement for ancilla qubits and reduces the demand for quantum resources in the implementation process.

An analysis of the effectiveness of psychology education in colleges and universities based on the ARCS model

Abstract This paper combines the characteristics of the ARCS model and the goals of psychology education to design a model of psychology education that incorporates the ARCS model and explains in detail the structure and implementation principles of the model. The survey samples are determined, the research data are obtained by distributing questionnaires to three universities, the correlation coefficients of the research variables are obtained by using the formula for calculating the correlation coefficients in the linear regression model, and the regression equations are constructed with the help of the least squares method. The impact of integrating the ARCS model for psychology education was analyzed using the data that had already been processed. The results showed that the trailing “*” in the T-value of the experimental and control groups in the posttest assessment of learning disabilities, personality deficits, behavioral disorders, and other heart problems indicated that the correlation coefficients were at the 0.05 level of significance and that their correlation coefficients of the two-sided probability of relevance, Sig. (2-tailed), were all less than 0.05, i.e., they satisfied the P<0.05, indicating that there is a significant difference between the dimensions of the experimental group’s posttest and the control group’s posttest. After the psychological education integration of the ARCS model, the ability of students in the experimental group to overcome learning disabilities and behavioral disorders has significantly improved, which is considerably higher than the ability of students in the control group, confirming the feasibility of the research method in this paper.

Health Literacy Implementation Principles: Pediatric Colorectal Program Development

Background: As part of the course requirement for a post-graduate acute care pediatric nurse practitioner program, a patient/family education project was presented using health literacy principles to support the materials developed. The project represents previously implemented materials for a newly developed pediatric colorectal program; this is a retrospective synthesis. Purpose: Understanding and including the population served when designing, implementing, and evaluating health information and services are imperative in emerging health literacy foci. Previously health literacy focused on patients and their skills or deficits that were then linked to health outcomes. Later the focus shifted to the clinician's rigor and skill in communication. New developments in health literacy shift the focus from skills, public, and staff to an emphasis on the interplay of the environment, which either limits or facilitates health literacy. Methods: Pediatric colorectal care gap analysis from 2018–2021 for the state where the program was created provides a needs assessment of the population of interest. A descriptive narrative of the process for designing, implementing, and evaluating health literate services is presented. Information on current literature and materials to integrate health literacy principles is explored. Conclusion: This article contributes to a need for more available literature on developing health literacy in pediatric colorectal program development and care. The findings challenge clinicians to incorporate health literacy best practice attributes in healthcare environments and monitor and use quality improvement methods that address health disparities.

Research on the Reform of Higher Vocational English ESP Teaching Mode Oriented by Vocational Needs

Abstract Based on the theoretical knowledge of ESP teaching, this paper constructs a vocational demand-oriented ESP teaching model for higher vocational English and analyzes the structure and implementation principles of this teaching model in depth. The non-English major full-time higher vocational students enrolled in 2022 at a regional higher vocational college are selected as the research sample, and they are experimentally grouped. A questionnaire was used to obtain the data for analyzing the effect of the ESP teaching model of the study, and the mean IUT and standard deviation F test in the significance test method were used to test the significance of the collected data. Data summarization: compared to the English interpreting pre-test scores, the mean interpreting score of the experimental group increased by 0.469, and the mean interpreting score of the control group increased by 0.223. The t-statistic of the interpreting post-test scores was 4.105, and the corresponding p-value was 0.003<0.05. There was also a mean score of the experimental group’s English translation post-test scores that was higher than the control group’s score of 5.923, and the value of the p-value was 0.036. Overall, there is a significant difference between the control group and the experimental group in both English translation and English interpretation scores. In order to improve the final ESP teaching model, a reform strategy based on vocational needs is proposed.

