Positive Public Opinion Research Articles

Elements of marketing communications of restaurant enterprises

The paper is devoted to the adaptation of marketing communication tools in accordance with the needs of domestic restaurants. The study identifies the features of the formation and promotion of a restaurant product, which is a combination of products and services. Detailing of the functional components of the restaurant industry product allowed for a qualitative adaptation of marketing communications in on-line and off-line formats. It is established that the main functions of the restaurant product are consumer, economic, socio-cultural and aesthetic. The study details the functional components of the restaurant product, which allows for a better understanding of the essence of the activity of restaurant establishments. Thus, the use of marketing communication tools should be aimed at informing customers about these features and competitive advantages, convincing consumers of the quality of food and services, motivating the target audience to visit the institution and turning visitors into regular customers of the restaurant. The essence and examples of the use of such basic tools of marketing communications as advertising, sales promotion, public relations, personal sales and direct marketing. Endogenous and exogenous factors that have a significant impact on the choice and implementation of marketing communications are identified. The formation and implementation of a complex of marketing communications at domestic restaurant enterprises is designed to inform existing and potential customers about the establishment's activities, interesting events and promotional offers, to form positive public opinion and a loyal audience, and to motivate consumers to visit the establishment.

Conditions for the formation of public trust in the police in the context of improving law enforcement

The article deals with the actual problem of forming public trust in the police as a social institution. It is stated that in recent years there has been an increase in public confidence in the police, but there is still a significant resource to increase it. A number of reasons and conditions preventing the formation of a positive public opinion about the police are analyzed. Attention is focused on the implementation of the image of the police and its work with young people. As a result of the study, the most significant reasons and conditions contributing to the growth of public trust in the context of improving law enforcement are identified and substantiated. The author describes in sufficient detail the conditions affecting the formation of the assessment of public opinion about the police. The positive/negative factors of the external environment affecting the vital activity of citizens in the subordinate territory, but not included in the direct competence and functionality of the police, are considered. To solve the tasks and verify the initial theoretical positions, a set of research methods was used: universal dialectical, logical, formal-legal, teleological. The conditions of direct and indirect influence on the formation of public trust in the police include the following: high results of police activity in the protection of public order and public safety; the current situation in the subordinate administrative area, interaction with the district police commissioner; favorable/unfavorable environmental conditions (the number of unemployed, living conditions, leisure conditions, etc.); information circulating in society (mass media, mass media); implementation of the image policy of the law enforcement agency, the activities of public councils; involvement of the active part of youth in social partnership for the maintenance of law and order and crime prevention. The police, as the most active social factor in building relations with the population, need to strengthen the influence of positive conditions of interaction and channels of communication with citizens, public associations and government agencies, and minimize the influence of negative conditions considered in this study, which will contribute to increasing public confidence in the police and improving law enforcement.

Public Perceptions and Attitudes on the Image of Nursing in the Wake of COVID-19

The COVID-19 pandemic in recent years has given nursing teams a unique place in this war, and an opportunity to change public opinion. The perceptions have the power to affect the users of health services, the nurses' performance, health policy, and even the choice to become a nurse. To examine the relationship between the public's perceptions and attitudes to the nursing profession compared with other healthcare professions, and to examine the relationship with the image of nursing in the wake of the COVID-19 pandemic. This study is a cross-sectional study, with a descriptive correlational design. Specifically, 80 respondents, men and women aged 18-75, joined a survey consisting of an anonymous questionnaire. A positive relationship was found between the public's perceptions and attitudes to nursing compared with other professions and the image of nursing in the wake of COVID-19, so the more positive public opinion was, the more positive the image of nursing would be. In the wake of COVID-19, the public's opinion and perception of the nursing profession compared to other professions and their attitudes to nurses are more positive. It is important to continue to explore which factors most affected and changed the image of nursing during the pandemic, and to design strategies to preserve the improved image of nursing among the public on an ongoing basis.

Chinas National Image Building by China Daily during the Winter Olympics

The 2022 Winter Olympics has made Beijing the world's first city to have hosted the Olympics twice. It is another rare opportunity for China to attract the world's attention with a large-scale sports event. Therefore, it is necessary to study the Chinese media for national image building. By randomly sampling the reports of China Daily, China's official English newspaper, during the Winter Olympics and conducting a frame analysis, this paper finds the following four main frames "High-tech Winter Olympics", "Economic Winter Olympics", "China Winter Olympics", and "Spiritual Winter Olympics". At the same time, based on building the framework, this paper also uses the agenda-setting theory of emotions to analyze how China Daily uses the priming effect and emotional consistency under the emotional setting to pave a way for Chinas national image building, as well as the emotional spiral used in publicity to amplify positive public opinion and consolidate national image. This study concludes by pointing out the achievements of international communication during the Winter Olympics and the prospect of Chinas international communication.

