Trust Perspective Research Articles

Computation of Trusted Short Weierstrass Elliptic Curves for Cryptography

Abstract Short Weierstrass elliptic curves with underlying hard Elliptic Curve Discrete Logarithm Problem (ECDLP) are widely used in cryptographic applications. A notion of security called Elliptic Curve Cryptography (ECC) security is also suggested in literature to safeguard the elliptic curve cryptosystems from their implementation flaws. In this paper, a new security notion called the “trusted security” is introduced for computational method of elliptic curves for cryptography. We propose three additional “trusted security acceptance criteria” which need to be met by the elliptic curves aimed for cryptography. Further, two cryptographically secure elliptic curves over 256 bit and 384 bit prime fields are demonstrated which are secure from ECDLP, ECC as well as trust perspectives. The proposed elliptic curves are successfully subjected to thorough security analysis and performance evaluation with respect to key generation and signing/verification and hence, proven for their cryptographic suitability and great feasibility for acceptance by the community.

Trust gaps in energy transitions: Japan’s National Deliberative Poll after Fukushima

A global decline in public trust has created a strong need for governments worldwide to engage citizens in order to enhance policy legitimacy and ensure effective post-Fukushima energy transitions. Deliberative policy-making – an advanced form of participatory policy-making that emphasises dialogue and debate – is widely regarded as an intervention that can enhance trust and subsequently legitimacy of energy transitions policies. However, the potential and limits of deliberative policy-making remain the subject of debate. This paper contributes to this debate by exploring deliberative policy-making from a trust perspective. We develop a trust-based systems framework of deliberative policy-making in the energy transitions context to understand, examine, and conceptualise the quality of such policy-making processes. Our framework is tested and applied to a case study of a national deliberative poll (DP) on energy held in Japan in 2012. This study draws on qualitative and quantitative data derived from the DP, in particular from a two-day deliberative forum involving 285 citizens. The findings indicate that the existence of a trust gap may jeopardise the quality of deliberative processes where citizen participation is considered as an input and enhanced policy legitimacy as an output of a policy-making system. We also show that the trust gap is a complicated concept consisting of three dimensions (trust in information, motives, and competence) and three types of directional dynamics (vertical, horizontal, and temporal). Our study identifies the context of public distrust as well as the broader political environment as two critical contextual conditions that may inhibit the closure of the trust gap. Our study contains rich insights on deliberative policy-making in the energy context, arguing that it carries no guarantee of enhanced policy legitimacy. Policy-makers in the energy transitions field need to focus attention on creating the conditions to build public trust in order to enhance policy legitimacy and thus realise the potential benefits of deliberative practices of policy-making.

Understanding people's participation in online charities: a dual-process approach of trust and empathic concern

PurposeThe rapid development of the Internet in China has profoundly affected the country's charities, which many people support through online donations (e.g. providing financial help) and charity information forwarding (a new behavior of participating in online charities via social media). However, the development of online charities has been accompanied by many problems, such as donation fraud and fake charity information, which adversely affect social kindness. The purpose of this paper is to understand people's online donation and forwarding behaviors and to explore the mechanisms of such behaviors from the perspectives of cognitive-based trust and emotional-based empathic concern.Design/methodology/approachThis study developed a research model based on the elaboration likelihood model (ELM) and stimulus–organism–response (SOR) model. The researchers obtained 287 valid samples via a scenario-based experimental survey and conducted partial least squares structural equation modeling (PLS-SEM) to test the model.FindingsThe results indicated that (1) online donation intention is motivated by rational-based trust and emotional-based empathic concern; (2) online charity information forwarding is triggered only when trust is built, and there is no significant correlation between empathic concern and forwarding intention; and (3) content quality, initiator credibility, and platform reputation are three critical paths to promote trust; in addition, an individual's empathic concern can be motivated by the emotional appeal.Originality/valueThis study highlights the different mechanisms of donation and forwarding behaviors and provided theoretical measures for motiving trust and empathic concern in the online context to promote people's participation in online charity.

