The Rhetorical Arts of Women in Aviation, 1911–1970 by Sara Hillin

Abstract

Reviewed by: The Rhetorical Arts of Women in Aviation, 1911–1970 by Sara Hillin Jennifer Keohane Sara Hillin, The Rhetorical Arts of Women in Aviation, 1911–1970. Lanham: Lexington Books, 2020. 181 pp. ISBN: 9781498551038 It is easy to see why Amelia Earhart has soared over the public memory of women in aviation. She was charismatic, committed to promoting women in flight, and left behind a trove of speeches, articles, and books to analyze. Yet, this valorization of Earhart’s accomplishments as the main story of women in aviation is exactly what Sara Hillin writes against in her new book. Instead, Hillin argues, there are a number of female aviators who were not [End Page 472] only taking to the skies against stacked odds, but writing and speaking about it too. Hillin’s project is primarily based in recovery. She seeks to add the words of the rhetors covered here to fill gaps in feminist rhetorical historiography (1). Earhart does not feature prominently in the analysis; although the 99s—a vocal and organized group of female aviators—are covered, and Earhart was their first president. Instead, Hillin focuses on lesser-known writers and flyers including Harriet Quimby, the first women licensed as a pilot in the United States and a transportation columnist for Frank Leslie’s Weekly. Other important aviators include Bessie Coleman and Willa Beatrice Brown, African American stunt pilots covered extensively in the Chicago Defender; Mary Alexander, a flying mother who threw birthday parties for her children in the air; and Jerrie Cobb, a pilot who passed all the tests to join the Mercury program but was never allowed to go to space. The book follows a loosely chronological structure, moving from the 1910s to the 1970s, and features eight analytical chapters, each of which focus on a different woman or group of women. While these women confronted a variety of obstacles in taking to the air, the driving similarity is their rhetorical acumen. As Hillin writes, “Rather than simply describing their experiences, they harnessed their rhetorical intuition to get others to act—to accept women as aviators, to train them as equals with men, and to influence the overall development of aviation and space exploration” (10). The narrative Hillin tells is not one of slow but steady progress throughout the twentieth century. In fact, in its infancy, flight had not yet been gendered masculine. As per Hillin’s telling, “there was something uniquely magic, even divine” in the fact that Harriet Quimby was taken so seriously as an expert on flying in her columns for Leslie’s (22). Indeed, like many of the women examined here, Quimby relied on her personal experience as an aviator to build her ethos, which Hillin defines as an embodied rhetoric in which “her physical self and its connection with the tool (airplane)” granted credibility (35). The world wars of the twentieth century also provide an important backdrop. Many women wrote against using the airplane as a tool for war, while others took advantage of the need for trained aviators to expand their place in the field (49). Other aviators had to negotiate the unique demands of race politics in addition to gender. African American flyer Bessie Coleman engaged in barnstorming tours and stunt flying, visual rhetorics that proved her skill, while white female aviators could skip these dangerous venues for flight because they had access to other forms of funding, training, and media outlets (62). Likewise, by the time Jerrie Cobb sought access to space, the Cold War competitive mentality had hardened space travel as solely a masculine achievement (137). To study the first few decades of women’s involvement in aviation is to see women doing painstaking and effective rhetorical work to grab and maintain a place in a field in which they have consistently excelled since its inception,” Hillin concludes (165). [End Page 473] Hillin has undertaken an impressive amount of archival research, and the sources she uses to recover the rhetorical actions of these female aviators are wide-ranging. She analyzes personal letters, news coverage, books, speeches, and press releases (6). The theoretical through-line for Hillin’s rhetorical analysis is Kenneth Burke’s pentad (11). This orients...