Communication Perspective Research Articles

Brand heritage on Twitter: a text-mining stereotype content perspective

PurposeThe purpose of this paper is to examine how users on social media view brands with a heritage. Consumers commonly post opinions and accounts of their experiences with brands on social media. Such consumer-generated content may or may not overlap with content desired by brand managers. Drawing from “The medium is the message” paradigm, this study text-mines user narratives on Twitter1 to shed light on the role of social media in shaping public images of brands with heritage through the lens of the stereotype content model.Design/methodology/approachThe study uses a data set of almost 80,000 unique tweets on 12 brands across six categories, compares brands high versus low in heritage and combines dictionary-based content analysis with sentiment analysis.FindingsThe results indicate that both user-generated content and sentiment are significantly more positive for brands low rather than high in heritage. Regarding warmth, consumers use significantly more positive words on sociability and fewer negative words on morality for brands low rather than high in heritage. Regarding competence, tweets include more positive words on assertiveness and ability for low-heritage brands. Finally, overall sentiment is more positive for brands low rather than high in heritage.Practical implicationsImportant from co-creation and integrated marketing communication perspectives, the findings provide brand managers with actionable insights on how to more effectively use social media.Originality/valueTo the best of the authors’ knowledge, this research is among the first to examine user-generated content in a brand heritage context. It demonstrates that heritage brands, with their longevity and strong links to the past, need to be aware of how contemporary social media can detract from their image.

Scene Construction and Role Substitution: A study on the influencing factors of the marketing of influencers’ knowledge and goods books from the perspective of empathic communication

With the continuous development of media integration, platform live streaming with goods has become a shopping trend, and book marketing live streaming has also emerged. In the post-epidemic era, the economy is gradually recovering and people’s pace of life is gradually accelerating. The paper takes this as the background and adopts questionnaire survey and interview method as the main research methods, supplemented by the latest case of “Oriental Selection” knowledge anchor Dong Yuhui IP and “Scene construction and role substitution” under “empathic communication” to conduct a detailed study on “users’ book purchase intention”. Through research, we find that the reason why “users’ willingness to buy books” is strong is that the knowledge-based anchor, in the field created by “discourse is power”, greatly stimulates users’ empathy and resonance, and promotes the vitality and vitality of paper books under the impact and challenge of electronic publishing.

Technology, transparency, and collaboration/integration: Analysis of digital government problems from public communication perspective during the COVID-19 pandemic in Indonesia

This article aims to analyze the implementation of digital government in handling the Covid-19 Pandemic in Indonesia from a public communication perspective. The three units of analysis that build this article are technology, transparency, and collaboration & integration. A systems approach is used to analyze data collected through searching government policy documents, various relevant webinars, as well as online media reporting data that captures the dynamics of digital governance problems during the year the pandemic lasted. This article finds that the problem of digital government in handling the COVID-19 Pandemic in Indonesia is a complex in terms of technology, transparency, and collaboration/integration. From a public communication and system perspective, the findings of this article in all aspects show a portrait of a digital government system in Indonesia that is not yet robust and adaptive enough.

Exosomes Derived from Meningitic Escherichia coli-Infected Brain Microvascular Endothelial Cells Facilitate Astrocyte Activation.

Numerous studies have shown that exosomes play a regulatory role in a variety of biological processes as well as in disease development and progression. However, exosome-mediated intercellular communication between brain microvascular endothelial cells (BMECs) and astrocytes during meningitic Escherichia coli (E. coli)-induced neuroinflammation remains largely unknown. Here, by using in vivo and in vitro models, we demonstrate that exosomes derived from meningitic E. coli-infected BMECs can activate the inflammatory response of astrocytes. A label-free quantitation approach coupled with LC-MS/MS was used to compare the exosome proteomic profiles of human BMECs (hBMECs) in response to meningitic E. coli infection. A total of 57 proteins exhibited significant differences in BMEC-derived exosomes during the infection. Among these proteins, growth differentiation factor 15 (GDF15) was significantly increased in BMEC-derived exosomes during the infection, which triggered the Erk1/2 signaling pathway and promoted the activation of astrocytes. The identification and characterization of exosome protein profiles in BMECs during meningitic E. coli infection will contribute to the understanding of the underlying pathogenic mechanisms from the perspective of intercellular communication between BMECs and astrocytes, and provide new insights for future prevention and treatment of E. coli meningitis.

The Artistic Reception of Decorative Graphics in Wus’ Memorial Temple in Hong’an

Abstract The decorative graphics of Wus’ Memorial Temple in Hong’an have evolved continuously over time, forming a unique symbolic system. This article analyzes the various forms of artistic reception of the decorative graphics in Wus’ Memorial Temple from the perspective of art communication, including the cultural traditions of the decorative graphics, the symbolic language, and the choice of its audience. It explores the symbolic meanings behind the decorative graphics, that is, the symbols of the Wus’ Memorial Temple in contemporary design, promoting inheritance, innovation, and development.

