The article examines the current state of the tourism industry under martial law. The indicators of the tourism industry have been deteriorating since the time of the COVID-19 pandemic, but a significant drop occurred after the full-scale invasion of the Russian Federation into the territory of Ukraine. As a result of military operations, many cultural, architectural and religious monuments were destroyed, access to some objects was lost as a result of the occupation. An analysis of the main enterprises of the tourism industry of Ukraine was carried out, including travel agencies, tour operators, entities providing other reservation services and related activities, and temporary tourist accommodation facilities. The dynamics of their number over the past five years, the dynamics of their income from sales and the dynamics of the number of employees have been determined. According to all indicators, there is a significant drop, the number of enterprises in the tourism industry is decreasing, people are losing their jobs. In 2023, the tourism industry gradually began to recover, as evidenced by the increase in tax revenues for 9 months of 2023, the largest amount of revenues falls on the Western regions and the city of Kyiv. Among Ukrainians, in 2023 domestic tourism is gradually starting to recover, people are choosing to rest in the West of the country. The most common are sanatorium tours, tours to the Carpathians and ski holidays. The tourist industry of Ukraine had a number of problems even before the start of hostilities, among which the main ones were the imperfect state policy in the field of tourism, poorly developed infrastructure and the level of service provision, and the neglected state of natural resources. Based on the definition of the main problem areas of the tourism industry, the main directions of its recovery and development in post-war times are proposed. It is proposed to develop new tourist products, improve and develop the tourist infrastructure, form special programs for the promotion of the tourist product on the international market, and create tourist clusters in the regions. Special attention should be paid by the state to the formation of new tourist products, promotion of Ukraine on the international tourist market.