The article presents the evolution of views on the state of contemporary culture in the framework of postmodern and metamodern concepts. The relevance of this study is associated with the formation of a new attitude to visuality in the metamodern concept. The proposed approach demonstrates a new principle of working with the phenomenon of visualization, both in terms of detail and generalization. The author explores the concept of a loft-style in the context of general trends in visual practices during the transition from the postmodern culture to the metamodern one. The analysis of the loft aesthetics makes it possible to see the development of postmodernism as a common worldview paradigm of the late twentieth century. In turn, changes in the loft-style technique become markers of the transition to the metamodern. The loft object demonstrates the layering of senses and meanings, historical eras and aesthetic preferences. The loft style reflects the influence of aesthetic, technical and communicative preferences on the formation of a specific human-environment paradigm. A comparison of the loft-style and the collage art practices allows to make definite conclusions as to the post-modern art space practice and its implementation in an urban concept. This appears as a single process of the postmodern paradigm development realized on a different scale. The loft and art collage techniques of the last quarter of the 20th century served as the basis for the metamodern technology of constructing the historicity (authenticity) of the environment. At the same time, an important moment of space is the entourage of authenticity, combined with cutting-edge urban technology. Metamodern understands the visual image as a phenomenon of consciousness, inscribed in the complex system of interactions, where physicality, sociality, psychology, and other anthropological projections are viewed as conditions, not as the means of expressing meanings. The article proposes the original approach to the phenomenon of visualization: visual image is presented as a result of the formation of a complex semiotic system which reflects the experience of the multi-level spatial environment.