Cloud Based Property Management System in Integration with IoT

Cloud based Property Management System (CPMS) is one of the best data management software that assist in managing the hospitality sector by undertaking reservations, providing discount allocation and handling capacity management for generating revenue, it also assist in gaining the loyalty of guest by communicating with sensors for guest security and comfort using Internet of Things (IoT). Nevertheless the knowledge of employees by being as source of information in hotel Industry, CPMS stores the data in a cloud server in order to keep this data safe. The main objective of this study is to find the association between CPMS with IoT for business and trust perspective. Secondly it focuses on the deployment of sensors and actuators in the infrastructure facilities that are integrated with Property management System (PMS) in luxury hotels, which simultaneously increases the hotel room revenue with consequent future concerns. Thus this investigation provides an effective operational decisions has to be taken by authorities on installation of cloud based PMS that can coordinate with OTA using Application Programming Interface (API) to increase the business with safety and security.

Enhancing effects of value co-creation in social commerce: insights from network externalities, institution-based trust and resource-based perspectives

ABSTRACT Parties in a positive affective state generally boost creativity in social commerce. Superior institution-based trust may enhance multi-sided partners’ positive affective reactions that lead to facilitate actively engagement for achieving the benefits of value co-creation. This study develops a conceptual model in which third-party assurance mechanisms and third-party logistics act as moderating constructs for examining the relation between agility and the network effect, both of which affect value co-creation. The results show that institution-based trust operates through the interaction between agility and multi-sided mechanisms in ensuring the value co-creation as it reinforces the network effects in the process. The findings of the study provide practical insights into how online merchants can reinforce the interaction between agility and multi-sided mechanisms so as to provide positive affective state and in turn enhance network effects and value co-creation that improves the social commerce platform as a whole.

Can Resident Village Assistance of the First Secretary Enhance the Social Capital in Village? A Field Experiment Study

In recent years, a total of 255,000 village working teams have been dispatched across the country, and more than 2.9 million cadres of party & government agencies and state-owned enterprises & institutions above the county level have been selected to serve as first secretaries or village cadres, and there are currently 918,000 cadres on duty （Xi Jinping, 2020）. These cadres have become the “vanguard” in poverty alleviation and rural revitalization, and the production and living conditions in the countryside have been greatly improved due to the activities of carrying out bridges and roads, renovating village and alleviating poverty. More importantly, these cadres in villages are also at the grassroots level extensively forging ties of interest, emotion, and cooperation, so that rural households can be connected and help each other, and the relationship between cadres and groups gets closer （Han Jun, 2018）. From the perspective of social capital theory, the implicit and imperceptible social trust between people, and the political trust between cadres and groups are the core elements of the collective action capacity of rural communities, which will affect the revitalization and development of rural areas at a deeper level.In view of this, by using field experiment technology, this article selects three villages with the first secretary in Shandong as the experimental group, and selects a neighboring village with roughly the same economic and social development level and without the first secretary as the control group. It measures and compares the trust level of the two groups of tested villagers by implementing adjusted trust game experiment, and analyzes the impact of the first secretary’s assistance on villagers’ social and political trust. The study finds that villagers in the experimental group show higher social trust compared with villagers in the control group, and villagers trust the first secretary more compared with the village party branch secretary although the village party branch secretary is a local cadre and the first secretary in the village is an external force embedded in the village. Further research also finds that the work of the first secretary in the village can significantly enhance the social trust of low-trust villagers and villagers’ positive evaluation of the assistance of the first secretary in the village, especially the praise of the work of economic construction and social development is positively correlated with their trust on the first secretary. This article proposes some policy suggestions for promoting the rural revitalization strategy from the perspective of the capacity building of rural communities.

Re-Examining the Impact of Multidimensional Trust on Patients’ Online Medical Consultation Service Continuance Decision

Recent years have witnessed the rapid growth of an emerging digital healthcare service – online medical consultation (OMC). Despite its popularity, many OMC platforms have encountered issues in initial adoption and continuance use among patients. We posit that many of the hesitation and resistance may arise from a lack of trust toward OMC, which is a complex phenomenon that involves both interpersonal and technological-oriented considerations. This study seeks to clarify the conceptualization of online trust in the context of OMC. It compares two plausible explanations (i.e., trust as a direct cause vs. trust as a moderator) regarding how interpersonal and technological trust contributes to the service continuance decision in OMC. By contextualizing the valence framework, we identify the critical factors in making the risk-benefit assessment of patients’ OMC decision. We conduct an online survey of 365 experienced OMC users and analyze our structural model using a partial least square approach. Our results show that the multidimensional conceptualization approach, which incorporates both interpersonal and technological aspects of trust, is superior to the unitary approach. Besides, our findings suggest that the role trust plays in determining service continuance decisions in OMC is more of a direct cause than a qualifier that buffers the impacts of risk-benefit evaluation. We believe the findings can help both researchers and practitioners recognize the multidimensional perspective of trust and better understand the role trust plays in OMC and other online healthcare delivery problems.

