Positive Reputation Research Articles

Cultural Diplomacy’s Effectiveness in Boosting Mutual Understanding

Movements of people and products across borders have always been accompanied by the flow of ideas and ways of life. This implicitly implies that intercultural encounters constantly take place. Cross-cultural interactions can go on smoothly if people understand each other’s differences, but misunderstandings are likely to happen when people are not familiar with each other’s cultural differences. Intercultural competence is needed so that people can avoid cultural misunderstandings. New players are gaining more ground internationally since international relations are no longer a purely political matter. Person-to-person encounters have become very important to strengthen relations among people who belong to different cultures. Cultural diplomacy has a great role to play in connecting nations and avoiding misunderstandings. Cultural diplomacy practices are designed for the mutual benefit of both participants. Hence, attraction and persuasion have become crucial concepts in contemporary international relations. Promoting a positive reputation overseas is not a new practice, but the ways and instruments once relied on have dramatically changed.

PERSONAL BRANDING AS A TOOL FOR PROFESSIONAL DEVELOPMENT OF A TEACHER

The article examines the essence and main aspects of the formation of personal branding in the context of the teacher's professional development. It was revealed that in the difficult conditions of the functioning of the educational environment, in which the concept of partner marketing and comprehensive focus on consumers is dominant today, the marketing subsystem occupies an important place as a component of the general management system of the organization. Marketing communications as an element of the market promotion strategy by ensuring presence and expanding awareness play a key role in shaping the competitive advantages of educational institutions. It was determined that the development of the organization's image indicators will serve to build trust in the educational institution and create a positive reputation. Accordingly, the key vector in forming a positive image is personal branding as a tool for the teacher's professional development. The key advantages of the development of a personal brand under the modern conditions of the educational sphere are analyzed. The algorithm of forming a personal brand is substantiated by identifying successive stages that will serve as step-by-step instructions for creating a brand. The practical aspects of using the main tools of personal brand development through the prism of the features of the teacher's image component are considered. Systematization of the basic rules and requirements for the creation of appropriate content in social networks, which will serve as a means of forming a teacher's personal brand in order to ensure the integration of the educational, educational and developmental educational process, has been carried out. The obtained results deepen the basic principles of developing a positive image of the educational institution in general, and the development of the theory of the formation of the teacher's own brand as an integrating element of the effective activity of the educational institution. Further research should be aimed at forming a practical toolkit for the development of a teacher's personal brand, which will provide not only the opportunity to create an individual competitive offer on the labor market, but also serve as a tool for the teacher's professional development.

Implementation Strategy of Integrated Marketing Communication (IMC) to Improve Company Image: Case Study on PT. Anugerah Sawit Inti Harapan

The development of the palm oil industry is increasingly rapid, triggering intense competition among companies in this industry. One of the key factors in winning the competition is a good company image. Integrated Marketing Communication (IMC) emerged as a holistic strategy to build and improve a company's image. PT. Anugerah Sawit Inti Harapan, as a leading company in this sector, faces the challenge of strengthening their corporate image amidst market dynamics. This research aims to analyze the strategy for implementing Integrated Marketing Communication (IMC) in improving the company's image, with a focus on the case study of PT. Inti Harapan Palm Oil Award. This research uses a literature review method by exploring the latest literature regarding Integrated Marketing Communication and its application in the context of palm oil companies. The main research object is the IMC strategy that has been implemented by PT. Inti Harapan Palm Oil Award. Case study analysis of PT. The Inti Harapan Palm Oil Award also shows the efforts made by the company to integrate marketing communications. The conclusion of this research is that the strategy of implementing Integrated Marketing Communication can be the key to success in building and improving a company's image, especially in the palm oil industry. The practical implication of this research is the need for companies to adopt a holistic and integrated IMC approach to achieve marketing success and build a positive reputation.

Hair sheep in the Americas: economic traits and sustainable production

The relevance of hair sheep and their place in animal agriculture in the United States is expanding. Fueled by the exigency of sustainable agricultural practices, the integration of hair sheep to replace their wool breed counterparts is essential. Approximately 10% of all sheep globally are hair sheep but they are growing in numbers and production each year. Hair sheep breeds are widely diverse but share a common origin in tropical countries. Most of the prominent breeds were mindfully developed and crossed with wool breeds (namely, the Mouflon sheep) to improve the economically important traits of the animal. This genetic development has proven successful; hair sheep are considered highly advantageous in carcass quality, meat taste, litter size, and leather quality. Aside from those economically important traits, hair sheep are also advantageous in production traits, such as parasitic resistance, disease resistance, heat tolerance, sperm quality, and nutritional efficiency. These identified traits of hair sheep are highly desirable and contribute to the hair sheep’s positive reputation. However, hair sheep pose some disadvantages, such as an average or below average scrotal circumference, lower meat yield (although high in quality), meat with higher cholesterol than that of the wool breeds, and the lack of wool leaving the hair sheep susceptible to cold stress. These disadvantages can be mitigated with genetic selection and production techniques. The importance to further developing hair sheep is irrefutable. This review focuses on the fundamental and applied science of the most common hair sheep breeds and is expected to be useful for students, scientists, and producers of hair sheep.