Data Privacy Protection in Islamic Communication Perspective

Technology development brings many conveniences, but on the other hand, it also provides challenges, such as data security. The phenomenon of hacking personal data that ends in fraud and other crimes seems to be evidence. Technology in the era of society 5.0 was rising to facilitate human work, but it is used to misuse big data from the individual level. Social media provides opportunities for open privacy by revealing confidential personal data. In addition to requiring self-control, it also requires security and data protection. This research aims to analyze the phenomenon of data theft in the context of Islamic communication with solutions obtained from the perspective of the Qur'an. The method utilized is qualitative research through literature study using a constructivist paradigm. The results of this study revealed that internal and external factors caused data theft. The ability to filter information and information literacy in the digital space, maintain ethics in the media space, integrate roles between government and society, and protect digital communication from the perspective of the Qur'an have a positive effect on information preservation in the digital realm. In addition, continuous integration between the government and the community is also needed to overcome the rife data theft problem.

Book Review: Current Trends and Issues in Internal Communication: Theory and Practice (New Perspectives in Organizational Communication)

Book Review: Current Trends and Issues in Internal Communication: Theory and Practice (New Perspectives in Organizational Communication)

He-said, she-said: A family science and gendered perspective of communication in small family businesses

ABSTRACT Responding to calls to use family theories in family firm research, we adopt a family science perspective to understand the impact of the family system elements of gender and communication on the family business system. We draw from family communication pattern theory to theorize that family employee voice in family firms is a direct reflection of the owning family’s communication orientation. Further, we theorize that gender is a unique factor within a family system that alters expected employee voice outcomes associated with the family’s communication orientation. We test our theorizing using primary dyadic data collected from family firm leaders and their family employees in 103 small family firms. Findings indicate that the family’s communication orientation can transfer to the family firm; however, the transfer effects differ by orientation and are contingent on leader-employee gender similarity. We discuss novel insights gleaned from our study and implications for research and practice.

Facts and Rules: Incidence of the Social Environment in the Understanding and Elaboration of Law, from the Communicational Theory of Law

AbstractThe Communicational Theory of Law (CTL) usually differentiates between Legal Sociology and Legal Theory, in the sense that Legal Sociology is concerned with the social validity of the rules and Legal Theory with the formal or legal validity of the rules. It can be argued that both disciplines are two different perspectives of the same empirical reality (legal rules). Also, legal System and social milieu are two closely linked realities; they cannot be separated because they need each other. The Law is the form or order that the social milieu takes, and, at the same time, the social environment provides the ideas, collective representations and other matters that need a legal regulation. For this reason, the epistemological separation between Sociology and Legal Theory must be overcome when the theoretical perspective comes to legal decisions. Thus, the decisional moment becomes the meeting point between the legal System and the social milieu. This is where the concept of the legal System fulfils its main function, as it allows for the dynamism and adaptability of the legal order. The hermeneutic re-elaboration of the normative texts will be the channel through which the social facts and other material elements can inform the meaning or possible interpretations of the rules and institutions of the legal order. This happens primarily by influencing theoretical and doctrinal works of an expository and didactic nature; and secondarily by influencing the decisions of legal operators and courts. This study seeks to explain how the social context influences legal decisions and the formation of the legal System, from a communicational perspective of Law. In order to do so, it will be necessary to set out two epistemological premises of CTL: the semiotic tripartition of the Theory of Law and the legal Order-legal System distinction.

PDGF-AA guides cell crosstalk between human dental pulp stem cells invitro via the PDGFR-α/PI3K/Akt axis.

To explore the influence of PDGF-AA on cell communication between human dental pulp stem cells (DPSCs) by characterizing gap junction intercellular communication (GJIC) and its potential biomechanical mechanism. Quantitative real-time PCR was used to measure connexin family member expression in DPSCs. Cell migration and CCK-8 assays were utilized to examine the influence of PDGF-AA on DPSC migration and proliferation. A scrape loading/dye transfer assay was applied to evaluate GJIC triggered by PDGF-AA, a PI3K/Akt signalling pathway blocker (LY294002) and a PDGFR-α blocker (AG1296). Western blotting and immunofluorescence were used to test the expression and distribution of the Cx43 and p-Akt proteins in DPSCs. Scanning electron microscopy (SEM) and immunofluorescence were used to observe the morphology of GJIC in DPSCs. PDGF-AA promoted gap junction formation and intercellular communication between human dental pulp stem cells. PDGF-AA upregulates the expression of Cx43 to enhance gap junction formation and intercellular communication. PDGF-AA binds to PDGFR-α and activates PI3K/Akt signalling to regulate cell communication. This research demonstrated that PDGF-AA can enhance Cx43-mediated GJIC in DPSCs via the PDGFR-α/PI3K/Akt axis, which provides new cues for dental pulp regeneration from the perspective of intercellular communication.