News as a Means of Popularization of First Aid Knowledge: Content Analysis of News Articles Related to Cases of Pediatric Cardiac Arrest in Schools and Kindergartens of Russia

RELEVANCE In Russia, insufficient motivation and low readiness of laypeople to provide first aid (FA) stipulate low rates of bystander cardiopulmonary resuscitation (CPR) and, as consequence, high mortality from cardiac arrest (CA). News reports on real cases of CA, in addition to describing circumstances of the event, may carry important information promoting FA provision among a wide audience. However, existing practice of presenting such content in Russian media sphere is unknown.AIM To investigate contemporary trends for presentation of information on the problem of CA and provision of help in CA in reports of online news media on the example of a news sample about cases of pediatric CA in kindergartens and schools of Russia.MATERIAL AND METHODS In August 2021, Google and Yandex were searched for Russian-language news reports describing cases of CA that happened in children in Russian schools and kindergartens in 2020, and structured content analysis of the news was carried out.RESULTS The study sample consisted of 207 news reports describing 21 unique case of CA. In 76.2% cases (n=16) CA occurred in children at school, in 23.8% cases (5) — at kindergarten. At least in 28.6% of cases (6) Emergency Medical Services providers did not attempt CPR at arrival on scene. FA provision by bystanders was described in two cases (9.5%), provision of help by medical employees of educational organizations — in six cases (28.6%). Only in one case (4.8%) the child was transferred to a hospital after successful resuscitation. In the rest of cases (n=20; 95.2%) biological death was verified on scene. Information on the value of FA for saving life in CA was present in one out of 207 news reports (0.5%); and there were no reports mentioning legal aspects of FA provision, describing procedure of FA in CA, or highlighting the importance of mass public resuscitation education.CONCLUSIONS News reports that describe cases of CA confirm high relevance of the problem, but do not carry important information related to popularization of FA knowledge. Inclusion of information on significance, principles and procedures of providing FA to CA victims into the content of the news reports is necessary for establishing positive public opinion and increasing motivation of the general population of Russia towards training in FA and FA provision. This in turn indicates the necessity for enhancing awareness of the professional journalistic community on the problem of FA provision in CA.

The Dualistic Trends of Sinophobia and Sinophilia: Impact on Foreign Policy Towards China

The People’s Republic of China has invited both fascination and fear, admiration and contempt in the last few years. Various public opinion surveys’ data findings reveal a nuanced and conflicted phenomenon of ‘Sinophobia’ and ‘Sinophillia’ across the world nations. One view of China is that of an ‘autocratic,’ ‘anti-democratic’ regime provoking anxiety and suspicion reflected in a trending wave of anti-China sentiments evolving into ‘Sinophobia,’ with its prevalence and intensity highlighted in increasing cases of racism and violence towards immigrant Chinese after the novel coronavirus outbreak. The growing intensity of Sinophobia is noticed in countries witnessing a barging influx of Chinese investment with Chinese land grabs and the loss of native jobs. However, another view is of a nation that inspires vast admiration for its economic ascent and traditional culture. Today, China has an increasing appeal and attraction not just for its economic engagement but also for its culture, language and tourism. Public perceptions and opinions are critical factors in determining a state’s foreign policy preferences and choices. This qualitative study utilises various global surveys and public opinion polls to gauge the dualistic trends of public opinion on China and examines the salience of public opinion in foreign relations, underlining a pluralist approach. The article illustrates multiple cases highlighting how negative or positive public opinion of China is correlated with an aggressive or friendly foreign policy posture towards China.

OPINI PUBLIK MENGENAI ISU “SRI MULYANI MAU ORANG KAYA BAYAR PAJAK LEBIH BANYAK” DALAM MEDIA INSTAGRAM @narasinewsroom

The issue that has been developing in recent times is the issue of the policy of the minister of finance who wants to issue a policy that the rich must pay higher than before, this policy is taken in a step to deal with Indonesia's economic recovery which was previously sluggish due to Covid-19 pandemic. The purpose of this study is to analyze Positive public opinion, negative public opinion, and neutral on the post 'Sri Mulyani Mau Orang Kaya Bayar Pajak Lebih Banyak' in Instagram Media @narasinewsroom Period July 2, 2021 In this study, researchers used the concept of public opinion which has been categorized into opinion positive, negative, and neutral.In this study, the study population took all comments on the post "Sri Mulyani Wants Rich People to Pay More Taxes" on @narasinewsroom Instagram account as many as 526 and the sample in this study was 228 comments. The data collection technique uses random sampling techniques. in testing validity and reliability using reliability between coders using hostly formulas. The results showed that there were 82 positive opinions (36% of comments), negative opinions categories got 86 frequency results (38% of comments) and neutral opinions that got frequency results of 60 (26% comments).
 Keywords: public relations, new media, public opinion