Analysis of the Principle and Applications for Implementation of Quantum Dots in Optics

With the development of nanotechnology, quantum dots have garnered significant attention as nanomaterials possessing unique optical properties. They are rapidly finding applications in existing and emerging technologies and are poised to play a pivotal role across various domains. This study aims to delve into the optical properties, synthesis methods, and applications of quantum dots in fields such as luminescence, bioimaging, lasers, and beyond. The article commences by introducing the definition, properties, and fabrication techniques of quantum dots. Subsequently, it underscores the significance of quantum dot research, encompassing its contributions to fundamental research, advancement of high-performance optoelectronic devices, applications in biomedicine and clean energy, and facilitation of interdisciplinary collaborations. Ultimately, the article emphasizes the potential of quantum dots to drive breakthroughs in multiple realms, offering readers a comprehensive perspective on their pivotal role. This research critically analyzes the application potential of quantum dots in diverse sectors, presenting novel avenues for advancing nanotechnology and optoelectronics. These findings not only enrich the understanding of quantum dots from a scientific standpoint but also provide robust support for innovation in areas like biomedical science, energy solutions, and optical devices in the future.

Approximate global illumination using photon mapping: A review

This paper introduces the two-step process of the standard photon mapping algorithm and a variety of other global biased illumination algorithms using photon mapping that have been proposed in recent years. Since there are many global biased illumination algorithms based on photon mapping, this review is a combination of these algorithms for the convenience of the reader, and the two-step process of standard PM will also be presented in this review to accommodate readers who are not familiar with the field. We will first introduce the specific implementation process and principles based on the two steps of PM, photon tracking and rendering, and then introduce a variety of polarized illumination techniques using photon maps, compare these methods and discuss the advantages, disadvantages, and applicability of each method in detail, and finally give a specific implementation of each method to give readers a clearer understanding of these methods. The final implementation of each method is shown to give the reader a clearer understanding of these methods.

Structural, Electronic, Magnetic and Optical properties of Sm doped ZnS: A First Principle Study

Wide band gap semiconductors have many applications in photo luminescence devices and optoelectronic devices. We have investigated the structural, magnetic and optical properties of pure ZnS and Sm doped ZnS using density functional theory and implemented first principle linearized augmented plane wave (LAPW) method. For exchange correlation potential energy, generalized gradient approximation (GGA), GGA+U (where U is Hubbard potential) and Trans and Blaha modiefied Becke-Johnson (TB-mBJ) approximations are used. ZnS is a wide band gap semiconductor material having experimental band gap ~ 3.54eV. In this study band gap of pure ZnS was calculated as 1.963eV, 2.124eV and 3.574eV by using GGA, GGA+U and TB-mBJ approximations. GGA+U approximation was used for spin polarized calculations of ZnS: Sm shows ferromagnetic (FM) behaviour of doped semiconductor with band gap is 2.75eV. Pure ZnS is isotropic material while after doping with Sm it becomes anisotropic material. Ultraviolet and visible radiations are absorbed in these materials hence they can have potential applications in optoelectronic devices.

Organizational and Legal Principles of Implementation of the EU Civil Protection Mechanism in Ukraine in the Context of Guaranteeing National Security

It was established that one of the integration vectors of Ukraine's development is the formation of the security system in general and the provision of civil protection in particular. It was found that full-scale aggression against Ukraine leads to an increase in the number of emergency situations, destruction of critical infrastructure, environmental damage, etc. Given the fact that a full-scale war is ongoing, problematic issues in the field of civil protection for our state are crystallizing, taking on larger and larger scales. It is difficult for Ukraine to respond to emergency situations on its own, so it relies on international aid mechanisms. One of them is the EU Civil Protection Mechanism. It was found that this Mechanism was founded in 2001 and includes 33 countries. Ukraine will also join this Mechanism in 2023. The mentioned Mechanism is the most significant asset of the European Union in the field of civil protection, providing for the provision of additional assistance to the affected country (at its request) during the response to natural and man-made disasters. Unfortunately, when responding to disasters caused by acts of terrorism, nuclear or radiological accidents, the Civil Protection Mechanism is not used to its full extent. It has been established that Ukraine must ensure its own development of institutional capacity, the foundation of which is the organizational and legal basis of the functioning of the public administration system. It is substantiated that the achievement of institutional capacity in the field of civil defense of Ukraine requires the implementation of a number of management measures. Among them, personnel, organizational, informational, legal and financial ones are defined. At the same time, it is insisted that the measures of personnel and organizational and legal direction are the first priority in implementation, because they require a lot of time. The application of the method of historical formalization made it possible to determine the stages of development of legal support of public administration in the field of civil protection of Ukraine. It is emphasized that the current stage of the development of legal support in this area is marked by laying the foundations for the implementation of the EU Civil Protection Mechanism in Ukraine. In this context, the Parliament of Ukraine ratified the relevant Agreement. An analysis of its provisions gives reason to assert that participation in the Mechanism involves the payment of a membership fee, which is calculated taking into account the annual indicators of the EU and the member state of the Civil Protection Mechanism. Considering this, it is insisted that for Ukraine financial support as a criterion for participation in this Mechanism may become an extremely difficult issue during implementation, which needs to be solved on a systemic basis