Alfateema Business Communication Strategy in Increasing Consumer Loyalty

Online business requires business communication that is useful for persuading potential consumers while making existing consumers loyal. One of the UMKM brands that uses business communication is Alfateema. The purpose of this research is to determine Alfateema's business communication strategy for increasing consumer loyalty. This research uses a qualitative descriptive method by collecting data through observation, interviews, and literature studies. The data analysis technique uses source triangulation. This research uses elements of communication, 7C business communication principles, and consumer loyalty characteristics. Alfateema builds relationships with consumers and increases loyalty through effective communication that the company owns across various platforms. The business employs communication principles such as completeness, conciseness, courtesy, and consideration to achieve this, as revealed by the results of the research. Then the business communication carried out by Alfateema produces a positive reputation so that consumers turn into loyal customers and faithfully use Alfateema products by making repeat buyers, recommending to others, and demonstrating immunity to the full competition.

Pengaruh Penerapan Syariah Compliance Terhadap Kepuasan Nasabah PT. Bank Sumut KCPSy. Hamparan Perak

In order to capture the attention and interest of customers, sharia banking in Indonesia is developing extremely quickly and becoming more competitive in the delivery of financial services. In order for banks to meet the difficulties of the industrial revolution, they must create and improve methods for figuring out what elements draw in clients and foster customer loyalty. Customer loyalty may be increased through relationship marketing, a positive corporate reputation, and adherence to sharia law. The goal of this study is to ascertain if the satisfaction variable may mediate the effect of compliance on customer loyalty at Bank Sumut KCP Syariah Hamparan Perak as well as the influence of compliance on customer loyalty. Utilizing a quantitative methodology, this investigation. The major information utilized in this study was collected by questionnaires utilizing a measuring scale, namely using a Likert scale. 101 participants made up the sample in this study. According to the findings of the experiments, customer loyalty is positively and insignificantly impacted by relationship marketing variables, company image, and consumer satisfaction, positively and significantly impacted by sharia compliance, and positively and significantly impacted by relationship marketing variables, company image, and sharia compliance. important for ensuring client happiness.

Key leaders' sustainable decision making: The roles of key leaders' sustainability mindset

AbstractIn order to achieve a competitive advantage in the market, enhance a positive brand reputation, and respond to consumers' requirement, organizations' key leaders may have to make sustainable decisions for the sake of the environment, the society and the organization simultaneously. In this study, Buddhism and compassion are proposed to extend the sustainability mindset framework in understanding key leaders' sustainable decision making to achieve a balance between concerns for environmental, societal, and economic outcomes. Data from a survey of 142 key leaders who are business owners, entrepreneurs, and managers in SMEs and startups in Vietnam provide evidence that Buddhist teaching and lifestyles are important predictors of key leaders' sustainable decision making through the mediator of compassion. Furthermore, the study also revealed that Buddhism positively and significantly influences compassion. This research, thus, makes contribution to the extant literature regarding factors influencing key leaders' sustainable decision making. Practical implications are also discussed.

Social Responsibility Actions in Financial Institutions: A Systematic Review

There are financial institutions that do not focus on social responsibility in their management, because they focus on non-priority aspects; for this reason, it is necessary to promote it within the organizations, identifying relevant aspects. This increases customer retention, as well as the loyalty of its collaborators, which promotes persistence in companies, has a solid reputation, creates confidence among customers and investors, alleviates risks related to environmental, social and governance factors and actively contributes to sustainable development and the development of society can promote ethical practice, transparency and the existence of a community. Financials, aim to give performance without exposing the utility of the whole in its interest, preserving self-sufficient utilities, while abiding by different rules and regularizations. Therefore, the objective of the systematic review is raised in describing what has been published in the scientific literature about social responsibility actions in financial institutions between the years 2015 to 2023. The methodology used was Prisma, a systematic guide used in studies to perform reviews and meta-analyses in a strict and transparent manner, it helped to improve the quality and consistency of systematic reviews, which, in turn, contributes to decisions based on reliable evidence, the results obtained were that 35% were obtained from the DIALNET database, 24% were published between 2018 and 2021, 35% of scientific articles were found in Colombia, these have English and Spanish as their language, while the sources of information used in our systematic review correspond to the following databases: Scopus, Scielo, Dialnet, Redalyc, EBSCO and Doaj. Finally, it is determined that social responsibility actions in financial entities are of utmost relevance for financial organizations, since they help to create a positive reputation, have a significant social impact, manage non-financial risks, comply with rules, and attract and have talented employees, these practices are useful not only for society as a whole, but also for the success and sustainability of a financial organization.