Impact of cognition on waste separation behavior - Nonlinear moderating effect by trustworthiness for links

Separating waste at its source is important to reduce and better utilize municipal solid waste. However, there is a complex relationship between cognition and behavior. Based on the process trust perspective of separation activities, this study explores the formation mechanism of inconsistent knowledge and behavior by residents with regard to waste separation activities. Through qualitative research, the characteristics of the cognition of separation, trustworthiness for links, and waste separation behavior were analyzed, and a theoretical model is proposed of the transmission mechanism from the cognition of separation to waste separation behavior under the action of trustworthiness for links. According to questionnaire survey data (N = 1505), stratified regression and sensitivity analysis revealed that individuals with a high cognition of separation or high trustworthiness for links were more inclined to participate in waste separation activities. In terms of interaction effects, trustworthiness for links and its various dimensions positively regulated cognition of separation into waste separation behavior, with a third-power nonlinear moderating effect. Specifically, under the nonlinear moderating effect of trustworthiness for links, waste separation behavior and cognition of separation form a saddle-type relationship, and trustworthiness for links had an exponential moderating effect on the relationship between cognition of separation and waste separation behavior. In particular, trustworthiness for disposal links was the most critical moderating variable. Based on the analysis, policies are suggested to promote active participation in waste separation and recycling.

Multidimensional trust and its impact on the willingness to pay for ecological compensation in China’s transboundary watersheds—taking the largest tributary of the Yellow River as an example

Transboundary watershed ecological compensation in China is a kind of trust-based cooperation between the upstream and downstream. However, existing research does not further detail multidimensional trust to explore its impact on willingness to pay (WTP). From the perspective of multidimensional trust, it is helpful to clarify the internal motivations for public participation, so as to realize the transformation from current government-led economic incentive mode to normative guidance of effective social behavior. Combined with the specific background of China’s ecological compensation, this study divides the downstream public trust into three dimensions: trust in self-governance capabilities, trust in upstream governance capabilities, and trust in local government. The empirical results show that the downstream trust in their own governance ability has a positive impact on their WTP, and when the downstream trust in the upstream governance capacity, the higher their WTP. Moreover, the more trust the local government, the higher the WTP.

Trust and elderly users' continuance intention regarding mobile health services: the contingent role of health and technology anxieties

PurposeMobile health (mHealth) services are considered an important means of relieving the problems of the aging population. The efficiency of mHealth services can be enhanced by engaging more elderly users and guaranteeing their continued use. However, limited attention has been directed toward investigating elderly users' continuance intention regarding mHealth services. The purpose of this paper is to explain elderly users' continuance intention by investigating the contingent role of technology anxiety and health anxiety on affective trust and cognitive trust.Design/methodology/approachSurvey data were collected from 232 elderly users to verify the research model and hypotheses based on structural equation modeling (SEM).FindingsThis study revealed that both affective and cognitive trust enhance elderly users' continuance intention regarding their use of mHealth services. Health anxiety strengthens the effect of cognitive trust but weakens the effect of affective trust with regard to continuance intention. Furthermore, technology anxiety strengthens the effect of affective trust but not the effect of cognitive trust with regard to continuance intention.Originality/valueThis study is one of the first to examine elderly users' continuance intention regarding mHealth services use from the perspective of affective and cognitive trust, thus enriching the extant literature on the use of mHealth services. Additionally, this study sheds light on the contingent effects of technology anxiety and health anxiety on affective and cognitive trust, which have been neglected by previous research.

A Study on the Mitigation of Information Security Avoid Behavior: From Goal Setting, Justice, Trust perspective

A Study on the Mitigation of Information Security Avoid Behavior: From Goal Setting, Justice, Trust perspective

Can Major Government Background Customers Alleviate the Financing Constraints of Private Enterprises

