Geographically, Taiwan is a subtropical medium island. In hot summer, air conditioning is indispensable. According to statistics, Taiwanʹs air conditioning electricity use accounts for about 40% of peak power load. To maintain a fixed power reserve rate, the power companies have to build many power plants to avoid power shortage, which brings significant social and environmental events. As for this particularity of Taiwan’s power structure, it is absolutely necessary for government to promote high‐efficiency air‐conditioning system. Due to the super excellent performance of heat pump, in this article, first, from introducing the basic application principle, secondary, through analysing premium efficiency in the performance of energy saving, finally, to compare the domestic and international marketing strategies, the author analytically summarized the merits of incentive‐and‐subsidy measures for high‐efficiency electrical equipment, which could be served as a direction for the governmental departments to formulate the energy policy and to implement the relevant measures. If intend to reach the energy policy target, in terms of carbon reduction, Taiwan could follow the example of Japanʹs “Top Runner Program”—not only set MEPS for appliances and equipment, but also should gradually modify the energy efficiency standards, thereby, motivating manufacturers to improve their products’ energy efficiency continually.