Gender Expression Under Dormitory Conflict Discourse

Dormitory interpersonal conflict is an important problem students face in college life. On the micro level, it affects students’ study life and physical and mental health. It also affects social opinion and student affairs management to a certain extent on the macro level. However, the expression patterns of different genders in the process of dormitory conflict are different. Therefore, this study aimed to analyze the different expressions of males and females under dormitory conflict. We analyzed the gender expression of dormitory conflict in college students from the perspective of linguistics, communication, and sociology. We found that females are more sensitive to certain trivial things influenced by patriarchal society.

On the relationship between incestuousness and destructivity: some reflection from an expert case.

Incestuous behaviors are often placed in family constellations that are highly dysfunctional from the perspective of communication between members and also with regard to the roles and expectations held in the family. The expert case being presented reflects these characteristics. Beginning with an expert case of particular interest with respect to incestuousness and destructibility, the authors report considerations from a clinical criminological and forensic psychological-psychiatric point of view on the link between the two item. A careful historical, anthropological, documentary reconstruction, the examination of the relational set-up of the various subjects involved, and not only the clinical and psychodiagnostic aspects, are the indispensable premises, in order to make overall sense of crimes in families of particular complexity, difficult to decipher, such as those exposed in the present scientific work.

THz ISAC: A Physical-Layer Perspective of Terahertz Integrated Sensing and Communication

THz ISAC: A Physical-Layer Perspective of Terahertz Integrated Sensing and Communication

Translation of Legal English Vocabulary From the Perspective of Intercultural Communication

Translation of Legal English Vocabulary From the Perspective of Intercultural Communication

Analysis Of The Effectiveness Of Government Communication And Empowerment For Traditional Fishpond Farmers On The North Aceh Coast

Research to determine, describe and analyze the effectiveness, transparency and accuracy of government communication and empowerment for Traditional Pond Farmers on the coast of North Aceh, Aceh province. Utilizing all communication media effectively, creatively and innovatively in strengthening partnerships and collaboration; government, pond farmers, coastal institutions and other stakeholders. Becoming a new paradigm and perspective in development and empowerment with the spirit of voicing the voiceless. In revealing the socio-economic capital of traditional pond farmers. The presence of government communication, development communication and empowerment to contribute to the development and empowerment process, diffusion of innovation and communication technology. The phenomenon of helplessness of traditional pond farmers in North Aceh is an illustration of the still weak effectiveness of government communication, development communication, empowerment and human-centered social change. This research uses a phenomenological paradigm with theoretical foundations and concepts from the perspective of government communication, social development communication, empowerment communication, communicative action, social welfare, social capital, local wisdom, coastal areas and traditional pond farmers. Data is collected through interviews, observation, focus group discussions, literature review or documentation. The results of the research show that changes in the mindset of traditional pond farmers will lead to different behavior patterns than before. In this process of change, it can be seen that there is a self-help process to get out of the stigma of being poor and marginalized. The development and empowerment process should show empowerment, participation, collaborative communication that can lead to a condition of life for pond farmers based on mutually agreed values, norms, customs, culture and local wisdom capable of strengthening social welfare and social capital. Development and empowerment must be understood as a process with multiple dimensions, involving major changes in social structures, social institutions, attitudes, minimizing inequality, marginalization and absolute poverty. There needs to be a paradigm shift from a capitalist market mechanism system to upholding nationalist values ​​with human- centered development practices. Including strengthening togetherness, harmonization, solidarity and strengthening collective self-empowerment. So that the effectiveness of government communication, development and empowerment of traditional pond farmers must be prepared based on initiative, participation, orientation to needs, potential and capabilities while still paying attention to the institutional dynamics therein.

A Comparative Study of Video Games Translation from the Communicative Translation Theory Perspective

With the development of the internet, video games are more and more popular. When games are introduced into China, translation plays an important role that will influence players’ feelings. Therefore, various game companies place great emphasis on video game translation. This thesis aims at studying the translation of League of Legends in Tencent and TWM. Based on Newmark’s communicative translation theory, and by adopting the method of comparative analysis and collecting the champions’ titles, names and weapons, the two versions were chosen as the subject, and it is found that Tencent’s translation is better. The analysis shows that translators should analyze the characteristics of champions before the translation, and then use the correct method. For further studies, the comparative analysis of these two versions can provide the theoretical basis for the translation of video game and also enable more gamers to know about the translation of video games.