Adopting sustainability business models for value creation and delivery: an empirical investigation of manufacturing firms

PurposeThis paper examines the role of a sustainability business model in clarifying a firm's sustainability value articulation (SVA) to achieve sustainability outcomes and examining the moderating role of supplier involvement practices SIP and technology systems integration (TSI) in attaining sustainability outcomes.Design/methodology/approachDrawing upon the foundational principles of business model innovation, specifically articulation and implementation, the authors formulated a theoretical construct and empirically validate it through analysis of data collected from 692 manufacturing firms dispersed across 23 countries.FindingsThe research shows that focusing on SVA significantly improves how a company implements sustainability efforts internally (ISI) and externally (ESI), leading to better social and environmental outcomes. It also highlights that SIP improve the relationship between SVA, ESI and ISI. Similarly, TSI boosts the effect of internal and external sustainability efforts on both social (SOP) and environmental performance (EnP).Research limitations/implicationsWhile acknowledging the inherent constraints of survey-based research methodologies, this study offers a theoretical and verified approach for manufacturers to achieve comprehensive sustainability. It emphasizes the need for clear, actionable sustainability goals that can be met through both internal operations and external partnerships.Practical implicationsThis study clarifies how manufacturers can implement sustainable business models, emphasizing the importance of clear sustainability goals and initiatives both within and outside the company. It highlights the dual aspects of supplier engagement through operational tactics (ESI) and strategic collaborations (SIP).Social implicationsThis study reveals a thrilling truth: when companies champion clear sustainability goals, they unlock powerful strategies that revolutionize practices within their walls and in their external dealings. It is not just about going green; it is about weaving financial prosperity, social responsibility and environmental stewardship into the very fabric of their business models. But there is more – by cleverly engaging suppliers and harnessing cutting-edge technology, companies are not just participants in the green revolution; they are leading it, crafting a world where business thrives alongside the planet and its people.Originality/valueThis research stands out for its empirical analysis of how manufacturing firms implement sustainability innovations at the plant level, an area previously underexplored despite extensive theoretical work on sustainability-centric business models.

The Principle of Good Faith as the Principle of Implementation of the Administrative Procedure

The relevance of the topic is due to the fact that one of the fundamental principles of the administrative procedure is the principle of good faith, which has become both a reflection of the law enforcement need that has arisen in the process of judicial and regulatory practice, and the result of scientific developments carried out and the search for argumentation to determine the optimally necessary list of fundamental principles of publicity and management legal relations. The purpose of the article is to establish the content and essence of the principle of good faith as a principle of administrative procedure. The study used such general scientific and specifically scientific methods of scientific knowledge of the principles of administrative procedure as the historical and legal method; method of comparative law; generalization method and classification method. It is noted that the principle of integrity in an administrative procedure actually comes from the moral foundations of society and should be considered as one of its basic principles, defined in the legal and ethical standards of humanity, and is capable of reflecting the desire of an official and a private person to «act good honestly». The principle of integrity is considered in many areas, such as law, business, science and society as a whole. The main aspects of the principle of integrity as a regulator of social relations are indicated: honesty, understood as the ability of an individual or organization to act in accordance with the moral principles of society, avoiding deception, forgery and any other forms of dishonesty. Based on the study, conclusions are formulated and recommendations are given. It is substantiated that conscientious activity includes the fulfillment of all competent obligations. It is noted that the principle of good faith implies respect for the rights of others and attempts not to harm their interests or rights. It is recommended to consider the principle of conscientiousness in the implementation of administrative procedures as the principle of a responsible attitude of an individual to the consequences of his activities.