Research on the co-evolution of competitive public opinion and intervention strategy based on Markov process

Under Omni-media environment, Online Social Networks (OSN) have gradually become the most momentous platform for information propagation. Considering the interaction and coexistence of both positive and negative public opinion information (referred to as public opinion), it is of great significance for social development and economic stability to understand the co-evolution process of competitive public opinion and compress the spreading space of negative public opinion. Allowing for this point, this paper constructed a two-stage spreading model of competitive public opinion combing with the actual case of public opinion propagation, analysed the main factors influencing the co-evolution process, such as netizens’ intimacy, network literacy, and so on, and redefined netizens’ state transition probability matrix with the help of Markov process. Then, the effectiveness of the spreading model was verified and the propagation rule of public opinion was discussed in open and closed OSN through simulation experiments. Finally, the intervention strategies were proposed and optimised with the limitation of cost. The results show that the propagation of public opinion mainly depends on netizens’ behaviour with low literacy and presents difference characteristics in two types of OSN. During the intervention process of public opinion propagation, there exists an effective intervention interval and the best intervention strategy varies with the change of network topology. Our research provided a cornerstone for further understanding of the co-evolution process of competitive public opinion and the research conclusions also provided a certain decision-making reference for enterprises, governments and other regulators to reasonably respond to the propagation of public opinion.

Analyzing Emergency News Comments to Assess Online Public Opinions: A Case Study of COVID-19

For the purpose of enhancing the online public opinion intervention mechanism, fostering a positive public opinion environment, it is crucial to examine the rules and traits of online public opinion dissemination from multiple perspectives. The paper proposes a fresh approach to measuring network public opinion by analyzing emergency news comments. In order to develop risk assessment indicators, we first employ the multi-round Delphi method. Then, we organize the "COVID-19" news comments using natural language processing and text clustering techniques, correlating the risk assessment indicators with the risk evolution of emergency events. Finally, we analyze the time evolution trend of users’ participation in network public opinion. Results show that the use of news commentary can effectively predict the tendency of social risk. Therefore, the risk assessment method in this paper can judge and warn the network public opinion in time, which is of great value in assisting major emergency management decisions.

Assessment of the modern youth’s commitment to organic food products as the basis of the manufacturers’ marketing strategy

The article gives the results of a sociological survey of students of the Agrarian University (Stavropol, the Russian Federation); they expressed their attitude and commitment to organic food. The relevance of the research topic is due to the increasing changes in the organization and quality of traditional nutrition for rural areas. Future specialists of the agricultural sector of the region’s economy are not only the professional elite of rural areas, but also opinion leaders of the regional community, therefore, the attitude to nutrition issues as an important basis for life, healthy lifestyle and healthy future generations of the rural population are important in the system of educational work of the university. A total of 415 people took part in the survey – students of 2-3 courses of Bachelor’s programs in Biotechnology and Agricultural Profile. The survey database was processed in the SPSS Statistics program (version 23). We formulated the main trends in relation to food products, including organic ones. We analyzed the willingness to purchase and consume organic food products and to form a positive public opinion and fashion for food preferences. The data obtained provide the development of a marketing strategy for organic food producers in the region. The research tools and methodology can be scaled up in rural areas of the country.

Pengembangan Desa Surau Sebagai Desa Wisata Berkelanjutan

Indonesia has 74,093 villages and as many as 1,073 villages have the potential to be developed into tourist villages. Surau Village, Bengkulu Province, is one of the villages that has the potential to be developed into a tourist village. The results of mapping the natural potential that can be developed into leading tourist destinations have been carried out and it is agreed that there are six locations that can be developed into tourist destinations, namely Blue Lake, Silver Bridge, White Napal Hill, Geothermal Springs, Waterfalls, Lubuk Vi. Pioneering efforts towards a tourist village have been carried out by the local village government since 2020, but its development has encountered various challenges. Results of PKM activities: implementation of social preparations and agreements on the development of Surau Village as a tourist village, the implementation of grants for physical facilities/facilities that support the attraction of tourism objects, the implementation of mutual cooperation in the construction of physical facilities/facilities in the Rindu Hati River border area and Lubuk Vi, and an increase in the performance and capability of the management and organization of Pokdarwis Widesu. Further assistance is needed from academics as one of the tourisms pentahelix, the media that play a role in forming positive public opinion and information dissemination, and the community that plays a role in realizing Sapta Pesona.