Examining the Relationship between Corporate Social Responsibility Practices and Firm Reputation in the Financial Services Sector in Brazil

Purpose: The aim of the study was to Examine the Relationship between Corporate Social Responsibility Practices and Firm Reputation in the Financial Services Sector in Brazil
 Methodology: The study adopted a desktop methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library
 Findings: The study examining the relationship between Corporate Social Responsibility (CSR) practices and firm reputation in the financial services sector in Brazil found a strong positive correlation between the two variables. Financial firms that actively engaged in CSR initiatives were observed to have significantly enhanced their reputation among stakeholders, including customers, investors, and the public. This positive reputation was attributed to the perception of ethical and socially responsible behavior, ultimately leading to increased trust and loyalty from clients and improved financial performance for the firms involved in CSR activities.
 Unique Contribution to Theory, Practice and Policy: The stakeholder theory, legitimacy theory and legitimacy theory may be used to anchor future studies on the examining the relationship between corporate social responsibility practices and firm reputation in the financial services sector in Brazil. Regular, detailed, and standardized reporting on CSR initiatives can improve stakeholder trust and help investors make informed decisions. Collaborate with regulators and industry associations to establish a comprehensive regulatory framework for CSR practices in the financial services sector.

The experiences of international students in a Canadian faculty of nursing: A narrative inquiry study

BackgroundIn response to the global need for nursing faculty, and nurses in leadership and advanced clinical practice roles, students from different countries come to Canada for their graduate nursing education. The positive reputation and the perceived advantages of the education system are particularly compelling to applicants from the countries located in the Global South. However, these students come from different social, historical, political, cultural, and educational backgrounds that deeply influence their learning experiences in Canada. Objective and methodologyThe aim of this narrative inquiry study was to understand the experiences of international graduate nursing students. The focus was to unravel two puzzles of this inquiry: What stories across social, historical, political, cultural, and educational borders shaped students' identities and ways of knowing? How did the experience in Canada impact their identities? Setting and participantsParticipants were invited from a Master of Nursing program at a research-intensive University in Western Canada. MethodsParticipants engaged in series of conversations over a period of one year. ResultsMultiplicity of borders and identity making, border making, and border crossing, were the threads that resonated across the narrative accounts. ConclusionThese narrative threads provided insights into the lived experiences of tensions, the shifting of identities, and the day-to-day challenges that international students face while learning in Canada. Being aware of these experiences and acknowledging them could be a significant stride towards addressing the issues of racism, inequity, and exclusion for international students within Canadian graduate nursing education.

ВЗАЄМОЗВ'ЯЗОК ЛОГІСТИКИ ТА ЛОЯЛЬНОСТІ СПОЖИВАЧІВ В УМОВАХ ВОЄННОГО СТАНУ

Problem statement. In today's world, where competition between companies is growing every day, ensuring high customer loyalty is becoming an important component of business success. Consumer loyalty allows companies not only to attract new customers but also to retain existing ones, which guarantees a stable revenue stream and a positive reputation. In this context, logistics, which is responsible for managing the movement of goods and services from suppliers to consumers, plays an important role in building customer loyalty. Inefficient logistics can negatively affect the perception of a company by consumers and reduce their loyalty. The study of a strategic approach to optimizing logistics processes and ensuring the quality of customer service is an urgent problem that needs to be addressed. The purpose of the study is to analyze the impact of logistics on customer loyalty and determine a strategic approach to optimizing this relationship. In writing the article, the following methods were used: the method of comparison, which allowed to process theoretical studies of domestic and foreign scientists, to identify common trends and prospects for the development of the issue; the analysis and synthesis method - to study the impact of individual elements of the logistics process on consumer loyalty, to establish the relationship between them and the level of consumer loyalty; the generalization method - to determine strategic approaches to optimizing the relationship between logistics and consumer loyalty; the abstract and logical method – for generalizing and formulating conclusions about the interaction of logistics and consumer loyalty, identifying the deep connections between these two areas. The study has shown that a strategic approach to the relationship between logistics and customer loyalty is to understand the needs and expectations of customers and implement logistics solutions to meet them, namely, improving supply systems, increasing the availability of goods, improving customer service and applying innovative technologies to improve the efficiency of logistics processes. The article provides recommendations on a strategic approach to expanding the relationship between logistics and customer loyalty. The authors emphasize the importance of integrating logistics systems with marketing efforts to create an effective system that maximizes customer satisfaction and ensures a high level of loyalty.

