The article substantiates the factors of self-attitude of persons with different attitudes to the physical “Iˮ. The study involved 80 people – students of economic and psychological fields of training, 52 girls and 28 boys. The average age is 19.7 years. Existence of differences in the self-attitude of young men and girls to their physical “Iˮ is proved – young men are more positive about their physical “Iˮ, are characterised by a higher level of self-attitude, than girls. It is proved that the indicators of self-attitude and attitude to one's physical self are closely interrelated in female students. The study was conducted using theoretical analysis, as well as methods – the test questionnaire “Self-relationsˮ by Vladimir Stolin and Sergey Panteleyev; the methodology “Self-relation to the image of the physical Selfˮ by Anna Cherkashina; the questionnaire “Evaluative content interpretation of the components of the external appearance by Vera Labunskaya and Yelena Belugina; as well as the method of associative experiment. Statistical methods of data processing – nonparametric measures (Mann-Whitney U test, Wilcoxon signed-rank test, Spearman's rank correlation coefficient) – were used. The results showed that women's attitudes about themselves are based on attitudes about their physical “Self” (face, body, clothing, physical appearance). The results of the study can be used in psychological counselling for people with different attitudes towards the physical “Self”.