The spread of COVID-19 epidemic has worsened the situation of private enterprises which have difficulties in financing. A large number of enterprises have generally encountered a cash flow crisis, which arouses strong social concern. In response to this emergency, the Chinese government issued a series of financial support policies for private enterprises to tide the difficulties. It can be seen that, on the one hand, the government is still playing a vital role in helping enterprises under China’s current economic system, especially in extraordinary times; on the other hand, the financing security of the private economy is still fragile. The lack of market-based financing channels is still a hidden danger for enterprises to ensure liquidity security, which severely reduces the ability of private enterprises to resist risks. Therefore, how to give full play to the role of the government and help private enterprises solve the financing dilemma has become an important issue that needs to be considered, and is also a hot research topic with Chinese characteristics.However, the existing literature on government support is mostly focused on traditional ways such as subsidies and tax incentives, and has found that these government interventions have not achieved effective results, leading to a lot of rent-seeking behavior and zombie enterprise problems. Still, there is an apparent lack of understanding of the procurement behavior of emerging government background customers. In reality, the government can support private enterprises by purchasing the products of private enterprises through public bidding, and it is more helpful to improve the operating ability of enterprises than the direct government subsidy. Therefore, whether the impact of government support can affect private enterprises through supply chain should become a new research perspective to enrich the study of government interventions.Based on the customer information of listed companies from 2007 to 2015, this paper indicates that major government background customers can effectively reduce the level of corporate financing constraints, and this relationship is more pronounced in the sample of high industry competition, poor economic development areas, weak social credit levels, and periods of higher economic uncertainty. At the same time, this paper also explores the influence path of this relationship and finds that the existence of major government background customers can effectively reduce the default risk of enterprises, thus improve market cognition, and then affect the degree of financing constraints. Furthermore, this paper confirms that the mitigation effect of major government background customers on corporate financing constraints will directly increase the business credit and bank loan of enterprises in the next year and extend the repayment period.The main contributions of this paper are embodied in: Firstly, it studies the influence of major government background customers on corporate financing constraints under China’s institutional conditions from the perspective of supply chain. The combination of macro policies with the response of the micro-market provides a new view for the research on government procurement policies. Secondly, it explores the mechanism for major government background customers to ease the financing constraints of private enterprises. In particular, it verifies how the internal and external environment of enterprises can promote the decisive role of major government background customers from the perspectives of enterprise risk, social trust, and economic uncertainty. Moreover, through the path of default risk, this paper reveals how the existence of major government background customers affects the financing constraints of enterprises, which is an essential supplement to the research literature of supply chain. Finally, the research findings of this article also have essential enlightenment for investors to interpret the information content of government-backed procurement obtained by listed companies, and reveal the impact mechanism of macroeconomic policies on third parties in the market.

The Approach of Hierarchical Linear Model to Exploring Individual and Team Creativity: A Perspective of Cultural Intelligence and Team Trust

How to promote the creativity of interorganizational teams has always been the focus among scholars and management practitioners. From the perspective of leadership, this study explores the influence of shared leadership on creativity in interorganizational teams. Specifically, this study integrates leadership perspective with trust perspective and explores the mediating role of team trust between shared leadership and creativity at both team and individual level. In addition, this study examines the moderating effect of the leader’s cultural intelligence between shared leadership and team trust based on the perspective of leadership situation. The data comes from 275 employees within 54 interorganizational teams. The results show that shared leadership will promote team trust and team trust plays a key mediating role between shared leadership and creativity. Moreover, the relationship between shared leadership and team trust is moderated by the cultural intelligence of leader, such that the positive relationship will be stronger with high cultural intelligence and weaker with low cultural intelligence.

Facial recognition check-in services at hotels

ABSTRACT Despite the popularity of facial recognition check-in services at hotels, few academic studies have examined these services. This research empirically examines hotel guests’ adoption of facial recognition check-in services from the perspectives of security, privacy, and trust. In addition to testing the effects of security, privacy, and trust in the context of innovative technology adoption, this research considers situations in which security and privacy have mixed effects. On-site investigations at hotels were conducted, and 391 hotel guests were surveyed. Given that prior experience is closely connected with current adoption of a system, this study examined three scenarios of prior adoption experience (positive, negative, and no prior experience) to determine their influence on customers’ perceived security, privacy, and trust as well as current adoption of a facial recognition system at a hotel. We found and statistically confirmed that privacy has a greater impact on customers’ trust than security. In addition, the results indicate various significant relations among prior experience, security, privacy, trust, and customer adoption behaviors. The rich findings generate many theoretical and practical implications.