Cytodiagnosis of pleural effusions according to the International System for Reporting Serous Fluid Cytopathology: retrospective analysis of oncological dispensary experience

BACKGROUND: The International Serous Fluid Cytopathology Reporting System (TIS RSFC) was proposed in 2020 to standardize cytological reports and include information on perceived risk of malignancy in reports. It is necessary to analyze the use of TIS RSFC to determine the principles of rational practical implementation and possible improvement of this classification.
 AIM: To assess the possibility and results of the application of TIS RSFC (2020) in the cytodiagnosis of pleural effusions using the organizational technologies and resources of a regional oncological dispensary.
 METHODS: This observational, retrospective, crossover study carried out a comparative analysis of reports following cytological examination of pleural effusion with clinical and anamnestic information, histological, immunohistochemical results of 1507 patients of the Altai Regional Oncological Dispensary (Barnaul) from 2019 to 2021. The microscope slides were prepared by the traditional smear method, as well as by liquid cytology methods. Papanicolaou and Pappenheim staining methods were used. In certain cases, immunocytochemical tests were performed additionally.
 RESULTS: The following numbers of cytological reports corresponding to the TIS RSFC categories were formulated: non-diagnostic material, C I — 11 (0.7%); absence of malignant tumor cells, C II — 946 (62.8%); atypia of unknown significance, C III — 61 (4.0%); suspicion of a malignant process, C IV — 13 (0.9%); malignant process, C V — 476 (31.6%). Within category C V there were 37 (7.8%) cases of the primary tumor — mesothelioma; 398 (83.6%) cases of metastatic tumors, including 41 (8.6%) cases of non-epithelial tumors. Immunocytochemical tests of pleural fluid were performed in 273 (18.1%) cases. Risk of malignancy was 9.1% (1/11) for C I; 1.2% (11/946) — for C II; 59.0% (36/61) — for C III; 84.6% (11/13) — for C IV, and 100% — (476/476) for C V. Cytodiagnosis with immunocytochemistry in unclear cases was characterized by a sensitivity of 92.5%, a specificity of 100%, a positive predictive value of 100%, a negative predictive value of 88.5%, and an accuracy of 96.6%.
 CONCLUSIONS: The application of TIS RSFC (2020) in cytological tests of pleural fluid does not cause difficulties for specialists in cytological laboratory. If the required diagnostic accuracy of cytological tests is available, this system makes it possible to characterize the risk of malignancy and thus guide the oncologist in the case management. The liquid-based cytology and the addition of traditional cytological techniques with immunocytochemical tests increase the cytodiagnostic sensitivity.

Discussion aspects of combating corruption in the conditions of martial law in Ukraine

Modern Ukraine has become a training ground for various social experiments. Therefore, it is not difficult to find different types of models for fighting corruption in its history. Turning to the comprehensible historical period in modern Ukraine and the former USSR, several such conceptual models can be distinguished.
 The totalitarian model of the fight against corruption involves comprehensive control by the state over the behavior of officials and a tough response to any deviations from accepted norms (written and unwritten) that they have allowed. This model was mostly implemented in the era of „Stalinism”.
 To combat corruption, human rights are violated, as totalitarianism is fundamentally incompatible with their observance.
 However, such a model also has positive features: it ensures a close correlation between the level of authority of an official and the degree of responsibility. The risk of being prosecuted and punished increases for individuals who are closer to the top of power - the closer to the top, the greater the risk. In other words, the principle of implementation of responsibility works: „from top to bottom”, which is an ideal means of optimizing any social system.
 The authoritarian model of combating corruption has its own fundamental feature - the implementation of responsibility is selective, according to the attitudes of the „leader”. For a long time, such persons were representatives of the party elite. This model was typical during the reigns of Khrushchev and Brezhnev.
 It is worth mentioning two more features inherent in the authoritarian model: firstly, the rise of an official to a certain level of authority actually provides legal immunity, secondly, money in this model plays a secondary role or has no importance at all.
 The considered model of combating corruption motivates the desire to get into power structures for reasons of personal safety and impunity; therefore, the processes of power degradation and its successive corruption are embedded in it.
 The liberal model of fighting corruption means complete irresponsibility, impunity and permissiveness. Such circumstances occur in periods of revolutionary upheavals, when the new government has not yet mastered the functions of management or deliberately initiates destructive processes. The historical periods of the existence of this model are the time of the Provisional Government, reforms are actively taking place.