Sustainable development: The role of sustainability committees in achieving ESG targets

AbstractThis study investigating the impact of sustainability committee characteristics (SCCs) on corporate sustainability performance (CSP) utilised environmental, social and governance (ESG) scoring. Based on secondary data obtained from Refinitiv, Fame and FTSE 150 databases, the sample consists of 112 non‐financial companies from 2010 to 2018, thus 926 firm‐year observations. The results reveal a positive and significant relationship between organisational factors including firm size, profitability and firm age across combined ESG and environmental scores. As for the sustainability committee characteristics, there is a positive association between frequency of committee meeting and age diversity with governance scores and a negative relationship between frequency of committee meeting and environmental performance. The empirical finding shows positive and negative relationships under the presence of focussed and non‐focussed committees equally. Furthermore, the presence of focussed or non‐focussed sustainability committees (SCs) do appear to have an association with the overall CSP. Furthermore, this paper provides empirical evidence of the insignificant relationship of SCC with the sub‐dimension of social performance, which contradicts our hypothesis and existing studies. Together with SCC's weak associations with environment and governance dimensions, this finding supports the argument that firms are actively using sustainability committees to create positive public image and reputation to protect legitimacy.

Analysis of tourist safety in Eugenio Espejo town, in Imbabura province

Ecuador is considered one of the most touristic countries in Latin America due to its diversity of natural and cultural attractions. The government invests in adequate security measures to protect visitors and generate confidence and a positive reputation. Tourism security generates a good experience and enjoyment for tourists during their visit. The objective of this study is to analyze tourist safety in order to improve the perception of the services provided in the Eugenio Espejo in Otavalo town. The research is quantitive and cualitative, with a descriptive scope. The following techniques were used for data collection: observation at that place; multi-criteria evaluation with tourism safety indicators; key informant interviews; and surveys to determine tourists' perception of safety. The results contribute to directing the improvement of security and providing greater protection to tourism stakeholders and visitors to that town.

A Study on Patients’ Satisfaction in Sardar Patel Hospital and Heart Institute, Bharuch, Gujarat

The continual assessment of patient satisfaction has become an important tool to determine the quality of health care being administered to the patients, and to establish best practices towards the goal of patient care. This study has been undertaken to investigate the determinants of patients’ satisfaction in IPD and OPD in the hospital. The significance that patient satisfaction plays in the growth of the organization and the sustainability of the hospital is significant and essential. This often results in "word of mouth" promotion for the hospital's improved patient care services, and ultimately, the organization gains a positive reputation in the community as well as financial benefits and an impact on revenue production. Patient satisfaction is key indicator to assess the care in the hospital and also the important factor in quality management. To capture the Patient satisfaction, a list of questionnaires and the specified feedback form is essential parameter to monitor, capture, and analyze the data. The paired variables' slight movement in the opposite direction is explained by the correlation coefficient value being greater than zero, which is not zero. For F value, the sample averages' differences from one another are notable. The observed variations in sample averages could not possibly be the result of pure randomness. Statistics show that the outcome is substantial (mixed observation). Based on the study and data analysis the response and conclusion can be made to improve patient satisfaction and action can be taken how to use Man, Machine, Material, Money, Methods effectively.

Does CSR affect investment efficiency? The moderating role of company reputation

PurposeThe purpose of the paper is to investigate the association between corporate social responsibility (CSR) and investment efficiency (INE) in Bangladeshi pharmaceutical companies and to explore the moderating role of corporate reputation in this relationship.Design/methodology/approachThe paper employs a two-step method, with stage 1 involving the development of a theoretical model using the literature's strategic framework and stage 2 using structural equation modelling (SEM) to investigate the relationships between variables. The data set used in the analysis includes 296 responses from senior executives/managers and subordinates at Bangladeshi pharmaceutical firms.FindingsThe study finds that CSR activities that focus on customers, employees and the community significantly affect INE, as well as the extended stakeholders, and that company reputation moderates this relationship. The effect of CSR on INE differs between well-established companies and business firms with favourable reputations.Practical implicationsThe paper contributes to understanding the relationship between CSR and INE in a developing country context and highlights the importance of corporate reputation in this relationship. The findings suggest that companies can enhance their INE through CSR initiatives and that a positive reputation can strengthen this relationship further.Originality/valueThe study adds to the limited literature on CSR and INE in developing countries and provides new insights into the moderating role of corporate reputation in this relationship.