Influencing Factors of Continuous Use of Web-Based Diagnosis and Treatment by Patients With Diabetes: Model Development and Data Analysis

BackgroundThe internet has become a major source of health care information for patients and has enabled them to obtain continuous diagnosis and treatment services. However, the quality of web-based health care information is mixed, which raises concerns about the credibility of physician advice obtained on the internet and markedly affects patients’ choices and decision-making behavior with regard to web-based diagnosis and treatment. Therefore, it is important to identify the influencing factors of continuous use of web-based diagnosis and treatment from the perspective of trust.ObjectiveThe objective of our study was to investigate the influencing factors of patients’ continuous use of web-based diagnosis and treatment based on the elaboration likelihood model and on trust theory in the face of a decline in physiological conditions and the lack of convenient long-term professional guidance.MethodsData on patients with diabetes in China who used an online health community twice or more from January 2018 to June 2019 were collected by developing a web crawler. A total of 2437 valid data records were obtained and then analyzed using correlation factor analysis and regression analysis to validate our research model and hypotheses.ResultsThe timely response rate (under the central route), the reference group (under the peripheral route), and the number of thank-you letters and patients’ ratings that measure physicians’ electronic word of mouth are all positively related with the continuous use of web-based diagnosis and treatment by patients with diabetes. Moreover, the physician’s professional title and hospital’s ranking level had weak effects on the continuous use of web-based diagnosis and treatment by patients with diabetes, and the effect size of the physician’s professional title was greater than that of the hospital’s ranking level.ConclusionsFrom the patient's perspective, among all indicators that measure physicians’ service quality, the effect size of a timely response rate is much greater than those of effect satisfaction and attitude satisfaction; thus, the former plays an essential role in influencing the patients’ behavior of continuous use of web-based diagnosis and treatment services. In addition, the effect size of electronic word of mouth was greater than that of the physician’s offline reputation. Physicians who provide web-based services should seek clues to patients’ needs and preferences for receiving health information during web-based physician-patient interactions and make full use of their professionalism and service reliability to communicate effectively with patients. Furthermore, the platform should improve its electronic word of mouth mechanism to realize its full potential in trust transmission and motivation, ultimately promoting the patient’s information-sharing behavior and continuous use of web-based diagnosis and treatment.

Listening to bank customers: the meaning of trust

PurposeIn banking services, trust is crucial to any relational exchange situation. Using the example of Israeli banks, the main research question driving this paper is – What are the reasons for trusting or not trusting banks? To date, few studies have examined the reasons of ongoing low trust during so-called “normal times”.Design/methodology/approachThis paper is unique in approaching the study of customer trust in banks through qualitative analysis by using the interdisciplinary trust approach.FindingsThe results offer important insights regarding situational normality, structural assurance and customers’ tendencies to trust the bank. The insights about trust derived from this complicated relationship between customers and banks reveals that customers grow dissatisfied and their level of trust consequently decreases when they perceive an imbalance in the exchange relationship with their bank.Originality/valueThis study provides novel insights into hidden attitudes and feelings behind each component of trust beliefs in the bank–customer trust relationship through interdisciplinary trust perspective.

The Impact of Treatment-Related Internet Health Information Seeking on Patient Compliance.

Background: Patients are increasingly using technology to seek health information, particularly on treatments. Treatment-related internet health information-seeking behavior may have impact on patients' trust in their physicians and the patient-physician relationship. Therefore, understanding the impacts of treatment-related internet health information-seeking behavior on patient-physician relationship, especially patient compliance, from the perspective of trust is important. Methods: The established research model has two independent variables (emerging and mature treatment-related internet health information seeking), two mediators (cognition- and affect-based trust), and one dependent variable (patient compliance). All variables were measured using previously validated multiple-item scales. We collected data through a web-based questionnaire survey in China and obtained 336 valid responses. The questionnaire validity rate was 89.6% (336/375), and reliability and validity were acceptable. Finally, we used confirmatory factor analysis and structural equation modeling to test the hypotheses and develop the research model. Results: Cognition- and affect-based trust had a direct positive impact on patient compliance. Cognition-based trust had a direct positive impact on affect-based trust. Mature treatment-related internet health information seeking had a significant positive impact on patient compliance through patients' cognition- and affect-based trust in their physicians. However, the emerging treatment-related internet health information seeking indicated a nonsignificant impact on patients' cognition- and affect-based trust in their physicians. Conclusions: Providing patients with access to treatment-related internet health information will not have a negative impact on the patient-physician relationship. Instead, encouraging patients to seek treatment-related health information online can improve patient compliance. Physicians can also learn much about health information related to emerging treatments to enhance their professionalism and reliability.