Інноваційні засади публічної політики у сфері продовольчої безпеки в Україні: аналіз сучасного стану та рекомендації для України

The article is devoted to studying innovative principles of public policy in Ukraine's food security sphere. The author analyzed the current state and challenges of food security in Ukraine due to globalization, military conflict, the COVID-19 pandemic, and other threats. The author also considered the main directions and tools of public policy aimed at ensuring food security at the national and regional levels, as well as Ukraine's contribution to global food security. The research used comparative analysis, statistical analysis, case study, and SWOT analysis methods. Food security affects the development of countries and the world. Ukraine has the potential to improve it but faces challenges such as a low level of the economy, corruption, underfunding of education and science, weak state policy, and military aggression of Russia. A comprehensive and innovative strategy is needed to improve food security in Ukraine, which would consider all aspects of the food system. Ukraine can benefit from the experience of other countries that have successfully implemented innovative principles of public policy, such as Estonia, Israel, Singapore, and South Korea. Food security of Ukraine and the world in the conditions of war and pandemic is a dangerous scenario that requires an immediate and joint response from the international community. Based on the obtained results, the author developed recommendations and proposals for improving public policy in the sphere of food security in Ukraine, in particular regarding the creation of a national system of monitoring and early warning of food threats, development of sustainable agricultural production, diversification of production and markets, increasing competitiveness and innovativeness of cultural and creative industries, strengthening participation and accountability in the cultural sphere, as well as using the experience and best practices of other countries. It is necessary to show political will and leadership of the authorities and interested parties to improve the situation, introduce an effective system of monitoring and evaluation of food security using modern technologies, and implement innovative principles of public policy, which would contribute to the development of the agricultural sector, standards and safety of food products, information culture and awareness of the population. The article has theoretical and practical significance for researchers, practitioners, authorities, public organizations, and other interested parties who deal with food security issues in Ukraine and the world. Keywords: innovative principles, public policy, food security, Ukraine, competitiveness, analysis, current state, rec-ommendations, indicators, modeling, improvement.

Principles of effective implementation of marketing in enterprises in the conditions of economy transformation

The article examines the trends and identifies the problems that hinder the effective operation of the enterprise, substantiates the need to develop new organizational-economic marketing-oriented forms of increasing the efficiency of their functioning, taking into account the conditions of market relations. The periodization of the development of marketing relations of domestic enterprises has been carried out, due to which the necessity of introducing a marketing mechanism for managing their activities, based on its sequential development as an integral system with a discrete state, represented by research, production, communication, sales and controlling subsystems, is argued. A prognostic-transformational model of the enterprise’s marketing mechanism was built, which takes into account the probabilistic nature of the impact of marketing processes on the economic state of the enterprise and a large list of factors influencing the enterprise’s marketing environment. The application of a complex approach to the evaluation of the effectiveness of the marketing mechanism of managing the company’s activities makes it possible to determine the effectiveness of its subordinate subsystems. The expediency of implementing a functional-regional organizational structure for managing the activities of enterprises is substantiated, based on the peculiarities of the placement of productive forces and the principles of their management. A scheme for making constructive management decisions has been developed according to a complex multivariate logistic model, which takes into account the degree of development, experience and financial stability of enterprises, as well as the most modern principles of production organization. For the stable functioning of enterprises in a hierarchical market environment, a transition to the concept of creating their positive image in a hierarchical market environment is proposed.