Abstract
ABSTRACT Parties in a positive affective state generally boost creativity in social commerce. Superior institution-based trust may enhance multi-sided partners’ positive affective reactions that lead to facilitate actively engagement for achieving the benefits of value co-creation. This study develops a conceptual model in which third-party assurance mechanisms and third-party logistics act as moderating constructs for examining the relation between agility and the network effect, both of which affect value co-creation. The results show that institution-based trust operates through the interaction between agility and multi-sided mechanisms in ensuring the value co-creation as it reinforces the network effects in the process. The findings of the study provide practical insights into how online merchants can reinforce the interaction between agility and multi-sided mechanisms so as to provide positive affective state and in turn enhance network effects and value co-creation that improves the social commerce platform as a whole.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