The Role of Smart Technologies in French Hospitals’ Branding Strategies

Hospitals resort to different initiatives to build their brands, including media relations, events, and marketing campaigns. However, they face several challenges related to legal frameworks, patients’ new demands, and hospitals’ digital transformation. This paper analyzes how the best hospitals in France manage smart technologies to enhance their relationships with stakeholders and reinforce their brands. We resorted to the World’s Best Hospitals 2023 to identify the 150 best hospitals in this country. Then, we defined 34 branding indicators to evaluate how each hospital managed smart technologies for branding purposes. We adapted these criteria to different platforms and targets: homepage (patients), online newsroom (media companies), About Us section (suppliers, shareholders, and public authorities), and artificial intelligence department (employees). When analyzing these criteria, we resorted to a binary system and only considered hospitals’ official websites. Our results proved that 98% of hospitals had a website, but not all respected the criteria related to the homepage (4.54 of 11), online newsroom (2.52 of 11), or About Us section (1.56 of 6). The best hospitals in France, according to the number of criteria respected, were Institut Curie-Oncology (20), Institut Gustave Roussy–Oncology (19), and Hôpital Paris Saint-Joseph (19). We concluded that French hospitals should implement collective branding processes that include all stakeholders, not just patients: media companies, public authorities, suppliers, shareholders, and employees. Moreover, these organizations should implement an in-house artificial intelligence department that leads a digital transformation from a medical, branding, and communication perspective. Finally, French hospitals’ branding efforts on smart platforms should focus more on content about the brand so that stakeholders understand the uniqueness of these organizations.

Discussion on Cultural Integration and Educational Services for International Students from the Perspective of Situational Communication

From the perspective of situational communication, this paper aims to explore how to promote cultural integration and provide better educational services for international students in China. This paper first analyzes the basic assumptions and key factors of situational communication based on international students in China. Secondly, the relationship between situational communication and cultural integration and educational services for international students in China is discussed in depth. Additionally, the role of situational communication in educational services for international students in China, such as promoting cross-cultural communication, solving language barriers, and enhancing mutual understanding, is proposed. Lastly, from the perspective of situational communication, an optimization path of educational services and cultural integration for international students in China is proposed, including the provision of diversified educational resources, the enhancement of cross-cultural communication, and the establishment of an effective communication mechanism. This study expands the perspective of educational services for international students in China, provides a new theoretical framework and practical path, and offers a reference for promoting cultural integration and improving educational services for international students in China.

Research on the Communication Path of Tourism Culture in the Perspective of Intercultural Communication

The development of globalization has made cross-border tourism the norm, and cultural exchanges between countries have become more frequent and in-depth. Through tourism, people can deeply experience the history, traditions, and customs of different cultures, to understand and respect each other's differences more comprehensively, and this kind of mutual understanding not only helps to eliminate cultural barriers but also builds a strong foundation for world peace and common prosperity. In this context, the role of cross-cultural communication in tourism culture communication has become more and more prominent. This paper discusses the key role of intercultural communication in tourism culture communication, analyzes the current challenges and opportunities, and comprehensively analyzes the key points of intercultural communication through the study of language, visual, social media, and other perspectives, to provide profound insights for better-promoting tourism culture communication.

Peran Tokoh Agama Dalam Meningkatkan Kerukunan Umat Beragama di Desa Metro Rejo Kecamatan Buay Madang Timur Kabupaten Oku Timur

This research is entitled "The Role of Religious Figures in Increasing Religious Harmony in Metro Rejo Village, East Buay Madang District, East Oku Regency." Researchers try to reveal the role of religious figures in increasing religious harmony. There are two problem formulations studied. First, what is the role of religious figures in increasing religious harmony? Second, what are the communication strategies of religious figures in increasing religious harmony? The samples in this research were Muslim and Hindu religious leaders as well as the Metro Rejo village head. This research uses descriptive qualitative methods, collecting data through observation, interviews and documentation. In this research, persuasive communication strategy theory is used. The results of the research found that religious leaders had implemented ways of adapting and interacting without differentiating between the race, ethnicity and religion of the community. The role played by religious figures in increasing religious harmony is by directing each congregation to always remind us of God Almighty, giving advice and carrying out religious activities in accordance with their respective beliefs and must respect each other and uphold the value of tolerance. The communication strategy carried
 out by religious leaders is carrying out activities together, such as cleaning the village environment, creating village facilities and infrastructure and holding deliberations to open up new ideas or thoughts so that when viewed from the perspective of communication between religious communities in Metro Rejo village This communication interaction was successful. This is proven by the people who uphold inter-religious tolerance and always help others regardless of social status, be it a person's race, ethnicity, religion or culture.