Examining differences in perceptions of trust, privacy and risk in home and public Wi-Fi internet channels

Abstract

Purpose Research of people’s perceptions of trust, privacy and risk on the internet has generally neglected the impact of the variety of channels used to access the internet. People primarily access the internet using internet channels at home, work, public Wi-Fi (hotspots) or through their mobile data network. The technology infrastructure of each of these channels combined with the vulnerabilities of the environment may form different perceptions, as it relates to trust, privacy and risk. The purpose of this study is to understand how people perceive the home and public Wi-Fi channel from a trust, privacy and risk perspective. Design/methodology/approach Adapting existing trust, privacy and risk scales, the authors conducted a survey of people’s perceptions, as it relates to home and public Wi-Fi internet channels. Findings The results of this study suggest significant differences in people’s perception of trust and risk depending on an internet channel. However, with regard to privacy, the results of this study provide non-conclusive, yet intriguing, outcomes motivating the need for future studies. Originality/value To the best of the authors’ knowledge, this is the first study that parses out people’s perceptions of trust, privacy and risk, as it pertains to specific internet channels. The authors expect future research to benefit from their findings of how different channel perceptions influence people’s online activities.