Consumers’ security and trust for online shopping after GDPR: examples from Poland and Ukraine

Purpose This paper aims to consider the question of changes brought to consumers’ trust and security issues by the implementation of the General Data Protection Regulation (GDPR) in electronic commerce. Design/methodology/approach Online shopping policies in Poland and Ukraine are compared from the perspective of four factors as follows: application of terms of service and privacy policy, usage of online payment systems, presence in price comparison engines and grade of secure sockets layer security certificates. Comparison is conducted within the framework of three research questions (complemented by eight hypotheses) set to reveal whether: policies of personal data protection and server security for online stores in both countries are the same; all online stores in both countries obey the existing e-commerce rules; e-commerce policies in the two countries differ significantly. The sample for analysis contains 40 Polish and 40 Ukrainian online stores, representing four industries, namely, electronics, entertainment, fashion and goods for children. Findings The research allowed to reveal major differences in the privacy policy of the two countries, caused, mainly, by the absence of GDPR in Ukraine. It also disclosed much stronger cooperation of online stores and price comparison engines in Poland compared to Ukraine. At the same time, research results allow to state that server security in both countries is on the same rather high level and that online stores use transparent and safe methods of online payment. Research limitations/implications This research opens a way to other, expanded observations which will include more countries and larger scopes of data. Its main limitation is that GDPR influence is only studied in two countries, not in all countries where it is implemented. Originality/value This research contributes from security and trust perspectives by analyzing the situation in two countries as follows: the EU member (Poland) and a non-EU country (Ukraine). The value of exploring the situation of Ukrainian e-commerce consists of understanding how online stores function without implementing the GDPR. Observation of shopbots application allows drawing an important conclusion of the necessity for online stores to cooperate with such services. It was also revealed that consumers’ trust in both countries depends a lot on the payment methods applied by an online store and on the ease of use of these methods.

Etyka w reklamie bankowej — zadanie (nie)możliwe do spełnienia?

W obecnej rzeczywistości pokryzysowej i sytuacji na rynku finansowym wobec kryzysu wartości ważnym i aktualnym problemem staje się konieczność powrotu do etyki i przy-wrócenia poważnie nadwyrężonego zaufania do instytucji finansowych, w tym do banków. Zwracając uwagę na specyfikę usług oferowanych na rynku finansowym przez banki, jak i samych banków, autorki niniejszego opracowania dokonują analizy objętych przedmiotem badań reklam bankowych pod kątem ich zgodności z zasadami etycznymi w rzeczywistości pokryzysowej za okres 2009–2019, z perspektywy interwencji podjętych przez organ samoregulacji, jakim jest Komisja Etyki Reklamy oraz organ konkurencji i konsumentów, jakim jest Prezes Urzędu Ochrony Konkurencji i Konsumentów, a także z perspektywy zaufania do banków. Celem jest próba udzie-lenia odpowiedzi na pytania — czy jakiekolwiek działanie reklamowe może być zgodne z zasada-mi etyki? Czy etyka rynku usług bankowych, w relacjach umownych banku z klientem, zwłaszcza konsumentem, w szczególności w reklamie bankowej, jest potrzebna, czy się opłaca, czy jest konieczna i czy jest możliwa, także w kontekście zaufania do nich?

Examining differences in perceptions of trust, privacy and risk in home and public Wi-Fi internet channels

Purpose Research of people’s perceptions of trust, privacy and risk on the internet has generally neglected the impact of the variety of channels used to access the internet. People primarily access the internet using internet channels at home, work, public Wi-Fi (hotspots) or through their mobile data network. The technology infrastructure of each of these channels combined with the vulnerabilities of the environment may form different perceptions, as it relates to trust, privacy and risk. The purpose of this study is to understand how people perceive the home and public Wi-Fi channel from a trust, privacy and risk perspective. Design/methodology/approach Adapting existing trust, privacy and risk scales, the authors conducted a survey of people’s perceptions, as it relates to home and public Wi-Fi internet channels. Findings The results of this study suggest significant differences in people’s perception of trust and risk depending on an internet channel. However, with regard to privacy, the results of this study provide non-conclusive, yet intriguing, outcomes motivating the need for future studies. Originality/value To the best of the authors’ knowledge, this is the first study that parses out people’s perceptions of trust, privacy and risk, as it pertains to specific internet channels. The authors expect future research to benefit from their findings of how different channel perceptions influence people’s online activities.