The 1st online academic salon on monkeypox virus by Chinese Association for Laboratory Animal Sciences (2022, June 10th, Beijing, China).

The 1st online academic salon on monkeypox virus by Chinese Association for Laboratory Animal Sciences (2022, June 10th, Beijing, China).

Public Opinion Management of Public Crisis Events in the New Media Era — Taking 3.21 China Eastern Airlines Flight Accident as an Example

In the era of new media, press conferences and TV news are no longer the only channels for information exchange. Communication software, major public accounts, online forums and other ways have become the channel of the masses to have their voices to be heard. After the occurrence of public crisis, public opinion based management becomes a link that the government is required to attach importance to. Positive public opinion management can greatly reduce the negative impact of public crisis events. Therefore, the authority, accuracy and timeliness of information disclosure become the key factors. The government, the media and the masses should form a multi-management subject, which can be led by government with multi-party mode to control the trend of public opinion. In addition, the government should uphold the people-oriented concept, and do a good job in psychological counseling for the victims' families, witnesses, rescue workers and other groups to prevent intensified public opinion. In the new media era, the government should be candid and relative, take the initiative, give positive guidance and interact well, so as to form a good ecological environment for online public opinion, improve the handling efficiency of public crisis events, and thus promoting social solidarity and enhancing the ability of the government to handle some issues.

Social Networks as a Means of Combating Gender-Based Violence

Cyberbullying of women and girls is not just a violation of human rights, it is a global phenomenon that is destroying the lives of women and their families around the world. Using a hermeneutic documentary methodology, the objective of the study was to determine the legal mechanisms for the use of social networks as a means of combating gender violence and thus outline the main problems of their application of the law. Everything indicates that social networks, as an effective means of forming positive public opinions, can form a positive image of women and the appropriate attitude of men towards them, and as well as contribute to combating violence on the Internet. The system for combating gender-based violence consists of prevention, protection, criminal responsibility, and a comprehensive gender policy. It concludes that international gender policy standards have been found to be based on a model of "real equality", which is ensured through the achievement of equal opportunities, equal access to opportunities and equal performance.

The complex interactive technology to support the educational reforms «cit-ser»: Results and prospects of application

The article highlights the relevance of the issue of technologization as a condition for ensuring the effectiveness of the process of changing attitudes to educational reforms in Ukraine. An overview of scientific research on the understanding of the concept of «social technology» is presented, and the lack of unambiguous definition and understanding of this term in the scientific literature to date is noted. A generalized definition of the concept of socio-psychological technology and its criteria is based on the author’s technology. «CIT-SER» (complex interactive technology to support the educational reforms) can work with teachers, students, and their parents to keep them in educational innovations. The description of social and psychological technology «CIT-SER» is given, its definition, the purpose, and tasks are formulated. The basic principles on which the author’s technology is built are revealed, the criteria of efficiency and introduction effects are defined. The results of the application of this technology are analyzed using the data of the online questionnaire and the author’s «Model of assessment of attitude» to educational innovations. Issues that require further scientific research and prospects for the application of this technology are in the process of forming a positive public opinion on any socio-psychological processes

Facebook season: A survey of current practices of national hunting associations Facebook Pages: The case of the EU

National hunters' associations (NHAs) are non-governmental organizations (NGOs) dealing with topics of hunting and conservation. We believe that NHAs have an important role in promoting hunting, wildlife protection, and shaping a positive public opinion about these subjects. Paper explores the basic characteristics and activities of the official Facebook Pages of NHAs among EU countries. The results have shown that the official NHA Facebook Pages don't use the potential visible through the number of registered hunters and Page followers. Also, certain parameters used in the paper show preferable Page content in order to achieve more engagement. The findings of this paper are the first step into understanding the use of Facebook in hunting promotion and will serve as a starting point for further research.

