Analysis Of The Effectiveness Of Government Communication And Empowerment For Traditional Fishpond Farmers On The North Aceh Coast

Abstract

Research to determine, describe and analyze the effectiveness, transparency and accuracy of government communication and empowerment for Traditional Pond Farmers on the coast of North Aceh, Aceh province. Utilizing all communication media effectively, creatively and innovatively in strengthening partnerships and collaboration; government, pond farmers, coastal institutions and other stakeholders. Becoming a new paradigm and perspective in development and empowerment with the spirit of voicing the voiceless. In revealing the socio-economic capital of traditional pond farmers. The presence of government communication, development communication and empowerment to contribute to the development and empowerment process, diffusion of innovation and communication technology. The phenomenon of helplessness of traditional pond farmers in North Aceh is an illustration of the still weak effectiveness of government communication, development communication, empowerment and human-centered social change. This research uses a phenomenological paradigm with theoretical foundations and concepts from the perspective of government communication, social development communication, empowerment communication, communicative action, social welfare, social capital, local wisdom, coastal areas and traditional pond farmers. Data is collected through interviews, observation, focus group discussions, literature review or documentation. The results of the research show that changes in the mindset of traditional pond farmers will lead to different behavior patterns than before. In this process of change, it can be seen that there is a self-help process to get out of the stigma of being poor and marginalized. The development and empowerment process should show empowerment, participation, collaborative communication that can lead to a condition of life for pond farmers based on mutually agreed values, norms, customs, culture and local wisdom capable of strengthening social welfare and social capital. Development and empowerment must be understood as a process with multiple dimensions, involving major changes in social structures, social institutions, attitudes, minimizing inequality, marginalization and absolute poverty. There needs to be a paradigm shift from a capitalist market mechanism system to upholding nationalist values ​​with human- centered development practices. Including strengthening togetherness, harmonization, solidarity and strengthening collective self-empowerment. So that the effectiveness of government communication, development and empowerment of traditional pond farmers must be prepared based on initiative, participation, orientation to needs, potential and capabilities while still paying attention to the institutional dynamics therein.