Green Growth: Towards the Creation of Shared Value

Green growth promotes entrepreneurship with cutting-edge technology and advances in the modernization of production processes through the best use of company resources and preserving natural wealth. This manuscript aimed to know the Tehuacan businesspeople’s perceptions around green competitiveness in three dimensions: perception, experience, and management. The method was quantitative, non-experimental, cross-sectional, and descriptive, for which a research instrument was carried out to determine if they included actions related to climate change based on organizational management and focused on green growth. The findings around the three dimensions in the Phase 1 of the implementation model are that most of the companies are including climate change and green growth actions; however, they do not designate any investment for this purpose. The reasons to attend the climate change and green growth are the tax benefits, the relevant information procurement and technological assistance. Furthermore, the main consequences around green growth are regulatory compliance, financial performance, and positive corporate reputation. In the same sense, it is necessary to perform the other phases of the model and apply this model in other cultures and with different sort of enterprises.

“Soy Boy vs. Holy Cow”—Understanding the Key Factors Determining U.S. Consumers’ Preferences and Commitment to Plant-Based Milk Alternatives

Plant-based milk products are ultra-processed food products that enjoy a positive reputation as being safe, healthy, ethical, and sustainable. The present study is focused on these products and addresses the product and brand managers of US food retailers. A consumer survey explores the factors explaining US consumers’ preferences for and commitment to plant-based milk and other plant-based milk products. Environmental concerns, food safety, health, and sustainability concerns are identified as relevant predictors for both consumer behaviors. In addition, animal welfare concerns are relevant, but only for product commitment.

A pull versus push framework for reputation.

Reputation is a powerful driver of human behavior. Reputation systems incentivize 'actors' to take reputation-enhancing actions, and 'evaluators' to reward actors with positive reputations by preferentially cooperating with them. This article proposes a reputation framework that centers the perspective of evaluators by suggesting that reputation systems can create two fundamentally different incentives for evaluators to reward positive reputations. Evaluators may be pulled towards 'good' actors to benefit directly from their reciprocal cooperation, or pushed to cooperate with such actors by normative pressure. I discuss how psychology and behavior might diverge under pull versus push mechanisms, and use this framework to deepen our understanding of the empirical reputation literature and suggest ways that we may better leverage reputation for social good.

EMPLOYEE ABSENTEEISM AT INDIAN DESIGNS AND EXPORTS PRIVATE LIMITED, BANGALORE

Employee absenteeism is a chronic issue refers to the habitual or unexpected absence of employees from work, that affects organizations worldwide, leading to disruptions in productivity, work quality, and for employees and employers, it has a significant impact on the workplace and the overall functioning of an organization. An organization with lower absenteeism rates often has a competitive advantage. They can attract and retain top talent more easily, maintain consistent service levels, and build a positive reputation as an employer of choice. This paper focuses on Employee Absenteeism at Indian Designs and Exports, aiming to identify the various reasons behind absenteeism and assess its impact on routine work and aims to gauge employee satisfaction with overall management practices, and it will contribute to a better understanding of the factors contributing to absenteeism in the specific context of Indian Designs and Exports. Keywords: Employee absenteeism, workplace behaviour, organizational impact, employee satisfaction.

Trust based attachment.

In social systems subject to indirect reciprocity, a positive reputation is key for increasing one's likelihood of future positive interactions [1-13]. The flow of gossip can amplify the impact of a person's actions on their reputation depending on how widely it spreads across the social network, which leads to a percolation problem [14]. To quantify this notion, we calculate the expected number of individuals, the "audience", who find out about a particular interaction. For a potential donor, a larger audience constitutes higher reputational stakes, and thus a higher incentive, to perform "good" actions in line with current social norms [7, 15]. For a receiver, a larger audience therefore increases the trust that the partner will be cooperative. This idea can be used for an algorithm that generates social networks, which we call trust based attachment (TBA). TBA produces graphs that share crucial quantitative properties with real-world networks, such as high clustering, small-world behavior, and powerlaw degree distributions [16-21]. We also show that TBA can be approximated by simple friend-of-friend routines based on triadic closure, which are known to be highly effective at generating realistic social network structures [19, 22-25]. Therefore, our work provides a new justification for triadic closure in social contexts based on notions of trust, gossip, and social information spread. These factors are thus identified as potential significant influences on how humans form social ties.