Формування позитивного іміджу соціальної служби

In the article, based on the analysis of scientific sources on the research, an attempt is made to identify the main components of a positive image of social service and outline ways to form them. It was found that in relation to the practice of social work there are three levels of image: the image of social work as a type of professional activity; image of the organization providing social service (collective, corporate image); image of a social worker. The image of social service is understood as a stable, emotionally colored image aimed at creating, maintaining and strengthening positive public opinion about the institutions of the social protection system, the quality of social services. The analysis of the scientific literature on the problem of the image of organizations, including enterprises in the service sector, allowed to identify and present the essential characteristics of the main elements of the image of the organization that provides social services. These are: the internal image of the social service, the image of services, the image of information accessibility, the external image of the organization, the image of its head. Emphasis is placed on the fact that all these elements are closely intertwined, forming the overall image of social service, and affect each other. Therefore, the formation of a positive image is a complex purposeful process. This is not one or more individual activities, but the whole system of the organization. To create a positive image requires a system of measures not one-time, but permanent. Managers of social services need to systematically evaluate and adjust their activities to create the image of the institution and only in this case can expect long-term success.

The grand return of the troops

The aim of this paper is to fill the geographical gap in the literature about the militarization of COVID-19 through a comparative exploration of how the pandemic was handled in militarized ways in Hungary, Poland, and Slovakia. Drawing from official government and military statements, media articles, and expert interviews with defense intellectuals, we examine two interconnected areas – that of discourse and that of military domestic assistance. By viewing the developments through the lens of militarization and military-society relations scholarship, we argue that rather than serving as a ‘portal’ for civilian resilience, the pandemic constituted an unprecedented ‘return of the troops’ to Visegrad states and societies in terms of its size, scope, and duration, thus strengthening the pressure for re-militarization in the region that has been recorded in the last decade. The paper presents a number of analytical findings: first, it identifies the emerging gap between right-wing populist rhetoric that relied on warspeak and the human-centered communication of the armed forces; second, it reveals that military domestic assistance functioned as a military ‘band aid’ on systemic vulnerabilities, as well as incidentally converged with illiberal patterns of governance; third, it shows how the pandemic aided re-militarizing pressures, resulting in a significant boost to the defense sector, a positive public opinion about the armed forces, and military-society relations.

ПРАВОВАЯ ГРАМОТНОСТЬ И ОТНОШЕНИЕ НАСЕЛЕНИЯ К ПОСМЕРТНОМУ ДОНОРСТВУ И ТРАНСПЛАНТАЦИИ ОРГАНОВ

The successful development of transplantation is not determined by the legal model, but by the positive public opinion regarding organ donation. Purpose: to analyze the attitude of the Belarusian population towards posthumous donation and organ transplantation and to identify the factors that affect it most. Material and methods: data collection was carried out through a questionnaire survey using a Google form; the sample size was 286 respondents. Data processing was carried out using the SPSS Statistics program by CHAID analysis. Results. 94.4% of the respondents have a positive attitude towards organ donation and transplantation, but only 50% of the respondents agree to the removal of their organs after death. People who have a positive attitude towards donation, as well as those who have minimal awareness and study the scientifi literature on this issue, are most inclined to do this. The main motive of people who agree to organ harvesting is the desire to save someone's life, the main motive for unwillingness to give such consent is fear of a medical error or malicious intent on the part of health workers. Conclusions. For the development of transplantation, it is necessary to create a positive public opinion regarding organ donation and transplantation and to increase the legal literacy of the population

Organizational structure of the chancellery chamber of deputies of the Czech Republic

The article identifies the characteristics of the organizational structure of the Chancellery of the Chamber of Deputies of the Parliament of the Czech Republic. The Law on Property of the Czech Republic of 27 June 2000 № 219/2000, the Law on the Location of the Parliament of the Czech Republic of 21 February 1996 № 59/1996, the Law on the Rules of Procedure of the Chamber of Deputies of 19 April 1995 № 90/1995, Organizational rules of the Chancellery of the Chamber of Deputies, approved by the Resolution of the Organizing Committee of the Chamber of Deputies of October 14, 1998 № 33.The author notes the flexibility and mobility of the structure of the Office of the Lower House of the Parliament of the Czech Republic. The search for ways to save budget funds, the rapid and relentless development of IT tech-nologies have contributed to changes in the organization of its work: some departments have merged, creating new ones.In the context of the current trend of openness of public authorities, author emphasizes the creativity of the staff of the press service of the President of the Chamber of Deputies. Using minimal resources, a web page has been created with press releases about the activities of the President of the Chamber, which contributes to the image of a modern and responsible politician and generally has some potential to influence positive public opinion about the Czech Parliament as a whole.As a result, the structure and tasks of the Chamber’s Office defined by law correspond to the subsidiary nature of this body, which was created for professional, organizational and technical support of the lower house of the Parliament of the Czech Republic, its bodies and officials, deputies and clubs.